Contents
1. Introduction to Hospitality Industry
1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10
(AS)
Definition Origin and Nature Evolution of Hospitality Industry Growth of Hospitality Industry Philosophy of Hospitality Hospitality Management in Today s scenario Importance of Hospitality Industry Hospitality Industry in World & Indian Context Career opportunities in Hospitality Industry Trends in Hospitality Industry
2. Outline of Organisational Structure & Functional Areas (AD)
2.1 Forms of organistion structure
2.2 Line & staff Relation
2.3 2.4 2.5 2.6 Organisation Development Organisation Charts and Manuals Process of Management through effective Communication Supervisor s role in Decision Making & Problem Solving
3. Implementations of Organisational Behaviour in Hospitality (AD)
3.1 Motivation 3.2 Leadership 3.3 Training & Development 3.4 Group Dynamics 3.5 Work Teams 3.6 Organisational Development 3.7 Organisational Culture
4 Hotel Management and its various aspects (AS)
4.1 Hotel & Types 4.2 Different criteria of classification of Hotels 4.3 Ownership structure of Hotels ( Concepts, Types, Their features, Advantages & Disadvantages) 4.4 Hotel Organisation and cost centers 4.5 Departments of Hotels
5 Hotel Management Dimensions and Profile of Accommodation (AS)
5.1 5.2 5.3 5.4 5.5 5.6 Star Rating of Hotels Types of Hotel Rooms Plans & Rates Leisure Facilities Accommodation Time Share Accommodation Caravan & Camping
6 Managing Front Office Operations
(AD)
6.1 Role of Front Office (Responsibilities & Duties) 6.2 Co-ordination with other Departments 6.3 Implication of CRM in Front Office
7 House Keeping and its various aspects
7.1 7.2 7.3 7.4 7.5
(AS)
Introduction Responsibilities , Traits & Duties Organisational Chart of House Keeping Department Positions and Job Description Relationship with other departments ( Front office, Food & Beverage , Maintenance)
8 Planning & Organising House Keeping (AD)
8.1 Planning the Work 8.2 Area Inventory 8.3 Frequency Schedule 8.4 Performance & Productivity Standards 8.5 Human Resource And training of employees 8.6 Role of Safety & Security
9 Food and Beverages
(AD)
9.1 Food Service Industry (Food Service is a diverse Industry, Commercial & NonCommercial Operation,) 9.2 Food Service Origin 9.3 Marketing : Focus on Guest Service 9.4 Menu Management :9.4.1 Menu Planning 9.4.2 Knowing your Guest, Quality Requirement, Operations 9.4.3 Selecting Menu Items (Balancing & Evaluating) 9.4.4 Production Planning
10 Tourism Industry
(AS)
10.1 Concept of International & Domestic Tourism 10.2 Origin and Development over the ages
10.3 10.4 10.5 10.6 10.7 10.8
Types of Tourism Future of Tourism Changing Trends in Tourism Relation of Tourism with Hospitality Industry Operations in Tourism Impact of Tourism
11 Tourism Planning and Development
(AD)
11.1 Tourism Products Design and Development 11.2 Travel & Tourism Regulations 11.3 Managing Travel Agencies & Tour Operations 11.4 International Industry Associations 11.5 PEST Analysis
12 Rules and Guidelines for Tours & Travels
(AS)
12.1 Laws and Guidelines 12.2 Recognition of Travel Agencies 12.3 License and permits required ( IATA, PATA, ICAO, WTO, UFTAA, FHRAI, TAAI )
13 Aviation Industry
(AS)
13.1 History of Aviation 13.2 Careers in Aviation 13.3 Aircrafts & Aircraft System 13.4 Airline Faring & Ticketing 13.5 Airport Handling & Ground Operations 13.6 Accommodation Operations 13.7 Role of Customer Care
14 Marketing for Hospitality & Tourism
14.1 14.2 14.3 14.4 14.5 14.6
(AD)
Service Characteristics Segmentation Targeting & Positioning of Hospitality Industry Marketing Mix Marketing Strategies for Hospitality & Tourism Service Quality & Customer Satisfaction
15 Customer Relationship Management & its Importance (AD) 16 Trends in Hospitality Management (AS)
16.1 16.2 16.3 16.4 16.5 The Environment Environment Issues Computer Reservation System Quality Assurance Total Quality Management
16.6 Role of IT