BUSINESS ENGLISH ASSIGNMENT ON ADITYA BIRLA GROUP

Submitted by: [Link] Reddy Roll no 10348

The Aditya Birla Group is an Indian multinational conglomerate corporation headquartered in Mumbai, India. It operates in over 27 countries with more than 130,000 employees worldwide. The group has diversified business interests and is dominant player in all the sectors in which it operates such as viscose staple fibre, metals, cement, viscose filament yarn, branded apparel, carbon black, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services. The Aditya Birla group is a US$ 30 billion conglomerate which gets 60 % of its revenues from outside India. The Aditya Birla Group has been adjudged the best employer in India and among the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007.[6] The origins of the group lie in the conglomerate once held by one of India's foremost industrialists Mr. Ghanshyam Das Birla. Aditya Birla is organized into various subsidiaries that operate across different sectors. Among these are viscose staple fibre,non-ferrous metals, cement, viscose filament yarn, branded apparel, carbon black, chemicals, Retail (under the 'More' brand of

supermarkets), fertilizers, chemicals, insulators, financial services, telecom, BPO and IT services. The Group consists of four main companies, which operate in various industry sectors through subsidiaries, joint ventures, etc. These are Hindalco,Grasim, Aditya Birla Nuvo, Idea cellular and UltraTech Cement. The Group's non-ferrous metals are under Hindalco. It is a dominant player in aluminum and copper. Its manufacturing locations are primarily in India, and it owns mines in Australia. On 11 February 2007, the company entered into an agreement to acquire the Canadian company Novelis for U$6 billion, making the combined entity the world's largest rolledaluminium producer. On 15 May 2007, the acquisition was completed with Novelis shareholders receiving $44.93 per outstanding share of common stock. Hindalco makes alumina chemicals, primary aluminum, rolled products, alloy wheels, roofing sheets, wire rods, cast copper rods, copper cathodes and several other products. The Group's cement business was earlier under both Grasim Industries and UltraTech Cement. The two entities are now merged into UltraTech cement to form India's largest cement company. UltraTech cement was originally the cement business of L&T which was acquired by Aditya Birla Group in 2004.

The Group is the fourth largest manufacturer of Carbon Black worldwide. It operates out of facilities in Egypt, Thailand, India and China. Birla has also announced their intentions to purchase Columbian Chemicals Co. Press Release The Aditya Birla Group is the world's largest player in the Viscose Staple Fiber industry. It operates out of India, Laos, Thailand, Malaysia and China. It owns the Birla Cellulose brand. Apart from viscose staple fiber, the group also owns acrylic fiber businesses in Egypt and Thailand, viscose filament yarn businesses and spinning mills at several locations all over India and South East Asia. The group has pulp and plantation interests in Canada and has recently invested in plantations in Laos. The Aditya Birla group is also a major player in the branded garments market in India. Idea Cellular is now owned by Aditya Birla Group. Idea Cellular started off as a joint venture with the group, AT&T and the Tata Group. However the stakes of the remaining partners was eventually acquired by the group. After an Initial Public Offering on the Indian Stock Markets, Idea Cellular now accounts for a third of the group's market capitalization. The company is headquartered in Mumbai and has pan-India operations. Major subsidiaries and associates
            

Aditya Birla Nuvo Grasim Industries Limited Hindalco Industries Limited UltraTech Cement Limited Aditya Birla Minacs Worldwide Limited Samruddhi Cement Novelis Inc. Aditya Birla Minerals Aditya Birla Chemicals (India)Limited Utkal Alumina International Limited Dahej Harbour & Infrastructure Limited Aditya Birla Science and Technology Company Limited Tubed Coal Mines Limited

                            

Birla Sun Life Asset Management Company Limited Aditya Birla Finance Limited Aditya Birla Money Mart Limited Aditya Birla Money Limited Aditya Birla Insurance Brokers Aditya Birla Capital Advisors Private Limited Idea Cellular Limited Madura Fashion & Lifestyle Essel Mining and Industries Aditya Birla Retail Thai Rayon Indo Thai Synthetics Thai Acrylic Fibre Thai Carbon Black Aditya Birla Chemicals (Thailand) Limited Birla Laos Pulp and Plantations Company Limited Indo Phil Textile Mills Indo Phil Cotton Mills Indo Phil Acrylic Manufacturing Corporation Pan Century Surfactants Inc. PT Indo Bharat PT Elegant Textile Industry PT Sunrise Bumi Textiles PT Indo Liberty Textiles PT Indo Raya Kimia Swiss Singapore Overseas Enterprises Pte Limited Alexandria Carbon Black Company SAE Alexandria Fiber Company SAE Liaoning Birla Carbon Company Limited

Birla Jingwei Fibres Company Limited

The Group actively involves itself in several community development initiatives in particular around its manufacturing location. The group also supports development activities in areas like healthcare, education, sustainable livelihood, infrastructure and social causes. The group's philanthropic activities are guided by Mrs Rajashree Birla. It works in 3,700 villages, reaching out to 7 million people annually through the Aditya Birla Centre for Community Initiatives and Rural Development. It runs 45 schools and 18 hospitals It is very pridefull to a country like India to have a company like Aditya Birla Group.