Scribd
Upload
4 views1 page

McDonald's Market Challenges and Trends

McDonald's faces challenges in operating in certain countries due to economic instability and cultural resistance to American cuisine. Conducting market analysis is crucial to avoid financial losses in unstable economies. Additionally, survey results indicate that milktea is the most popular beverage among respondents, suggesting that a focus on affordable milktea could attract more customers.

Uploaded by

jihoon
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
4 views1 page

McDonald's Market Challenges and Trends

McDonald's faces challenges in operating in certain countries due to economic instability and cultural resistance to American cuisine. Conducting market analysis is crucial to avoid financial losses in unstable economies. Additionally, survey results indicate that milktea is the most popular beverage among respondents, suggesting that a focus on affordable milktea could attract more customers.

Uploaded by

jihoon
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

A.

1. One of the primary reasons why McDonald's is not eligible to operate in the countries
mentioned in the article is that each of those nations had a significant economic
collapse, which is not ideal for developing your company. Other than that, some of the
listed countries do not have McDonald's restaurants because they do not have cordial
relations with the United States of America or because their culture does not accept
American cuisine.

2. It is not a good idea to take a chance on countries with economies that are unstable,
which is why conducting a market analysis before starting a business is essential.
Several external factors could affect your company, and these could cause you to suffer
financial losses.

B.

1. Table 1 Analysis: Based on the responses to their survey, both genders have nearly
the same number of responses, with the male having 47% of the responses, or
approximately 94 respondents, and the female having 53% of the responses, or 106
respondents.

Table 2 Analysis: The table displays the average daily allowance of respondents. The
majority of respondents had a daily allowance of 100 or less, with just a minority having
a higher limit.

Table 3 Analysis: Table 3 provides an overview of the beverage preferences of


respondents. With a selection rate of 52 percent, milktea has been the most popular
beverage choice. The fruit shake ranked second with an average of 36%, while coffee
ranked last with a low of 12%.

2. Milktea is the most popular beverage in their area. Therefore I would advise Tanya and
Chris to concentrate their company on milk tea beverages. As most of their supposed
customers have a budget of 100 or less, offering milk tea at a reasonable price is also an
excellent approach to attract many consumers.

You might also like