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Data Collection and Analysis in Delhi Survey

The document summarizes research conducted on customer satisfaction with car ownership in Delhi, India. A sample of 60 individuals was selected through simple random sampling. Data was collected through surveys distributed to malls, showrooms, markets and the public. The survey questionnaire was used to collect primary data, while secondary data came from magazines, newspapers and the Internet. Most respondents owned Santro or Zen Estilo cars and spent under Rs. 2000 monthly on maintenance. Overall customer satisfaction levels were found to be moderate.

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Ankit Sharma
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0% found this document useful (0 votes)
13 views9 pages

Data Collection and Analysis in Delhi Survey

The document summarizes research conducted on customer satisfaction with car ownership in Delhi, India. A sample of 60 individuals was selected through simple random sampling. Data was collected through surveys distributed to malls, showrooms, markets and the public. The survey questionnaire was used to collect primary data, while secondary data came from magazines, newspapers and the Internet. Most respondents owned Santro or Zen Estilo cars and spent under Rs. 2000 monthly on maintenance. Overall customer satisfaction levels were found to be moderate.

Uploaded by

Ankit Sharma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Research: The data for the project was collected The data for the project was collected

from malls, customers at showrooms, markets and from public in from malls, customers at showrooms, marketsand from public in Delhi. Delhi. Sample Sizee: Sample size of 60 was taken based on convenient : Sample size of 60 was taken based on convenient Simple Random Sampling. Simple Random Sampling. Research Tools : Research Tools :The data was collected through Survey The data was collected through Survey Questionnaire Method. Questionnaire Method. Data Collection: Data Collection:Data was collected through the followingData was collected through the followinga) a) Primary sources Primar Research Questionnaire from General public b) b) Secondary Sources: Secondar y Sources: Magazines, newspapers, Internet.

Magazines, new

Questionnaire Questionnaire is a source of Primary Data. Questionnaire is a source of Primary Data. It is a simple way to collect data from general It is a simple way to collect data from general public public A multiple choice questions were given to the A multiple choice questions were given to the respondents and they were asked to fill their respondents and they were asked to fill their opinion. opinion. The data was then analyzed and inferences were The data was then analyzed and inferences were drawn on that basis. drawn on that basis. DATA ANALYSIS DATA ANALYSIS Data analysis is the most important part of Data analysis is the most important part of any questionnaire. any questionnaire. The data was analyzed according to the The data was analyzed according to the

answers filed in by respondents. answers filed in by respondents. The data was put in charts to get a clear The data was put in charts to get a clear comparison of services and satisfaction comparison of services and satisfaction provided by various operators. provided by various operators.

ANALYSIS ANALYSIS Sample size Sample size 60 60 Respondents: Respondents: Owners of Santro Owners of Santro 18 18 Owners of Zen estilo Owners of Zen estilo-8 8 Owners of Indica Owners of Indica 9 9 Owners of other cars 5 Owners of other cars 5

Questionnaire Questionnaire is a source of Primary Data. Questionnaire is a source of Primary Data. It is a simple way to collect data from general It is a simple way to collect data from general public public A multiple choice questions were given to the A multiple choice questions were given to the respondents and they were asked to fill their respondents and they were asked to fill their opinion. opinion. The data was then analyzed and inferences were The data was then analyzed and inferences were

drawn on that basis. drawn on that basis. Questionnaire

DATA ANALYSIS DATA ANALYSIS Data analysis is the most important part of Data analysis is the most important part of any questionnaire. any questionnaire. The data was analyzed according to the The data was analyzed according to the answers filed in by respondents. answers filed in by respondents. The data was put in charts to get a clear The data was put in charts to get a clear comparison of services and satisfaction

comparison of services and satisfaction provided by various operators. provided by various operators.

ANALYSIS ANALYSIS Sample size Sample size 60 60 Respondents: Respondents: Owners of Santro Owners of Santro 18 18 Owners of Zen estilo

Owners of Zen estilo-8 8 Owners of Indica Owners of Indica 9 9 Owners of other cars 5 Owners of other cars 5

FINDINGS FINDINGS Q) What do you own? Q) What do you own? a) carb) Two Wheeler c) Nothing a) carb) Two Wheeler

c) Nothing From that it was found that From that it was found that 40 people owned a car 40 people owned a car 15 owned two wheelers and 15 owned two wheelers and 5 dont nothing 5 dont nothing Car Two wheeler Nothing

Q) Which car do you own? Q) Which car do you own? a) zen estilo b) santro c) indica d) others

a) zen estilo b) santro c) indica d) others From that it was found that : From that it was found that : 8 people owns zen estilo 8 people owns zen estilo 18 people owns santro 18 people owns santro 9 people owns indica 9 people owns indica 5 people owns others 5 people owns others 05 10 15 20 Response

Q) Q) Are you satisfied with it? Are you satisfied with it? A) Yes b) No A) Yes b) No From that it was found that From that it was found that 35 were satisfied and 35 were satisfied and 25 were not. 25 were not. 05 10 15 20 25 30 35 Yes No Response How much do you spend on maintenance on a monthly basis? How much do you spend on maintenance on a monthly basis? a) <2000 b) 2000-4000 c) >4000 a) <2000 b) 2000-4000 c) >4000 From that it was found that From that it was found that 38 spends below 1000 38 spends below 1000 15 spends between 2000-4000 15 spends between 2000-4000 7 spends above 4000 7 spends above 4000 <2000 2000-4000 >4000

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