Chukwuebuka Akara
Growth Marketing Manager
eakara3@[Link]
[Link]
+2348104097138
SUMMARY
Driven, innovative, and analytical growth marketer with experience in various industries
with a proven track record in developing and managing successful marketing campaigns
that generate leads and increase revenue. Excels at identifying customer needs and
translating them into actionable plans.
EXPERIENCE
[Link] — Growth Marketing Manager
December 2020 - April 2022
● Managed a small team to execute SEO and PPC strategies in our marketing
campaigns that increased website traffic conversions by 28%.
● Developed and executed growth marketing strategies to increase revenue by 22%
annually through new customer acquisition, retention, and expansion strategies.
● Conducted market research on competitors' products and services to stay
up-to-date on industry trends.
● Built relationships with influencers across the small business industry to promote
brand awareness and product sales via social media channels.
● Used A/B testing and analytical tools like Google Analytics to check, quantify and
understand progress against set out goals.
● Optimized user funnels and instrument-specific customer conversion points.
● Collaborated with the web design and development team on UX/UI design for
landing pages, increasing conversion rate by 10%.
[Link] — Growth Marketing Manager
January 2019 - November 2020
● Spearheaded the launch of a new product feature, (BingPay cards) resulting in an
increase in sales of over 11%
● Managed all aspects of Google Ads to drive conversions vis commercial intent.
● Managed all aspects of email marketing campaigns, including developing content
calendars and copywriting emails.
● Created detailed reports for management summarizing key performance indicators
(KPIs) such as lead generation and conversion rates
● Used A/B testing and analytical tools like Google Analytics to check, quantify and
understand progress against set out goals.
● Analyzed market trends and developed strategies to capitalize on new
opportunities in FinTech.
Snapilabs — Digital Strategist
July 2017 - October 2018
● Defined the target market and target audience for new products and services and
developed marketing plans to reach these target markets.
● Managed a team of two content writers to create engaging blog posts that
increased website traffic by 20% month-over-month through SEO.
● Managed Search Engine Optimization to position the website favourably with well
detailed and streamlined content for our digital products.
● Created email campaigns with open rates over 40%, resulting in an average order
value of $40 per sale.
● Used A/B testing and analytical tools like Google Analytics to check, quantify and
understand progress against set out goals.
● Optimized user funnels and instrument-specific customer conversion points.
EDUCATION
University Of Port Harcourt, Nigeria — Educational Management ([Link])
September 2011 - June 2016
University Of Port Harcourt, Nigeria — Educational Planning ([Link])
September 2020 - Present