The Perfect Venue
M1 Concourse is an 87-acre auto enthusiast playground featuring the World’s Largest Private
Garage Community with a 1.5 mile Performance Track. Our facility is the ultimate automotive
experiential marketing and entertainment destination located 30 minutes from anywhere in
Metro-Detroit. Facility of the Year at the National Race Track Business Conference.
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EVENT VERSATILITY
• Small Intimate Experiences up to Massive Technology Expos
‒ Media Filming/Production in Garages & on Track ‒ Industry Networking Events
‒ OEM Driver Training ‒ Team Building Events
‒ Corporate Defensive Driving ‒ Fundraisers
‒ Performance Driver Training ‒ Consumer/Press/Industry Facing Vehicle
‒ Corporate Event Parties Launches w/ Ride & Drives
‒ New Vehicle & Technology Launches ‒ Teen Driving Schools
‒ Dealership Events ‒ Autonomous Vehicle Testing/Exposition
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EVENT CLIENTS INCLUDE
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Venue & Activities
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FACILITY RENTAL OPTIONS AT M1 TRACK EXPERIENCES
Standard Facility Activation Includes: • Performance Driving Lead-Follow (Guests can
bring their own performance vehicles or rent
• 6000 Sq ft Luxury Event Tent Structure from the M1 Concourse Performance Fleet)
‒ Hosts up to 500+ People ‒ Allows guests to drive performance vehicles
‒ Located Right Next to Pit Lane at Turn 1 on Champion Motor Speedway
‒ Easy Access with Adjacent Parking ‒ Learn the fundamentals of high-performance
‒ Includes Luxury Bathroom Facilities driving from a pro
OR ‒ Learn the ideal driving line on the track by
• 2400 Sq ft M1 Concourse Private Garage following an instructor
w/ 800 sq ft Loft ‒ Includes track use, instructor, and lead car
‒ Hosts up to 75 People
• Autocross Perfect for Team Building!
‒ Private Bathroom
‒ Competitive Laser Timed Autocross
‒ Exciting View of Track Straightaway
‒ Challenging Coned Course on the 2.5 Acre
‒ Easy Access with Adjacent Parking
Skidpad
• Thrill Rides
“A unique experience that ‒ Riding Shotgun, participant gets to feel two
(2) full speed laps around Champion Motor
members cannot get
Speedway with a Pro driver
elsewhere.” ‒ Includes Pro-Driver and M1 Concourse
Performance Fleet Vehicle
“Staff was AMAZING to
work with! Exceeded our
expectations!”
M1 PERFORMANCE FLEET
(Available for Rent in conjunction with Track/Skidpad
Rental; Subject to Availability)
• Lexus LC500: 471hp // • Dodge Challenger Hellcat:
0-60mph in 4.4 seconds 707hp // 0-60mph in
• Lexus RC-F: 470hp // 0-60 in 3.5 seconds
4.2 seconds • Dodge Charger Hellcat:
707hp // 0-60mph in
3.6 seconds
TRACK RENTAL OPTIONS
• Champion Motor Speedway • Arena/Skidpad
‒ 1.5 Mile State-of-the-art ‒ 2.5 Acre Asphalt Surface
road course ‒ Host variety of events:
‒ 11 Challenging Turns, Autocross, Driving
30 ft wide, 1/3 Mile Dynamics Tests, Outdoor
Straightaway, 30 ft of Events
elevation change
SITE AMENITIES
(Available at extra charge)
• Preferred Caterer LaFayette • On-site Fuel Available
Market • Shuttle Service
• Preferred Valet Star Trax • Professional Level Driving
• Event Furniture Rentals/ Simulator Rentals
Production • Photobooth Rental
• Basic to Complex A/V • Professional Photographer
Solutions
• Large Tent Rental to
• Table/Chair/Linen Rentals expand event capacity for
• Parking in South Lot up to larger groups
350 Vehicles • Heat or A/C Available for
• Parking in Aux lot up to Tent
100 Vehicles
TO LEARN MORE OR SCHEDULE AN EVENT TOUR OF M1 CONCOURSE:
Call our Event Team at 1-866-M1-Track Ext 1 // events@[Link]
PRIVATE GARAGE COMMUNITY // 1.5P O NPERFORMANCE
MILE TIAC, M I TRACK // PREMIER EVENT VENUE
PRIVATE GARAGE COMMUNITY // 1.5 MILE PERFORMANCE TRACK // PUBLIC RETAIL DESTINATION
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M1 CONCOURSE
PONTIAC
DETROIT
EVENT TENT
CONSTRUCTION AREA
EVENT ACTIVATION AREA
TRACK & VEHICLE
DYNAMICS PAD
FRAN K LI N R OAD
EVENT AREA/
2.5 ACRE VEHICLE
DYNAMICS PAD
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172 176
175
173 174
STRAIGHTAWAY
DRIVE
PRIVATE OWNER S O U TH B O U LE VAR D EVENT
ENTRANCE ENTRANCE
TO LEARN MORE OR SCHEDULE AN EVENT TOUR OF M1 CONCOURSE:
Call our Event Team at 1-866-M1-Track Ext 1 // events@[Link]