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Superior University Lahore

Faculty of Management Sciences

Course Course Title Entrepreneurship

Information Course ID Course Type Compulsory
Credit hours 3 Hours per week 3-0
(C-L)
Programs Textile Design & Interior Design Preferred Semester 6th & 7th Semester
Date Version 2.0
Offered Course Programs Semester Session 6th & 7th Semester
Information Instructor(s) TA
Course The purpose of the course is that the students acquire necessary knowledge and skills required for organizing and
Description carrying out entrepreneurial activities, to develop the ability of analyzing and understanding business situations in
which entrepreneurs act and to master the knowledge necessary to plan entrepreneurial activities. The objective of
the course is, further on, that the students develop the ability of analyzing various aspects of entrepreneurship –
especially of taking over the risk, and the specificities as well as the pattern of entrepreneurship development and,
finally, to contribute to their entrepreneurial and managerial potentials.
Course At the end of this course students will be able to;
Learning
Outcomes No. Outcome Blooms Taxonomy PLOs
(CLO) 1. Identify, develop and Assess entrepreneurial C6 PLO1,4,6,
opportunity that creates economic and social value 8b
addition.
2. Defend entrepreneurial idea through pitch. A5 PLO3
3. Organize self and team in relation to entrepreneurial A4 PLO2,5,8a
leadership
4. Demonstrate entrepreneurial idea through prototype P4 PLO1,4,6,
(MVP). 8b
Lecture type Lecture, Videos, Superior entrepreneurial safari, poster exhibition, superior entrepreneurial expo, Forums,
Discovery trips, movie screening, storytelling and role-play.
Prerequisites Introduction to Business, Financial Accounting, Marketing Management and Human Resource Management
Textbook Title Edition Authors Publisher ISBN
● Entrepreneurship 3rd Paul Burns Basingstoke: Palgrave 9780230247802
and Small Business

References Entrepreneurship: 6th Barringer, B. R. and Pearson Prentice and 978-0-13-472953-4

Successfully Launching Ireland, R.D. London.
New Ventures
Video Links Idea Croro Ka (ICK) [Link]
Dragons Den [Link]
Shark Tank [Link]
Assessment Assessment Weight Used to attain CLO Assessment Weight Used to attain
Criteria CLO
(100%) Financial Plan 10% 1,3 Marketing Plan 10% 1
Poster Exhibition 20% 1 Final Project (Initial 30% 3,1,2,4
(Business Idea Screening Round)
Contest) (Group) (Group)
(Midterm)
Business Model 5% 1,3 Final Term Exam 10% 1
Quiz 5% 1 Industrial Engagement 10% 2,3
and Outreach
Methods of Initial screening round, Financial Plan, Marketing Plan, Poster exhibition, Project Presentation, Final Term Exam,
Evaluation quiz, Business Model.
Notes N/A
Week Topic Lectur Lecture Contents Relatio Class Activities Home Task
No. e No. n with
CLO
W1. Entrepreneurial L1. − What is entrepreneurship 1. Discovering yourself
Mindset in − Why to study entrepreneurship 1, 3 2. Quilt vs. puzzle ● Chapter No. 2 (Entrepreneurship & Small
Action L2. − Types of Entrepreneurship and 3. Build a tower: build a team Business by Paul burns 3rd edition).
Entrepreneur 4. (Marshmallow Challenge)
− Truth about Entrepreneur ● Entrepreneurial mindset handouts1
− Entrepreneurial ● Select a problem you want to solve
traits/Characteristics ● Changing Mindset (Entrepreneurship &
Small Business by Paul burns 3rd edition).

W2. Who is your L3. − What is the market? 1,3 1. Video clip ▪ Do Customer analysis and develop
customer − What is Market segmentation? 2. Quiz customer profile
L4. − Why & How Segmentation? ▪ Develop decision making Process chart
− How to develop market
segmentation?
− Difference b/w beachhead and
target market?
− How to select a beachhead
market?
− What is the customer profile?
Empathize & Define

W3. Empathizing L5. − What is Design Thinking 1, 3 1. Role Play: Interview and
to identify & − Stages of Design Thinking Interviewee Need Interview 5 users and build the following
Social customer L6. − Interview preparation 2. Video ● Picture of each user interviewed
NEEDS − How to analyze and combine ● Decision Making process
research ● Design empathy map
− Empathy map ● Persona Development
− Persona Development Readings:
− POV statements Handouts on Design Thinking
− How might we statement

Ideation

W4. Creativity and L7. − Techniques of idea generation 1, 3 1. Generating and screening ideas Home Task:
Innovation − Creativity and its major 2. (SCAMPER Technique) ▪ Reflection on Website Exploration
Opportunity L8. barriers 3. Idea evaluation/opportunity ▪ Recycling business concepts
Recognition and − Innovation and its types checklist Readings:
Idea Generation − Idea and its core elements 4. Video ▪ Chapter No. 5 (Developing creativity and
5. What is I learnt from 100 days Business Idea (Entrepreneurship & Small
of rejection Business by Paul burns 3rd edition).

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W5. Entrepreneurial L9. − 5C Analysis 1,2 Activities: Home Task:
Marketing − Customer Analysis (already ▪ Context Analysis (PEST) ▪ Do the PEST, Competitor Analysis and
L10. done in lecture 2) ▪ Competitors Analysis porter 5 forces Model of your finalized
− Company Analysis ▪ Company Analysis idea.
− Context Analysis ▪ Collaborator Analysis ▪ Develop SWOT analysis.
− Collaborator Analysis ▪ SWOT Analysis ▪ Develop Competitive market Positioning
− Competitors Analysis Readings:
− Marketing Mix (4Ps) ▪ Handouts related to Marketing Plan
▪ Chapter—5:Industry and Competitor
Analysis(Entrepreneurship by Bruce R. Barringer
and R. Duane Ireland
5th edition)
W6. L11.

L12. Mentor Mentee Session

W7. Digital L13. - What is digital marketing? 1,2 Activities: Home Task:
Marketing - ▪ Identify point of Differentiation of your product
L14. ▪ Point of Differentiation ▪ Design Value proposition of your product.
▪ Development of Unique ▪ Develop your positioning plan
Value Proposition
▪ Development of
Positioning statement
▪ Way of Communication
W8. L15.
POSTER EXHIBITION
L16.

W9. Financial L17. − Financial Planning 1,2 Activity: Home Task:

Planning − Financial attractiveness Resource Acquisition ▪ Financial plan and organizational feasibility of
L18. − Financial attractiveness Revenue Stream Activity your selected idea
▪ Reflection on short videos
Readings:
▪ Chapter—3:Feasibility
Analysis(Entrepreneurship by Bruce R. Barringer
and R. Duane Ireland 5th
edition)
▪ Financing Entrepreneurial Ventures Worldwide
▪ Chapter—10:Getting Financing or Funding
(Entrepreneurship by Bruce R. Barringer and R.
Duane
 Ireland 5th edition)
W10. L19.
L20.
Mentor Mentee Session
W11. L21.
Entrepreneurial Forum
L22.

W12. Business Model L23. Why do we need a Business Model 1,2,3,4 Activities: Home Task:
and The Art of What is business model Arrange Business model Develop business model of own idea
Pitch Wheel of business model Value proposition canvas Prepare Rocket pitch for pitch competition
L24. What is Pitching? Create Elevator Pitch
Why Pitching? Rocket Pitch Activity Readings:
Types of Pitch? Customer Value propositions in business
Video market
Best Pitch Designing and Delivering perfect pitch
Worst Pitch

W13. L25.
IP & Patent Workshop
L26.

W14.
Initial Screening Round1
W15.
Initial Screening Round 2
W16.
Final Term Exam