MEDIA AND INFORMATION LITERACY 12
Name:_______________________________
Grade and Section:____________________
Learning Module No. 1
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What is this module all about?
The following topics are included in this module:
Introduction to Media and Information Literacy
Lesson 1: Media Literacy
Lesson 2: Information Literacy
Lesson 3: Technology Literacy
What do you need to learn?
In this module, you are expected to meet the following competencies:
1. Describe how communication is influenced by media and information;
2. Identify the similarities and differences between and among media literacy, information
literacy, and technology literacy;
3. Editorialize the value of being a media and information literate individual;
4. Identify characteristics /describes a responsible uses and competent producers of media and
information; and
5. Share to class media habits, lifestyles and preferences.
(DepEd-MELC, DICES) MIL11/12IMIL-IIIa-1-4
1
Pre-Test
Before we proceed to the discussion of each lesson, let us first assess your prior knowledge about
Communication. Read carefully all the statement below. Write the letter of your correct answer before
the number.
A. Matching Type
Directions: Match the terms in Column A with the questions they answer in Column B. Write your answer
on the space before each number.
Column A Column B
_______1. Sender A. What?
_______2. Effect B. Through which media?
_______3. Channel C. To whom?
_______4. Receiver D. Who says?
_______5. Message E. With what result?
Refer to the Answer Key on the last page of this module to check your answers.
Day 1
Concept Notes:
LESSON 1:
Introduction to Media and Information Literacy
Littlejohn and Foss (2008), who are scholars and experts in the field, regard communication as “one of
those everyday activities that are intertwined with all of human life so completely that we sometimes overlook
its pervasiveness, importance, and complexity.” They suggest that communicating feels so natural to people that
oftentimes the act itself is taken for granted.
For detailed explanation, refer to your book, Media and Information Literacy on pages 2-6.
Who says? What? Through what To whom? And with what
medium? result?
SENDER MESSAGE CHANNEL RECEIVER EFFECT
Fig. 1.1. Laswell’s Communication Model
Fig. 1.2. Shannon and Weaver’s Communication Model
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Fig. 1.3. Westley and Maclean Model of Communication
Fig. 1.4. Schramm’s Model
Activity No. 1.1
Directions: Choose one communication model. Provide a real-life example to illustrate it. Use the
space provided below. Be guided by the given rubric.
My illustration:
Model of Communication by:
____________________________________________________
How does this model help you understand communication as a process?
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
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Rubric for scoring:
Anchors 4 points 3 points 2 points 1 point
The output shows The output shows The output shows a The ideas needed are
excellence with regard complete information little completeness in not complete at all.
Content to the completeness of and ideas needed. the presented ideas.
essential information
needed.
The output shows The output shows The output at least The ideas in the
excellence with regard unity in terms of the shows unity in the output show no unity
to the unity of the ideas presented. message or at all.
Coherence
message of the output presentation.
or presentation that is
highly visible.
The output shows The output shows The output shows The output shows no
excellence with regard creativity and minimum creativity creativity at all.
to the very evident cleanliness in and cleanliness in
Creativity
creativity and satisfying ways. some ways.
cleanliness of the
output or presentation.
Day 2
Concept Notes:
LESSON 2:
Media and Information: The Means and the Ends in Communication
What is evident among all the models discussed is that there are many ways of defining what
communication is or how it works. But you have probably observed two distinct elements that are intrinsically
interconnected with the concept of communication—media and information. They are so intertwined that
information is one of the reasons why communication is done in the first place; and this information can be
shared through media.
For detailed explanation, refer to your book, Media and Information Literacy, on pages 6-11.
Exercise No. 1.2
Directions: Identify the kind of literacy (media, information, or technology) that should be used in
each scenario.
_________________ 1. Understanding how to use TV for information and entertainment
_________________ 2. Managing credibility of information based on source
_________________ 3. Properly using gadgets toward achieving communication goals
_________________ 4. Dealing with bullies on social media
_________________ 5. Weighing which among TV, newspaper, radio, and Internet best provides credible
information
Activity No. 1.2
Directions: Answer the given question. Write your answer on a LAS (Learning Activity Sheet). Be
guided by the given rubric.
What do the definitions of media, information, and technology literacies have in common?
________________________________________________________________________________________
________________________________________________________________________________________
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Rubric for scoring:
Anchors 4 points 3 points 2 points 1 point
The output shows
The output shows
excellence with regard The output shows a
complete The ideas needed are
Content to the completeness of little completeness in
information and not complete at all.
essential information the presented ideas.
ideas needed.
needed.
The output shows The output shows The output at least The ideas in the
excellence with regard unity in terms of the shows unity in the output show no unity
to the unity of the ideas presented. message or at all.
Coherence
message of the output or presentation.
presentation that is
highly visible.
Day 3
Concept Notes:
LESSON 3:
The Danger of Desensitization
According to Potter (2011) in his book Media Literacy, there is a need to be media and information
literate to counteract “the physiological and psychological tendency (automaticity) toward the many
information that are encountered every now and then.” Automaticity, or automatic response, is “a state where
our minds operate without any conscious effort from us.” In other words, you become so desensitized with the
things you encounter because they already seem so natural to you.
For detailed explanation, please refer to your book, Media and Information Literacy, on pages 11-15.
Exercise No. 1.3
Directions: Answer the given question. Write your answer on a LAS (Learning Activity Sheet).
A. How do you practice the various stages under the typology of media literacy in you student life?
Complete this table by sharing/providing your personal experience in each stage.
Stage Personal Experience
Acquiring Fundamentals
Language acquisition
Narrative acquisition
Developing skepticism
Intensive development
Experiential exploring
Critical appreciation
Social responsibility
B. Based on you answers, why is it important to be media and information literate? Write a short essay to
answer this question. Make sure that you consider what you have learned in this module through your
essay.
________________________________________________________________________________________
________________________________________________________________________________________
Rubric for scoring:
5
Anchors 4 points 3 points 2 points 1 point
The output shows
The output shows
excellence with regard The output shows a
complete The ideas needed are
Content to the completeness of little completeness in
information and not complete at all.
essential information the presented ideas.
ideas needed.
needed.
The output shows The output shows The output at least The ideas in the
excellence with regard unity in terms of the shows unity in the output show no unity
to the unity of the ideas presented. message or at all.
Coherence
message of the output or presentation.
presentation that is
highly visible.
Activity No. 1.3
Directions: Answer the following question below. Be guided by the given rubric.
What are the characteristics of a responsible user of media and information/ Do you possess these
characteristics? Explain.
________________________________________________________________________________________
________________________________________________________________________________________
Rubric for scoring:
Anchors 4 points 3 points 2 points 1 point
The output shows
The output shows
excellence with regard The output shows a
complete The ideas needed are
Content to the completeness of little completeness in
information and not complete at all.
essential information the presented ideas.
ideas needed.
needed.
The output shows The output shows The output at least The idea in the
excellence with regard unity in terms of the shows unity in the output shows no
to the unity of the ideas presented. message or unity at all.
Coherence
message of the output or presentation.
presentation that is
highly visible.
POST-TEST
I. KNOWLEDGE
A. Morse Type
Directions:
Write A if the item is related to a. Write B if the item is related to b.
Write C if the item is related to both. Write D if the item is not related to any.
Write your answer on the space provided before each number. (1 point each)
1. Communication
a. Act of transferring information
b. To share
2. Information Literacy
a. To read and interpret media
b. To recognize when information is needed
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3. Literacy
a. Having little or no education
b. Not gained by study or training
4. Media Literacy
a. It is a combination of educational and entertainment instructional media.
b. The goal of using the multimedia approach is to entertain the user while being unaware
that he or she is actually learning in the process.
5. Communication Model
a. Encoder-Message-Decoder-Feedback
b. Sender-Message-Channel-Receiver-Effect
II. UNDERSTANDING
B. Check Your Understanding
Directions: Answer the following questions concisely.
1. In today’s situation, what are the advantages of being a good communicator and technology literate?
Explain your answer.
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
2. Communication and Media Information is one factor in the field of social media, does it help you with
your everyday life? How?
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
Rubric for scoring:
Anchors 4 points 3 points 2 points 1 point
The output shows
The output shows
excellence with regard The output shows a
complete The ideas needed are
Content to the completeness of little completeness in
information and not complete at all.
essential information the presented ideas.
ideas needed.
needed.
The output shows The output shows The output at least The ideas in the
excellence with regard unity in terms of the shows unity in the output show no unity
to the unity of the ideas presented. message or at all.
Coherence
message of the output or presentation.
presentation that is
highly visible.
CONGRATULATIONS!
You have successfully accomplished your 1st module!
I hope you have gained all the learning competencies in this module. Good job, Batang DICES!
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Self-check
Here are the answers in the Pre-test. Please look at this part only after A. 5.
accomplishing the module and the tests included. Remember, be honest! Please C. 4.
check your answers and determine how much knowledge you have attained. Then, B. 3.
you may go back to answering the rest of this module. E. 2.
D. 1.
Pre-test
How many items did you get correctly?
Let’s now continue with our lessons to better understand the topics. Key to correction:
References
Sayuno, C.M.M., and Liquigan, B.C. (2019). Diwa Senior High School Series: Media and Information
Literacy (Second Edition) Module. Diwa Learning System Inc., 4/F SEDCO 1 Bldg.
120 Thailand corner Legazpi Streets. Legaspi Village, 1229 Makati City, Philippines.
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