Highlands Coffee
is a Vietnamese coffee shop chain and producer and distributor of coffee
products, established in Hanoi by Vietnamese American David Thai in 1998. The establishment
of the Highlands Coffee company marked the first time an overseas Vietnamese was able to
register a private company within Vietnam.
As of August 2019, Highlands Coffee is the coffee chain with the highest number of shops in
Vietnam, with more than 300 shops spanning 24 provinces. Constantly setting foot in new lands
across the country, Highlands Coffee also brings Vietnamese values to the world with a chain of
50 coffee shops all around the world.