Module 3: Local and Global Communication in Multicultural Setting

[Link]:

In this module, we will discuss the local and global communication in

multicultural setting. We will also discuss about the different forms of intercultural
communication.

[Link] OBJECTIVES

At the end of the lesson, the students are expected to:

a. Determine culturally appropriate terms, expressions and images

(sensitivity to gender, class, etc.)
b. React on how communication works in diverse cultures.
c. Adopt cultural and intercultural awareness and sensitivity in
communication of ideas.

III. LEARNING CONTENT

A. TOPIC OUTLINE
Module 3: Local and Global Communication in Multicultural Settings
Activities
(including Resources and
Schedule & Topic Learning Outcomes Materials) Evaluatio
n Tools
Asynchronous Synchronous

WEEK 3
1. Determine culturally Answer the short
 Local and appropriate terms, activity given by Participate in Short Quiz
Global expressions and images the teacher. the
Communic (sensitivity to gender, synchronous
ation in class, etc.)
Multicultur session
al Setting through Google
2. Create a slogan about Create a slogan
communication in Classroom.
about Slogan
diverse cultures.
communication
in diverse
3. React on how
communication works in culturs.
Reaction
diverse culture.
Paper

Make a reaction
paper on the
passage given
about how
communication
works with
different culture.
 B. TOPIC DISCUSSIONS
Engaging: Putting things in the right perspective

A. How do you get to communicate effectively across cultures? Indicate whether

you agree or disagree with each other of the following statements. Draw a
heart if you agree, and a broken heart if you disagree. For those who are
answering this online, you may put a (/) and (-) if you disagree.

1. I am interested in interacting with people who are both

like me and different from me.

2. I am sensitive to the concerns of all minority and

majority groups in our multicultural country

3. I can sense when persons from other cultures seem not

to understand me or get confused by my actions.

4. I have no fear communicating with persons from both

minor and major cultural groups.

5. People from other cultures may get angry with my

culture affiliates

6. I deal with conflicts with people from other cultures

depending on the situation and their cultural
background.

7. My culture is inferior to other cultures

8. I can manage my behavior when dealing with people of

different cultures

9. I show respect to the diverse communication practices of

other people.
B.1. DEFINITION

Living in a globalized world, you encounter people

with diverse cultural backgrounds. Such interactions
occur in social, educational, political and
commercial settings. Hence, in today’s era of
increased global communication, it is imperative to
understand intercultural communication for us to
enhance our intercultural awareness and competence.
Intercultural competence is essential for us to live harmoniously despite our
differences in culture.

Cultural differences are the various beliefs, behaviors, languages, practices

and expressions considered unique to members of a specific ethnicity, race or
national origin.

B.2 Discussion

Intercultural communication refers to interaction with people from diverse

cultures (Jandt, 1998)
The primary purpose of intercultural communication is to increase
understanding of culturally mediated communication phenomena. Within
this goal, there are three distinct research avenues: culture specific, culture general
and intercultural interaction.

Forms of Intercultural Communication (Jandt, 1998)

1. Interracial Communication- communicating with people from different
races.
2. Interethnic communication- interacting with people of different ethnic
origins.

3. International Communication- communicating between representatives

from different nations.
4. Intracultural communication- interacting with members of the same racial
or ethnic group or co-culture.

According to Gamble and Gamble (2008), communication style among

cultures differs; it may be high-context or low-context communication.
High-context communication is a tradition-linked communication
system which adheres strongly to being indirect. Low-context communication
is a system that works on straightforward communication.
Improving Intercultural Communication Competence
The following guidelines may help you enhance your ability to communicate
effectively across cultures (Gamble, 2008)

1. Recognize the validity and differences of communication styles among

people.
2. Learn to eliminate personal biases and prejudices.
3. Strive to acquire communication skills necessary in a multicultural world.

Ten Tips for Effective Cross-Cultural Communication

Every culture has its own set of tacit assumptions and tendencies when it
comes to face-to-face interactions, and trying to get your point across effectively can
sometimes be difficult. Even when a language barrier doesn’t exist. Cross-cultural
communication can be challenging. Here are our top ten tips for effective cross-
cultural communication:
1. Maintain etiquette
2. Avoid slang
3. Speak slowly
4. Keep it simple
5. Practice active listening
6. Take turns to talk
7. Write things down
8. Avoid closed questions
9. Be careful with humor
10. Be supportive

IV. LEARNING ACTIVITIES

A. QUIZZES

Quiz
Determine culturally appropriate terms, expressions and images (sensitivity to
gender, class, etc.). Below are scenarios, determine the appropriate responses you
should say when communicating with diverse cultures. Choose your answer from the
box below.

______1. When a Black American approach you and asks for a direction.
______2. A Japanese introduces himself and his way of saying “Hi” is by bowing
his head.
 ______3. A beggar asks for a food to you.
______4. A Chinese boy who is younger than you, asks for some pieces of
advice.
______5. You saw a Bangladesh man and you gave him a “thumbs up” as a sign
of approval but he gets insulted because it is a way of insult in their culture.

a. I have here some food for you.

b. So, it means differently in your culture, you should adjust.
c. Why are you asking me for food?
d. You’re a Chinese, you must be a business man.
e. I’ll show you the way.
f. What are your problems? What can I help?
g. Why would you do that? That’s so funny.
h. Hello. I am Jana. How are you?
i. I am so sorry. I didn’t mean to offend you. In our culture, it means
differently.

A. PERFORMANCE WORKS

PERFORMANCE WORK/
PERFORMANCE WORK NO. 3 – Local and Global Communication in
Multicultural Setting
Course Code/Title Purposive Communication

Course Intended 1. Determine culturally appropriate terms,

Learning Outcomes expressions and images (sensitivity to gender,
class, etc.)

2. Adopt cultural and intercultural awareness and

sensitivity in communication of ideas.

Instructions Create a short and striking or memorable phrase/

Slogan about how communication works in diverse
culture.. Content matters most.
Please be guided by the rubrics attached at the last
part of the module.
No. of Points 20 points
Performance works:
Create a short and striking or memorable phrase/ Slogan about how communication
works in diverse culture. You are not required to make a design on your slogan.
Content matters most.

Please be guided by the rubrics attached at the last part of the module.

Criteria Outstanding Good Fair Poor Very Poor

Point 17-20 12-16 7-11 1-7 0
Distribution
 Well  Writes  Minimal  Uncle  Did
written fairly effort. ar. not
and very clear.  Good  Show submi
organize  Good grammar s little t at
d. gramm mechanics. effort all
 Excellent ar  Fair .
grammar mechan presentatio  Poor
mechani ics. n. Gram
cs.  Good  Few mar
 Clear Present supporting mech
and ation details. anics
concise and
stateme organiz
nt. ation.
 Excellent  Sufficie
effort nt
and effort
presenta and
tion with details.
detail.

V. ASSESSMENT/EVALUATION

I will give you a famous statement from Confucius, “Human beings draw
close to one another by their common nature, but habits and customs keep them
apart”.
Do you agree or disagree? Give concrete situations to support your stand.

REFERENCES:
 Purposive Communication, OBE & PPST-Based., Geraldine S. Wakat, PhD.
Published by LORIMAR Publishing Inc. 2018
[Link]
cultural-communi
[Link]
article=1013&context=ojwed
[Link]
a-to-z/cultural-differences/#:~:text=Cultural%20differences%20are
%20the%20various,ethnicity%2C%20race%20or%20national
%20origin.

Prepared by:
MS. JANA UNIQUE B. NAPAY
Instructor
Work sheet (Module #4) Purposive Communication

Name: ___________________________________________________

Yr & Block: __________________________________

Engaging: Putting things in the right perspective

How do you get to communicate effectively across cultures? Indicate whether you
agree or disagree with each other of the following statements. Draw a heart if you
agree, and a broken heart if you disagree. For those who are answering this online,
you may put a (/) and (-) if you disagree.

1. I am interested in interacting with people who are both

like me and different from me.

2. I am sensitive to the concerns of all minority and majority

groups in our multicultural country

3. I can sense when persons from other cultures seem not to

understand me or get confused by my actions.

4. I have no fear communicating with persons from both

minor and major cultural groups.

5. People from other cultures may get angry with my culture

affiliates

6. I deal with conflicts with people from other cultures

depending on the situation and their cultural background.

7. My culture is inferior to other cultures

8. I can manage my behavior when dealing with people of

different cultures

9. I show respect to the diverse communication practices of

other people.
Quiz
Determine culturally appropriate terms, expressions and images (sensitivity to
gender, class, etc.). Below are scenarios, determine the appropriate responses you
should say when communicating with diverse cultures. Choose your answer from the
box below.

______1. When a Black American approach you and asks for a direction.
______2. A Japanese introduces himself and his way of saying “Hi” is by bowing
his head.
______3. A beggar asks for a food to you.
______4. A Chinese boy who is younger than you, asks for some pieces of
advice.
______5. You saw a Bangladesh man and you gave him a “thumbs up” as a sign
of approval but he gets insulted because it is a way of insult in their culture.

a. I have here some food for you.

b. So, it means differently in your culture, you should adjust.
c. Why are you asking me for food?
d. You’re a Chinese, you must be a business man.
e. I’ll show you the way.
f. What are your problems? What can I help?
g. Why would you do that? That’s so funny.
h. Hello. I am Jana. How are you?
i. I am so sorry. I didn’t mean to offend you. In our culture, it
means differently.

Performance works:
Create a short and striking or memorable phrase/ Slogan about how
communication works in diverse culture. You are not required to make a design on your
slogan. Content matters most.
Please be guided by the rubrics attached at the last part of the module.

V. ASSESSMENT/EVALUATION

I will give you a famous statement from Confucius, “Human beings draw
close to one another by their common nature, but habits and customs keep them
apart”.
Do you agree or disagree? Give concrete situations to support your stand.