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SEO Basics: Tools, Techniques, and Terms

The document discusses various search engine optimization (SEO) concepts and techniques including keywords, backlinks, cross-linking, keyword stemming, black hat SEO, no follow vs do follow links, page rank vs search engine result pages, the Google sandbox, title tags, and latent semantic indexing (LSI).
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0% found this document useful (0 votes)
46 views4 pages

SEO Basics: Tools, Techniques, and Terms

The document discusses various search engine optimization (SEO) concepts and techniques including keywords, backlinks, cross-linking, keyword stemming, black hat SEO, no follow vs do follow links, page rank vs search engine result pages, the Google sandbox, title tags, and latent semantic indexing (LSI).
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

1) What is seo?

Seo search engine optimization or seo is keep changing the position the web page
or web site in a search engine result by using keywords or phrases

2) What is the tools of seo?

The tools of seo is keyword planner Alexa google webmaster google analytic

3) What is backlink?

The incoming links to your website is referred to the backlink. It is also called is
inbound link

4) What is outbound link?

To index and update the website google use google bot. caching crawling or
indexing of a webpage are done through out by collocating page from the website

What is the cross linking?

Cross linking is a process of linking one site to another site it provide the user with
reference sites that contain the content related to the search two websites or
crosslinking is not owned by the same person in the other words it is better wherein I
link you and you link me

What is the main purpose of using keywords in seo?

A keyword is a single word while a combination of these keyword is make phrases


these keyword or phrases are used by the search engine to populated the subjects
over the internet

Explain the spider’s robots and crawlers

Spider’s robots and crawlers are all the same and referred by the different names it
is a software program that follows or crawls various link throughout the internet and
then grabs the content and add the search engine index

What does it means if nothing appears while searching for the


domain?

On searching for your domain and if nothing appears then there are three
possibilities
Maybe search engine banned by search engine maybe no index by search engine
some canonical issues

What is keyword stemming?

The process of finding new keywords from roots keyword from search query is
referred to the keyword stemming adding a prefix and pluralization can be used to
create new keywords

Name some seo blogs that help you to enhance your content
marketing strategies

Google webmaster central

Search engine land seo smarty

What do you mean by clocking?

Clocking is a deceptive way of optimizing your website for search in this techniques
different content will be shown to the search engine crawlers then what is presented
to the end user

How many types of Meta tags are there in seo?

Meta description tags with 1200 pixels

Meta keyword tag Meta roots

Title tags with 600 pixels

How many characters limit in and Meta description tag?

We can add 70 charters in a title tag and 222 charters in Meta description tag though
google now places a pixel limit

What is black hat seo?

In order to get high ranking in seo result pages website go for various methods and
techniques which are characterized by two categories

One method that is acceptable by search engine is called the white hat seo and
other method is not acceptable by the search engine is called black hat seo
What are some famous black hat seo techniques?

Link farming hidden text gate way or door way pages cloaking and keyword stuffing

State the difference between no follow and do follow link

No follow links do not passes the link juice and have no impact on google ranking
algorithm

Do follow links pass the link juice and have Impact on google ranking algorithm

What is the difference between PR (page rank) and SERP (search


engine result page?)

Page rank is calculated on the basis of quality inbound links from other website or
webpage to our webpage or website

SERP (SEARCH ENGINE RESULT PAGE) is the placement of the website or


webpage which is returned by the search engine after a search query or attribute

20) What is google sandbox?

Google sandbox is an imaginary area where new website and there search engine
rating are put on hold until they prove worth for ranking in other words it checks the
standard of the website

Why is title tags on website valuable?

Title tags are essential in seo as it tells about the contents on that webpage through
title only the search engine will notify the user what is there in that page

What is considered as more significant creating content or building


backlink?

Both are necessary for creating quality content is equally important to building
backlink
What is difference between seo and SEO?

Seo is optimizing the site to increase the organic ranking of a site

SEM used for promotion of the website through paid advertising by increasing their
visibility in search engine result page in the ads section

Explain the term of LSI

LSI stand for latent semantic indexing this technique is established to obtain the data
by relating the words to its closest counterparts or its similar context for example if
you are searching something with a keyboard car it will show all the related things
like a classic car racing car Bentley car

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