Entrepreneurship
SWOT Analysis
Name
Grade and Section: ______________________
Targets:
I can prepare a SWOT analysis of myself.
Evaluation:
12 Points
• 8 for PowerPoint
• 4 for presentation
Directions:
You are going to prepare an abbreviated SWOT analysis of yourself. This packet is
divided into the following 4 sections:
I. Definition & History of SWOT
II. SWOT Applications
III. Business vs. Personal SWOT
VI. SWOT Analysis Assignment
I. Definition & History
[Link]
It all began with the corporate planning trend, which seemed to appear first at DuPont
in 1949. By 1960 every Fortune 500 company had a corporate planning manager (or
equivalent) and "associations of long-range corporate planners” had sprung up in both
the USA and the UK.
However, a unanimous opinion developed in all of these companies that corporate
planning in the shape of long range planning was not working, did not pay off, and
was an expensive investment in futility.
SWOT analysis came from the research conducted at Stanford Research Institute
from 1960- 1970. The background to SWOT stemmed from the need to find out why
corporate planning failed. The research was funded by the Fortune 500 companies to
find out what could be done about this failure. The Research Team members were
Marion Dosher, Dr Otis Benepe, Albert Humphrey, Robert Stewart, and Birger Lie.
II. SWOT Applications
[Link]
Here are some examples of what a SWOT analysis can be used to assess:
a company (its position in the market, commercial viability, etc.)
a product or brand position in the market
a business idea
a strategic option, such as entering a new market or launching a new product
an opportunity to make an acquisition
a potential partnership
a method of sales distribution
changing a supplier
outsourcing a service, activity or resource
an investment opportunity
Write 3 additional SWOT applications for your
personal use.
Ex. Choosing a career
III. Business vs. Personal SWOT
Read the examples found here as well for more
information:
[Link]
[Link]
Personal Business
Strengths: What are my personal strengths? What does the company do well?
What do you do well? What is the good track record?
What do other people see as What do our customers say we
your strengths? do well?
Weaknesses: What can be developed? What could/should we improve?
What is working less optimally What is holding the company
than back?
I wish?
What should I avoid doing? What do customers say we are
doing poorly?
Opportunities: If there were no constraints what If there were no constraints what
would I like to do? would we like our business to do?
What might be possible? How may new
methods/technologies
change our practices?
Where do I want to be in five Where do we want our
years? organization?
to be in five years?
Who might I want to work with? What could be a win—win
situation?
What relationships might benefit What financial/governmental/
me in the near future? legislative changes can benefit
us in the near future?
Threats: What are the barriers to my Which new or evolving businesses
development? might “steal” our customers?
Who else might move in a take What are rival organizations doing?
over
my tasks/job/business?
Will new How is our “environment”
technologies/developments (“world”) changing that might
change my roles? upset our way of
doing business (“business
model”)?
What change is coming? Can we fund the short and long
term?
After reviewing the table listed on the previous page, complete a personal SWOT analysis
using the following form:
Personal SWOT
Goal
Strengths Weaknesses
Opportunities Threats
IV. SWOT Analysis Assignment
After you complete your personal SWOT above, you are to create a
2x2 table in PowerPoint and copy the information over. Give a title to
your personal SWOT analysis. You need at least 3 bullet points for
each section.
On the second slide, you are to reflect on each part of your SWOT:
For example: Strengths: After reflecting on my strengths, I work well
with other people, bring a positive attitude every day to my life, and
am very organized.
When done, upload in VLE. You will present!
SWOT Assignment Rubric
Name Assignment
Points Earned (12)
Objectives Below Basic Proficient Excellent Total
Basic 3-4 5-6 points 7-8 points Points
0-2 points points Earned
Content Content Essential parts Minor Correct;
does not missing or content contained all
meet additional missing, required
objectives. nonessential unclear, or content; well
content needs more organized;
added. details.. thorough.
Objectives Below Basic Proficient Excellent Total
Basic 2 3 points 4 points Points
0-1 point points Earned
Presentation Content Essential parts Minor Correct;
does not missing or content contained all
meet additional missing, required
objectives. nonessential unclear, content;
content or needs well
added. more organized;
details.. thorough.