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Branson's Initiative for Shorter Work Years

Richard Branson implemented a new initiative at Virgin Atlantic where employees could take up to three months of unpaid leave to help reduce unemployment. When the company asked for 300 volunteers to take three months off, 450 employees volunteered. Branson believes this shorter working year could be applied more broadly across industries, allowing people who are unemployed or on welfare to fill those roles for nine months out of the year. He thinks many people, especially those with families, would prefer to work nine months out of the year and earn slightly less in exchange for more time off. The initiative was well received by employees and Virgin Atlantic is considering making nine-month contracts a permanent option.
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0% found this document useful (0 votes)
47 views2 pages

Branson's Initiative for Shorter Work Years

Richard Branson implemented a new initiative at Virgin Atlantic where employees could take up to three months of unpaid leave to help reduce unemployment. When the company asked for 300 volunteers to take three months off, 450 employees volunteered. Branson believes this shorter working year could be applied more broadly across industries, allowing people who are unemployed or on welfare to fill those roles for nine months out of the year. He thinks many people, especially those with families, would prefer to work nine months out of the year and earn slightly less in exchange for more time off. The initiative was well received by employees and Virgin Atlantic is considering making nine-month contracts a permanent option.
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

Branson’s new route to more jobs

by Celia Weston

For many young people lucky enough to get a job after leaving school or college, the
biggest shock of the transition to work is how few holidays they get. Having spent their academic
years working an eight or nine-month year, it can be depressing to realize that for the rest of their
working lives they will be able to take only four weeks off a year. Many would jump at the
chance to take three months off - and that’s exactly what happened at Virgin Atlantic, the airline
run by Richard Branson. He believes the new initiative could help to reduce unemployment.
Faced last autumn with the recession and with its failure to acquire more flight slots out of
Heathrow airport, the company was having to consider redundancies. Mr. Branson wrote to staff
saying that cutting back on jobs was “something I have never wanted to do”. Instead he invited
employees to take up to six months unpaid leave and to participate in a job sharing scheme.
The immediate crisis passed but the idea of a shorter working year took off. When the
company later asked for 300 volunteers to take three months unpaid leave, 450 put their names
forward. Mr. Branson said: “To be fair and share it around, in some cases we said that people
could only take six weeks.” Most of the volunteers were cabin crew but other staff, including
secretaries of the offer as well. “And when they came back from their break ... they definitely
seemed
to enjoy work more,” he said.
The company tends to recruit and train its own staff from scratch. As Mr. Branson said:
“If you’ve been at college or on the dole, working for only nine months still makes you a lot
better off financially than you were before.” He believes there is a broader social
benefit to be achieved. “If you are only taking on people for nine months, that will enable others
who would otherwise have no work or be living on the dole to have a chance too.”
And he goes further. “I think this should be the basis of a pattern across the whole
European Community for the first few years of working life.” Nor was a shorter working year
only applicable to young people. “If older women and men with children can afford it because
one partner’s working 12 months and the other nine, I think a lot of people would like to earn
slightly less and be able to spend more time with their children,” Mr. Branson said.
This year the scheme is on offer again, although not over the busy summer period. “All
the people who took time off last year would like to do so again,” Mr. Branson said. But its
realization depended on whether the company could recruit enough people to allow 400-500
existing staff to take three months off. The company was considering whether the arrangement
should become a permanent feature, Mr. Branson said. “For new people being taken on in most
departments, we’re thinking about making nine-month working a standard contract.”

Common questions

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Beyond direct economic impacts, Branson's initiative reflects broader societal benefits by potentially leading to a more equitable job market and increased quality of life. By spreading work opportunities across more individuals, it reduces reliance on social welfare systems and can decrease unemployment rates. Furthermore, providing employees with additional time off contributes to improved mental health, allowing for strengthened family ties and personal development. This holistic approach to employment prioritizes not just economic efficiencies but also social well-being .

Richard Branson proposes a nine-month working contract to address the challenges posed by economic recessions and limited flight slots, which could otherwise lead to redundancies. By allowing employees to take up to six months of unpaid leave, the initiative potentially reduces unemployment by creating job opportunities for others. Branson believes that this approach provides financial benefits even to those who have been unemployed or studying, as they would be better off working for nine months. Additionally, it offers a social benefit by allowing more people to enter the workforce and provides existing employees with more leisure time, thereby increasing job satisfaction and performance when they return to work .

The initiative potentially reduces unemployment by allowing existing employees to take unpaid leave, thereby creating temporary job openings for others who might otherwise be unemployed or on welfare. This way, more individuals have the opportunity to work, spreading employment more evenly across the workforce. Branson sees this as a way to give others a chance to have work, and he suggests that it could become a broader pattern within the European Community .

Richard Branson believes that a shorter working year should also benefit older adults because it supports a better work-life balance, enabling them to spend more time with their families. This is particularly appealing if one partner can work full-time while the other works a reduced schedule. Such flexibility is likely to enhance job satisfaction and overall quality of life, potentially leading to higher employee retention and a more engaged workforce. Branson’s inclusive view of the policy allows for a socially beneficial system that accommodates the needs of different age groups .

Upon returning from their unpaid leave, employees at Virgin Atlantic seemed to enjoy their work more, suggesting improved job satisfaction and potentially better performance. This enhanced morale was likely a result of being able to take substantial time off, relax, and rejuvenate before resuming their roles .

One potential challenge in making the nine-month working year standard is ensuring that the company can effectively manage staffing shortages, especially during peak periods. This would involve recruiting additional temporary staff who are capable and trained, which could increase operational costs and requires robust training programs. Additionally, it demands a cultural shift in how productivity and work commitments are traditionally understood within the company, and could face resistance from both management and existing employees who are accustomed to standard year-long contracts .

The concept of a shorter working year is not exclusively targeted at young employees. Richard Branson believes that older workers, particularly those with children, might also find value in such an arrangement. If one partner works full-time while the other chooses a shorter working year, it could facilitate a better work-life balance, allowing them to spend more time with their children. This flexibility can lead to increased satisfaction and well-being for older employees as well .

Implementing nine-month working contracts could introduce greater flexibility in the labor market, allowing businesses to adapt more readily to economic fluctuations without resorting to layoffs. It might encourage more equitable distribution of work, reducing unemployment rates by offering temporary positions during peak times when regular employees take leave. Additionally, such a system could foster a more adaptive and diverse workforce, as businesses regularly bring in new talent and perspectives. This could ultimately result in a more dynamic job market with better matching of skills and opportunities .

To make the nine-month working scheme a permanent feature, Virgin Atlantic would need to consider several factors, such as consistent recruitment and training of temporary workers to ensure operational continuity. The company must also evaluate financial implications, including potential savings from not having to pay full annual salaries versus additional costs incurred by hiring and training short-term staff. Furthermore, the company would need to ensure equitable access to these opportunities across all departments, manage potential resistance from stakeholders accustomed to traditional working structures, and continuously assess the impact on employee satisfaction and productivity. Strategically, Virgin Atlantic would need to balance flexibility with business demands, particularly during peak operational periods .

Virgin Atlantic's employee response to the unpaid leave offer highlighted a significant interest in flexible work schedules, as demonstrated by the excess number of volunteers—450 instead of the 300 requested—to take three months off. This interest underscores a general employee desire for more time flexibility and the opportunity to balance professional and personal life, thereby signaling to the company the importance of incorporating such flexibility into future employment policies .

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