FLY DINING: A LAVISH AND LUXURIOUS EXPERIENCE

THAT COMBINES ADVENTURE AND FINE DINING

Project Report submitted to National Council for Hotel Management and

Catering Technology
in partial fulfilment of the requirement for the award of Bachelor’s Degree in
Hospitality and Hotel Administration
by

PRATYASITA DEY
NCHM ROLL NO: 1941109121

Research Guide

Ms. Dakshha Madan

INSTITUTE OF HOTEL MANAGEMENT CATERING TECHNOLOGY

AND APPLIED NUTRITION, GUWAHATI

1
 CERTIFICATE

To whomsoever, it may concern

This is to certify that the work entered in this journal is the work of MS.
PRATYASITA DEY, who has completed a project report on “Fly Dining: A
lavish and luxurious experience that combines adventure and fine dining” topic
terms of the year 2021-22, in the college as laid down by the college authority.

Internal Guide. External Examiner

DECLARATION
2
I Pratyasita Dey, hereby declare that this project is my original work and that I
have not submitted this report to any university or academic institute for the
partial fulfilment of any course or degree or diploma as the case may be.

Station: Guwahati
Student signature:

Date- 28.03.2022
I certify that the above particulars are true and the project work has been done
under my supervision.

Station: Guwahati
Guide signature:

3
 ACKNOWLEDGEMENT

I, Pratyasita Dey would like acknowledge my sincere thanks and gratitude to

Dr. Amitabh Dey, Principal IHM Guwahati, for the support extended by him in
completing this project.

I would also like to thanks Ms. Dakshha Madan, my project guide. For all the
assistance she offered, which enabled me to complete this project I also thank
her for the guidance she provides in finalizing project.

I would like to express my gratitude towards my parents for their kind co-
operation and encouragement which helped me in completion of this project.

I would like to express my special gratitude and thanks to industry persons for
giving me such attention and time.

4
 CONTENTS

SL NO. NAME OF THE CONTENT PAGE NO.

1. Research Project 6
2. Abstract 7
3. Introduction: Fly Dining 8-10
4. Research Objectives 10

5. Literature review 10-11

6. Fly Dining in Nagavara Bengaluru 11-12
7. Safety Procedures 12-14
8. Research Methodology 15
9. Tools And Techniques 16
10. Data Analysis 16-20
11. Discussions And Findings 21
12. Conclusion 22
13. References 23

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 RESEARCH PROJECT

Qualitative research on Fly Dining: a unique experience of dining in Nagavara,

Bengaluru. This is a benefited record of work done by Pratyasita Dey, roll no.
1941109121 submitted in partial fulfilment of the requirement for the final year
bachelor in Hotel Management and Catering Technology 2019-2022.

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 ABSTRACT

Dining is an essential tourism component that attracts significant expenditure

from tourists. Tourism practitioners need insights into the dining behaviours
of tourists to support their strategic planning and decision making.
Traditional surveys and questionnaires are time consuming and inefficient in
capturing the complex dining behaviours of tourists at a large scale. Thus far,
the understanding about the fly dining preferences and opinions of different
tourist groups is limited. This article aims to fill the void by presenting a
method that utilizes online fly dining reviews and text processing techniques
in analysing the dining behaviours of tourists. The effectiveness of the
proposed method is demonstrated in a case study on tourist experienced fly
dining. The proposed method can help researchers gain comprehensive
insights into the dining preferences of tourists.

KEY WORDS: Dining, Research, Experience, Dinner, Restaurant, Mocktail,

Management, Marketing, Strategic, Customers.

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 INTRODUCTION
FLYDINING, A LAVISH AND LUXURIOUS EXPERIENCE THAT
COMBINES ADVENTURE AND FINE DINING
If you looking for an exceptional dining experience, which will have you elated,
quite literally, then Fly Dining is tailor-made for you!
Fly Dining is a unique concept that enables you and your loved ones to eat,
drink and be merry at the height of 50 meters above ground level and we
promise that it shall be an affair to remember. The structure is supported by one
crane, which houses 24 people around the table and a staff of 4 people at its
centre.
Fly Dining is located around the beautiful Nagavara Lake in Bangalore and
promises to be a fulfilling and out of the box experience that will have you
tingling with adrenaline as well as leave you with a belly full of delicious food.
The Fly Dining structure is a high-grade metal frame platform that has the
capacity to seat 24 people around the table, secured by aircraft-standard safety
belts on comfortable seats which can rotate a complete 180°. Please rest
assured, our attentive staff members are also secured by accredited Pletzl
harnesses. [1]
The complete Fly Dining structure is suspended by a state-of-the-art, 200-ton
telescopic crane at a height of 50 meters (160 ft), handled safely and
professionally by our highly-trained staff.
Fly Dining has been conceptualized and designed according to German norm
EN 13814 and International Norm ISO 17842-1-2015. 

PLATFORM CENTRAL WORK AREA

The table can operate with 4-5 personnel in the platform work area (e.g. chef,
bartender, entertainer, speaker, waiter, security etc).

SEATING ARRANGEMENTS
A maximum of 24 guests can be seated around the table at any one time, but
larger groups can be accommodated by dividing an event day into several lifting
sessions, enabling more than 350 people to access this exceptional sky
restaurant.[7]
RESTROOMS
In just under a minute, Fly Dining can be lowered to the ground for quick and
easy access to restrooms if provided. However, we do not recommend this,
since it may cause annoyance to the other guests.
COOLING
The organizer can offer extra options to set up a non-transparent roof to give

8
shadow and/or to install AC-Fans or Misting Fans (to be pre-arranged at the
restaurant in the sky location)
HEATING
Organizer can offer infra-red heating system as an extra option (to be pre-
arranged at the restaurant location).

MINIMUM HEIGHT
Fly Dining is not age-related but height related since we need to be able to
secure everyone safely in their seats. Minimum height is therefore 135 cm. [6]

FOOD MENU

MOCKTAIL CHILLI GUAVA SQASH+ KALA KHATA+ PASTA &

PASTA & WONTON WONTON
SESSION

MINT MOJITO+ PASTA & CITRUS BLAST+ PASTA &

WONTON WONTON

DINNER CHILLI GUAVA SQUASH KALA KHATA

SESSION
MINT MOJITO CITRUS BLAST
MOCKTAILS

MAIN MIXED MUSHROOM STROGONOFF

[ Cooked with confit mushroom and assorted vegetables, gherkins
COURSE
and sour cream. Served with parmesan crisp and herb rice.]

STARTERS SUBZ CHANDINI TIKKA

Cottage Cheese and assorted Vegetables marinated and cooked on a tawa.
Tossed in cashew paste and fresh cream. Served with mint chutney.

WITH LOVE FROM VIETNAM

Deep-Fried flaky pastry filled with spicy Vietnamese tofu and napa
cabbage. Served with sweet chili mayo.

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DESSERTS APPLE PIE

HOT ASSORTMENT OF COOKIES

CHOCOLATE
ROAST VEGETABLES PERI PERI MAYONNAISE SANDWICH
SNACKS

HIGH TEA TEA / MATCHA TEADILMAH CEYLON MOROCCAN MINT

GOLDAN MATCHA TEA DILMAH JASMINE

CALMING BLUCHA DILMAH PREMIUM

VITALIZING REDCHA HOT COCOA

RESEARCH OBJECTIVES
1. To understand the concept of fly dining in detail.
2. To study about how fly dining is attracting more tourist in Nagavara.
3. To study about the menu and know the customer experience in Nagavara
Bangalore.
4. To understand the design and the safety of the fly dining experience of
Nagavara Bangalore.

LITERATURE REVIEW
The perspectives of organizational, marketing and strategic management
theories provide a reliable theoretical groundwork to understand the
important managerial aspects of menu. For instance, organization theory
explicitly emphasizes the influence of external environment both on the
decisions of firm managers and the survival of firms on the long run.
More specifically, external environment is one of the central themes of
organization theory and the relevant studies primarily propose that
managers essentially consider the influential external factors that create
uncertainty, diversity and volatility while making their decisions.
Planning and operating menus in a restaurant context involve considering
external factors such as customers, rivals, and vendors that have a great
potential in creating uncertainty, diversity and volatility in the restaurants'
immediate business environment. Complementing this view, marketing
theory recognizes the importance of identifying the needs and

10
 expectations of customers, and developing and improving products and
service perfectly fit to those needs and expectations. Additionally,
pricing, promoting and distributing the products and services should also
be consistent with the customers' needs and expectations on the one hand,
and with the firm's objectives on the other hand. Thus, in the restaurant
context, it is imperative that menu as the food and beverage combinations
offered by a restaurant reflects the expectations and needs of customers.
Moreover, managing menus involves planning, pricing, designing,
distributing and promotional decisions which are also the main issues of
marketing.

- By Duncan, 1972, Jurkovich, 1974, Dess and Beard,

1984, Ashill and Jobber, 1999

Strategic management is another promising theoretical perspective that

helps us understand the importance of menu and its associated managerial
activities with reference to competitiveness of restaurants. Indeed,
creating and sustaining a competitive advantage is the main focus of
strategic management discipline. More specifically, strategic management
principally investigates the phenomenon of sustainable competitive
advantage as a source of performance differences among business firms.
Following this argument, it is plausible to consider the role of menu in
creating sustainable competitive advantage for restaurants. In particular,
offering a unique meal experience and assuring customer satisfaction are
the main sources of competitive advantage for a restaurant. As one of the
important components of meal experience, menu deserves a special
attention to understand how a restaurant firm can achieve its strategic
goals, can create a sustainable competitive advantage, can satisfy its
customers and can outperform the rivals.

-By Nerur et al., 2008

FLY DINING IN NAGAVARA BANGALORE

Present all around the globe, one of the world's most uncommon and daring
feasting encounters, Fly Dining comes to India for business pioneers to have
supper in the sky. For all the exciting lovers, this will surely be another reason
to make a beeline for Bengaluru. Envision yourself up above in the sky, having
tasty sustenance served on your table while viewing the propelled engineering
architectures and high rises of the city. Fly Dining is an interesting item as in
experience. Lunch, Dinner, games, occasions, excitement, public interviews,
syndicated program noticeable all around - anything imaginable around a table,

11
To include a touch of experience and adrenaline to your eating knowledge, they
fly you 120 feet over the ground. Fly Dining is a hanging eatery upheld by one
crane, which therefore hosts 22 individuals around the table and one staff of 4
individuals at its middle. Indeed, no big surprise Fly Dining has been named as
one of the world's best 10 most abnormal feasting spots and encounters by
Forbes Magazine. The event organizer ensures toilet facilities in the vicinity of
the event’s venue. In just under a minute, Fly Dining can be lowered to the
ground for quick and easy access to restrooms if provided. Breaks for this
purpose can be planned during any Fly Dining.[8]

SAFETY PROCEDURES
Fly Dining is outlined by German standard DIN 4112, flying structures – rules
for the count and execution, with all illustrations, figuring and recreations tried
and tested by TUV Rhineland. From the safety belts to the sort of crane utilized,
has been investigated and painstakingly considered to guarantee the most
extreme security for the customers and workers. While situated customers wear
seat belt straps, standing employees and team are anchored by wellbeing saddles
all the time amid the flight. A wellbeing supervisor will brief customers about
all controls and doings before the flight and will be in steady correspondence
with the crane administrator and ground group so he has an entire photo of the
circumstance amid the operation. The organizers give careful thoughtfulness
regarding everything about request to expand security and guarantee visitors
dependably feel safe. [5]

Seating Arrangement
A most extreme of 22 visitors can be situated around the table at any one time,
however bigger gatherings can be suited by separating an occasion day into a
few lifting sessions, empower in excess of 350 individuals to get to this
extraordinary sky eatery.
 
Events They Offer:
As it goes 'the sky has no limits' and Fly Dining certainly knows how to expand.
Despite its name, Fly Dining is not limited to only dinners. They also organise
Dinner, Lunch, Breakfast , Meeting With Clients, VIP Seats For A Game Show,
Press Conference, VIP Treatment For Guest, Birthday Party, Engagement
Announcement, Anniversary Dinner, Christmas Party, Wedding Celebration,
New Year’s Eve Dinner, Formula 1 Grand Prix, Golf Tournament, Product
Launch, Concert, Fashion Show, Opening Celebration, Road Show, Promotion,
Exhibition, Talk Show, Convention, Publicity Stunt, Press Release, Live

12
 TV/Radio Broadcast, Interview, Business Function, Corporate Event, Business
Meeting, Charity Fundraise and what not.[10]

Highlights Are them Multiple Events Can Take Place, Breath-Taking Views,
Exquisite Meals, Fine Dining, Can Host Up to 22 Guests. There were 6
Sessions, each 1-1.5 hours with 22 guests Sessions in a Day and Cost Per
Person is 3999 But for Weekdays the Lunch is (Rs. 8,756), Tea (Rs. 8,020) &
Dinner (Rs. 10,228) and For Weekends - Lunch (Rs. 10,228). Tea (Rs. 8,761),
& Dinner (Rs. 11,707)

SESSIONS 16:30-17:00 17:45-18:15 18:45-19:15 20:30-21:30

DURATION 30 MINUTES 30 MINUTES 30 MINUTES 60 MINUTES
MENU MOCKTAILS MOCKTAILS MOCKTAILS DINNER
DAYS Norma Public Norma Public Norma Public Norma Public
l holiday l Holiday l holiday l holiday
Day Day Day Day
MONDAY 3999 7999 3999 7999 3999 7999 6999 9999
TUESDAY 3999 7999 3999 7999 3999 7999 6999 9999
WEDNESDAY 3999 7999 3999 7999 3999 7999 6999 9999
THURSDAY 3999 7999 3999 7999 3999 7999 6999 9999
FRIDAY 4999 7999 4999 7999 4999 7999 7999 9999
SATURDAY 4999 7999 4999 7999 4999 7999 7999 9999
SUNDAY 4999 7999 4999 7999 4999 7999 7999 9999

Other Events and Special Arrangements on Request

Fly dining in Bangalore is managing to do events in all the way. On request,

you can even arrange events, within the limitations, as there is a safety concern.

1. Dinner in the Sky

2. Lunch in the sky

13
3. Breakfast
4. Birthday Party
5. Engagement Announcement
6. Wedding Celebrations
7. Anniversary Dinner
8. Product Launch,
9. New Year’s Party
[Link]
[Link] Show

This an amazing experience enjoying your favourite food with your dear ones,
with the view Also, you can even have corporate meetings, client appointments
over air. [9]

Drone Photography and Fireworks
With recent advancements in app software, drone photographers are now
able to drag the camera's shutter and capture long exposures from more
than 400 feet up in the sky. This has unleashed a number of amazing
images of fireworks from never-before-seen angles.
Drone photography often enables a first-person view (FPV) that would
normally be impossible to achieve. Fly Dining offers the unique
opportunity to engage drone photography to its full extent! The images
and videos captured are breath-taking, presenting you with countless
opportunities on social media [2]

14
RESEARCH METHODOLOGY

The Research Methods may be defined as those methods techniques that are
used for conducting the research. Research methods can be put into the
following three groups.
At first, we include those methods which are concerned with the collection of
data, these methods will be used where the data already available are not
sufficient to arrive at the required solution.
The second consists of those statistical Techniques, which are used for
establishing relationship between variables.
The group consists of those methods which are used to evaluate the accuracy
of the results obtained.
Research methods refer to the behaviour and instruments used in selecting and
constructing research techniques.

Research refers to the systematic investigation of specified problem based on

the data collected. Research design is the conceptual structure within which
research is conducted. The nature of the research, the sampling procedures,
method of data collection reliability and validity of measuring tools, and the
details of measuring tools used in the research are also included [4]
SAMPLING DESIGN

In this research, I have adopted the technique of providing sample

questionnaire and the target of sampling the questionnaire was around 102
peoples.
The fixed 102 sample questionnaire are used for the analysis process and to
provide interpretation and conclusion.

RESEARCH LOCALE

The research was conducted at Nagavara, a place in Bengaluru in Karnataka.

The pin code of the place is 560024 in the district of Ramanagar of
Channapatna Division.

15
TOOLS AND TECHNIQUES
The data collected with the help of primary and secondary sources are analysed
by using data/percentage analysis bar graph.
The tools for collection, analysis, interpretation and organisation of data are as
follows: -
1. Record keeping
2. Observation techniques
3. The computer and its software
4. Data analysis

DATA ANALYSIS

Prices are variant during weekdays and weekends and also slight difference for
dinner session. Weekdays (Monday – Thursday) Mocktail Sessions 3999
Rupees including GST (providing Mocktail and Complementary Snacks)
Dinner Session 6999 Rupees including GST (providing Mocktail and
Complementary Snacks).Weekends (Friday, Saturday and Sunday) Mocktail
Sessions 4999 Rupees including GST (providing Mocktail and Complementary
Snacks) Dinner Session 7999 Rupees including GST (providing Mocktail and
Complementary Snacks) Prices may vary depends on festivals, public
holidays Booking Slot closes at 12 Noon Every Day[3]

16
1. Is fly dining a unique and excited way of dining.

A. Yes
B. No

no no; 1
Sales

yes yes; 8.2

0 1 2 3 4 5 6 7 8 9
Number Of Person

2. How much do you think a fly dining should cost.

A. Rupees 1000
B. Rupees 2000
C. Rupees 3000
D. Rupees 5000+
E. Other:
Sales

Other: 1.2

3000 -5000+ 4
Sales

rs 2000 16

rs 1000 8.2

0 2 4 6 8 10 12 14 16 18
Number Of Person 17
3. Do you think fly dining will result as a boom in the upcoming years.

A. Yes
B. No
C. Maybe

Sales

Maybe 6

No 3.2
Sales

Yes 8.2

0 1 2 3 4 5 6 7 8 9
Number Of Person

[Link] you think this new form of dining will create employment for the unemployed
hoteliers.

A. Yes
B. No
C. Maybe

18
 Sales

Maybe 6

No 3.2
Sales

Yes 8.2

0 1 2 3 4 5 6 7 8 9
Number of person

[Link] you want to have this kind of dining experience at almost every big cities.

A. Yes
B. No

Sales

No 3.2
sales

Yes 15

0 2 4 6 8 10 12 14 16
Number of person

6. Where have you tried Fly Dining.

A. Bangalore
B. Noida
C. Delhi
D. Agra
E. Hyderabad

19
 F. Mumbai
Sales

Mumbai 15

Hyderbad 9

Agra 4
Sales

Delhi 6

Noida 4

Bangalore 10

0 2 4 6 8 10 12 14 16
Number of person

Is fly dining a must visit restaurant experience.

A. Yes
B. NO

Sales

no 1
sales

yes 8.2

0 1 2 3 4 5 6 7 8 9
Number of person
8.

8. Would you recommend to your friends.

A. Yes
B. No

20
 Sales

No 0.5
Sales

Yes 8.2

0 1 2 3 4 5 6 7 8 9
Number of person

Discussions and Findings:

Technical Specs:

 Total weight of the table: 5.000 kg

 Weight of the crane: 90 tonnes or 160 tonnes
 Measurements table (not assembled): 6 x 2, 50 m
 Measurements table (assembled): 9 x 5 m
 Rotation angle of the seats: 180°
 Maximum height: 40 or 50 metres
 Number of dinner guests seated (four-point seat belts): 22

Timings:

Dining in the Sky Bangalore offers you a fabulous experience during several
lifts starting from 04:30 PM to 10:30 PM. Currently, they are running only
Mocktail Sessions and Dinner Session with 6 time slots:

Mocktail Session 1 – 4:30 PM to 5:00 PM

Mocktail Session 2 – 5:45 PM to 6:15 PM

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Mocktail Session 3 – 6:45 PM to 7:15 PM
Mocktail Session 4 – 8:30 PM to 9:00 PM
Mocktail Session 5 – 9:45 PM to 10:15 PM
Dinner Session – 10:30 PM to 11:30 PM.

It’s an Idea from Dubai

A huge table surrounded with 24 seats is lifted up with a crane. It also has a less widen
central passage to allow free movement of waiters and other staff.

CONCLUSION
In this research paper I have discussed of the concept of fly dining and how
more tourist are attracted to the fly dining, so this concept is going to dominate
the food industry, and which might bring and tourist and growth for the
industry. The big dining table in the sky is not for the fainthearted, foodie
dare-devils are literally strapped into a chair that can swivel 360 degrees.
Once in the air you have nothing under your feet except for a small footrest
and the desert air around you. Each flight is 55 minutes in duration, in which
time you are served a meal - catered by the Ritz Carlton - of your choosing
(brunch, lunch, afternoon tea or dinner), which is based on the session time., I
would recommend everyone to try fly dining once in their life time.

22
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