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FoodHub Data Analysis Project Overview

The food delivery aggregator company FoodHub wants to analyze order data to understand customer demand for different restaurants. The data includes order details like customer, restaurant, cuisine type, cost, ratings. FoodHub aims to identify popular cuisines and restaurants on different days to enhance customer experience. The analysis will help answer questions on order patterns, preparation and delivery times by restaurant. The submission can be a Jupyter notebook with code, insights and recommendations or a presentation covering the problem, findings, and suggestions. Proper documentation, removing errors/warnings and timely submission are important.

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Jeff
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50% found this document useful (2 votes)
429 views5 pages

FoodHub Data Analysis Project Overview

The food delivery aggregator company FoodHub wants to analyze order data to understand customer demand for different restaurants. The data includes order details like customer, restaurant, cuisine type, cost, ratings. FoodHub aims to identify popular cuisines and restaurants on different days to enhance customer experience. The analysis will help answer questions on order patterns, preparation and delivery times by restaurant. The submission can be a Jupyter notebook with code, insights and recommendations or a presentation covering the problem, findings, and suggestions. Proper documentation, removing errors/warnings and timely submission are important.

Uploaded by

Jeff
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Problem Statement - FoodHub
  • Data Dictionary and Guidelines
  • Submission Types
  • Best Practices for Submissions
  • Assessment Criteria

Problem Statement - FoodHub

Submission type
:
File Upload

Description

Context

The number of restaurants in New York is increasing day by day. Lots of students and busy
professionals rely on those restaurants due to their hectic lifestyles. Online food delivery service is a
great option for them. It provides them with good food from their favorite restaurants. A food
aggregator company FoodHub offers access to multiple restaurants through a single smartphone app.

The app allows the restaurants to receive a direct online order from a customer. The app assigns a
delivery person from the company to pick up the order after it is confirmed by the restaurant. The
delivery person then uses the map to reach the restaurant and waits for the food package. Once the
food package is handed over to the delivery person, he/she confirms the pick-up in the app and
travels to the customer's location to deliver the food. The delivery person confirms the drop-off in
the app after delivering the food package to the customer. The customer can rate the order in the
app. The food aggregator earns money by collecting a fixed margin of the delivery order from the
restaurants.

Objective

The food aggregator company has stored the data of the different orders made by the registered
customers in their online portal. They want to analyze the data to get a fair idea about the demand of
different restaurants which will help them in enhancing their customer experience. Suppose you are
hired as a Data Scientist in this company and the Data Science team has shared some of the key
questions that need to be answered. Perform the data analysis to find answers to these questions
that will help the company to improve the business. 

Data Description

The data contains the different data related to a food order. The detailed data dictionary is given
below.
Data Dictionary

 order_id: Unique ID of the order


 customer_id: ID of the customer who ordered the food
 restaurant_name: Name of the restaurant
 cuisine_type: Cuisine ordered by the customer
 cost: Cost of the order
 day_of_the_week: Indicates whether the order is placed on a weekday or weekend (The
weekday is from Monday to Friday and the weekend is Saturday and Sunday)
 rating: Rating given by the customer out of 5
 food_preparation_time: Time (in minutes) taken by the restaurant to prepare the food. This is
calculated by taking the difference between the timestamps of the restaurant's order
confirmation and the delivery person's pick-up confirmation.
 delivery_time: Time (in minutes) taken by the delivery person to deliver the food package.
This is calculated by taking the difference between the timestamps of the delivery person's
pick-up confirmation and drop-off information

Submission Guidelines

1. There are two ways to work on this project:

i. Full-code way: The full code way is to write the solution code from scratch and only submit a final
Jupyter notebook with all the insights and observations.

ii. Low-code way. The low-code way is to use an existing solution notebook template to build the
solution and then submit a business presentation with insights and recommendations.

The primary purpose of providing these two options is to allow learners to opt for the approach that
aligns with their individual learning aspirations and outcomes. The below table elaborates on these
two options.
What is
What is the Final
Submissio Who should different Submissio
same across the submission file
n type choose across the n Format
two [IMP]
two

Focus on
Learners who Perform
code
aspire to be in exploratory Solution
writing: 10
hands-on coding data analysis to notebook from
- 20%
roles in the identify insights the full-code
Full-code grading on .html
future focussed and template
the quality
on building recommendatio submitted
of the final
solution codes ns for the in .html format
code
from scratch problem 
submitted

Learners who
Focus on
aspire to be in
business Business
managerial roles
presentatio presentation
in the future-
n: 10 - 20% in .pdf format
focussed on
grading on with problem
Low-code solution review, .pdf
the quality definition,
interpretation,
of the final insights, and
recommendatio
business recommendatio
ns, and
presentatio ns
communicating
n submitted
with business

Please follow the below steps to complete the assessment. Kindly note that if you submit a
presentation, ONLY the presentation will be evaluated. Please make sure that all the sections
mentioned in the rubric have been covered in your submission.

i. Full-code version

 Download the full-code version of the learner notebook.


 Follow the instructions provided in the notebook to complete the project.
 Clearly write down insights and recommendations for the business problems in the
comments.
 Submit only the solution notebook prepared from the learner notebook [format: .html]

ii. Low-code version 

 Download the low-code version of the learner notebook.


 Follow the instructions provided in the notebook to complete the project.
 Prepare a business presentation with insights and recommendations to the business problem.
 Submit only the presentation [format: .pdf]

2. Any assignment found copied/plagiarized with other submissions will not be graded and awarded
zero marks.

3. Please ensure timely submission as any submission post-deadline will not be accepted for
evaluation.

4. Submission will not be evaluated if

 it is submitted post-deadline, or,


 more than 1 file is submitted.

Best Practices for Full-code submissions

 The final notebook should be well-documented, with inline comments explaining the
functionality of code and markdown cells containing comments on the observations and
insights.
 The notebook should be run from start to finish in a sequential manner before submission.
 It is important to remove all warnings and errors before submission.
 The notebook should be submitted as an HTML file (.html) and NOT as a notebook file
(.ipynb).
 Please refer to the FAQ page for common project-related queries.

Best Practices for Low-code submissions

 The presentation should be made keeping in mind that the audience will be the Data Science
lead of a company.
 The key points in the presentation should be the following:
o Business Overview of the problem and solution approach
o Key findings and insights which can drive business decisions
o Business recommendations
o Focus on explaining the key takeaways in an easy-to-understand manner.
o The inclusion of the potential benefits of implementing the solution will give you the
edge.
 Copying and pasting from the notebook is not a good idea, and it is better to avoid showing
codes unless they are the focal point of your presentation.
 The presentation should be submitted as a PDF file (.pdf) and NOT as a .pptx file.
 Please refer to the FAQ page for common project-related queries.

Happy Learning!
Scoring guide (Rubric) - FoodHub Project Rubric
Criteria Points

Understanding the structure of the data


- Overview of the dataset shape, datatypes - Statistical summary and check for 5
missing values - Answer all the key questions asked in this section

Univariate Data Analysis


- Explore all the variables and provide observations on the distributions of all the 15
relevant variables in the dataset - Answer all the key questions asked in this section

Multivariate Data Analysis


- Perform bivariate/multivariate analysis to explore relationships between the
important variables in the dataset - Answer all the key questions asked in this 20
section

Quality & Use of visualisations


- Use proper visualizations for the analysis and provide observations on the plots 6

Conclusion and Recommendations


- Conclude with the key insights/observations 6

Presentation/Notebook - Overall Quality


- Structure and flow - Crispness - Visual appeal - All key insights and
recommendations covered? OR - Structure and flow - Well commented code - All 8
key insights and recommendations covered?

Points 60

Common questions

Powered by AI

When preparing a business presentation using low-code methods, key factors include a clear overview of the business problem and solution, succinctly presented key findings and insights, and actionable business recommendations. It's crucial to communicate the benefits of the proposed solutions effectively, avoid technical jargon unless necessary, and ensure the presentation has a logical flow with visual appeal to engage the audience, typically managerial-level stakeholders .

Visualizations can enhance insights by providing intuitive comprehensions of complex datasets, highlighting trends, outliers, and relationships not easily visible in raw data. Best practices for effective visualizations include choosing the right chart types for the data context (bar charts for comparing categories, line graphs for trends over time), ensuring clarity and readability, avoiding clutter, and incorporating interactivity where possible to engage users. Tailoring visuals to the audience's understanding level is also essential for clarity and impact .

The structured format of FoodHub's dataset, including distinct variables such as order ID, customer and restaurant details, and quantitative measures like rating, cost, and time metrics, supports multivariate analysis. Such analysis can uncover relationships between variables, like the correlation between delivery times and customer ratings or weekend vs. weekday order patterns, providing insights into operational efficiencies and customer preferences that can inform strategic decisions .

Analyzing the demand of different restaurants using customer order data can help FoodHub identify popular restaurants and cuisines. This insight can aid in strategizing partnerships, optimizing delivery logistics, and tailoring marketing efforts to enhance customer satisfaction and increase order volumes. Additionally, it can inform decision-making on promotional activities and resource allocation to maximize profitability .

Customer feedback plays a crucial role in service improvement by providing insights into customer satisfaction and areas needing enhancement. In FoodHub, feedback is captured through customer ratings provided post-delivery. These ratings allow for a quantitative assessment of service quality, highlighting patterns in satisfaction related to specific restaurants or delivery experiences, which can guide improvements in restaurant partnerships and delivery operations .

Key challenges in the FoodHub project may include dealing with missing data, ensuring data integrity, and interpreting the relationships among complex variables. Addressing these challenges involves employing data cleaning techniques, validating dataset inputs against known benchmarks, and using robust statistical analysis to ensure accurate interpretation of trends and insights. Adequate documentation and domain knowledge are also critical for contextual understanding and effective problem-solving .

In FoodHub's delivery process, once a customer places an order through the app, the restaurant confirms the order, and a delivery person is assigned. The delivery person uses the app and a map to reach the restaurant, waits for the food package, and confirms the pick-up in the app. They then travel to the customer's location and confirm the drop-off after delivery. This entire process relies heavily on the app's integration with mapping technology and real-time communication for operational efficiency .

The data dictionary provides a clear understanding of each data point's purpose and definition, such as order details, customer and restaurant identifiers, cuisine type, order cost, and time metrics for preparation and delivery. This structured approach allows data scientists to conduct targeted analyses, identify trends, assess operational efficiency, and draw meaningful conclusions related to restaurant demand and customer satisfaction .

Providing both full-code and low-code project completion options allows learners to choose based on their career aspirations. The full-code option is aligned with technical, hands-on roles that demand strong coding skills, ideal for future data scientists or analysts. In contrast, the low-code option suits those pursuing managerial or business strategy roles where interpretation and communication of data insights are more critical. This flexibility ensures that learners can tailor their educational experience to align with desired career trajectories, enhancing their skill sets relevant to their goals .

Exploring the relationship between order cost and food preparation time could reveal whether higher-cost meals typically require longer preparation times, impacting delivery efficiency and customer satisfaction. These insights are valuable because they can inform pricing structures, optimize menu offerings for quicker turnover, and enhance predictability of delivery times, contributing to better customer experiences and operational efficiency .

Problem Statement - FoodHub
Submission type
:
File Upload
Description
Context
The number of restaurants in New York is increa
Data Dictionary

order_id: Unique ID of the order

customer_id: ID of the customer who ordered the food

restaurant_name:
Submissio
n type
Who should 
choose
What is the 
same across the
two
What is 
different 
across the 
two
Final 
submission fi

Prepare a business presentation with insights and recommendations to the business problem.

Submit only the presentation [
Criteria
Points
Understanding the structure of the data
- Overview of the dataset shape, datatypes - Statistical summary and

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