BUSSINESS START-UP PLAN

" WE WERE GOING TO PRODUCE AN ESSENTIAL ITEM AND NEVER ENDLESS DEMAND AMONG
WOMEN”

_NAMED AS JEWERLLY ACCESSORIES BY PHOENIX-

Words to live by. Big, bold and bright is beautiful but when it comes to forever "no fuss" jewelry
go for simple, delicate and good quality pieces. People are wearing simple, minimal jewelry to
create a stunning impression.

When getting up in the morning, stressed from snoozing too long you may skip the step of
accessorising. Like eating, getting dressed and brushing your teeth isn’t enough to cope with on
fifteen minutes. So can a piece of jewelry really make that much of a difference? Yes, they can
add focus to your top part, highlight your face, camouflage your tummy and in addition can add
some much needed color to some very boring outfits.

It is an important accessory for people who want to stand out from the crowd or simply feel
gorgeous.

People love jewelry; they have loved to wear them since time immemorial. Jewelry has always
played a great role in increasing our beauty and enhancing our looks. Stylish women swear by
their necklaces, earrings, and bangles.

However, the fashion around jewelry has changed with time. People love to experiment with
materials, colors, size, and volume. From gold to silver to diamond to semi-precious stones,
from chunky pieces to delicate ones, we have seen how jewelry has been designed to keep up
with the changing tastes.
1.1 OBJECTIVE START-UP

Jewellery is often viewed as a fashion accessory for completing an outfit. For many, a look is not
complete until the right accessories are added.

Jewellery has played an important role in human life for thousands of years. We learn from
history that ancient civilisations appreciated jewellery and it was used to highlight the natural
beauty of its wearers. Different pieces were worn to symbolise different messages such as
security, wisdom, elegance, and prosperity.

Our main object is to brighten up and filled with aura and happiness and smiles on every
women that wearing a jewerlly that have been produce by phoenix start-up , and the jewerlly
itself as a symbol of femininity. You cannot even imagine how the unique pieces tend to
increase their confidence levels while at the same time, they bring out the inner beauty of
women who wearing it.

Can you imagine that the Jewelry and objects have the power to heal and connect. This is not
just an accessories but the jewerlly itself is really on high demand among the women in what
ever situation.
1.2 THE ADVANTAGE ON SELLING JEWERLLY ONLINE

Ever since the internet has MCO a take over, online shopping of jewelry has become a popular
shopping method. One of the primary advantages of shopping jewelry such as earrings,
necklaces and earrings, is that it saves a lot of time of the buyers. Buyers can purchase the
jewelry shopping orders with just few clicks of the mouse and without visiting the physical
jewelry stores or taking leave from their office.
Comparison of designs, prices and patterns of jewelry can be done easily on different jewelry
trading portals and websites.
Keeping the ease and convenience of the clients, many online jewelry trading portals and
websites renders clients with flexible payment options such as cash on delivery and credit card.

It is easy to search for a particular merchandise of jewelry that you want to purchase online
from reliable and well-known jewelry trading portals and website.

1.3 TARGET MARKET

OUR TARGER MARKET IS BASICALLY FOR WOMEN AND TEENAGERS.

Teenagers are a great group for businesses to target because they have the potential to really
help your business grow. They are part of a large group of consumers who are obsessed with
the consumer market. They are also a group that you can strategically cater to and plan your
marketing methods behind.
Teenagers are one of the largest populations when it comes to a customer base. Their minds
are open to so many different things and trends that it would only make sense for a business to
cater their marketing strategies around this group of clientele. Teenagers make up a group of
diverse and fresh thinking. As you look at advertising all around you, most of it is done to target
teenagers.
The teenagers also always up to date with a trend. As you get your team together and build a
marketing plan, understand that the teenager audience is an ideal group to work with. They can
help you scale your business and keep it sustained for the long-term.
1.4 IS JEWERLLY FUNTIONAL DURING MCO ?
Based on my research , the jewerlly such as earring ,ring , bracelet and necklace mostly is highly
demand because of their cheaper prices and also has a lot of choices. Women tend to buy more
and more accessories is not just for an actual event or any of ceremony only.
It is actually have been using a lot during their time at home for their own beauty at home, it is
not even useless and not even regret for buying more and more accessories that they can use
whenever inside and outside.
Did you know , women also loves to keep their stuff as a collection for their own self ? And it is
called as their decorative items and collection for their own.
During this pandemic , women tend to look for many of trend such as an outfit, bedroom
decorative and essential stuff their own and many more. What I can say is , the more you look
into it the more ideas that can we create to make a small bussiness that can keep a lot of
benefit to others who need it.
The way you style your outfit is not as same as the old times, even an hijabis wearing an
earring , necklace , ring and bracelet, here some photos

In whatever situation it is, the jewerlly in always highly demand of all the times, as long as they
can wear and collect it in whatever condition they are.
1.5 ANALYSIS OF STATISTIC FROM SHOPEE
The demand and popularity for handmade jewelry is growing like never before. When it comes
to jewelry, people are always looking for something unique. No wonder, a growing number of
people are preferring handmade jewelry over mass produced industrial jewelry.

This is the example of the statistic that have been sold during MCO.
1.6 FINANCIAL SUPPORT

For this financial starts up , we will going to use out money collection of out team members and use it
for buying the jewerlly items .

As you know , the jewerlly on the shoppe is more cheaper than you think so the more budget that we
use the more jewerlly items that we get.

Basically, we will going to collect RM 15 among the team members , we have 5 team members so the
total is

RM 15 multiply 5 = RM 75

The jewerlly : RM 40

The packaging : RM 20

And others..

1.7 MEDIUM OF MARKETING

- We were going to use many platform such as instagram and TIKTOK.

1.8 SELLING PRICE

- In range of RM 10- RM 20 for many pieces of rings