Philippine Christian University
GRADUATE SCHOOL OF BUSINESS AND MANAGEMENT
CASE ANALYSIS FORMAT
1. Case Background
Give a summary of the salient case facts that indicate the firm’s mission, past
and current objectives, strategies, as well as its historical growth in terms of
financial performance and condition. Discuss the current issues and concerns
of the company’s top management.
2. SWOT Analysis
Strength
Weaknesses
Opportunities
Threats
3. Problem Statement
State the most unwanted conditions.
4. Alternative Courses of Action
Formulate corporate strategies to address and take advantage of the identified
opportunities and to minimize the threats. Establish evaluation criteria such as
market, leadership, competitive advantage, industry attractiveness, etc. in
order to evaluate each alternative.
A. Description of Alternative
1. Advantages
2. Disadvantages
B. Description of Alternative
1. Advantages
2. Disadvantages
Philippine Christian University
GRADUATE SCHOOL OF BUSINESS AND MANAGEMENT
C. Description of Alternative
1. Advantages
2. Disadvantages
5. Recommended Alternative and Action Plans
Action plans component should address the stated problem in terms of the
functional areas like research and development, production, marketing,
organization and management, and finance, including management information
system and identify: objectives, strategies, time frame and budget.
Plan of Actions
Activities Person-in-charge Timeframe Budget