Introduction

Digital Transformation is the new Buzzword for all the organizations whether established or
Startups. Going digital is irresistible for most of the businesses. Industry 4.0 is looking ahead
with infinite possibilities encompassing new and cutting age technologies like AI, VR/AR/MR,
IoT, Cloud, Robotics, Big Data and so on. The objective of this project is to study one Indian
Unicorn viz-a-viz it’s competitors to find out point of parity and point of differences and
discover the opportunity for improvement, especially with respect to Digitalization, to harness
competitive advantage.
With the tremendous expansion of e-commerce and globalization of businesses, logistics is
emerging as one of the most critical business driver for successful operations. Many local and
international players have entered and expanded over a period of time to cater to this new
need. Considering the importance of logistic industry we have selected ” Delhivery” a logistics
company and Unicorn in India, which took its steps as a small start-up and now considered to
be among the best in its sector. As their tag line suggests, “Changing the world, one shipment at
a time”, it caters to the needs of small start-ups, individuals, companies, retailers, and more by
delivering its services such as third-party & warehousing, reverse logistics, payment collection,
last-mile delivery and more.
Logistics Indusry is highly competitive, there is cut-throat competition among various
companies. You cannot slack off even for a short amount of time. Due to it’s never-stopping
growth, Delhivery is giving a head-bent competition to other similar logistics companies such as
Ecom Express, Future Supply Chain (FSC), DotZot, Delex, BlackBuck, FedEx, Bluedart, DHL,
Shadowfax etc. etc.
We have selected DHL, Bluedart and Shadowfax being prominent competitor to Delhivery for
comparison on various business parameters.
Bluedart is known for the best courier service provider in India. It was initially started in
Chennai and gradually grew to become one of the quickest courier services in Asia. It is not just
a go-to courier service in India but also ships to 220 countries throughout the world. It offers to
pick up facility and express delhivery. DHL is also one of the best course services in India. It can
be used to ship in India as well as 220 countries in the world. Shadowfax is a fast courier service
and offers a host of facilities like pickup, express delivery, reverse shipping etc.

The project report presents and explains the comparison of Delhivery with selected peers on
various important business parameters along with data interpretation. Further, basis analysis
major findings are highlighted followed by recommendations and conclusion.
LITERATURE
INDIAN LOGISTICS SECTOR OVERVIEW
Large and growing sector underpinned by strong, sustainable growth drivers
With a direct spend of US$216 billion in Fiscal 2020, India's logistics sector is one of the largest
in the world and offers a sizable addressable opportunity. The sector is expected to grow at a
CAGR of 9% to US$365 billion by Fiscal 2026, owing toStrong underlying economic growth
 Favorable regulatory environment in logistics, resulting in evolution of efficient supply
chain formats
 Improvement in India’s transportation infrastructure, especially highway connectivity
 Growth of the domestic manufacturing sector, driven by favorable policy support and
increased domestic and foreign investments
 Rapid growth of the digital economy, which has led to creation of digital-native business
models such as ecommerce, direct-to-consumer, and social commerce
 Growth in offline commerce driven by increased offline consumption, industrial activity,
and cross border Trade logistics market is primarily comprised of transportation and
warehousing, of which transportation accounted for 70%, or US$151 billion in Fiscal
2020.
In Fiscal 2020, organized players accounted for only 3.5 percent of the logistics market (road
transportation, warehousing, and supply chain services combined). Organized players are
expected to grow at a CAGR of 35% between Fiscal 2020 and Fiscal 2026, increasing their share
of the logistics market to 12.5-15% by Fiscal 2026. (Road transportation, warehousing & supply-
chain services only). This shift is expected to be driven by organized players' ability to offer
integrated services, network and scale-driven efficiencies, and larger investments in technology
and engineering, which will result in a higher share of wallet with customers. Furthermore, the
Indian logistics industry has high indirect spends due to high inventory carrying costs, pilferage,
damage, and wastage. Indirect spending was estimated to be US$174 billion in Fiscal 2020 and
is expected to fall to US$166 billion by Fiscal 2026. Organized players will drive this reduction
through superior logistics infrastructure that reduces pilferage and damages, efficient
operations that reduce turnaround time and better utilize logistics network capacity, and scale
that drives consolidation and eliminates redundancies.

Digital Transformation in Logistics.

The concept of Industry 4.0 has had an impact on almost every industry. Logistic Service
Providers must improve their value proposition for shippers and customers to remain
competitive and grow. This includes increasing operational efficiency by addressing industry
issues like high fragmentation, low transparency, underutilized assets, costly manual processes,
and in many cases outdated customers, as well as providing a better customer experience
through smarter, faster, and more sustainable logistics.

Technology is crucial in logistics value differentiation. It inspires and facilitates innovation,

propelling logistics to a higher level of efficiency and responsiveness. It is critical to recognize
the stage from which one's DT departs. Understand where one is going, identify roadblocks,
and implement success factors through best practices to advance digital transformation.

In recent years, the logistics industry has seen massive advancements in areas such as artificial
and augmented intelligence, advanced analytics, and automation, to name a few. These
technologies have evolved faster than ever before, while startups with even more novel
solutions and innovations continue to emerge at an alarming rate. However, these innovations
bring with them new expectations and standards, forcing logistics companies to adapt or fall
behind. Customers, both individuals and businesses, are putting a lot of pressure on companies
to deliver products and services faster and cheaper than ever before. A few examples of
logistics technology are listed below.
1. Artificial and Augmented Intelligence - The logistics industry has begun to incorporate
Artificial Intelligence solutions into their operations, such as intelligent transportation, route
planning, and demand planning. Along with AI, Augmented Intelligence is expected to grow in
popularity. Augmented intelligence is the combination of human intelligence and AI-assisted
processes. In logistics planning, for example, Augmented Intelligence may be superior to AI
alone because it can combine inputs from human planners (experience, responsibility,
customer service, flexibility, common sense, etc.) with AI technology that is left to do the
repetitive and tedious work.
2. Real-Time Supply Chain Visibility - Customers and carriers are more interested in real-time
data than ever before, and it provides technology that promotes quick response to change by
allowing businesses to use real-time data.
3. Blockchain - Blockchain has become one of the most overhyped logistics technology trends,
as well as one of the most popular buzzwords in any industry. Blockchain is an open ledger of
transactions shared by computers in a network. Because everyone on the shared blockchain
has access to the same transaction ledger, there is complete transparency, making it impossible
for users to hack or trick the system and, as a result, eliminating the need for third-party
involvement.

A COMPARATIVE STUDY

Company Overview – Delhivery (Primary Unicorn)

Sahil Barua and two friends founded Delhivery in May 2011 with the goal of increasing the speed of food
delivery in India's National Capital Region. On June 22, 2011, it was incorporated as "SSN Logistics
Private Limited," a private limited company under the Companies Act, 1956, in New Delhi, pursuant to a
certificate of incorporation issued by the Registrar of Companies, National Capital Territory of Delhi, and
Haryana. Following that, our Company's name was changed to "Delhivery Private Limited" in accordance
with a new certificate of incorporation issued by the RoC on December 8, 2015. Following the
conversion of the Company to a public limited company by a resolution passed by our Shareholders on
September 29, 2021, the name of our company will be changed to “Delhivery Limited”.
To meet the needs of ecommerce players, the third-party logistics industry was rapidly expanding. Barua
and his friends took advantage of this opportunity and expanded their business beyond food to include
other products. The value proposition was built around two major factors: supply speed and cash
management. They quickly established credibility with clients and expanded their operations to include
transportation, warehousing, freight services, and data services.
Delhivery completed 175 million shipments across 10,000 pin codes in six years. The company fulfilled
over 10 million orders per month with 99 percent fidelity and delivery times ranging from 30 minutes to
72 hours.

COMPARATIVE STUDY ON FOLLOWING PARAMETERS

1. Services Offered, Delivery SLAs
a. Delhivery: Delhivery provide a full range of logistics services, including express parcel
delivery, heavy goods delivery, PTL freight, TL freight, warehousing, supply chain
solutions, cross-border express and freight services, and supply chain software, along
with value added services such as
1. E -commerce return services
2. payment collection and processing
3. Installation and assembly services
4. fraud detection.
They have used machine learning extensively to imbibe these capabilities.
b. Shadowfax:
c. Bludart:
d. DHL:
2. User journey & experience
a. Delhivery:

b. Shadowfax:
c. Bludart:
d. DHL:
3. Geographies operating in
a. Delhivery: Currently Delhivery is operational in 1000 cities in India and work with
external vendors to extend services to geographies which are currently not serviced by
Delhivery internal operations.
b. Shadowfax: Operational in 900 cities
c. Bludart: Delivers to 36,669 locations serviced in India,
d. DHL: Operations in all cities in India.
4. Additional features
a. Delhivery:

b. Shadowfax:
c. Bludart:
d. DHL:

Findings
5. Partners and key customer segments
a. Delhivery:

b. Shadowfax:
c. Bludart:
d. DHL:
6. Digital vs Manual touchpoints
a. Delhivery:

b. Shadowfax:
c. Bludart:
d. DHL: