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LAUNCH TECH STACK
In this lesson, we’ll do a high-level overview of
the tech that makes launches happen.
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TERMINOLOGY
• ESP - Email service provider. Software that sends out campaign emails,
and features tools that allow for non-manual email sending and follow
up.
• Funnel - A series of web pages connected together. This is what the
customer sees.
• Automation - non-manual process that sends out emails, or performs
certain actions.
• Tracking code - Code inserted into the header section to track optins
and conversions. A must for paid ad users.
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TERMINOLOGY
• Tag - A named tag that is applied to a contact in an automation,
typically used for segmentation.
• Classroom portal - A website which hosts a digital product.
• Integration - A connection between two or more pieces of software so
that they communicate and pass data. Can be either a direct/native
integration, or through a third party, like Zapier.
• Payment processor - Software that takes payments, such as Stripe.
• Delivery - When a product is given to a customer after a purchase.
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SOFTWARE
• Page Builders:
• Clickfunnels. This is what we use at BossBabe.
• Leadpages.
• Instapage.
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SOFTWARE
• Email Service Providers:
• Active Campaign. This is what we use at BossBabe.
• Infusionsoft.
• Convertkit.
• Aweber.
• Mailchimp.
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SOFTWARE
• Product Portals:
• Kajabi. This is what we use at BossBabe.
• Teachable.
• Clickfunnels Classroom.
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ORGANIZATION
• Funnels:
• Overall Offer / Function / Year - Month
• Automations:
• Product Name / Function / Year - Month
• Lists:
• Product / Optin Name / From Location / Year - Month
• Tags:
• Product / Optin Name / From Location / Year - Month
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THE TECH BEHIND OPTINS
• Funnel:
• Optin Page.
• Thank You Page.
• Automation:
• Correct list and tag for segmentation and organization.
• Fulfillment email and follow up for nurturing and offer presentation.
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THE TECH BEHIND WEBINARS
• Funnel:
• Integrated webinar optin page.
• Thank you page with the webinar date and time.
• Automation:
• Correct list and tag for segmentation and organization.
• Automation for registration success and pre-webinar nurturing.
• Post webinar automation for those who have not purchased the launch
offer.
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THE TECH BEHIND OFFERS
• Funnel:
• Sales page.
• Checkout page with a payment processor integrated.
• Thank you page.
• Automation:
• List and tags for purchase, allowing for automation segmentation.
• Automation for fulfilling the offer, such as an email, and post purchase
nurturing.
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THE TECH BEHIND LAUNCH OFFERS
• Funnel:
• Sales page.
• Checkout page with payment processor integrated.
• Thank you page.
• Automation:
• List and tags for purchase, allowing for automation segmentation.
• Automation and integration for fulfilling offer, such as a Zapier zap
granting access to a course.
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TESTING TECH
• Use incognito windows to view changes.
• Squeeze your page down to view mobile versions quickly.
• Add +number to your email address to do multiple tests.
(dane+2@[Link])
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TECH THEORY
• There isn’t one right way to setup tech. Every business and offer is
slightly different. It’s ok to start simple, and try out different ideas as
you learn more skills.
• The only wrong way to setup tech is if it does not fulfill its purpose, and
doesn’t function correctly.
• Every business and offer is slightly different, build for what makes
sense for your offer.
• Consider these examples as vanilla ice cream. It’s up to you to add the
sprinkles that work best with your business.
