Problem Statement
Design Prompts:
▪ What is the compelling problem/challenge your project
addresses?
▪ Interrogate your problem statement.
▪ Identify the size and scope of the problem/need:
▪ In terms of the number of beneficiaries?
▪ Impact on the community?
▪ Potential revenue?
▪ What geographic region will you serve?
▪ What external factors surround the problem and might influence your strategy and
operations, e.g., the economy, technology, political conditions, social conditions, etc.?
(2019). Soule, S., Impact Business Model Canvas,.
Stanford University The Center for Social Innovation