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Impact of Interpersonal Relationships at Careem

The document analyzes interpersonal relationships between Careem management, drivers, and customers and how these relationships affect work performance. A survey found that 54% of respondents agreed that Careem provides good service, while 22% agreed and 9% were neutral. However, 8% disagreed and 7% strongly disagreed. Overall, most customers are satisfied with Careem's services, indicating good interpersonal relationships. The document also identifies strengths like safety, promotions, and flexibility for drivers, but notes weaknesses such as high employee turnover and some instances of poor treatment between drivers and customers. It recommends Careem obtain clear consent for data use and restrict data sharing with third parties.

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0% found this document useful (0 votes)
35 views3 pages

Impact of Interpersonal Relationships at Careem

The document analyzes interpersonal relationships between Careem management, drivers, and customers and how these relationships affect work performance. A survey found that 54% of respondents agreed that Careem provides good service, while 22% agreed and 9% were neutral. However, 8% disagreed and 7% strongly disagreed. Overall, most customers are satisfied with Careem's services, indicating good interpersonal relationships. The document also identifies strengths like safety, promotions, and flexibility for drivers, but notes weaknesses such as high employee turnover and some instances of poor treatment between drivers and customers. It recommends Careem obtain clear consent for data use and restrict data sharing with third parties.

Uploaded by

Nihan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Interpersonal Relationship

The sole purpose of this report is to understand and analyze that how interpersonal
relationships among the Careem management, drivers and customers affect work
performance. In terms of information, a questionnaire was circulated through
Google forms to different Careem drivers and customers which led us to collect
relevant and factual information regarding interpersonal relationship among them.

Introduction:

Careem is a vehicle for hire company which is a subsidiary of American company


Uber. It is based in Dubai, with operations running in over 100 cities, covering 15
countries including the Middle East, Africa, and South Asia regions.

Mission Statement:

Our mission is to simplify and improve the lives of people, and build an awesome
organization that inspires.
Vision Statement:

To be the leading innovative taxi company in the region.

The questionnaire asked people about their recent experiences of traveling with
ride hailing apps referring specifically to Careem. We were looking to investigate
the interpersonal relationship between management, employees and users. The
document and the responses remained anonymous and confidential.

 54% respondents strongly agreed and gave their positive response about
Careem.

 22% respondents simply agreed.

 9% showed neutral response.

 8% people disagreed.

 7% people showed strong disagreement.

 So mostly people are satisfied with the services offered and this means that
the quality of interpersonal relationship is good.

Strengths:

 Safer than taxi may be less costly sometimes.


 Good promotional system.
 Big numbers of cars available anywhere and anytime.
 Suitable for drivers as they can choose their working hours.
 Verified drivers and cars.

Weaknesses:

 High turnover of employees 


 Customers may question the privacy concerns regarding their data

 Bad treatment in some cases from both sides drivers and costumers

 A not significant number of drivers are available on Eid days

Recommendations:

 Careem must develop a framework for informed consent to be obtained from


drivers and customers for data collection, use and sharing.

 Data sought should be restricted to necessary data and should not be shared
with third parties without specific and separate consent unless absolutely
necessary.

Conclusion:

Careem pays attention to all the complaints made by customers and try to resolve
that at first place. So their services are highly recommended.

As the rate of unemployment in Pakistan is high so Careem provides an


opportunity to work at both full time and part time. This will automatically help
people to be stable economically and as a result of which crime rate will also
decrease.

In this way we can see that how much interpersonal relationships are important for
the goodwill of the company. If we focus on them we can retain and gain as well
our customers which are the most vital assets of the company.

Common questions

Powered by AI

To enhance the management of interpersonal relationships at Careem, strategic recommendations include developing a framework for obtaining informed consent regarding data collection, use, and sharing to address privacy concerns. An emphasis on training for both drivers and management can address issues of bad treatment between parties. Additionally, implementing measures to reduce employee turnover will stabilize the workforce and improve relationship consistency. Such strategies aim to bolster interpersonal satisfaction and secure the company's reputation and customer base .

High employee turnover at Careem can negatively affect service quality and the overall interpersonal connection between stakeholders. Frequent turnover may disrupt service continuity, leading to inconsistent customer experiences and strained relationships. This situation underscores the importance of initiatives aimed at increasing employee retention—such as better training, recognition, and incentives—to ensure stable and consistent service delivery and enhance stakeholder relationships .

Careem's operations demonstrate alignment with their mission to simplify and improve lives by offering flexible work opportunities for drivers, accommodating work hours, and providing verified services that contribute to safety and satisfaction. Moreover, their vision to be a leading innovative taxi company in the region is supported by their expansive operations across over 100 cities in 15 countries. By addressing service quality and ensuring customer satisfaction, Careem positions itself as innovative and impactful, fulfilling its mission and vision statements .

Careem's strengths, such as safety, availability, and flexible work hours for drivers, highlight a competitive edge that can be further developed. However, weaknesses like high employee turnover and privacy concerns indicate areas for potential improvement. Innovations in data privacy frameworks and employee retention strategies could lead to enhanced customer trust and workforce stability. Moreover, addressing behavior issues between drivers and customers through training can further refine service quality and interpersonal relations, driving improved performance and reputation .

Careem's problem resolution strategies appear effective in fostering customer loyalty and satisfaction, as a large majority of surveyed respondents reported positive experiences. By actively paying attention to complaints and resolving them promptly, Careem builds a reputation for reliability and responsiveness. This approach helps maintain high customer satisfaction levels, encourages repeat business, and strengthens brand loyalty. However, addressing the root cause of recurring issues such as high turnover and behavior complaints will further enhance customer perceptions .

Driver autonomy in work hours positively impacts the quality of interpersonal relationships at Careem by allowing drivers to work at their convenience, reducing stress, and potentially leading to more pleasant interactions with customers. This flexibility can increase driver satisfaction and correlate with better customer service, contributing to positive experiences. However, autonomy must be balanced with adequate training and support to ensure that drivers remain committed to maintaining high service standards and fostering healthy interpersonal relationships .

Customer data privacy is crucial in building trust and maintaining positive interpersonal relationships at Careem. Concerns about privacy can significantly affect customer trust, as seen in the document's recommendation for informed consent regarding data collection, use, and sharing. By addressing these concerns and ensuring data is handled respectfully and transparently, Careem can enhance customer trust, thus improving overall satisfaction and fostering stronger relationships between the company, drivers, and customers .

Feedback from Careem customers reflects a largely effective customer relationship management strategy, as evidenced by the 54% strong agreement and 22% agreement regarding positive experiences with the service. This suggests that Careem's focus on addressing customer complaints and resolving issues promptly is successful. However, areas with negative feedback, such as bad treatment and data privacy concerns, suggest room for improvement in interpersonal communications and trust-building measures, indicating where CRM strategies might be fine-tuned for enhanced effectiveness .

Employment opportunities at Careem positively affect local economies, especially in areas with high unemployment. By offering both part-time and full-time work options, Careem allows individuals in such regions to achieve economic stability. This employment potential contributes to a reduction in unemployment rates, and as the document suggests, can also lead to a decrease in crime rates. Thus, Careem's operations can help bolster local economies and foster social stability, providing valuable opportunities for individuals otherwise limited by economic conditions .

The quality of interpersonal relationships within Careem significantly impacts customer satisfaction. According to the survey, 54% of respondents strongly agreed with having a positive experience, and 22% agreed, indicating that the majority were satisfied with the interpersonal dynamics observed during their interactions with Careem. These positive interpersonal relationships likely contribute to overall high satisfaction rates, improving customer loyalty and service perception. On the other hand, weaknesses such as occasional bad treatment and high employee turnover could negatively affect these relationships and thus impact satisfaction levels .

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