CHAPTER III
RESEARCH METHODOLOGY
In this chapter, the research methodology is presented. This includes the research
design, the population and sampling, the data gathering instrument also the procedure and
lastly is for the data analysis.
Research Design
The researchers used the descriptive qualitative research design specifically the case
study, because it has a capacity to deal with a lot of factors, to determine the unique
characteristics of the entity, same as the researchers were focused on finding information
regarding to cover one or more issues of the study, specifically the connection of promoting
a tourist spot while improving the livelihood of the residents.
Population and Sampling
The researchers used a non-probability sampling, specifically the purposive or
judgmental sampling that includes the tourism officer of Labo, officer-in charge of Museo
de Labo, barangay officials of Barangay Submakin, andMunicipal Disaster Risk Reduction
and Management Office (MDRRMO) officer of Labo, and lastly are the prospective
visitors or tourist and residents of Barangay Submakin.
Instrumentation
For the purpose of this research, in-depth interview was the researcher guide to use
to explore the views and experiences of individuals on specific matters particularly to the
issues. Specifically the instruments that was used in gathering data was a semi-structure
interview guide for the researchers. To serve as guide and conduct a follow-up questions
for further elaboration. The researchers used the question to know the perspective and
insights of the interviewee regarding to the question that were asking. The semi-structured
interview guide will helped to satisfy the research objective.
There was be an interview guide consisting of 5 parts that were asked to the
respondents the first one would be the reaction of the respondents on different kind of
promotion, the second part will be regarding the information on the sights to be seen in
Maligaya falls, the third one will be regarding the attributes of the Maligaya falls in terms
of accessibility, safety, and resources. Fourth are the impacts of promoting Maligaya falls
to the residents and tourist of Barangay Submakin. Lastly, how tourists will generate
additional income for the residents of Barangay Submakin. In this part the observation was
also important in gathering information for it helped us the researchers view some
problems that the certain barangay is experiencing.
Data Gathering Procedure
For the purpose of this research, the researchers gathered data through depth-
interviews and observations from potential tourist, concern officials and the residents of
the Barangay Submakin, the researchers first selected for the target person that they can
gathers data through interviews, through that the researchers actually gathered raw and
reliable data that was direct from the subject and observations from potential tourist,
concern officials and the residents of the barangay. Although it was time consuming, it still
have very credible result from this data gathering procedure. And to gather those important
data, going to that particular area and observing was needed to be use.
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In interviewing specifically to the officials and other sectors, writing a request letter
showed a respect and sincerity so that the researchers will identify if the said respondent is
willing to cooperate.
Data Analysis
All the data that been gathered after the data gathering was analyzed and
summarized by the researchers to answer those questions that were needed for the topic
itself specifically to answer how the promotion of Maligaya Falls affects the livelihoods of
the residents in Barangay Submakin,Labo, Camarines Norte.
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