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Airtel Marketing Effectiveness Study

The document appears to be a survey about the effectiveness of Airtel's marketing and advertisements among customers in Tiruchengode, India. It contains 19 multiple choice questions about the respondents' demographics, experience with Airtel, perceptions of Airtel's advertisements and celebrity endorsements, and overall satisfaction with Airtel's services and marketing.

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venkatasvitha
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11 views3 pages

Airtel Marketing Effectiveness Study

The document appears to be a survey about the effectiveness of Airtel's marketing and advertisements among customers in Tiruchengode, India. It contains 19 multiple choice questions about the respondents' demographics, experience with Airtel, perceptions of Airtel's advertisements and celebrity endorsements, and overall satisfaction with Airtel's services and marketing.

Uploaded by

venkatasvitha
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

A STUDY ON EFFECTIVENESS AMONG AITEL WITH SPECIAL REFERENCE TO

TIRUCHENGODE

1) Name: 

2) Age:

(a) Below 20 yrs [ ] (b) 21-30 yrs [ ]


(c) 31-40 yrs [ ] (d) above 41yrs[ ]

3). Gender:
a) Male [ ] b) Female [ ]

4). Educational level 


a) Illiterate [ ] b) School level [ ] c) graduate [ ]
d) Professional [ ] e) Otherse [ ]

5. Since how many years have you been using with Airtel ?
a. 0-2 Years
b. 2-4 Years
c. More than 4 Years

6. How well do you remember Airtel Marketing plan?

Don't remember at all


  Remember company but not product or ad
  Remember company and product but not ad
  Remember ad

If you were describing this ad to a friend, would you say this ad is...
9. Which service provider you use?

Airtel []
Vodafone []
Reliance []
Tata indicom []
Idea []
Bsnl []

10. You like mainly ads of which brand

Airtel []
Vodafone []
Reliance []
Tata indicom []
Idea []
BSNL []

11. Which type of ads you like most?

TV commercials []
Print ads []
Internet []
Radio []
Bill boards []

12. How would you describe Airtel ads in general?


Emotional []
Boring []
Funny []
Informative []
Creative []

13. The celebrity you like most in Airtel ads


Sachin []
Shahrukh []
Rehmaan []
Saif & kareena[ ]

14. Do celebrity endorsements make some difference?


Yes [ ]
 No []
Can’t say[ ]

15. What message you get from Airtel marketing?

brand awareness [ ]
Social message [ ]
Features [ ]

16. The claims made in Airtel ads are believable

Very agree []
Agree []
Neutral []
Disagree []
Strong disagree[ ]

17. You chose a service provider based upon

Advertisements []
Family and friends [ ]
Any particular service/scheme []
Connectivity and clarity []

18. Do you talk to someone else about Airtel Ads?

Always []
Sometimes []
Never []

19. What is your opinion on Airtel Marketting?

Offers Highly Satisfied Neutral Dissatisfied Highly


Satisfied Dissatisfied
Network
Advertisement
Special Offers
Distribution
Overall
Satisfaction

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