Module -1 Tutorial
Part A
1. What is meant by advertising?
2. What is meant by publicity?
3. Distinguish between advertising and advertisement.
4. What is meant by persuasive advertising?
5. What is meant by trade advertising?
6. What is meant by audio advertising?
7. What is meant by media vehicle?
8. Expand AIDA
9. Expand DAGMAR
10. What is meant by drip campaign?
11. What are the 5M's of advertising?
Part B
31. Briefly explain the nature of advertising
32. Explain the objectives of advertising.
33. Briefly explain the evolution of advertising.
34. Explain the scope of advertising.
35. Distinguish between advertising and marketing
36. Distinguish between advertising and sales promotion.
37. Explain the scope of advertising
38. Distinguish between advertising and publicity.
39. Explain the process of advertising.
40. Explain the AIDA model of advertising.
41. Explain the five M's in advertising.
42. Explain the social criticism against advertising.
Part C
56. What is advertising? Discuss the importance of advertising
57. Explain the different types of advertising.
58. Explain the merits and demerits of advertising.
59. State the objectives of advertising and describe the various functions
of advertising.
60. Describe the role of advertisement in marketing mix
61. Describe the process of advertisement in the promotion of a product
or service.
62. Explain advertising planning. Describe the process of advertising
planning
63. Describe the social, economic and legal aspects of advertisement
64. Describe the economical effects of advertising and explain the
functions of advertising in a free economy.
65. Describe the various types of ethical violations in advertisement.
66. Describe sensitivity in advertising. Discuss cultural, religious and
racial sensitivity in advertising.
67. Describe the positive and negative impacts of advertising to children.
Module-2 Tutorial
Part A
What is neant by advertisernent appeal?
What is meant by fear appeal?
What is meant by scarcity appeal?
What is mcarnt by ad copy?
What is neant by educational copy?
state any two qualities of a good copywriter
What is meant by pre-testing?
Who is a copywriter?
What is mecant by storytelling copy?
10 Give any two advantages of copy testing.
11. Define appeal.
12 What is meant by buying motive?
13 What is meant by emotional appeal?
14. What is meant by rational appeal?
15. What is meant by moral appeal?
16. What is neant by humour appeal?
17. Define ad copy.
18. What is meant by expository copy?
19. What is meant by media planning?
20 What is meant by media strategy?
21. What is meant by media mix?
22. What is meant by media scheduling?
23. What is meant by media buying?
24. What is meant by broadcast media?
25, Give any two advantages of outdoor media
26. What is meant by PoP ad?
27. What is meant by YP ad?
28. Give any two functions performed by ad agencies.
29, Define media Planning?
20. What is meant by media strategy?
31. What is meant by outdoor media?
32 Define an advertisement agency.
34. Explain the easentials of un adyertsement appeal
35, Explaln the essentials of ad copy?
30, Explaln the requisites of an effeetive d copy
37. What are the typea of ad copy on the basis of mediu?
38. Explain the elements of audlo ad copy
39. Explain the qualities of a pgood copy writer
40, Explain the process of copy witing
41. Briefly explain the key areus of meda strategy
42. Explain the factors consldered in the selection of media
43. State the importance of media planning
44. Explain the problems in media planning
45. Explain the process of medin planning
46. Explain the need and importanee of udvertisiny ngenujas
47. Explain the services rendered by advertising ugenoes,
48. Explain the functions of advertlsement Jayout,
49. Explain the principles of advertisement design and ayous,
50. Explain the advantages of copy testing
51. Explain the process of permission marketing
Part C
52. Describe the important 1ypes of udvertisement appeal,
53, What is meant by copy testing? Discuss fts advantuges,
54, Explain the elements of ad copy for dfterent media,
55. What is meant by ad copy? Explain the different types of ud enes
56. Explain the process of medla planning
57. Explain the different types of media,
58, Explain the major steps in the planning of an advertising campaig
59. Explain adyertisement layout, Deseribe the importunt elemants f
advertisement layout,
60, Describe the important types of adyertisement copywriting
61, Describe the adyuntages and drawbacks of copy tasting,
62. Describe the adyantags and disadvantages of internet advertielng
63, Explain permission marketing Deseribe the sdvantags of permies
marketing
Module3-Tutorial
Part A
1 Define advertising research.
2 Give any two objectives of advertising research
3. What is meant by consuner jury method?
What is meant by coincidental surve?
5. What is meant b post testirng of ads?
6. What is meant by recall test method?
[Link] PACT
8 What is meant by recogpition test
9 What do you understand by tracking studies?
10. What is meant by consuner diary test?
[Link] do you underatand by Techlstoscope?
by advertining reaearch?
12 What in meant
13. Vhat in meant
14. What is meant by pre testing
What ia meant
16 What is meant by recall test?
by ellectiveneaa measurement in advertising?
by concurrent testing?
17 What is meant by1focus group sessions?
18. What ia meant by PACT?
19. What is meant by recognition test?
20. What ia meant by post teating?
Part B
21 Explain the importance of advertising research.
22. Explain the need and importance effectiveness testing in advertising.
23. Explain the advantages of effectiveness testing in advertising
24 Explain the limitations of effectiveness testing in advertising.
25. Distinguish between pre-testing and post testing
26. Explain the objectives of DAGMAR approach.
Part C
27. Discusa the various methods of measuring the effectiveness of
advertising.
28. What is meant by advertising research? Explain its major objectives.
29. What is meant by copy testing? Explain the major principles of a
good copy testing ayatem.
Module4 Tutorial
Part A
[Link] is meant by sales promotion?
[Link] any two advantages of sales promotion
3What is meant by push strategy?
4. What is meant by couponing?
5. What is meant by sales forecasting?
6. What is meant by Delphi?
7. What do you understand by brand equity?
8. What is meant by brand loyalty?
[Link] is meant by push strategy?
10. What do you understand by PR?
11. Define sales promotion
12. Distinguish between pull strategy and push strategy.
13. What is meant by combination strategy?
14. What is meant by promotion mix?
15. What is meant by quantity-off-offer?
16. What is meant by couponing?
17. What is meant by buy-back allowance?
18. What is meant by brand equity?
19. What is meant by brand loyalty?
Part B
20. Briefly explain the features of sales promotion.
21. Explain the objectives of sales promotion.
22. Briefly explain the role of sales promotion.
23. Explain the importance of sales promotion.
24. What are the advantages of sales promotion?
25. What are the disadvantages of sales promotion?
26. Explain the scope of sales promotion.
Part C
27. What is meant by sales promotion? Discuss the various methods
and techniques of sales promotion.
28. What is meant by sales promotion budget? Discuss the important
techniques used in the preparation of sales promotion budget.
29. Explain brand equity and discuss the effects of sales promotion on
brand equity.
30. Explain sales promotion campaign. Describe the major steps involved
in a sales promotion campaign.
Module 5- Tutorial
Part A
1. What is meant by personal selling?
[Link] any two advantages of personal selling
3.. What is meant by adaptive selling??
[Link] any two objectives of sales force evaluation
[Link] is meant by empathy?
[Link] is meant by sales force management?
[Link] are consultants?
[Link] is meant by territorial sales force structure?
[Link] are rational sellers?
10. Define personal selling
11. What is meant by demonstration?
12. Who are 'closers'?
[Link] is meant by sales force management?
[Link] is meant by performance evaluation?
15 What is meant by sales force structure?
16. What is meant by sales force size?
Part B
17. Briefly explain the elements of personal selling.
18. Explain the nature of personal selling.
19. Briefly explain the process of personal selling.
20. What are the advantages of personal selling?
21. What are the disadvantages of personal selling?
22. Explain different types of sales persons.
23. Explain different types of personal selling
24. Explain the major objectives of evaluating the sales force.
25. Explain the process of evaluating the sales force.
26. Explain the different types of sales force structure.
27. Explain the principles of personal selling
28. Explain the different types of sales force compensation plans.
29. Explain the qualities of good sales force
Part C
30. What is personal selling? Discuss the importance of personal selling.
31. Explain the major functions of sales force management
32. Explain the merits and demerits of advertising.