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Branding Through Storytelling Activities

The document discusses branding and storytelling for companies. It introduces vocabulary related to branding and narratives. It then asks students to watch video ads and evaluate the message and identity being portrayed. It also discusses using the correct tenses for narratives and provides linking words and sequence words for crafting stories. Students are then asked to write a brief account of a dramatic or significant career story.

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markuskojak
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9 views18 pages

Branding Through Storytelling Activities

The document discusses branding and storytelling for companies. It introduces vocabulary related to branding and narratives. It then asks students to watch video ads and evaluate the message and identity being portrayed. It also discusses using the correct tenses for narratives and provides linking words and sequence words for crafting stories. Students are then asked to write a brief account of a dramatic or significant career story.

Uploaded by

markuskojak
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Module 2 lesson 1

Read and discussion activity

Stories for branding


Vocabulary check:

Mom-and-pop
Encompasses- store- small Differentiate-
Cohesive-together Narrative- a story
surround family/independent different
business

Align- arrange Status quo- the


Prominence- Authorship- the
Authentic- original something in a existing state of
important write of the story
straight line something

Discerning- Like-minded-
Premium- the best showing good having similar
judgement opinions
So....what is a brand?
watch the video ads and
evaluate what the
‘message/story is. What is
it saying about the
identity and origins of the
company?
Video ads activity: individual-discussion

Bells - Reader directed by Greg Gray Apple


• Identity of the company? • Identity of the company?
• Origin of the company? • Origin of the company?

• Bells - Reader directed by Greg • Apple 1984 Super Bowl


Gray - YouTube Commercial Introducing
Macintosh Computer (HD) -
YouTube
Grammar : Narrative tenses
Individual activity: Complete the sentences
with narrative tense
Linking words/devices
Sequence words
Write a brief account on:

• A dramatic career story/ significantnt career story


• Remember you are reporting the story

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