Social Media Presence Essentials Quiz

This document contains a quiz focused on establishing a social media presence for a business. It includes questions about the essential components for social media, the importance of engagement, brand identity, customer journey stages, and targeting strategies. The quiz aims to assess knowledge on effective social media marketing practices.

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Social Media Presence Essentials Quiz

Uploaded by

96 CK

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as DOCX, PDF, TXT or read online on Scribd

MODULE 2: BUILD A BUSINESS PRESENCE

Quiz
Instructions: Select the most appropriate responses below.

1. What are the three things needed to establish a social media presence for a business? (Choose
1)
a. Budget, marketing staff, website
b. Budget, website, images
c. Profile, images, posts
d. Profile, website, images

2. Why is it important for a business to have a social media presence? (Choose 2)

a. To attract customers
b. To share photos
c. To build relationships with existing customers
d. To use hashtags

3. What is the number one rule of engagement in social media marketing? (Choose 1)
a. Wash. Rinse. Repeat
b. Participate. Don’t market.
c. Shuffle and repeat.
d. Be heard.

4. True or false: To build a successful brand identity, you must define a brand’s value
proposition, target audience and brand voice. (True)

5. What are the three stages of the customer journey? (Choose 1)

a. Attraction, interest, purchase
b. Awareness, consideration, conversion
c. Research, engagement, purchase
d. Awareness, purchase, promote

6. Which of the following are examples of contextual targeting? (Choose 2)

a. A stack of pamphlets on the counter of a movie theater
b. An Instagram ad featuring a new restaurant in Lagos
c. A jumbotron ad for sneakers at an athletic event
d. A Facebook ad posted to a group of expectant mothers

7. Which of the following are examples of people-based targeting? (Choose 2)

a. A shoe ad reaching people ages 18-24 in a specific geolocation
b. A TV ad for lipstick
c. A Facebook ad for a graduate school reaching people ages 20-24 in Brazil
d. A radio ad for a new medical clinic serving people in Chicago

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Social Media Presence Essentials Quiz

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Social Media Presence Essentials Quiz

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MODULE 2: BUILD A BUSINESS PRESENCE

2. Why is it important for a business to have a social media presence? (Choose 2)

5. What are the three stages of the customer journey? (Choose 1)

6. Which of the following are examples of contextual targeting? (Choose 2)

7. Which of the following are examples of people-based targeting? (Choose 2)

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