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Overview of Packages Limited Pakistan

Packages Limited is a leading packaging company in Pakistan established in 1956. It is the largest packaging manufacturer in the country, serving around 35% of Pakistan's packaging needs. The company was founded with the goal of setting up industries in Pakistan using local resources and talent. It entered a technical collaboration with Swedish company Akerland & Rausing to gain expertise in packaging manufacturing. Packages Limited produces packaging for industries such as soap, shoes, tea, tobacco, food and more. It aims to be a market leader through quality products and service while incorporating customer feedback, and to attract and retain top talent through a culture of growth, innovation and performance.

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Shanzay Yousafzai
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30 views4 pages

Overview of Packages Limited Pakistan

Packages Limited is a leading packaging company in Pakistan established in 1956. It is the largest packaging manufacturer in the country, serving around 35% of Pakistan's packaging needs. The company was founded with the goal of setting up industries in Pakistan using local resources and talent. It entered a technical collaboration with Swedish company Akerland & Rausing to gain expertise in packaging manufacturing. Packages Limited produces packaging for industries such as soap, shoes, tea, tobacco, food and more. It aims to be a market leader through quality products and service while incorporating customer feedback, and to attract and retain top talent through a culture of growth, innovation and performance.

Uploaded by

Shanzay Yousafzai
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

1.1.

INTRODUCTION TO PACKAGES LIMITED:


Packages Limited is a leading packaging manufacturing company of Pakistan which was

established in 1956. It is the sole largest industry in Pakistan serving about the 35% needs of the

country. Rapid growth of industrial economy is based on different factors and packaging is one

of them. Packages Limited was born out of a dream to set up in Pakistan, industries of excellence

based on local raw material and talent.

Sweden Syed Baber Ali Shah, who was the first managing director of Packages Limited, went

to in 1954 to negotiate the contract with Akerland & Rausing of Sweden. Akerland & Rausing

had been the leading paper converters in Europe. In Pakistan, there was no previous experience

of a packaging industry. Therefore, Pakistanis needed technical collaboration with their Swedish

partners. In the beginning, the first problem was the selection of site. Finally, Lahore was

selected due to the following reasons:

 Easy availability of workers.

 Easy availability of raw material.

 Easy transportation all over the country.

So, Ali family provided the capital, land, labor, management and local experts while their

partners provided technology, machinery, experts and also training to Pakistanis. Syed Baber Ali

was the first Managing Director.

The main industries covered by Packages Limited for packaging are:

 Soap Industry

 Shoe Industry
 Tissue Industry

 Tea Industry

 Tobacco Industry

 Food Industry

 Sweets & Confectioneries

 Since 1957, Packages has been producing inks for its own consumption. In 1993, the

Company agreed to form a joint venture with equity participation from Coates

Lorilleux, world’s second largest printing ink manufacturer to produce inks for Packages

Limited and the general market.

 Also in 1993, a joint venture agreement was signed with “Mitsubishi Corporation of

Japan” for the manufacture of polypropylene films at the industrial estate in Hattar,

NWFP. The name of this project was Tri-Pack Films Limited.

 In 1996, a joint venture agreement was signed with Print care (Ceylon) Limited for the

production of flexible packaging in Sri Lanka.

 Another important service department of the Packages Limited is its “Power Plant”. In

1967 they set up 6 MW power plants, but to ensure a continuous and dependable supply

of power for its production lines.

 In the field of consumer products, Packages Limited has shown tremendous potential and

commendable talent. One of the consumer products of the company are “Rose Petal”

Tissues. The production of Rose Petal was the first introduction of tissue paper industry

in Pakistan through which Packages has introduced so many brands of tissues.


1.2. MISSION STATEMENT OF PACKAGES LTD.
TO BE

...a market leader by providing quality products and superior service to our customers, while

learning from their feedback to set even higher standards for our products

...a company that continuously enhances its superior technological competence to provide

innovative solutions to cater to customer needs.

...a company that attracts and retains outstanding people by creating a culture that fosters

openness and innovation, promotes individual growth, and rewards initiative and performance.

... a company which combines its people, technology, management systems, and market

opportunities to achieve profitable growth while providing fair returns to its shareholders.

... a company that endeavors to set the highest standards in corporate ethics in serving the

society.

1.3. COMPANY VISION:

Our consumer products feature great ideas for making both indoor and outdoor everyday life
easier and more comfortable.
Mission Statement of Rose Petal

“Hamaray karobar ka maqsad apnay gahak ko


azadi aur zehni sakoon dena hai taakey

wo pur-etimaad mehsoos kar sakay”

Common questions

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Packages Limited's market strategies focus on enhancing technological competence and creating innovative solutions to meet customer needs. By learning from customer feedback and integrating it into their product development, the company ensures innovation is customer-centric. This approach aligns with their mission to provide superior service and high-quality products, supporting continuous improvement and customer satisfaction .

Rose Petal's mission statement focuses on providing freedom and peace of mind to its customers, ensuring they feel confident. This aligns with Packages Limited's broader objectives of delivering quality and innovative products, enhancing customer satisfaction, and reflecting a commitment to improving everyday life .

The mission statement of Packages Limited emphasizes quality products, superior service, continuous enhancement of technological competence, and a culture that fosters openness and innovation. This mission encourages the attraction and retention of outstanding personnel by promoting individual growth and rewarding performance. It sets a foundation for combining people, technology, and opportunities for profitable growth, thus directly influencing organizational culture and driving performance towards higher standards .

Packages Limited has demonstrated its commitment to corporate ethics by incorporating these standards into its mission to serve society better. This includes fostering a culture of openness and innovation, promoting growth, and rewarding initiative and performance, thereby setting exemplary ethical standards for the corporate world .

Packages Limited played a pioneering role by setting the first packaging industry in Pakistan through strategic technological partnerships with global leaders like Akerland & Rausing. Over the years, it expanded its capabilities into ink production, polypropylene films, and flexible packaging, thus significantly developing local expertise and infrastructure. Additionally, it introduced consumer products like tissues, fostering local industry growth and contributing to Pakistan's industrial economy .

Lahore was selected as the site for Packages Limited due to the easy availability of workers, raw material, and transportation, which were crucial for operational efficiency and cost-effectiveness in establishing a new industry .

Packages Limited established its technological base through collaboration with Akerland & Rausing of Sweden, leading paper converters in Europe. Since Pakistan had no prior experience in packaging industry, this collaboration was essential for technology transfer and training. The Swedish partners provided technology, machinery, experts, and training to the local workforce, while the Ali family provided capital, land, and management .

The joint venture with Mitsubishi Corporation facilitated the diversification of the packaging industry in Pakistan by introducing the manufacture of polypropylene films. This step widened the range of packaging materials available, supported technological advancement, and enhanced the industry’s capability to meet different market needs, promoting further industrial growth .

The establishment of a 6 MW power plant in 1967 was significant as it ensured a reliable and continuous power supply for Packages Limited's production lines, which was crucial for maintaining production efficiency and quality in their packaging processes .

Packages Limited expanded its product offerings by forming joint ventures with international companies. In 1993, they partnered with Coates Lorilleux to produce printing inks. The same year, they entered a joint venture with Mitsubishi Corporation for polypropylene films production. In 1996, another joint venture with Print care (Ceylon) Limited expanded their reach to flexible packaging in Sri Lanka .

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