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Sports Marketing and Brand Impact Studies

The document is a list of academic references related to sports marketing, sociology, and the impact of sports on society. It includes studies on brand building in the Indian Premier League, legal aspects of sports betting, and the role of sports in corporate social responsibility. The references cover various aspects of sports management, marketing strategies, and consumer behavior in the context of sports.

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Frenny Patel
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18 views2 pages

Sports Marketing and Brand Impact Studies

The document is a list of academic references related to sports marketing, sociology, and the impact of sports on society. It includes studies on brand building in the Indian Premier League, legal aspects of sports betting, and the role of sports in corporate social responsibility. The references cover various aspects of sports management, marketing strategies, and consumer behavior in the context of sports.

Uploaded by

Frenny Patel
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

1. Frey, J. H., and Eitzen, D. S.

(1991), ‘Sport and Society’, Annual Review of


Sociology, 17, p. 503–52
2. Thorne, D., Wright, L. B., and Jones, S. A. (2001),‘The Impact of Sports Marketing
Relationships and Antitrust Issues in the United States’, Journal of Public Policy &
Marketing, 20(1), p. 73–83.
3. Naik, A. Y., and Gupta, A. (2012), ‘Indian premier league and team brand building:
Validating the spectator-based brand equity model in context of television viewers’,
Metamorphosis, 11(1), p.36-51.
4. Gupta, A., Naik, A. Y., and Arora, N. (2013), ‘Mapping sponsorship-linked marketing in
Indian Premier League’, IIM  Kozhikode Society & Management Review, 2(1), p.61-72.
5. Dhurup, M., and Niyimbanira, F. (2012), ‘Twenty20 cricket-fast, furious, fascinating and
free hits: motivational  variables that influence spectators to watch the game on
television: sports management and marketing’, African  Journal for Physical Health
Education, Recreation and Dance, 18(1), p.150-164.
6. Baumann, C., Hamin, H., and Chong, A. (2015). ‘The role of brand exposure and
experience on brand recall— Product durables vis-à-vis FMCG’ Journal of Retailing and
Consumer Services, 23, p.21-31.
7. Borooah,V.K, and Mangan, J. (2012), ‘Mistaking Style for Substance: Investor
Exuberance in the 2008 Indian Premier League Auction’, Journal of Sports Economics,
13(3), p.266-287.
8. Vivek. T.R (2011), Business lessons from IPL: Franchise model is risk free, Economic
Times, 10 April 2011, [Online]
Available:[Link]
30154793_1_brand-finance-ipl-chennai-franchise (Accessed: 12 September 2013).
9. Gupta, R. (2013), ‘Legalising Betting in Sports: Some Reflections on
Lawmaking’, Economic and Political Weekly, 48(48), p.13–15.
10. Ramani, S. (2008). Cricket, Excesses and Market Mania. Economic and Political
Weekly, 43(10), 13–15.
11. Smith, A. C. T., and Westerbeek, H. M. (2007), Sport as a Vehicle for Deploying
Corporate Social Responsibility’, The Journal of Corporate Citizenship, 25, p.43–54.
12. Frawley, A. P. (2017), ‘Revoking the revocable license rule: a new look at resale restrictions
on sports tickets’, University of Pennsylvania Law Review, P165(2), p.433–473.
13. Garcia, B. (2001), ‘Enhancing sport marketing through cultural and arts programs:
lessons from the Sydney 2000 olympics arts festivals’, Sport Management Review, Vol. 4
No. 2, pp. 193-219.
14. Gardner, M. P. (1985), ‘Does attitude toward the ad affect brand attitude under a brand
evaluation set?’, Journal of Marketing Research, 22(2), p.192–198.
15. PWC. (2011), Changing the game. Outlook for the global sports markets to 2015,
Available: [Link]
[Link]. (Accessed: 29 December 2021)
16. Gilligan, C. and Wilson, R.M.S (2003) Strategic Marketing Planning, Butterworth
Heineman, p.85.

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