1

An
Industrial visit report
On

HAVMOR ICE-CREAM
Prepared by
SANIDHYA TANNA
F.Y.B.B.A. (B)
Roll no. 117
Submitted to
BKNMU JUNAGADH
Guided by
Prof. Ajay Jayswal
Academic year
2020-2021
Name of institution

Shree Patel Kelavani Mandal College of Technology

College road,
Junagadh.

2
 PREFACE
In today’s fast changing and technological developing world management of
business is business is very important phase. It is useful in each and every part
of business.

I am a student of F.Y.B.B.A. of Shree PKM College of Tech and [Link].,

Junagadh. I am very thankful to the Principal of our college for arranging such
informative industrial visit. I am also thankful to Prof. Ajay Jayswal for his
encouragement and making this task attainable.

I am glad to present to “HAVMOR ICE-CREAM” manager executive of the

industry have enthusiastically supported the project work by making data
wisely available and spending their valuable time to aid my study of
management business and other practical aspect.

3
 ACKNOWLEDGEMENT
First of all, I would like to thank the Almighty God for his everlasting grace and
mercy that guided me throughout my project work. The satisfaction and
euphoria that accompany the successful completion of any task would be
incomplete without the mention of certain individuals who have been of
constant help, guidance and encouragement in the making of this project a
reality.

Being a student of FY BBA, I feel great in sense of pride at present as I have

completed my first industrial visit with BHAKT KAVI NARSINH MEHTA
UNIVERSITY at HAVMOR PRODUCTS PVT. LTD.

I sincerely and respectfully thank Professor AJAY JAYSWAL for their constant
guidance throughout the course of the project.

I would also like to pay my gratitude to our project guide. I found that
company gives much weightage to the objective of social responsibility with
profit making and due to this objective; I learned more about the company and
management.

Date:
Place: Junagadh
Yours faithfully,
SANIDHYA TANNA

4
 DECLARATION
I am SANIDHYA TANNA studying in FY BBA (B) at PKM College. As BBA is
concerned with business management, not only theoretical knowledge is
required but also practical knowledge is very essential. For this purpose, we
had a visit at factory of HAVMOR ICE-CREAM Located in Ahmedabad which was
arranged by our PKM College.

On the basis of information collected from the industrial visit, I have prepared
this report. Hereby I give declaration that this project report on HAVMOR ICE-
CREAM is my own preparation and is not imitated from any other sources.

This project work is not previously submitted to any other university for any
other examination purpose. I have tried my level best to cover up all the
information of HAVMOR ICE-CREAM in this report.

Date:
Place: Junagadh

Signature:

(SANIDHYA TANNA )

5
BRAND NAME AND LOGO
Havmor Ice-cream

6
7
 INDICATORS
Serial No. Contents Page No.

1. General Information 8-17

2. Production Department 18-29

3. Human resource department 30-42

4. Marketing Department 43-53

5. Accounting and Financial Information of the 54-61

industry
6. Awards 62

7. Conclusion 63

8. Bibliography 64

GENERAL
8
 INFORMATION

INDEX
NO PARTICULAR PAGE NO

9
1 Introduction 10

2 Company profile 11

3 Company history 13

4 Location of the industry 14

5 Organisation structure 15

6 Overview of industry 16

7 Quality policy 17

INTRODUCTION

10
Since the olden time man has made progress and development to lead a happy
and comfortable life in this service inn innovation and development, Havmor is
also come because it is used widely by the people in everywhere.

Havmor Ltd. Is founded in since-1944 by chairman and managing directors

Pradeep Chona. Havmor has achieved full back ground of integration to
support of the people and its product. This is a view point that in every
industry has to face difficulty for its success. Havmor is started from handcart
than now, it is a public limited company.

Havmor has 50% of the Gujarat ice cream market. But that’s no surprise
considering that the group has the largest range of ice creams in the Gujarat in
a variety of flavors, packs and forms. The group has a product matrix
comprising of cones, cups, candies, family and party bricks and bulk packs.

Havmor introduced the concept of “flavor of the month” under which the
company develops and markets one new flavor every month for its customer’s
delight.

Havmor literally meaning H-A-V-E-M-O-R-E, one of the best names for food
business was coined by Late Shri Satish Chandra Chona in 1944.

COMPANY

11
 PROFILE
NAME : HAVMOR .Ltd
BRAND NAME : HAVMOR

YEAR OF ESTABLISMENT : 1944

FORM OF ORGANIZATION : Public LTD.

SIZE OF THE UNIT : Large Scale

WEB SITE : [Link]

WORKING ADDRESS : GC/4,
Modern Industry
Estet,
B/H Naroda Fire
Station
Naroda Road,
Ahmedabad-380 025
PHONE NO : 26577070, 26575030
SLOGAN : Dharti Ki Dhadkan
WORKING HOURS : 24 Hours
SHIFTS : Two Shifts
CHAIRMAN : Pradip Chona
BORD OF DIRECTORS : Rekha Chona
Ankita Chona
Riddhi Chona
MOTTO : Achchai, Sachchai, Safai
HEAD OFFICE : Ahmedabad
PRESIDENT : Anand Khanokar

12
AUDITORS : Mr. Mukesh
BANKERS : Corporation Bank

ASSISTANT
[Link] : Mr. Dhiren Shah

PURCHASE MANAGER : Mr. Ajay Mistry

FINANCE &
ACCOUNT MANAGER : Mr. Vatsal Parekh

QUALITY CONTROL : Mr. Sanjay & Miss. Urvi

STORES MANAGEMENT : Mr. S.k. Shetty

[Link] : Mr. Tejas & Mr. Pramo

VICE PRESIDENT (HR) : Mr. Rajesh Shah

MARKETING DEPT : Mr. Kamal Desai

COMPANY
HISTORY
13
Small Beginning, Big Vision, Great Ambitions Havmor Ice Cream began its
branded life in 1944 in Karachi, in undivided India. By 1947, it was a popular
local brand there.

But in 1947, in the wake of the Partition, its founder Satish Chona had to join
the exodus into India, with virtually no moveable assets. Searching for a new
turf, he tried out Dehra Dun and Indore, and finally, settled down in
Ahmedabad.

No, it was not a case of “Brand Relocation”, or anything else as fanciful. He had
to start the venture from scratch again. In fact, he had to begin from a hand-
cart at the Ahmedabad Railway Station, churning out the Ice Cream manually.

He called this fledgling brand ‘Havmor’ - a neologism for ‘Have More’ - which
meant the customer, got more value for money, and more taste to relish, from
his Ice Creams.

Today, Havmor Ice Cream is a delicious facet of Western India’s daily life, and
part of its market lore. It reaches hundreds of thousands of consumers through
8 main outlets and 3800 plus dealers.

14
LOCATION OF THE
INDUSTRY
The location of plant or industry means to scientific choice of a region or
specific sight in a region where the business unit is to situate. The main object
of an industry concern is to maximize profit through minimization of
production and distribution cost. The objectives are realized only if the firm is
located at a place which offers all economies of production and distribution.

* Factor responsible for plant location are:

1. Money, Material
2. Man power, Market
3. Motive power, Management
4. Machinery, Means of Communication
5. Momentum to an early start

The promoter or proprietor take this decision very carefully and they have to
see that there must be availability of enough labour for as their requirement.

There must be availability of enough labors for as their requirement; there

must be sufficient transportation facility, power facility, communication
facility, and other primary requirement of the unit.

Havmor is located at Naroda Road at Ahmedabad. In naroda all above

mentioned facility are available. So they located their unit there.

15
ORGANISATION STRUCTURE

16
OVERVIEW OF INDUSTRY
The word “Ice-cream” it self enough to ensure a sweet feeling of cool ice
cream and makes mouthful of thunder. The history of ice cream industry is old
enough.

Jacob fusel in u.s.a earlier, it was considered as luxuriorls items and consumed
mainly by kings and landlords established the first ice cream factory in year
1951.

In India due to tremendous potential for expansion in urban as well rural areas
and owing to the evolution of “fun food culture”. Ice-cream industry is all set
to there in Indian environment. Ice-cream is very perishable product and it
requires quick action both on the side of dealer as well as company. Also due
to instant demand, the demand can not be shifted to future period.

17
QUALITY POLICY
Flavors of the Month are our series of seasonal flavors. Three innovative new
flavors are introduced every quarter – with one being a seasonal fresh fruit
flavor. At Havmor, we always strive to bring joy to the customer through our
fun and unique ice cream variants like Choco Nutty, Blockbuster Ice cream,
Sandwich Ice Cream, Ice Cream Pastry & Ice Cream Cakes.

While innovation forms the essence of every creation at Havmor, we ensure

that we don’t compromise on quality. Our products undergo stringent quality
checks that adhere to global quality standards. Havmor indeed has come a
long way from a hand held cart to one of the most successful ice cream and
food companies of India. We are a brand of goodness and this is the value we
express every day and in everything we do.

18
PRODUCTION
DEPARTMENT

19
 INDEX
NO PARTICULAR PAGE
NO

1 INTRODUCTION 20

2 MAIN RAW MATERIAL 21

3 MACHINERY USED IN PRODUCTION 22

4 PRODUCTION PROCESS 23

5 PRODUCTION DETAILS 24

6 ORGANISATION CHART 26

7 PRODUCTS OF THE COMPANY 27

20
INTRODUCTION
Production is the process of transferring components into finished products for
sales.

Production department generally deals with production or manufacturing of

goods. It is concerned with the conversion of raw materials and other inputs
into finished goods as required by consumer.

The term production is wide in scope. It includes manufacturing process also

by which raw materials are transferred into finished goods for final
consumption. Land, Capital and Labor organization and entrepreneurship are
the factors of production, where as making include market research, personal
selling, sales promotion, advertisement, publicity and all other activities
relating to distribution.

Production department is the heart of Havmor Unit, as the main function of

Havmor is to produce the products and supply to the consumers according to
their needs and taste. Thus, in Havmor production department is the most
important department.

Production is a process of combining various material inputs and immaterial

inputs (plans, know-how) in order to make something for consumption (the
output). It is the act of creating an output, a good or service which has value
and contributes to the utility of individuals.

21
MAIN RAW MATERIAL
There are various types of raw materials that are used in Havmor during Ice
Cream making process. Major Raw Materials used for making Ice Cream are:

 Milk
 Cream
 Skim milk powder
 Dry fruits
 Fresh fruits
 Flavours
 Sugar
 Stalulizer
 Emulsifiers agents
 Chocolates

All the materials used in process are managed by Storage Department. And
their quality is checked by Research and Development Department.

22
MACHINERY USED IN
PRODUCTION
1) Automatic candy machine
2) Formula stand
3) Continuous freezer
4) Automatic filling machine
5) Flavour mixing tank
6) Fruit feder ripple machine
7) Spiral hardening tunel

In havmor, they have a boiler to make hot milk, milk dump, milk tank, milk
storage tank, cone machine, Harding tunnel, batch freezer, and other
machinery also.

23
PRODUCTION PROCESS

PRODUCTION DETAILS
24
Production means to convert the resources or wealth obtained from nature in
to production. Which can satisfies human needs by processing it through
manpower or machine, In short the creation of an object or services making
necessary changes in the shape, size, weight and prospects of the raw
materials through process.

There are several sections in the unit, in the sections one by one steps about
the procedure of product can be seen the details about the sections are as
follows.

1) MAINTENANCE UNIT:
This is the main unit of the company. The heavy machines are installed here
the unit 3 compressor which help in codling the ice-creams. There are
generators also because in case of a power failure, it has to be switched on to
keep the product fresh and cold. This unit also contains the boilers.

2) MANUFACTURING UNIT:
In this plant all the required raw material are mixed and then it is processed
the raw material goes through many Thom formations before it becomes the
final product. The actual processes of making ice-cream starts and after ice-
cream are manufacture and they are to the cold storage.

3) RAW MATERIAL UNIT:

25
In this unit all the raw material, such as milk powder, dry fruits like kaju,
chocolates etc. are thoroughly inspected and checked and coasted in oven
before sending it for flavoring on essentially.

4) COLD STORAGE UNIT:

The prepared ice-cream comes to the cold storage through a tunnel pipe. The
whole process is automatic, the temperature in cold storage is between -25c to
-27c ice-cream is taken out of this unit as per the order.

5) ETP UNIT:
ETP means effluent treatment plant there all the waste water is treated
thoroughly and disposed off. The treatment is very much necessary because of
the government policy that the chemical before disposing.

6) LABORATORY:
The laboratory of Havmor takes care of hygiene of the products each and every
product is checked and certified over here before being launched, At most
each taken on aspect of quality.

7) PACKAGING UNIT:
In this section the packaging of the product are done. The manufacturing date
and best before information are labeled over here. Besides it is the store room
where the packets are and used where necessary.

26
ORGANISATION CHART
PRODUCTION MANAGER

INCHARGE

SUPERVISIOR

CONTRACTORS

WORKERS

It caused of the assignment of the specific functions to designated persons

department with authority to have them carried out and their accountability to
management for the result obtained. It seeks to achieve maximum efforts by
decentralised, where by power of decision is brought down as near as possible
to the individual concerned.

27
PRODUCTS OF THE
COMPANY
HAVMOR company produces various types of products. Their ice-cream is
delicious and different types of flavours. The main products of HAVMOR
company are as below.

Ice-cream found in different styles like:

 King Cones
 Big Cups
 Small Cups
 Party Pack
 Family Pack
 Juices
 Candy
 Dolly
 Kulfi Corner
 Roll cut
 Novelties
 Cassata
 Premium Pack
 Kids Special
 Havmor Special, etc.

28
29
30
HUMAN RESOURCE
DEPARTMENT

31
 INDEX
NO PARTICULAR PAGE
NO
1 INTRODUCTION 32

2 RECRUITMENT AND SELECTION 33

3 TRAINING AND DEVELOPMENT 35

4 PROMOTION AND TRANSFER 37

5 WAGES AND SALARIES 38

6 EMPLOYEES BENEFITS 39

7 TIME KEEPING SYSTEM 40

8 TRADE UNION 41

9 RULES AND REGULATIONS 42

32
INTRODUCTION
Human resource management (HRM or HR) is the strategic approach to the
effective management of people in an organization, so that they help the
business gain a competitive advantage. It is designed to maximize employee
performance in service of an employer's strategic objectives.[1][need
quotation to verify] HR is primarily concerned with the management of people
within organizations, focusing on policies and on systems.[2] HR departments
are responsible for overseeing employee-benefits design, employee
recruitment, training and development, performance appraisal, and rewarding
(e.g., managing pay and benefit systems).[3] HR also concerns itself with
organizational change and industrial relations, that is, the balancing of
organizational practices with requirements arising from collective bargaining
and from governmental laws.

Because of this importance [Link]. has also its own separate personnel
department.

Every company need labour supply whether it is large, medium scale or small
scale unit. Havmor has automatic plan but they also need employees to
produced ice-cream.

33
RECRUITMENT & SLECTION
The recruitment & selection process is intimately connected with overall
manpower system.

Recruitment refers to attempt of getting interested applicants and providing a

pool of prospective employees so that we can select right person for right job.
In Havmor the recruitment sources can be classified into two broad categories.

For recruitment of skilled workers, advertisement is given in newspapers and

unskilled workers are recruited from local areas.

Selection is the process in which candidates for employment are divided into
two classes – those who are to be offered employment and those who are not.

The selection process of Havmor Co. is done as under…

* Preliminary Interview.
* Application.
* Interview.
* Final Selection.

Following are the broad headings under which the qualities desirable for a
suitable candidate may be grouped.

34
* Educational and technical qualifications
* Intelligence
* Responsibility involved and initiative required
* Ability to command, to obey
* Health and physique
* Ability to work in the conditions in which the job is performed.

35
TRAINING AND
DEVELOPMENT
Training is the organized procedure by which people learn knowledge or skill
for a definite purpose.

In this modern era, training is very important. In Havmor Ice-creams, there is

also modern type of machines which follows modern technology. Many
workers don’t know to use them. So, they teach them how to use
machineries.

Development is an organized and planned process and program of training and

growth by which individual manager or executive at each level of management
hierarchy gains and applies knowledge, skills, insight and attitudes to manage
workers and the organizations effectively.

In Havmor Group of Co. HR coordinates the training. Sometimes staff is send

outside the company for training purpose or experts are called up to give
training to the employees. Company also gives training to their workers
according to the job. Generally, training for 7 days is given to workers.

Training and development process is an organizational activity aimed at

improving the performance of the individuals and groups of employees in the

36
organizational settings. It is an organized activity for increasing the knowledge
and skills of the employees.

For the development of workers and administration employees the company

sent some of the selected person for training to understand new technology
like computer and other machineries.

37
PROMOTION AND TRANSFER
Promotion is the advancement of an employee to better job – better in terms
of responsibility, more prestige or status, greater skill, higher grade & salary
and increased privileges, etc.

Havmor Co. also gives promotion on the basis of all over performance basis.
Company also considers merit basis and seniority basis. Top level management
gives promotion.

Promotion means to gives your employees more responsibility and more

authority with the reference of increase in their return or salary. The unit has
policy of seniority base promotion.

Transfer refers to changes in jobs that involve little or no change in status,

responsibility and pay.

Havmor Co. does transfer to their employee. Employees are transferred from
one shift to another shift, as per the requirement.

Employees may be promoted within the same or another department or

branch.

38
WAGES AND SALARIES
Wage and salary administration is necessarily the application of a systematic
approach to the problem of ensuring that the employees are paid in a logical,
equitable and fair manner.

Its basic purpose is to maintain and establish wage and salary structure. Its
secondary objective is to establish equitable labor cost structure. It is
concerned with financial aspects of needs, motivation and rewards.

Havmor Co. gives wage and salary to the workers according to their work and
ability. In this company, wages and salary are given monthly to the workers.
Sometimes, company gives wages on the basis of contract to the workers.

Salary to the clerical, administrative and professional employees is paid on the

1st of every month. In Havmor, till now there is no child labor. The average
eages provided to labor is Rs. 2400 per month.

Havmor have monthly wages system for their labour staff and salary system for
their administration staff. They paid double payment for overtime as per the
government rules.

As per the government rule the company has to deduct 12% from the salary
for provident fund and paid 9.5% interest.

39
EMPLOYEES BENEFITS
These perks, also known as “benefits in kind” can include bonuses, profit
sharing, medical, disability, and life insurance, paid vacations, free meals, use
of a company car, pensions, stock options, childcare, gratuity, company
holidays, personal days, sickleave, other time off from work, retirement and
pension plan.

The services or benefits, which are given to the employees more than the
salary comes under employee’s services scheme.

In Havmor following benefits are provided to the employees:

 Uniform.
 Safety Facility.
 Medical Facility.
 Social Welfare.
 Canteen Facility.

Employees are also provided previous leave, casual leave, and sick leave.
Employees in Havmor are also provided the benefits like PF, ESI Scheme, etc.

Safety facility is provided to workers as in food items utmost safety is required

and medical check up to the workers is also done as and when required.

40
TIME KEEPING SYSTEM
As “TIME IS MONEY” the time keeping system is one of very important
functional activity in the organization.

Time keeping system for industrial staff:

Shift Timings

1st shift ~ 8 AM TO 4 PM

2nd shift ~ 4 PM TO 12 Mid Night

3rd shift ~ 12 Mid Night to 7 AM

Working Hours for office staff: 9.30 TO 6.30

They also give lunch break from 1:00 to 1:30 and after that the work will be
continuous. For this purpose they have the traditional punch card system to
know that how much time the worker spent in organization.

41
TRADE UNION
The scenario of exploitation of employees by employers led to the birth of
unions and introduced the ear of government regulation and control over
employment relationship. Now, unions are a part of modern industrial
societies. There are various explanations about the place and role of unions.
These points to a commonalty through union seek to pursue and further the
interests of employees as a collectively.

“A track union is any combination of persons, whether temporary or

permanent, primary for the purpose of regulating the relations between
workers and workers, and for imposing restrictive conditions on the conduct of
any trade or business, and includes the formation of two or more trade
unions.” – Section 2 (B) of Trade Union Act, 1920.

There is no trade union in the unit because they don’t need it due to less
workers in unit and they are very familiar to company.

42
RULES & REGULATIONS
The following are the rules & regulation are apply to the worker of havmor.

 No smoking is allowed in the unit for workers and outsiders.

 Drinking alcohol is also not allowed.
 In the unit the mobile also not allowed.
 Any person cannot meet manager without appointment.
 Any person can not enter in production department.

43
MARKETING DEPARTMENT

INDEX
NO PARTICULAR PAGE

44
 NO
1 INTRODUCTION 45

2 ADVERTISING 46

3 SALES PROMOTION 47

4 DISTRIBUTION CHANNEL 48

5 PRICING POLICY 50

6 COMPETITOR 51

7 MARKETING RESEARCH 53

INTRODUCTION

45
Marketing is so basic that it cannot be considered a separate function.
Marketing has been defined in various ways. The definition that serves are
purpose by which individuals and groups obtain what they need and want
through creating, offering and exchanging products or value with others.

* Marketing is a total system of business, an on going process of:

 Discovering and translating consumer needs and desires in to products and
services.
 Creating demand for these products and services.
 Serving the consumers demand with the help of marketing channels, and
then in turn.
 Expanding the market even in the face of keen competition.

“Marketing management is the process of planning and executing the

conception, pricing, promotion and distribution of ideas, goods and services to
create exchanges that satisfy individual and organizational goals.”

[Link] has very good marketing system. They Have made their marketing
system very well and made advertisement very attractive and beautiful.

Havmor has become one of the most recognised ice cream brands in the
country with a diversified product range. Its manufacturing process maintains
standards of quality and hygiene that have been set up by global advisories.

ADVERTISING

46
It is defined as any paid form of non-personal presentation and promotion of
ideas, goods and services by identified sponsor. It is impersonal salesmanship
for mass selling, a means of mass communication.

Havmor Company has used many media of advertising such as press media,
which includes newspapers and magazines; outdoors advertising that includes
posters, boards and electric display, multimedia including web site, etc.

Product boreal magazine

They have attended an exhibition in world level and in India more than 50
times.
In product today magazine
Tender world
In industrial express
Machine tools
Local channels

Advertising plays a very important role in customer’s life. Customers are the
people who buy the product only after they are made aware of the products
available in the market. Thus, advertising is important for the customers.

If the producer has best product, fair price but his product is not aware to
consumers they will not purchase product. So, the advertisement is necessary.

SALES PROMOTION

47
Sales promotion is a vital bridge or a connecting line removing the gap
between personnel selling and advertising the two wings of promotion. The
sale of a product has to be promoted or encouraged through a No. of
influences at the point of purchase where retailers and prospective customer
meet face to face. Sales promotion may stimulate boost consumer denying at
the point of sale or improve dealer effectiveness at the retail outlets.

There are various sales promotional tools such as:

 Samples, coupons.
 Price packs.
 Premiums.
 Contest.
 Free trials, Price off.
 Allowance of goods.

Havmor company has done all promotional activities with a view to increase
sales of products and to attract a new customer to company’s product.
Company has provided many offers such as “Buy one- Get one free”, “Buy
family pack and get attractive gift free”, etc. Company has also done dealers
promotional activities include cash discount on purchase, display and
advertisement allowances, etc.

Now a day all companies are offer sales promotion offer to increase their sales.
Havmor also offer many promotional offers in festival season.

DISTRIBUTION CHANNEL

48
In the field of marketing, channels of distribution indicates the routes of
pathway through which goods and services flow or move from producers to
consumers. The route of channels of distribution includes the manufacturer
and the consumer as well as all intermediaries. These components are linked in
the channel system by one or more of the marketing flows, such as transfer of
title of ownership, physical distribution of merchandise, transfer of title of
ownership, physical distribution of merchandise, transmission of marketing
information and the flow of money in the form of payment of prices and other
dues.

The channel of distribution of Havmor is as follows:

Manufacture


C & F Agents


Distributors


Dealers & Retailers


Customers

The above channel strategy defines the channel members. The finished goods
first go to C&F Agent is not available then the finished goods directly go to
Distributors.

49
HO (i.e. Ahmedabad Office) constantly watches the moments the orders given
in Dispatch Department by various C&F Agents and Distributors.

Havmor has 32 distributors and 4000 retail outlets. The network is kept alive
by large flat of refrigerated vehicles; refrigerated equipments and retail
freezers are sources from world leaders in technology, so as to deliver quality
products to the consumers, which is a commitment at Havmor.

Marketing Department also coordinate with Dispatch Department to get the

order from C&F Agents and Distributors, and try to see the moments of
dispatch that orders as early as possible by clubbing various distributors in one
route. And at last dealers get the goods from the distributors.

Distribution channel strategies are designed to maximize the sales of products

as they enter a market. The strategies are most commonly discussed and
planned by the end retailer, who is selling direct to the consumer.

PRICING POLICY

50
A price policy is the standing answer to the firm to recurring problem of
pricing. It provides guidelines to the marketing manager to evolve appropriate
pricing decisions. There are many methods of deciding pricing. It depends on
the organization that which method it wants to adopt.

Policy on pricing relative to costs:

Havmor follows Full Cost / Cost plus pricing. Full Cost pricing, no sale is made
at a price lower than that covering total costs, including the variable costs and
allocated fixed [Link] Example,

X- Cost of Production

X+Y- Cost of goods sold

X + Y + 6% - Cost of goods sold + distributor’s Margin

X + Y + 6% + (12% to 20%) = MRP – Dealer margin added to above (Consumer

Price)

Economics defines price as the exchange value of any product or service

always expressed in the term of money.

Price is always expressed in monetary terms. Price is the amt. of money that
the consumers have to pay for purchasing a given product.

COMPETITOR
51
Well, almost every way. You weren’t prepared to sit beside another interview
candidate—especially one interviewing for the same position. And you
definitely weren’t prepared for the candidate to talk to you. In this type of
situation, you must make a fast business decision.

[Link] has many competitors. The main competitors of the company

are VADILAL, AMUL.

MARKETING RESEARCH

52
Marketing research is the systematic collection, design, analysis and reporting
of data and finding relevant to a scientific marketing situation facing the
competition. Process and marketing research followed in Havmor are:

 Defining the problems and research objectives.

 Developing the research plan.
 Collecting the information.
 Analyzing the information.
 Presenting the findings.

Havmor Company does marketing research through his sales staff. Sometimes
Havmor Company appoints marketing intelligent staff for research in different
areas.

Marketing research is "the process or set of processes that links the producers,
customers, and end users to the marketer through information used to identify
and define marketing opportunities and problems; generate, refine, and
evaluate marketing actions; monitor marketing performance; and improve
understanding of marketing as a process. Marketing research specifies the
information required to address these issues, designs the method for collecting
information, manages and implements the data collection process, analyzes
the results, and communicates the findings and their implications.

53
ACCOUNTING AND FINACIAL
INFORMATION OF THE
INDUSTRY

54
 INDEX
NO PARTICULAR PAGE
NO
1 INTRODUCTION 56

2 FINANCE PLANNING 57

3 CAPITALISATION 58

4 MANAGEMENT OF WORKING CAPITAL 59

5 CAPITAL STRUCTURE 60

6 FINANCIAL REVIEW 61

55
INTRODUCTION
Financial Management is an integral part of overall management. It is not
totally dependent area. It draws heavily on related disciplines and fields of
study such as economics, accounting, marketing, production and quantitative
methods.

The term “nature” as applied finance refers to its relationships with closely
related fields of economics and objectives. In the early years of its evolution it
was treated synonymously with the raising of funds. Now in addition to it is
procurement of funds, efficient use of resources is universally recognized.

We can say that financial decision is the most important decision of a business.
The requirement of the finance is arise in every field. If we want to start a
business. We have plenty of finance. When we want to expand our business.
We have required finance on our hand. Therefore, Prof. [Link] has
rightly said that “Money is in the center of the business world.

Money is a life blood of modern business. Finance may be said to be the

circulatory system of economic body. In short money is a master key to provide
access to the variable resources and man power for being employed in

manufacturing activity. The HAVMOR LIMITED works very well in the field of
finance department. According to finance manager the company at present
financially sound.

56
FINANCE PLANNING
Finance is an important function of business. The application of planning to the
function is financial planning. It involves the policies, determination of
objectives and procedure relating to the finance function. Financial planning is
an important function of a financial manager whether a business is big or small
this function has to be performed. It is necessary to do financial planning for an
existing as well as new business.

A financial plan is a statement estimating the amount of capital and

determining its compensation and another important aspect of financial plan is
to determine the pattern of financing.

Before raising finance it is essential to make estimates for long term as well as
short tern financial needs.

 Long term financing is generally needed for fixed capital requirement i.e.
purchase of fixed assets.
 Short term finance is generally needed for working capital requirement
i.e. marketable securities, debtors, etc.

In Havmor, the financial planning is done for long tern or short term financial
requirements. Financial planning is necessary to reduce the cost of finance and
all the long term and short term finances is raised through family funds and

57
overdrafts. The requirement of all the long term is also fulfilled through bank
as and when needed.

CAPITALISATION
The term capitalization refers to the process of determining the plans if
financing. It includes not merely the determination of the quantities of finance
required for a company but also the decision about the quality of financing.
Capitalization includes following aspects:

 Estimating the total amount of capital to be raised.

 Determining the types of securities to be issued.
 Determining the composition or proportion of the various securities to
be issued.

Capitalization comprises of a company’s ownership capital, which includes

capital stock and surplus in whatever form it may appears and borrowed
capital which consists of bonds or similar evidence of long term debt. In
Havmor, the capitalization includes both the aspects i.e. short term as well as
long term.

Capitalization, in accounting, is when the costs to acquire an asset are

expensed over the life of that asset rather than in the period it was incurred. In
finance, capitalization is the sum of a corporation's stock, long-term debt,
and retained earnings.

58
MANAGEMENT OF WORKING
CAPITAL
Working capital is a financial metric which represents operating liquidity
available to a business, organisation or other entity, including governmental
entities. Along with fixed assets such as plant and equipment, working capital
is considered a part of operating capital.

Capital required for a business can be classified under two main categories.
1. Fixed Capital.
2. Working Capital.

The concept of working capital is further divided into two broad parts they
are…
Gross Working Capital.
Net Working Capital.

Gross Working Capital =Total Current Assets

Total Current Assets= 2702.4(Rs in Lacs)

Total Current Liabilities= 1097.7 (Rs. In Lacs)

Net Working Capital= Current Assets – Total Current Liabilities

= 2702.4 – 1097.7 (Rs. In Lacs)

= 1604.7 Lacs

59
CAPITAL STRUCTURE
In order to run and manage a Company, funds are needed right from the
promotional stage up to end. Finance plays an important role in company’s life.
If funds are inadequate, business sufers. It is therefore necessary that correct
estimate of current and the future need of capital be made to have an
optimum capital structure, which shall help the organization to run its work
smoothly and without any stress. Estimation of capital requirements is
necessary, but the formation of capital structure is important.

The capital structure is made up of debt and equity securities and refers to
permanent financing of a firm. It is composed of long term debts, preference
share capital, and shareholders fund.

Capital structure of Havmor as on 31.03.2010:

Particulars Amt (Lacs)

 Share Capital 359.5

 Reserves and Surplus 980.5
 Secured Loans 1525
 Unsecured Loans 383.5

60
FINANCIAL REVIEW
In spite of staff competition, particularly in Ice Cream Industry, Havmor
Company’s TOTAL SALES at the end of the financial year 2006-2007 is Rs. 6167
Lacs earned during previous year is Rs. 4929.8 Lacs.

Company has earned the Gross Profit of Rs. 404.17 Lacs before depreciation
and financial expenses during the year ended on 31st March 2005 as compared
to 424.25 Lacs earned during the previous year.

Net Profit is Rs. 31.8 Lacs during the year ended on 31 st March, 2005 as
compared to Rs 55.35 Lacs earned during the last year.

61
AWARDS
Won “TIME FOOD AWARD” for the “BEST ICE CREAM” in the year 2017.

Huber & Holly is a newly launched premium property of Havmor in

Ahmedabad for foodies who can enjoy the range of lip smacking menu
comprising of coffees, sandwiches and pizzas as well as the unique ice cream
flavors. Havmor’s recognition this year at The Times Food Award 2017 marks a
ninth consecutive win for the brand.

The award was presented on the night of February 09, 2017 at Hyatt Regency,
Ahmedabad in the presence of renowned personalities from the world of
Business, Fashion & Bollywood.

The honors were based not only on the flavors, but also on the service offered,
sustainability and better quality offerings.

Commenting on achievement, Mr. Ankit Chona, Managing Director, Havmor

Ice Cream Ltd said, “We have made it this time as well. For the past eight
years, we have been bestowed with the award for Best Ice Cream Brand
category and this year, being an ice cream brand, it make us feel proud to win
under the best ice cream dine categories – Causal and Fine Dine. This adds
another feather in our cap and reaffirms our commitment towards innovative,
best quality and hygienic product and service offerings.

62
CONLCUSION
After visiting Havmor, it seems that Ice Cream is the King of Gujarat. I felt glad
of being a part of it. The visit to such a huge and reputed industry has
improved my practical knowledge of working in industry and its various
departments.

Havmor is an industry that is very well equipped by the latest technology and
efficient human resource.

After studying the marketing strategy of the Havmor, I conclude that they are
horse for their competitors and progressing towards success though it has two
strong competitors in Gujarat, but it has already planned to give them a tough
challenge in the year to come.

It is difficult to comment right now; weather Havmor will be able to make their
success inroads but its new innovative marketing strategy have given a tough
challenge to its competitors. I hereby wish them luck for the future.

I conclude that the work of preparation project report is glared with co-
operation, unity and team work. Once more I am very thankful to the
management of Havmor Food Pvt. Ltd., for making our report both beautiful &
comfortable.

63
BIBLIOGRAPHY
Sr
Title of the book Author Publication
No.

Personnel Himalaya
1. C.B. Memorial
management Publishing House

King book
King’s marketing mgt. [Link] &
2. Educational
nd
[2 Edition] R.K. Aqarwal
Publishers’

Financial mgt. M.Y. Khan & Tata McGraw Hill

3.
[3rd Edition] P.K. Jain Publishing co. ltd.

Business organization S. Chand &

4. M.C. Shukla
& management Company

64