James Murphy

Style: Precisionist CS

Sample: 4D Report
Wednesday, February 19, 2020

© 2020, PeopleKeys, Inc.® 1 / 35

 James Murphy

Introduction
Your report uses the DISC Personality System. The DISC Personality System is the universal language of behavior. Research has shown
that behavioral characteristics can be grouped together in four major groups. People with similar styles tend to exhibit specific behavioral
characteristics common to that style. All people share these four styles in varying degrees of intensity. The acronym DISC stands for the
four personality styles represented by the letters :

D = Dominant, Driver
I = Influencing, Inspiring
S = Steady, Stable
C = Correct, Compliant

Knowledge of the DISC System empowers you to understand yourself, family members, co-workers, and friends, in a profound way.
Understanding behavioral styles helps you become a better communicator, minimize or prevent conflicts, appreciate the differences in
others and positively influence those around you.

In the course of daily life, you can observe behavioral styles in action because you interact with each style, to varying degrees, everyday.
As you think about your family members, friends and co-workers, you will discover different personalities unfold before your eyes.

Do you know someone who is assertive, to the point,

and wants the bottom line?

Some people are forceful, direct, and strong-willed.

This is the D Style

Do you have any friends who are great communicators

and friendly to everyone they meet?

Some people are optimistic, friendly, and talkative.

This is the I Style

Do you have any family members who are good

listeners and great team players?

Some people are steady, patient, loyal, and practical.

This is the S Style

Have you ever worked with someone who enjoys

gathering facts and details and is thorough in all
activities?

Some people are precise, sensitive, and analytical.

This is the C Style

© 2020, PeopleKeys, Inc.® 2 / 35

 James Murphy

The chart below helps put the four dimensions of behavior into perspective.
D = Dominant I = Influencing S = Steady C = Compliant

Seeks Control Recognition Acceptance Accuracy

Administration Persuading Listening Planning

Strengths Leadership Enthusiasm Teamwork Systems
Determination Entertaining Follow-Through Orchestration

Impatient Lack of Detail Oversensitive Perfectionist

Challenges Insensitive Short Attention Span Slow to Begin Critical
Poor Listener Low Follow-Through Dislikes Change Unresponsive

Inefficiency Routines Insensitivity Disorganization

Dislikes
Indecision Complexity Impatience Impropriety

Decisions Decisive Spontaneous Conferring Methodical

Because human personality is comprised of varying intensities of the four behavioral styles, the DISC graph helps make the personality
style more visual. The DISC graph plots the intensity of each of the four styles. All points above the midline are stronger intensities, while
points below the midline are lesser intensities of DISC characteristics. It is possible to look at a DISC graph and instantly know the
personality and behavioral characteristics of an individual.

Below are your three DISC graphs, and a brief explanation of the
differences between the graphs.

DISC graph 1 represents your "public self" (the mask)

This graph displays the “you” others see. It reflects how you perceive the demands of your environment, and your perception of
how you believe others expect you to behave.

DISC graph 2 represents your "private self" (the core)

This graph displays your instinctive response to pressure, and identifies how you are most likely to respond when stress or
tension are present. This would be your instinctive reaction.

DISC graph 3 represents your "perceived self" (the mirror)

This graph displays the manner in which you perceive your typical behavior. It could be referred to as your self perception.
Although at times you may be unaware of the behavior you use with other people, this graph shows your typical approach.

© 2020, PeopleKeys, Inc.® 3 / 35

 Description
James Murphy

understanding your style

James's style is identified by the keyword "Precisionist".

James, as a Precisionist style, is a systematic thinker who tends to follow procedures in both Careful, methodical,
personal and business life. Proceeding in an orderly, predetermined manner, Precisionists are thinking things through
precise and attentive to detail. They act in a highly tactful, diplomatic fashion and rarely Sensitive, practical
antagonize their associates consciously. Being extremely conscientious, James painstakingly Loyal, predictable
requires accuracy in work and maintains high standards. Precisionists may tend to get bogged
Disciplined, logical
down in details, particularly when decisions must be made. James desires standard operating
procedures and no sudden changes.
General Characteristics
As a Precisionist, James likes a protected and secure environment governed by rules and
regulations. A Precisionist enjoys people, but prefers a few close friends to having many
acquaintances. Precisionists prefer small groups rather than large crowds. They will be correct
most of the time due to how precise they are. Precisionists may be overly sensitive and perhaps
Recognition for loyalty and
do not handle critique well. They may need to develop confidence and be more independent.
dependability
They tend to be somewhat concerned about what people think of them and they avoid conflict
and change at all costs. Approval of their high
quality work
Being exact is imperative in everything James does. Precisionists can be counted on to carry out Orderliness and neatness
any tasks correctly. They want exact facts and figures before they will make a decision; they feel Activities to start and see
uneasy when forced to make a quick decision. Precisionists will often keep feelings to through to the end
themselves. Others may not be aware of their strong beliefs. James will not blow up easily when
pressured or stressed, but may withdraw. James wants a steady home and work environment
which promotes security. The more stable, organized and non-confrontational the environment, Motivated By
the happier a Precisionist will be.

James would prefer things stay the same rather than to risk a new venture (unless it is proven
and true). This person is typically peaceful and low key and is usually seen by associates as a Practical procedures and
good friend and listener. James tends to adopt a "wait and see" attitude rather than taking systems
charge of a situation, usually preferring to let others take the lead. Stability and predictability

A private person who avoids the limelight, James may have a tendency to use silence as a safe Neat and orderly
strategy when dealing with conflicts. This individual prefers to associate with people who share A team atmosphere
like beliefs and will tend to be cautious when forming close relationships. James will be prone to
question optimistic views of situations or future possibilities.
My Ideal Environment
James values close, personal relationships and will often put the needs and desires of those who
are loyal friends ahead of his/her own. This is an even-paced individual who thrives in a peaceful,
harmonious environment. James will work to avoid conflict and sudden changes in lifestyle and
finds joy in keeping tradition.

A perfectionist, James is very willing to expend the effort to achieve high quality results. Because
this individual works so carefully, they tend to be sensitive to criticism. James tends to gather a
great deal of information before making choices. This person believes that if everyone would
process information in the same way as they do, a better level of quality would be maintained.

© 2020, PeopleKeys, Inc.® 4 / 35

 Communicating
James Murphy

with the Precisionist style

Remember, a Precisionist may want:

Security in situations, sincere appreciation, repeated work patterns, time to adjust to
change, limited territory of responsibility, identification with group, areas of specialization,
clear definitions of their roles

Greatest fear:
Communicating
Being criticized, especially by a close friend or relationship with the Precisionist style

When communicating with James, a Precisionist, DO:

Create a favorable environment that is personal and agreeable Knowledge comes, but
Express a genuine interest in them as a person wisdom lingers.
Provide them with clarification for tasks and answers to "how" questions
- Alfred Lord Tennyson
Present ideas in a non-threatening manner, be patient with timelines as they are thorough
and conscientious
Clearly define goals, procedures and their role in the overall plan
Explain any changes to them in advance and give them time to adjust

When communicating with James, a Precisionist, DO NOT:

Be pushy, overly aggressive, or demanding
Be too confrontational or critical of their actions
Make sweeping or sudden changes
Expect them to make decisions without all of the facts

While analyzing information, James, a Precisionist may:

Be openly agreeable but inwardly unyielding
Internalize their concerns and doubts
Hesitate to share feedback during presentations
Require additional information and supporting materials

Motivational Characteristics
Motivating Goals: Quality results, correct procedures, security
Evaluates Others by: Precise standards based on what they do
Influences Others by: Attention to detail
Value to Team: Conscientious, maintains standards, concerned about quality
Overuses: Dependency; adherence to standard operating procedures
Reaction to Pressure: Defensive, strict, slows down processes
Greatest Fears: Antagonism, criticism
Areas for Improvement: Increase self-confidence; don’t be overly sensitive

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 Communicating
James Murphy

with the Precisionist style

Value to the group:

Reliable, steady, loyal team worker, compliant towards authority
Analytical with processes and procedures
Calculated risk taker, conservative viewpoints
Will take a task from beginning to end
Communicating
Precisionists possess these positive characteristics in groups: with the Precisionist style

Adds a sense of continuity to the team

Participative managers who accomplish goals through personal relationships
Make others feel like they belong You can have brilliant
Provide specialized skills ideas, but if you can't
Show sincerity are diplomatic and strive to keep the peace get them across, your
Can be counted upon to finish what they start, disciplined approach ideas won't get you
Are patient and accepting of all types of people anywhere.
Can develop and follow processes for doing tasks - Lee Iacocca
Able to control quality, thorough, and methodical
Intuitive about people and relationships
Able to give common sense, realistic, and practical viewpoints
Buy into team goals when the "why's" are explained
Dependable, steady, and loyal
Consider all the elements of a project

Personal growth areas for Precisionists:

Be more open to change, develop more flexibility
Be more direct in your interactions, show more initiative in team roles
Focus on overall goals of the team rather than specific procedures
Deal with confrontation constructively
Increase pace to accomplish goals
Work at expressing your thoughts, opinions and feelings

© 2020, PeopleKeys, Inc.® 6 / 35

 Historical Characters
James Murphy

Famous people who share your personality

Ludwig van Beethoven

1770-1827

German Composer

One of the worlds best known and most recognized composers, Beethovens painstaking accuracy,
creativity and high standards were applied to the creation of incredible music. Taking his early
training from Mozart, Hayden and other notables, he soon began to develop his own musical
style. His works are intricate and detailed, his symphonies reflect the deep creative nature of the
Precisionist, and even accomplished musicians find some of his pieces difficult. Even after he
began to go deaf, Beethoven displayed the precise and stable nature of the Precisionist,
continuing to write music. As many great musicians, he heard the music in his head before he
ever put it to paper, and his determination to do a task well allowed him to create some of his
greatest works even after losing his hearing.

"Music is a higher revelation than all wisdom or philosophy."

Leonardo da Vinci
1452-1519

Italian Artist and Scientist

Beginning the study of art in his early twenties, da Vinci applied the detailed and precise nature of
the Precisionist to his works. He studied and practiced for almost thirty years before creating his
first masterpiece, The Last Supper. His appreciation and understanding of artistic composition,
along with his other studies, gave rise to efforts as both an engineer and an architect. Da Vinci
worked with Michelangelo in the creation of some historical compositions, demonstrating the
ability of the Precisionist to work in a team. His studies in the sciences display the precise and
detailed nature of this style. Although few of his paintings have survived, several of his notebooks
contain original insights in several realms of science, including biology, physiology,
hydrodynamics, and aeronautics. His most celebrated painting, Mona Lisa, hangs in the Louvre.

"Iron rusts from disuse, stagnant water loses its purity and in cold weather becomes frozen; even
so does inaction sap the vigors of the mind."

© 2020, PeopleKeys, Inc.® 7 / 35

 Communication Tips
James Murphy

relating to others

Your C and S plotted above the midline, your style is identified by the keyword
“Precisionist”.

This next section uses adjectives to describe where your DISC styles are approximately plotted on
your graph. These descriptive words correlate as a rough approximation to the values of your
graph.

D -- Measures how decisive, authoritative and direct you typically are. Words that
Communication Tips
may describe the intensity of your “D” are: relating to others

WEIGHS PROS & CONS Consider both sides of an issue

UNOBTRUSIVE Doesn't force oneself upon others without invitation
CONSERVATIVE Tending to preserve established traditions The only way to
PEACEFUL Not quarrelsome; disturbance free; calm, quiet change is by changing
I - Measures how talkative, persuasive, and interactive you typically are. Words that your understanding.
may describe the intensity of your “I” are:
- Anthony De Mello
WITHDRAWN Retreating within oneself; shy; reserved; abstract
RETICENT Habitually silent or uncommunicative; reserved

S -- Measures your desire for security, peace and your ability to be a team player.
Words that may describe the intensity of your “S” are:

NON-DEMONSTRATIVE Not showing feelings openly and frankly

DELIBERATE Careful in considering; not rash or hasty; slow; unhurried
AMIABLE Having a pleasant disposition; friendly
STABLE Not easily thrown off balance; steady; resisting change

C -- Measures your desire for structure, organization and details. Words that may
describe the intensity of your “C” are:

PERFECTIONIST One who wants completeness, flawlessness; accuracy

ACCURATE Careful and exact; free from errors
FACT-FINDER A searcher for truth; reality
DIPLOMATIC Tactful
SYSTEMATIC According to a system; orderly

© 2020, PeopleKeys, Inc.® 8 / 35

 Communication Tips
James Murphy

how you communicate with others

How You Communicate with Others

Please return to the “Communicating” section of this report and review the communicating “DO”
and “DO NOT” sections for your specific style. Reviewing your own communication preferences
can be an eye-opening experience or simply confirmation for what you already know to be true.
Either way, you have your communication characteristics in writing. This information is powerful
when shared between colleagues, friends, and family. Others may now realize that some
approaches do not work for your style, while other ones are received well by you. Equally
Communicating
important is that you now see that THE WAY YOU SAY SOMETHING can be as important as with others
WHAT IS SAID. Unfortunately, we all have a tendency to communicate in the manner that we
like to hear something, instead of the method another person prefers.

Your style is predominately a “C” style , which means that you prefer receiving information
that gives you enough details to make an informed decision. But, when transferring that same Speech is the mirror
information to a client or co-worker, you may need to translate that into giving them just the end of the soul; as a man
results, or even telling them in a manner that is more experiential and less detail oriented. More
detail may not necessarily be better when communicating to some other personality styles.
speaks, so is he.
- Publilius Syros
This next section of the report deals with how your style communicates with the other three
dominant styles. Certain styles have a natural tendency to communicate well, while certain other
styles seem to be speaking different languages all together. Since you are already adept at
speaking your “native” language, we will examine how to best communicate and relate to the
other three dominant languages people will be using.

This next section is particularly useful for a dominant “C” style as you may have the tendency to
give many facts and details, while others are making decisions based more on their “gut”
reaction, or on one or two of the most important details.

The Compatibility of Your Behavioral Style

A “C” and a “D” must be careful not become too detail oriented or too demanding, respectively.
However, a “C” provides the detail attention the “D” needs, but must remember to answer based
on what the end result will be rather than talk about the process.

The “C” and the “I” work well together as their strengths tend to complement one another. In
relationships there can sometimes be conflicts as the “C” is more detail oriented and has less of a
need to be constantly involved in new or changing social environments.

The “C” and the “S” complement each other and work well together, as each style prefers to work
at a pace that provides for accuracy. Also, both styles like to work on something together until
completion, while the “I” and the “D” have a tendency to multitask rather than focus on one area
until completion.

Two “C”s work well together and also are compatible socially as both will want to make decisions
and choices based on careful selection.

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 Communication Tips
James Murphy

compatibility of your behavioral style

How the “C” Can Enhance Interaction with Each Style

C with D

C's tend to view high D's as argumentative, dictatorial, arrogant, pushy and impetuous. Your
tendency will be to become defensive, and refer to an external authority to deflect the D's
demands. If you are not careful, there will be tension in the relationship. You'll focus on details
while the D sees only the “big picture”.
Enhance
Communication
Relationship Tip: Develop direct communication and learn to deal with issues in a straightforward
manner. Negotiate commitments and goals on an equal basis. Use summary data in
communication.

C with I Communication works

for those who work at
You will tend to view the high I as egotistical, superficial, overly optimistic, glib, overly self-
assured and inattentive. You may view I's as overbearing, and appeal to external authority to it.
deflect their demands, too. You'll tend to point out possible dangers and problems; and will insist
- John Powell
on providing facts and details; but don't overwhelm the I with data.

Relationship Tip: Be friendly and complimentary, I's truly desire relationships and are not as
superficial as you believe them to be. Listen to their ideas and applaud their accomplishments.

C with S

C's will tend to view S's as impassive, apathetic, too accepting, lenient, possessive, complacent
and nonchalant. You will agree with S's on the importance of cooperation and the need for
caution in the face of risk, especially when making decisions; but you'll likely feel that the S is not
precise enough.

Relationship Tip: S's appreciate a relaxed, slowly developing relationship, but they will focus
more on the personal aspects than you will. Allow yourself to appreciate personal details. Also,
show appreciation for tasks that are well done by praising them, not the accomplishment.

C with C

You will most likely view other C's as perfectionists who are accurate, thorough, systematic and
agreeable. Since you both favor attention to detail, you will work well together. When working
with another C, you will each tend to cooperate and develop extensive control systems for
projects. high C's often allow their concern for being correct override their concern for meeting
deadlines; and two C's will frequently compete to see who is “more correct”.

Relationship Tip: Be natural and go at a slow pace; talk about facts and details. Be certain to
remove any apparent threats to your relationship. Plan carefully and be well prepared for
meetings with one another. Accept and encourage one another's doubts and questions. Be
certain that you give each other ample time to consider data before asking for decisions.

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 Communication
James Murphy

worksheet

Communication Tips Worksheet

Changes in your graphs indicate your coping methods. The human personality is profoundly influenced by changes in our environment.
Typically, people change significantly from graph one to graph two as a result of stressors or environmental changes. Recognizing the
differences or changes between these two graphs helps us understand our instinctive coping mechanism, and indicates how to better
adapt in the future.

Instructions: Each of your graphs illuminates different aspects of your personality. A closer look at those changes reveals valuable
insights. Please refer to both graphs (if necessary, reference data throughout your profile). Compare the D, I, S, and C points on graphs
one and two. Finally, read the analysis of your answers, and consider how your environment affects your decisions, motivations, actions
and verbal messages.

D Changes:
Compare graphs 1 and 2. When you look at graph 2, is your “D” higher or lower than the “D” in graph 1? Consider how high or low the
letter moves. A higher value indicates someone who desires more control in stressful situations. If the D goes up considerably, you can
become very controlling when you become stressed. A lower value indicates someone who desires less control in stressful situations. If
the D goes down considerably, you may want someone else to lead you and you will follow.

I Changes:
Compare graphs 1 and 2. When you look at graph 2, is your “I” higher or lower than the “I” in graph 1? Consider how high or low the
letter moves. A higher value indicates someone who desires more social influence in stressful situations. If the I goes up considerably,
you may try to use your communication skills to smooth things out. A lower value indicates someone who desires less social influence in
stressful situations. If the I goes down considerably, you rely less on verbal means to come to a resolution.

S Changes:
Compare graphs 1 and 2. When you look at graph 2, is your “S” higher or lower than the “S” in graph 1? Consider how high or low the
letter moves. A higher value indicates someone who desires a more secure environment in stressful situations. If the S goes up
considerably, you may tend to avoid any conflict and wait until a more favorable environment is available before making any changes. A
lower value indicates someone who desires a less secure environment in stressful situations. If the S goes down considerably, you
become more impulsive in your decision-making.

C Changes:
Compare graphs 1 and 2. When you look at graph 2, is your “C” higher or lower than the “C” in graph 1? Consider how high or low the
letter moves. A higher value indicates someone who desires more information before making a decision in stressful situations. If the C
goes up considerably, you will probably not want to make a decision until you have significantly more information. A lower value indicates
someone who desires less information before making decisions in stressful situations. If the C goes down considerably, you may make
decisions based more on gut feelings.

Which one of your points makes the most dramatic move up or down? What does that tell you about how you react to
pressure?

How could your coping method help or hinder you in making decisions? How can you use this information to help you
see possible blind spots in your reaction to pressure?

© 2020, PeopleKeys, Inc.® 11 / 35

 Introduction to your TEAMS Style
Report
Your TEAMS Style is a measure of your thinking and task preferences. The TEAMS Profile looks at the way people think and function best
in a group or team environment. The TEAMS Profile breaks down the core functions of a group into five key roles preformed by the group
to carry out tasks and accomplish goals. The titles of the roles are:

T = Theorist
E = Executor
A = Analyzer
M = Manager
S = Strategist

The TEAMS Profile does not measure ability, but rather preferences for the roles and key activities performed. When people are placed in
their area of preference, productivity and job satisfaction increases and stress is reduced. The slogan “Together Everyone Achieves More”
is not only catchy, it is the premise for team development. A strong team is formed of complementary roles, not conflicting roles. Utilizing
all five roles has proven to work best to get the job done.

TEAMS Style Overview

Theorist Executor Analyzer

Creator Procedural Practical
Visionary Implementer Organizer
Idea Provider Standards Setter Refiner of Methods

Manager Strategist
Balancer Goal Setter
Diplomat Plan Builder
Facilitator Problem Solver

© 2020, PeopleKeys, Inc.® 12 / 35

 Characteristics of each TEAMS Style

Theorist
Creative problem solvers
Their ability to think outside the box to create goals, processes, and timelines
The team member that generates ideas, models, and hypothesis

Executor
Doing things according to plan and doing them well
Valued for being action-oriented, organized, and dependable
The team member that implements the ideas, programs, and solutions developed by the team

Analyzer
Accuracy, quality control, analytical
They set high standards and weigh the risk vs. potential reward
The team member that is always thinking of quality and refinement of the process or program

Manager
Diplomatic, balanced approach to problem solving
The ability to see a project from all the different team members’ viewpoints
The team member that facilitates and balances the needs of individuals

Strategist
Simplify concepts, market ideas, provide solutions
Finding ways to push ideas and overcome obstacles
The team member that identifies and simplifies ideas to form a strategy and market concepts

© 2020, PeopleKeys, Inc.® 13 / 35

 Potential Limitations of each TEAMS Style

Theorist
The higher the Theorist Style, the greater the chance for generating new ideas rather than focusing
on completion of tasks.

Executor
The higher the Executor Style, the greater the need for clearly defined processes and goals in order
to be effective.

Analyzer
The higher the Analyzer Style, the greater the chance of becoming bogged down in the details of the
project and losing sight of the goal.

Manager
The higher the Manager Style, the greater the chance for not balancing needs equally and losing
sight of priorities needed to meet goals.

Strategist
The higher the Strategist Style, the greater the chance of putting too high of expectancy on others
or overinflating benefits/solutions.

© 2020, PeopleKeys, Inc.® 14 / 35

 TEAMS Style
James Murphy

Working within a team

James's team role preferences

High Style: Executor

The Executor is the member of the team who implements the ideas, programs, solutions and
initiatives developed by the team. They concern themselves with the process of carrying out and TEAMS Style
completing the tasks that need to be done. Executors will clarify all expectations and procedures Working within a team

before undertaking new projects, and will appreciate the procedures being in place before they
begin to work on them. Once they understand the process, and have taken the opportunity to
observe the results and compare them with previous projects, Executors are invaluable sources of
information for making beneficial changes to the process. This is because Executors often have
an extremely clear understanding of the elements that make up the process, and are excellent Well constructed
sources of information on bottlenecks, breakdowns, stoppages, etc. In sharing process teams produce results
information, Executors may provide some ideas regarding process improvement, but they do not and have a flow of
typically see themselves as the source for new ideas in the group. However, the Executor will
frequently feel uncomfortable volunteering information leading to procedural change, so one of
energy and ideas that
the other team members will need to inquire, preferably in a nonthreatening manner. The are easy to see.
Executor will be concerned about performing assigned tasks correctly and may take criticism
personally. Also, Executors do not characteristically see themselves as "leaders," and prefer not
For a team to have
to hold leadership roles.
life, and for tasks to
Executors are valued for their precision and accuracy, and others know they can count on them. be accomplished,
Their motto is, "Do things according to plan." They set personal standards for excellence that
proper positioning of
often exceed others’ standards, but have the ability to carry those standards into the production
process. When faced with procedural issues, they are able to solve them logically and team members is
methodically. They are naturals at putting the "finishing touches" on a project. critical.
Their systematic, detail-oriented approach to operations is the core strength of the Executor. This
approach often allows them to see impending problems before others might, and provide
information to better accomplish the task.

The Executor tends to adopt a "wait and see" attitude, rather than taking charge of a situation.
Seeking their input at regular intervals is important. Also, Executors need clearly-defined
processes and goals in order to be effective.

© 2020, PeopleKeys, Inc.® 15 / 35

 TEAMS Style
James Murphy

Continued

Second Highest Style: Analyzer

The Analyzers are the members of the team who extract key elements of an idea and develop the
process by which the idea can be implemented. One of the primary values that Analyzers bring to
the team is their instinctive ability to detect procedural flaws, logical defects, and other potential
problems. Their key strength within the team environment is the ability to examine the plans and
programs which the team has developed with an eye towards the additions, deletions or changes
that will be necessary to ensure successful implementation. They are unique in that they have a TEAMS Style
Working within a team
strong combination of people skills and orientation to detail, allowing them to articulate their
concepts well in many different areas. They tend to use their communication skills to make sure
that each area of a project will get done in the proper order and manner, focusing more on the
tasks than the people doing the tasks. Analyzers may send ideas back to Theorists, Strategists or
Managers several times, fine tuning them and developing an implementation plan that will Well constructed
ultimately work.
teams produce results
The Analyzer is valued for precision, accuracy and reliability. Their motto is, "Do things right the and have a flow of
first time." Analyzers set personal standards for excellence that often exceed others’ standards. energy and ideas that
They are thinkers who are able to solve problems logically and methodically with great creativity.
Analyzers are extremely thorough in all their activities. Their ability to think critically allows them
are easy to see.
to define a situation systematically and methodically -- first gathering, then criticizing and testing
their conclusions. For a team to have
life, and for tasks to
Analyzers constantly challenge the ideas, procedures and concepts that are currently under
consideration. They seek out better means of accomplishing tasks and more efficient methods of be accomplished,
performing them. They tend to be orderly and neat, and bring that order into the chaos of high- proper positioning of
pressure projects. The team will value their work ethic and their ability to perform well under the
team members is
pressure of a tight deadline.
critical.
The Analyzer may tend to get bogged down in the details of the project. When this happens, they
may even lose sight of the overall goal. They live in and love the world of ideas, and will
sometimes challenge and debate simply for the pleasure of the argument. Another potential
limitation of the Analyzer is their tendency to choose a low-risk approach instead of one that may
have a higher element of risk with a greater potential return.

© 2020, PeopleKeys, Inc.® 16 / 35

 Introduction to your Values Style
Report
Your Values Style is a measure of your ideals and hidden motivators. The Values Profile looks at the underlying and hidden motivators
that affect behavior. Whereas Personality Style (DISC) is observable and personality issues can be resolved with some effort, Values
Styles are not as observable or easily resolved. Values are hidden and ingrained deep in our subconscious. The Values Profile assesses an
individual’s need to have four core values met in his/her life. All people share the following four Values Styles in varying degrees of
intensity.

L = Loyalty
E = Equality
P = Personal Freedom
J = Justice

Knowledge of Values Styles can help people become more tolerant of individual differences to reduce conflict and increase
understanding. In the workplace, long-term retention issues can be influenced when specific job values requirements correlate with an
applicant’s personal values. Hiring managers have found knowledge of a prospect’s Values Styles critical to hiring decisions.

Values Style Overview

Loyalty
Traditions
Relationships
Serving Others
Responsible Living

Equality
Respect
Tolerance
Individuality
Fairness to All

Personal Freedom
Opportunity
Self-Fulfillment
Challenge Norms
Personal Creativity

Justice
Honesty
Sense of Right
Common Goals
Win-Win Situations

© 2020, PeopleKeys, Inc.® 17 / 35

 This chart below helps put the four Values Styles into perspective.

Loyalty Equality Personal Freedom Justice

Focus Traditions Self-expression Self-Fulfillment Inner honesty

Personal goals &

Outlook Recognizes authority Friendly relationships Common good
aspirations

Self assertion &

Goal Responsible Living Self-satisfaction Acceptance into group
happiness

Disloyalty to Loss of personal well Lack of personal

Fear Inner conflict/inequality
beliefs/people being harmony

Self-expressed
Work Style Meaningful involvement Socially acceptable Personal involvement
individuality

Potential Limitations of Each Style

Loyalty
The higher the Loyalty Value, the greater the chance of
being locked into a certain pattern of thinking.

Equality
The higher the Equality Value, the greater the chance
of losing track of day-to-day responsibilities.

Personal Freedom
The higher the Personal Freedom Value, the greater
the chance of win-lose situations developing.

An iceberg is a good analogy to describe Values

Styles and how they influence Personality Style.
Justice Personality and behavior are the areas of the
iceberg we can observe, while values are hidden
The higher the Justice Value, the greater the chance of
under the surface informing our decisions and
overestimating personal energies and resources.
driving our actions.

© 2020, PeopleKeys, Inc.® 18 / 35

 Values Style
James Murphy

Internal Motivational Characteristics

James's Hidden Motivators

High Style: Equality

The characteristics of individuals with a high Equality values style are:
Values Style
Focusing on respecting the individuality of others as well as self. Internal Motivators

Respecting individual beliefs.

Searching for personal fulfillment and making opportunities for meaningful communication
with others.
Avoiding inner conflicts. An iceberg is a good
Stretching the rules and expectations within safe boundaries in search of personal analogy to describe
satisfaction. Values Styles and how
Focus: Self-expression they influence
Outlook: Seeks friendly relationships with the freedom to be themselves Personality Style.
Goal: Self-assertion and happiness Personality and
Fear: Inner conflict; inequality behavior are the areas
Workstyle: Socially-acceptable individuality of the iceberg we can
observe, while values
The more energy expended towards Equality, the greater the chance of losing track of day-to-day
are hidden under the
responsibilities.
surface informing our
A person with an Equality values style is likely to say: decisions and driving
our actions.
"I am prepared to overcome obstacles in order to obtain personal satisfaction and
fulfillment."
"It is very important to me to respect the feelings and viewpoints of others."
"I dislike rules and regulations that conflict with my personal feelings or that appear to be
unfair."
"I seek out positive role models."
"I am open to new challenges and methods, as long as they do not restrict me."
"I seek a balance between conformity and freedom."

A person with an Equality values style is likely to have a personal goal of attaining increased
happiness by being allowed to express their opinions and asserting their right to find fulfillment in
life's ambitions. They sometimes may lose track of the day-to-day responsibilities that must be
met. Others may perceive them as non-committed or compromising under stress. With a high
Equality value style, one can become more effective by developing OBJECTIVITY and REALISTIC
GOAL SETTING. They can do this by asking themselves these questions:

"What ideas can I suggest?" "What will others think?"

"In what way can I be involved that will make things even better for everyone?"

© 2020, PeopleKeys, Inc.® 19 / 35

 Values Style
James Murphy

Continued

Second Highest Style: Loyalty

The characteristics of individuals with a high Loyalty values style are:

Focusing on people working together for the greater good.

Protecting from challenging situations by responsible living and pulling together.
Avoiding the loss of social respect from others. Values Style
Following the proper and correct way of doing things in accordance with established rules Internal Motivators

and authority.
Conforming to traditional patterns through personal commitments and promises.
Focus: On traditions An iceberg is a good
Outlook: Recognizes established authority analogy to describe
Goal: Responsible living Values Styles and how
Fear: Loss of social respect/disloyalty they influence
Workstyle: Meaningful involvement Personality Style.
The more energy expended towards Loyalty, the greater the chance of becoming locked into a Personality and
pattern of thinking. behavior are the areas
of the iceberg we can
A person with a Loyalty values style is likely to say:
observe, while values
"I attempt to correct situations in which others have failed to follow through on their are hidden under the
commitments."
surface informing our
"I expect others to share my work ethic and loyalty."
decisions and driving
"I am concerned about what others think of me."
our actions.
"I prefer to work within a cooperative group."
"I do not strive for or seek immediate rewards or gratification."
"I am very protective of my established 'way of life.'"
"I am loyal to a mission or a belief system."

A person with a Loyalty values style is likely to have a personal goal of living in a responsible
manner. This goal sometimes causes them to become more rigid and narrow-minded with others
whose point of view differs from theirs. They like to align themselves with other loyal people who
believe as they do. With a high Loyalty values style, one can become more effective by
developing FLEXIBILITY and TEAMWORK. They can do this by asking themselves these
questions:

"What can I suggest that will help everyone, and develop a sense of teamwork and
commitment?"
"Is there common ground or a common denominator upon which we can all agree?"

© 2020, PeopleKeys, Inc.® 20 / 35

 PowerDISC™
James Murphy

your strengths in leadership

Developing excellent
communication skills
is absolutely essential
to effective
leadership. The leader
must be able to share
knowledge and ideas
to transmit a sense of
urgency and
enthusiasm to others.
INFLUENCING - Minimal Use If a leader can’t get a
You probably do your best when staying behind the scenes. Public speaking is one of your worst message across
nightmares. You will work to support and make others look good because personal satisfaction of clearly and motivate
a job well done is reward enough for you. You desire to have things in order and stick to a proven others to act on it,
routine that you know will work.
then having a
message doesn’t even
DIRECTING - Above Average
matter.
Quality work and meeting tight deadlines are only two of your strengths others see. You may
appear a bit task-oriented at times, but your attention to detail and your inner drive allow others to - Gilbert Amelio
respect you and see the great value you add to the team. Take time to let others get to know you.
They like you for a person as well as what you do for them.

PROCESSING - Extreme Focus

You tend to forget that a great process with no results is not effective. Occasionally shift to the
goal rather than the steps that may have you bogged down. Make a spontaneous decision and
carry through with it. You tend to always be operating under the "Ready, Aim, Ready, Aim"
method but you have a tough time pulling the trigger. Fire! Do not be so afraid of change!

DETAILING - Extreme Focus

You need to live life and be more spontaneous in things you do. You tend to over analyze details to
the point of not doing anything at all about the situation. You tend to always be operating under
the "Ready, Ready, Ready" approach. Try "Ready, Aim, Fire!" Decide to do something fun and
spontaneous, make a new friend or go somewhere new and exciting.

CREATING - Above Average

You like to use your creativity to perfect basic concepts that other team members develop. You can
oversee and help keep accountability in areas that others may compromise.

PERSISTING - Good
You are a strong, steady worker who wants to do quality work. Sometimes you may begin to look
at other alternatives to completing a project when the going starts getting rough. Remember not to
quit nor lose focus on what you have started.

RELATING - Good
You tend to be task oriented, but know that people and relationships cannot be ignored. You may
get caught up in getting things done, but you make up for that by taking time to nurture close
relationships.

© 2020, PeopleKeys, Inc.® 21 / 35

 James Murphy

Scoring Data
graph page

Personality Style Graphs

Public Perception Stress Perception Mirror

D=-5.6, I=-6.49, S=0.31, C=6.93 D=-4.58, I=-5.19, S=8, C=8 D=-4.84, I=-6.46, S=4.05, C=7.94

Team Focus Graph Work Values Graph Behavioral Attitudes

T=16, E=42, A=37, M=30, S=25 L=26, E=28, P=25, J=21 I=45, S=16, P=36, E=35, A=31, K=47

© 2020, PeopleKeys, Inc.® 22 / 35

 Graphs Explanation Page
James Murphy

Each of the three graphs reveals a different snapshot of behavior, depending on the conditions of
the environment. Within a given environment, Graph 1 reveals the "Public Self;" Graph 2 displays
the "Private Self;" and Graph 3 portrays the "Perceived Self."

These three graphs or snapshots are defined in detail below.

Graph 1 -
Mask, Public Self

Behavior Expected By Others

Everyone acts according to how they think other people expect them to act. This behavior is
the public self, the person projected to others. Sometimes, there is no difference between the
true person and their public self. However, the public self can be very different from the
"real" person; it is a mask. Graph 1 is generated by the "Most" choices on The Personality
System, and has the greatest potential for change.

Graph 2 -
Core, Private Self

Instinctive Response To Pressure

Everyone has learned responses from the past: consequently, these are behaviors which the
person accepts about him/herself. Under pressure or tension, these learned behaviors
become prominent. This is the graph which is the least likely to change because these are
natural and ingrained responses. A person's behavior under pressure may be drastically
different than his/her behavior in Graphs 1 and 3. Graph 2 is generated by the "Least" choices
on The Personality System, and has the lowest potential for change.

Graph 3 -
Mirror, Perceived Self

Self Image, Self Identity

Everyone envisions him/her self in a particular way. Graph 3 displays the mental picture that
one has of him/her self, the self image or self identity. Graph 3 combines the learned
responses from one's past with the current expected behavior from the environment. Change
in one's perception can occur, but it is usually gradual and based on the changing demands of
one's environment. Graph 3 is generated by the difference between Graph 1 and Graph 2.

© 2020, PeopleKeys, Inc.® 23 / 35

 Graphs Explanation Page
James Murphy

Continued

Different Graphs Indicate Change or Transition

If Graph 1 is different than Graph 2, the demands of the environment are forcing behavior
that is not congruent with the core, or instinctive behavior. In such a situation, a person
trying to modify his/her behavior to meet the demands of the environment will most likely
experience stress.
If Graph 1 is different than Graph 2, but similar to Graph 3, the individual has been able to
successfully alter his/her behavior to meet the demands of the environment without
altering his/her core. This individual is probably fairly comfortable with the behavior shown
in Graph 3 (Perceived Self), and is probably not experiencing stress.
If Graph 1 is different than Graph 3, an individual may be in a period of growth (and some
discomfort) while he/she attempts to alter behavior to meet the demands of a new
environment. A person's behavior may fluctuate during this period of adjustment.

Similar Graphs Indicate Few Demands For Change

An individual who perceives the current demands of the environment (Graph 1) to be
similar to his/her past (Graph 2) will have little need to change his/her self-perception
(Graph 3). This may be due to any of the following factors:
The behavior demanded by the present environment is similar to demands in the past.
This individual controls what others demand of him/her.
The behavior demanded by the present environment is different than demands in the past.
However, instead of altering behavior, this person has chosen to augment style. To
accomplish augmentation, this individual has surrounded him/herself with people of
complimentary styles, thus creating a team with combined strengths.

Your keyword style of Precisionist CS(CS) and the contents of this

report are derived from Graph 3.

© 2020, PeopleKeys, Inc.® 24 / 35

 Action Plan
James Murphy

Improving Your Interpersonal Skills

James's Action Plan

This worksheet is a tool to enable effective communication between you and others with whom
you interact on a regular basis. The goal is to help you maximize your strengths and minimize the
effects of potential limitations. It addresses work-related and general characteristics that are
common to your style as a whole, and is not derived directly from your graphs.
Action Plan
This section gives you an opportunity to sit down with a co-worker, employer, friend, spouse, Improving Your Interpersonal Skills

etc., and assess your personality style, getting feedback from someone who knows you well.
Although doing so is beneficial, it is not required to have anyone else present while completing
this section. If you choose to get feedback from another, you may print the report and do so that
way. A man is but a
product of his
thoughts. What he
Instructions:
thinks, he becomes.
Step 1: The items listed below are areas to reflect upon between you and your closest contacts.
- Mahatma Gandhi
After printing out this report, give this page to another person who knows you well (associate,
team member, teacher, family member, friend) and ask them to read each item. They should
consider whether or not they perceive the item to describe your traits. Then, check either Yes (+)
or No (-) beside each item. Open dialogue is encouraged and any blind spots (areas of your
personality that you are blind to) should be discussed. Since communication is a two way street,
it is recommended that two people complete one another's worksheets.

Competent and steady Peaceful and diplomatic

Needs additional self motivation Good administrative ability

Difficulty starting tasks Avoids conflicts/confrontation

Sometimes careless or inefficient Good under pressure

Discourages others ideas Finds the easy way

Punctual/schedule aware Overlooks others’ feelings

Preoccupied with imperfections in Persistent and thorough

self/others
Hesitant to start projects

Orderly and organized Excessive planning time

Prefers analysis to work Sees the problems/finds solutions

Creative and resourceful

© 2020, PeopleKeys, Inc.® 25 / 35

 Action Plan
James Murphy

Continued

Step 2: Now, select the three items that would benefit the most from focused attention. Discuss
and determine specific outcomes and a reasonable time frame for their achievement. Write the
details in the spaces provided, along with notes helpful to achieving specific outcomes. Set a date
60-90 days from now for a discussion with your contact to review your progress. The person who
works with you on this is important to your growth and should help you stay accountable to your
plan.

1. The first item upon which I will focus:

Action Plan
Improving Your Interpersonal Skills
Review Date:

Specific actions I will take on this item in the next 60 to 90 days: We continue to shape
our personality all our
life. If we know
ourself perfectly, we
should die.

Specifics to address - Albert Camus

2. The second item upon which I will focus:

Review Date:

Specific actions I will take on this item in the next 60 to 90 days:

Specifics to address

3. The third item upon which I will focus:

Review Date:

Specific actions I will take on this item in the next 60 to 90 days:

Specifics to address

© 2020, PeopleKeys, Inc.® 26 / 35

 James Murphy

Introduction to your BAI style

WHAT ARE BEHAVIORAL ATTITUDES?

Behavioral attitudes are the thoughts, feelings, and emotions that unconsciously shape
every decision we make. They are the unseen influences that drive and motivate us; the
internal factors that guide our preferences, choices, and actions. Everything we do and
say, everything we aspire to and desire, all these are a product of our Behavioral
Attitudes. They are a fundamental part of who we are.

The Behavioral Attitudes Index measures these passions and values as they correlate with
people's environments.

Many people aren’t consciously aware of their Behavioral Attitudes, though they play a
large part in the choices we make every day. They are the hidden catalysts that make us
ask: Why did I do that? What was I thinking? They are also the foundational desires that,
when acknowledged, can help us make important decisions that shape the course of our
[Link] primary Behavioral Attitudes that guide us throughout our lives indicate that we
value each of the following to varying degrees:

• Inner Awareness/Spiritual

• Social/Humanitarian

• Power/Political

• Economic/Tangible

• Artistic/Innovative

• Knowledge/Proficiency

We can see the result of a Behavioral Attitude, while the actual attitude remains
hidden. For example, imagine a person considering a choice between pursuing
a BA in Fine Arts versus a BA in Art Education. If, for example, they choose
Fine Arts, the behavioral attitude that is manifested most intensely in this choice
is the Artistic dimension. The attitude that is just slightly less intense is the
pursuit of Knowledge behavioral attitude. This is evident by the choices they
made. In this scenario, the person is primarily motivated by a deep respect for
individual creativity and artistic expression. That behavioral attitude became the main factor in their decision making process- the one that
spoke more loudly than the others when they were weighing the merits of their choices.

This person might explain their decision to their friends by saying it just “felt” like the right choice, but in fact, there is a measurable set
of attitudes that everyone uses when making easy or difficult decisions. A person’s career choice can be one of the most obvious
manifestations of their Behavioral Attitudes. But we can even see attitudes influencing something smaller, such as our buying habits. Do
we choose a product because it’s the most practical, or does that come secondary to it’s design or how it makes us feel?

Indeed, Behavioral Attitudes have a direct impact upon life choices, productivity, and work satisfaction. When choices are aligned with
one’s Behavioral Attitudes, it allows for more passion and greater fulfillment in work and life.

More about Behavioral Attitudes:

Behavioral Attitudes should align with your goals and objectives
Recognizing Behavioral Attitudes makes it easier to choose goals
You devote more energy toward the Behavioral Attitude dimensions you value
Attitudes both mesh with (and clash with) other Behavioral Attitude dimensions
Behavioral Attitudes can change over time due to circumstances and available resources

© 2020, PeopleKeys, Inc.® 27 / 35

 Overview
Behavioral Attitude Styles at a Glance

I-SPEAK
The acronym “I-SPEAK” represents the six distinct styles that speak emphatically to a person. Each illustrates a
different way of prioritizing your motivations, passions, and your energy investments via thoughts, tasks, and
activities which you find most fufilling. I-SPEAK is your work-passion language.

One thing is clear, our actions and what we do with our free time speak loudly to others. I-SPEAK was
designed to examine our underlying PASSIONS and the desires we would like to explore in the workplace and
beyond.

When a person is engaged in a task that compliments the behavioral attitudes they value, we tend to say they
have a "good attitude." Conversely, if a person is engaged in a task that is not aligned with their primary
behavioral attitude, we classify them as having a "bad attitude". Aligning career goals with behavioral attitudes
helps you feel more positively about your work

"Passion is Energy. Feel the power that comes from focusing on what excites you."-Oprah
Winfrey

I = Inner Awareness/Spiritual Growth –a desire for balance, harmony, and self growth

S = Social/Humanitarian– a desire to help others altruistically

P = Power/Political– a desire to be in control or have influence

E = Economic/Tangible–a desire for financial security or economic gain

A = Artistic/Innovative– a desire to express uniqueness or individuality

K = Knowledge/Proficiency– a desire for learning and greater understanding

I S P E A K
Inner Awareness/ Social/ Power/ Economic/ Artistic/ Knowledge/
Spiritual Humanitarian Political Tangible Innovative Proficiency

Influence Create
Heighten awareness Help others Express yourself Discover
others opportunities

Bring inner peace Serve others Network Get ahead Inspire Research

Stand up for
Provide insights Create change Build on an idea Create Teach others
beliefs

Balance mind and body Be a catalyst Be recognized Be industrious Be unique Explore topics

Observe doctrines Take initiative Impact issues Be stable Share with others Learn

Pursue spirituality Impact causes Create policy Have resources Be original Enrich others

Explore purpose and Create Change Produce something Search for

Achieving goals
passion awareness opinions new truths

© 2020, PeopleKeys, Inc.® 28 / 35

 James Murphy

Your BAI Style

Primary Style Characteristics

James's primary style is 'Knowledge/Proficiency'

Knowledge/Proficiency
a desire for mastery, information, and insight

People with a high Knowledge/Proficiency score have a tremendous need to learn, know, and understand. Their main focus is the
accumulation of information and the logical pursuit of knowledge.
These people will work hard to research topics, develop highly technical skill sets, and delve deeply into the details of a subject.

Above all, they seek:

To gain a deeper understanding of the world around them
To seek answers through research and intense study
To be a lifelong learner
To challenge themselves intellectually
To be recognized for their competence, accuracy, and breadth of knowledge

High Knowledge/Proficiency behavioral attitudes often signify voracious readers who surround themselves with people, materials, and
experiences that will heighten their familiarity with a chosen subject. This drive may manifest itself as a deep understanding of one
subject, or as a desire to achieve above-average competence in a wide variety of subjects. More intense knowledge-seekers make it their
goal to become an expert in a chosen field, and will happily immerse themselves in study and academic pursuits whenever possible.

High Knowledge/Proficiency individuals are not always interested in using their knowledge for a particular application. Often, they act
simply out of a love for learning. They are organized, naturally curious, and self-directed. They are drawn to environments where they
can take their time and work at their own pace. They tend ask questions, resist traditional authority, and seek new ideas and ways of
doing things.

A person with high levels of Knowledge/Proficiency is drawn to scholarly and intellectual activities. Questioning yet skeptical, they value
information above intuition. A researcher and a booklover, they are typically determined, tenacious, and insightful. Their greatest joy in
life is learning new things, and they believe deeply in the importance of education.

© 2020, PeopleKeys, Inc.® 29 / 35

 Your BAI Style
BAI Style Continued

Qualities unique to people who appreciate "Knowledge/Proficiency"

General Characteristics:
Gathers knowledge, does research, delves into subject matter
High interest level in solving problems, asking questions, and formulating theories
Enjoys deep conversations
An astute observer of the world and human nature
Not afraid to ask questions

Possible Limitations:
Little time for people who see things differently, especially those ruled by emotions
May exhibit single-mindedness at the expense of everything else
Often gets bogged down in the quest for details, resulting in a slow pace
May be interested in concepts, systems, and information more than people
Single-mindedness can be seen as obsessive
Tends toward perfectionism

Characteristics in Combination with Other Behavioral Attitudes

When combined with high Inner Awareness/Spiritual Growth behavioral attitudes they seek answers about spirituality, the
universe, and a higher power.
When combined with high Social/Humanitarian behavioral attitudes, their chosen subjects of study will be connected to
issues close to their heart, especially causes that deal with justice, fairness, and equality.
When combined with high Power/Political behavioral attitudes, they will seek power and recognition by becoming an expert
in their field of study.
When combined with high Economic/Tangible they will seek wealth by becoming a recognized expert in their field.
When combined with high Artistic/Innovative behavioral attitudes, they will study and research artists, genres, and artistic
movements of importance, often seeking higher degrees in the Arts.

© 2020, PeopleKeys, Inc.® 30 / 35

 Your BAI Style
Secondary Style Characteristics

James's secondary style is 'Inner Awareness/Spiritual'

Inner Awareness/Spiritual
a desire for unity, harmony, and balance in all aspects of life

Though many people with high Inner Awareness/Spiritual Growth may go to church, meditate, or belong to a spiritual group, none of
these are essential hallmarks of this style. The most important characteristics that are associated with high Inner Awareness/Spiritual
Growth are kindness, empathy, generosity, and a respect for all living things.

Above all, they seek:

To gain a deeper understanding of the world around them
To understand and accept themselves
To connect with entities outside themselves
To serve a higher purpose
To live joyfully and gratefully

Although this behavioral attitude may manifest itself as a spiritual or religious commitment to a higher power, those who are motivated by
Inner Awareness/Spiritual Growth are primarily interested in self-actualization through religion, faith, or philosophy. They are devoted to
exploring the meaning of life, their place in the universe, and the connections between all living things. They believe there is more to life
than what can be seen.

People with high levels of Inner Awareness/Spiritual Growth are dedicated to generating a deeper meaning of self, others, and the world
around them. They are conscientious and highly compassionate individuals whose concern for harmony often extends to the world
around them. They may strive for social justice, “green” initiatives, and environmentally-friendly causes.

For those guided by Inner Awareness/Spiritual Growth, finding meaning in life has little or nothing to do with the tangible or physical
elements of the world. An individual with levels of high Inner Awareness/Spiritual Growth may find material things to be empty. For many,
possessions and material wealth are not a high priority. Instead, they value personal experiences, time spent with friends and family,
cooperation, and conscious living.

Belief-driven, a person motivated by this behavioral attitude is uniquely inspired by their convictions. They have confidence in the principles
they uphold. These individuals may or may not be religious in the formal sense of the word, but they do have a strong internal moral
compass and can operate well in environments that require routines, traditions, faith, or deference to authority.

© 2020, PeopleKeys, Inc.® 31 / 35

 Your BAI Style
BAI Style Continued

Qualities unique to people who appreciate "Inner Awareness/Spiritual"

General Characteristicss:
Able to articulate core value, beliefs, and principles
Drawn to prayer, meditation, and/or philosophy
Committed to preserving the connections between the mind, body, and soul
Loving and loyal
Family-oriented with a strong moral code

Possible Limitations:
Little time for people who see things differently, especially those ruled by emotions
Places to high a value on being right
Rarely changes their mind even if logic dictates otherwise

Characteristics in Combination with Other Behavioral Attitudes

When combined with high Social/Humanitarian behavioral attitudes, their core spiritual beliefs will be strongly connected to
their sense of justice, fairness, and equality.
When combined with high Power/Political behavioral attitudes, they will want to see their beliefs acted upon, and will seek
power on a large enough scale to ensure that happens.
When combined with high Economic/Tangible behavioral attitudes, they will have a talent for raising money and making the
causes that are important to them self-sustainable financially.
When combined with high Artistic/Innovative, they will find beauty in nature, and will often be deeply moved by art.
When combined with high Knowledge/Proficiency, they will be fierce advocated for their convictions.

© 2020, PeopleKeys, Inc.® 32 / 35

 James Murphy

BAI Intensity

Very Low Low Average High Very High

Inner Awareness/Spiritual - High

Driven by the need to discover their place in the scheme of things.
Believes there are answers to the spiritual questions they ask, but that there is also meaning in the search itself.

Social/Humanitarian - Low
Willing to help others only if they are working as hard as possible to achieve their goals.
May be sympathetic to those facing hardship or disability, but generally does not believe in welfare or handouts.

Power/Political - Average
Will evaluate each situation individually to determine how much or how little control they want to exercise.
If the issue or project is important to them, they will take control. If not, they are willing to take a supporting role as long as they
won’t be micromanaged and will have independence within the constraints of the project.

Economics/Tangible - Average
In certain situations, they may feel compelled to make the acquisition of money an important aspect of decision-making.
For the most part, though, decisions are balanced with other concerns that may take an equal priority: spiritual, humanitarian,
political, artistic, knowledge, etc.

Artistic/Innovative - Average
Need for artistic expression is tempered by practical concerns.
Will express themselves creatively when the situation calls for it, but isn’t driven to find new avenues for self-expression.

Knowledge/Proficiency - High
Pursuit of knowledge is based on need and individual situations.
If the individual is particularly interested in a specific topic, or if information is required for success, they will want to know
everything there is to know. If not, intuition or practical experience will be relied upon.

© 2020, PeopleKeys, Inc.® 33 / 35

 James Murphy

BAI Graph

James's BAI style :

(primary) - Knowledge/Proficiency
(secondary) - Inner Awareness/Spiritual

Behavioral Attitudes Your Behavioral Attitude Index Graph

Your BAI graph provides a visual representation of the way
you prioritize the six different ISPEAK styles. The intensity of
your connection with each style is represented on a continuum
of 0 to 60. This value is connected with how much energy you
put into tasks that are correlated with this behavioral attitude.

A low energy investment means that you put little effort/have

little desire to put effort or energy into tasks motivated by this
behavioral attitude. A high energy investment means that you
would like to spend most of your time and energy on tasks
that are motivated by this behavioral attitude.
I=45, S=16, P=36, E=35, A=31, K=47

Values between 0-12 are considered very low energy investment

Values between 13-24 are considered low energy investment
Values between 25-36 are considered average energy investment
Values between 37-48 are considered high energy investment
Values between 49-60 are considered very high energy investment

The higher the points are on your graph in a style, the more positively you feel about that behavioral attitude. Ultimately, the higher your
score in an I-SPEAK style, the more energy you will invest in achieving the outcomes represented by that dimension.

© 2020, PeopleKeys, Inc.® 34 / 35

 James Murphy

Applications of your BAI style

BAI as a Tool:
By becoming aware of your Behavioral Attitude style, you are empowered to make informed choices. It's a powerful tool when you apply
your knowledge in a practical way. Using Behavioral Attitudes to inform:

Self growth
Assist in career goal setting
Understanding diversity
Create synergistic teams
Placing the right person in the right position

More Examples of Applications

You might know a person who is unhappy with their boss. He
feels assured that he could do things better. He is struggling
because he has a high Power/Political Behavioral Attitude,
yet has been placed in a position where he has limited
authority. It's not just his boss driving him crazy, but rather the
fact that he has a boss at all. He is motivated by opportunities
for independence, and he thrives when given authority. He can use this awareness to either become self-employed, or find a position
with upward mobility.

Another person may work in an unimaginative job and find themselves disappointed despite the fact that their job seemed great on
paper. If she became aware that her Artistic/Innovative Behavioral Attitude need isn't being met, she may find ways to be more
innovative and creative rather than doing repetitive tasks created by someone else. Perhaps she could ask for more creative projects,
offer innovative new solutions that she could take the lead on, or personalize her workspace.

A hiring manager who hires a sales person with a low-intensity Economic/Tangible style might end up unintentionally placing this
person in a position where they are at odds with their own Behavioral Attitudes. A person like that may struggle closing the deal or
asking for money, because they might be focused on meeting the needs of a different behavioral attitude. They might be more focused
on connecting with the person than on getting money from them. This person is great at making long-term sales connections and
relationships, but may benefit from being paired with a coworker whose Behavioral Attitudes enable them to feel more comfortable
closing the deal.

Knowledge of Behavioral Attitudes can not only help us make choices, but to explain our rationale to others. It can also allow us to have
greater empathy with those whose Behavioral Attitudes differ from our own. A husband who has a high Inner Awareness/Spiritual
attitude may be frustrated with his workaholic wife. To him, spirituality is the filter through which he views the world, and he perceives
her as being too focused on the tangible. But with an awareness of Behavioral Attitudes, he may see that she has a high
Economic/Tangible focus not for its own end, but for what it represents- security and the opportunity for travel and experiences for
them both. Once they can understand each other’s conflicting “Behavioral Attitude filters” they can begin to have greater empathy for
each other’s positions.

An understanding of your behavioral attitudes allows you to make informed decisions about your life. It can help you to find a career,
partner, hobby, or task that aligns with your underlying foundation. It can help you find ways to spend your time and expend your energy
that will just fit you.

© 2020, PeopleKeys, Inc.® 35 / 35