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Limousine Lubricants Supplier Questionnaire

This document is a questionnaire from the Marketing & Technical Services Department of Tappco Lubricants addressed to limousine companies. It asks about vehicle types used, lubricant suppliers, types of engine oil used, oil change schedules, and locations for oil changes. It then evaluates the results of the questionnaire, finding that Shell and Tappco have the largest shares of the limousine company market for lubricants. It recommends that Tappco construct an automotive services center to provide sales and customer service for gasoline products.
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0% found this document useful (0 votes)
5 views5 pages

Limousine Lubricants Supplier Questionnaire

This document is a questionnaire from the Marketing & Technical Services Department of Tappco Lubricants addressed to limousine companies. It asks about vehicle types used, lubricant suppliers, types of engine oil used, oil change schedules, and locations for oil changes. It then evaluates the results of the questionnaire, finding that Shell and Tappco have the largest shares of the limousine company market for lubricants. It recommends that Tappco construct an automotive services center to provide sales and customer service for gasoline products.
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

.

From: Marketing &Technical Services Deptٍ

TAPPCO LUBRICANTS
STREET NO. [39]
KHARTOUM EAST
TEL.: +249 183 579449/8
FAX: +249 183 579447
KHARTOUM - SUDAN

Questioner for Limousine Section


:Company Name .1

………………………………………………………………………………………………………………………………………

:Vehicle Types .2
.% Light Cars 2.1

.% Passenger Cars 2.2

.% Heavy Duty Trucks 2.3

:Lubricants Supplier .3

……………………………………………………………… :Only One Supplier , Name it 3.1

?Why you choose them

Offer Good Quality 3.12 Offer Good Price 3.13 Other Reasons 3.11

:Numbers of Suppliers , Specify them 3.2

………………………………………………………………………………………………………………………………………

Excellence in Lubricants
.From: Marketing &Technical Services Deptٍ

:Payment Policy .4

. By Cash 4.1

……………………………………………………………… :By Cheques , Specify Duration 4.2

:Lubricating Engine Oil Types .5

………………………………… :Multigrades (Fully + Semi Synthetics) , Specify them 5.1

5.2 Monogrades Type Specify them: ………………………………… ,

:Time for Oil Change .6

. After 3000 Km 6.1

. After 5000 Km 6.2

………………………………… :Other Than Above , Specify it 6.3

:Places of Oil Change .7

. Through your own workshop 7.1

. Through specified service center 7.2

. Through different places 7.3

Excellence in Lubricants
.From: Marketing &Technical Services Deptٍ

Excellence in Lubricants
.From: Marketing &Technical Services Deptٍ

Evaluation of Questioner Adopted Results

Parameters Description

.1 Methodology of Analysis .Questioner

.2 Targets of Questioner .i. Limousine Sector


.ii. Gasoline Engines

.3 Duration of Questioner .Days [29/5/2007 ― 7/6/2007] 10

.4 Points of Questioner .Limousine Centers 30

.5 Analysis of Results  Descriptions of Companies Share from 30 Points, as


below:
Shell Share= 8.
Tappco Share= 8.
Fochus Share= 7.
Petronas Share= 2.
Petromin Share= 1.
Valvoline Share= 1.
Lama Share= 1.
Morris Share= 1.
Differents = 1.
.6 Recommendations  Construction of Automotive Services Center, to:
Providing the sales of Gasoline Products.
Offer Full Customers Service.

Excellence in Lubricants
.From: Marketing &Technical Services Deptٍ

Excellence in Lubricants

Common questions

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Market share analysis is crucial for decision-makers as it provides insights into brand competitiveness, customer preference, and potential areas for market expansion. It helps in strategic planning and marketing initiatives to enhance industry positioning .

The payment policies for lubricant procurement in the limousine sector typically involve either cash payments or payments by cheques, with a specific duration for the latter to be specified .

Oil changes can be performed at the company's own workshop, specified service centers, or different places. The choice depends on factors such as cost, convenience, quality control, and service specialization .

The document adopts a quantitative approach by using a 'Questioner Methodology' that analyzes a set of parameters over a period from 29/5/2007 to 7/6/2007, covering 30 limousine centers, to evaluate the sector .

The competitive landscape of lubricant suppliers in the document is depicted through the share allocation among different brands, with Shell and Tappco each holding 8 shares, while others like Petronas hold fewer shares, indicating varied market penetration and customer preference .

The choice of oil grade, such as multigrades which include fully and semi-synthetics, or monogrades, can impact the frequency of oil changes. Multigrades may allow for longer intervals between services, whereas monogrades might require more frequent oil changes, though specific mileage intervals are stated as every 3000 or 5000 km .

The selection of a lubricant supplier for limousine services is influenced by several factors, including the quality of the lubricants offered, competitive pricing, and potentially other reasons not specifically mentioned in the document .

A diverse range of lubricant suppliers can offer benefits like competitive pricing and product quality, but may also complicate supply chain management and negotiations. It promotes flexibility and mitigates risk related to dependency on a single supplier .

Lubricants suppliers play a critical role in service management by ensuring the availability of high-quality lubricants at competitive prices, which directly affects vehicle performance, maintenance frequency, and overall operational efficiency of limousine services .

The construction of an automotive services center could enhance the limousine industry by centralizing the sales of gasoline products and providing comprehensive customer service, leading to increased customer satisfaction and potentially higher sales volume .

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