BUSINESS PLAN
ON
FLAVORED BANANA CHIPS
PRODUCT OF BANANA’BES COMPANY
Business Plan on Flavored Banana Chips
LIST OF CHAPTERS
ITEMS PAGE NO.
EXECUTIVE SUMMARY……………………………………….………....……03
COMPANY’S DESCRIPTION……………………………………………….....04
MARKET ANALYSIS…………....................................................................05
SWOT ANALYSIS OF FLAVORED BANANA CHIPS…............................06
PRODUCT AND SERVICES………………………...…………………......…. 07
MARKETING AND SALES…………………………..……….……………..… 07
FUNDING REQUEST…………………………………..…......................…… 08
Business Plan on Flavored Banana Chips
Executive Summary
Our company "Banana'bes" will produce a unique and different product for the market
to change the trend of the people from vegetable chips to fruit chips. We will provide
specific unique products to our targeted customers for their maximum level of satisfaction.
There is no any business who produce “Flavored Banana Chips" till now in our local market.
We will offer this new trended product with a cheap prices for the customer benefit.
The Opportunity
For the Fruit Snacks, we have a great opportunity in the local market because there is
no any producer is present here who provide this trend to the people & earn sufficient
revenue.
Competitive Advantage
There is a huge gap present in the market for the fruit snacks. We have no any direct
competitor at local competition now, because of this our product will be unique in the market.
There is huge gap is present in the market for the fruit snacks. The following are our major
indirect competitors in the snack industry but all of them producing vegetables snacks, such
as:
Lays
Pringles
Piattos
Target Market
The target market of our business are the kids age ranges to 7-12 years old, teenagers
ranges 13-19 years old and an adults 20-50 years old who enjoys eating chips.
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Business Plan on Flavored Banana Chips
Company’s Description
Our Opportunity
Business is the name of profit earning through legal activities. The most important
parameter towards profit making is the presence of an opportunity gap in the market because
homogenous products have a great sense of competition as compared to heterogeneous.
For the Fruit Snacks, we have a great opportunity in the local market because there is no
any producer is present here who provide this trend to the people & earn sufficient revenue.
Description of the Company
We "Banana'bes Company" will facilitate to people by fruit snacks in packets at the
reasonable prices and obtain sufficient value from them. Nowadays, people enjoy their life
with potato chips, popcorns, chocolates, etc. but we will provide them a concept of “Fruit
Chips" which will be better for their health.
Our company offers a product called "Flavored Banana Chips “a better and healthier
snacks good for kiddos range of 7-12 years old, teenagers range of 13-19 years old, and
adults 20-50 yrs. old. We called our buyers as "bes" came from the word "best" for the reason
that, it sounds friendly by approaching a buyer. There is no any direct competitor is present in
the market but a lot of indirect competitors are also present who are the price makers & trend
changers.
Vision Statement
"We want to satisfy our customer by offering a healthy fruit snack"
Mission Statement
“We want to offer our dedicated and innovated products to customers for their
maximum satisfaction as our ultimate goal. We want the growth along with our customers,
staff, employees, suppliers and all other business associates by greater value”
Objectives
To establish Banana’bes Company as a reputable provider of Flavored Banana Chips
To provide a quality of product to consumer at reasonable price
To loyal the customers towards brand & capture brand equity from them
To change the mind of people from vegetable snacks towards fruity snacks in the
snacks
industry
To compete in the market on quality behaviors, not on price strategies
To maintain the harmonic relationships with their suppliers for the quality concerns
Market Analysis
Target Market Analysis
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Business Plan on Flavored Banana Chips
The target market of our business are the kids age ranges 7-12 years old, teenagers
ranges 13-19 years old and an adults 20-50 years old who enjoys eating chips. Our main
target location is in the municipality of Opol, Misamis Oriental.
These customers love to eat this kind of product which serve them as their all-time
snack, they also love the crispiness of it. The customers have different preferences on the
variety of flavors, that is why we provide a different flavors of banana chips in a healthy way.
Competitive Analysis
There is huge gap is present in the market for the fruit snacks. We have no any direct
competitor at local competition now, because of this our product will be unique in the market.
The following are our major indirect competitors in the snack industry but all of them
producing vegetables snacks, such as:
Lays
Pringles
Piattos
The strengths of these products are their market shares and distribution channels. They
are available in virtually any retail grocery outlet, and have gained strong market acceptance.
The weakness of these products is in the lack of variety, low propensity of innovation and
reduction in snacks consumption globally due to growing health concerns.
The strengths and weaknesses of our competitors can be a threats and opportunities of our
business. We can still gain market acceptance by offering a healthy snacks; since fruit snacks
is more healthier than a vegetable snacks. Our company are very high propensity of
innovation, we can still innovate/add a variation of flavors by communicating to our valued
customers about their preferences and needs.
SWOT Analysis of Flavored Banana Chips
STRENGTHS WEAKNESSES
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Business Plan on Flavored Banana Chips
with know-how in manufacturing lack access to grocery stores and
of banana chips without using any other canteens
mechanical instruments the number of production might be
uniqueness of the product, since low compared to other competitors,
Banana'bes offers different flavors since it doesn't use any mechanical
the snack product is nutritious. Its instruments
nutritional content include lack of reputation: we haven't
potassium and protein established ourselves as reputable
the bananas are fresh since it is banana chips provider yet
directly buy to the farmer we difficulty in generating publicity
cooperate with
handy and nice packaging
long lifespan, since banana chips
last about 2 months as long as it
doesn't expose in air
OPPORTUNITIES THREATS
our competitors may be slow to the preference of young people to
adopt new flavors preferred by the eat banana chips
consumers increase of the prices of ingredients
majority of the people encourage may occur
local businesses to promote Filipino loss of income
products loss of valued customers
develop relationship with influencer fear of the customers to buy snacks
broaden geographic reach online because of the threat of
offers new organic flavors that are COVID 19 pandemic
easy to make distance can be a hinder for the
customer to order or it may cause
another expenses for delivery
Product & Services
Banana'bes Company offers a handmade product called "Flavored Banana Chips",
wherein it is crispy, delicious and most of all, a healthy snack. It has 5 variety of flavors such
as chili, sweetened, lemon with pepper, plain and simply salted. It is made from green Saba
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Business Plan on Flavored Banana Chips
Banana that are fresh picked from the farm to peeling, thinly sliced and then fried. The chips
will last for about 2 months after it is packed.
The thin chips are deep-fried and naturally cooled before packaging, it is packed by
75 grams in plastics. The label shows the business and product name, weight and business
address and number and expiration date. Each pack is well-sealed to maintain its crispiness.
Marketing & Sales
Strategy
The target market for this flavored banana chips are all age group from the 15
years to 50 years old within Opol area. These target customers are health conscious;
love to eat snacks which are crispy. The flavored banana chips are packed by 75 grams
in plastics and priced at Php 12.00 each pack.
The delicious and healthy banana chips product will be promoted to our family,
friends, neighborhood and for those who make reservations in the area of Opol, we will
offer meet ups depends how far the buyer. It will be promoted by personal selling
efforts and advertisements through social media. Packaging and labeling will also be
enhanced more to further promote the product.
Funding Request
ESTIMATED COST
INGREDIENTS:
15 kl of banana - 225.00
2 kl of oil - 160.00
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Business Plan on Flavored Banana Chips
Lemon - 15.00
¼ sugar (muscovado) - 15.00
Chili Powder - 20.00
Black Pepper - 25.00
Salt - 10.00
EQUIPMENTS:
Slicer - 40.00
Wood - 100.00
PACKAGING MATERIALS:
Polyethylene bag - 40.00
Label - 50.00
TOTAL COST: P 700.00
EXPECTED NUMBER OF PACKS: 90 packs @75 grams each
PRICE: P 12.00
ESTIMATED SALE: P 1,080.00
ESTIMATED PROFIT: P 380.00
For Fund, kindly transfer through GCASH: 09750459011 – Lyza Sialongo
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