A

MULTIDISCIPLINARY ACTION PROJECT REPORT

ON

“CUSTOMER SATISFACTION”
AT
SILICON INDUSTRIES

Submitted To

KIM-KALOL
(Gujarat Technological University)
A Project Report Submitted In Partial Fulfillment of the
requirement of the award for the degree of MBA

Under the guidance of:

MRS. KAVITA SHARMA

Submitted By

ANKIT N. PADHYA :-207250592007

-----------------------------------------------------------------
Kalol Institute of Management
MBA PROGRAMME
Affiliated to Gujarat Technological University, Ahmedabad.

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SILICON INDUSTRIES

1. Declaration

The project report entitled “Customer satisfaction survey of Silicon Industries” has
been submitted to Gujarat Technological University, Kadi in partial fulfillment for the
award of degree of Master of Business Administration. i the undersigned hereby
declare that this report has been completed by us under the guidance of Mr. Bhavin
Sir (production and marketing Manager of Silicon Industries, Mansa) and
Professor “Kavita Sharma” (Faculty Member, kalol Institute of management
(kalol).

ENROLLMENT NAME SIGNATURE

NO.
:

Place : __________ Date : __________

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SILICON INDUSTRIES

2. PREFACE

The management has wider scope, the Important of management expands day
to day because, there is large number of companies in small and large comes
into existence. Industrial knowledge likes a coin, which has two sides. One is
theoretical and another is practical knowledge. Both are very Important for the report.
But In fact practical knowledge is more important than the theoretical.

Industrial knowledge is an Important part of the syllabus for MBA student.

Studying only the management theories does not enough to student in the
management field. Personality of the student Industrial knowledge guide the
student and play visa role in Improving personality of the student of the
business administration and understanding regarding the theories of the
management, management Is an Important area where practical studies a lot of
conceptual clearing and also give a clear cut understanding of the application
of management principles.

This report Includes analysis of satisfaction of consumers and non-consumer for

a “SIMCON” product or brand. The Initial objective of this report Is to know
what consumers and non-consumers think about the “SIMCON”. It also creates
awareness In the management student at a grass root level about the
difficulties and high challenges In the field of marketing.

For doing this report I made one questionnaire and collecting Information by the use
of that from the market and after that I am analysis that and seen the actual
satisfaction of consumers and non-consumers for a product/brand and make
findings.

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SILICON INDUSTRIES

3. ACKNOWLEDGEMENT

Preparing a project of this nature Is an arduous task and I am fortunate

enough to get support from a large numbers of persons to whom i shall
always remain grateful. i hardly thankful to our GUJARAT
TECHNOLOGICAL UNIVERSITY for giving golden opportunity to MBA
students for summer Internship project report.

i would like to gratitude to the management of SILICON INDUSTRIES PVT.

LTD. for allowing me to undertake this report. I take an opportunity to thanks Mr.
BHAVIN SIR gave me an opportunity to work.

I are also desirous of placing on records profound Indebtedness to Mrs. Kavita

Sharma Mam who Is director of kalol Institute of management, for the valuable
advice, guidance, precious time and support that he had offered.

i would be failing In our duty If i do not acknowledge the gratitude to Mrs.

Kavita Sharma. Faculty member, kalol Institute of management, who motivated
us, a lot In carrying out this project.

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SILICON INDUSTRIES

4.1 EXECUTIVE SUMMARY:

Our topic is “Customer satisfaction Survey of Silicon Industries

Pvt. Ltd.”

Silicon industries employees with excellence in customer relations began in

2003. Today, Silicon industries has emerged as one of the most respected Plastic
Water Storage Tanks Companies in India. With Its unique retail-focused Water
Storage Tank trading business model, Silicon industries Is committed to providing
‘Real Value for Money’ to all its customers.
Portfolio Management Service Is a highly customized service offering a range
of Investment options best suited in the current market scenario. Silicon industries
should provide proper training to the executive dealer so it can provide complete
service to their existing customers. Customers will Interest In different product of
Silicon industries when the proper Information will be providing to them.

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SILICON INDUSTRIES

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SILICON INDUSTRIES

CONTENT

NO SUB PARTICULARS PAGE

NO. NO.
1. STUDENT DECLARATION 2

2. PREFACE 3

3. ACKNOWLEDGEMENT 4

CERTIFICATE

4. PROJECT REPORT DETILS

4.1 EXECUTIVE SUMMARY 5

4.2 INDUSTRY INFORMATION 10

4.3 COMPANY INFORMATION 12

4.4 FUNCTIONAL AREA INFORMATION 14

5. LITERATURE REVIEW 23

5.1 LITERATURE REVIEW 24

6. INTRODUCTION OF THE TOPIC 26

6.1 CUSTOMER SATISFACTION 27

6.2 CUSTOMER COMPLAINT SOLUTION 27

METHOD
6.3 CUSTOMER FEEDBACK AND MARKET 28
SURVEY
7. RESEARCH METHODOLOGY 30

7.1 LIMITATION OF RESEARCH 31

7.2 SCOPE OF RESEARCH 31

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SILICON INDUSTRIES

7.3 RESEARCH OBJECTIVE 32

7.4 RESEARCH DESIGN 32

7.5 RESEARCH INSTRUMENT 33

7.6 POPULATION 33

7.7 SAMPLING UNIT & ELEMENTS 33

7.8 SAMPLING SIZE 34

7.9 SAMPLING METHOD 34

8. DATA ANALYSIS 35

9. LIMITATIONS OF RESEARCH 51

10. FINDINGS 52

11. BIBLIOGRAPHY 53

12. QUESTIONNAIRE 54

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SILICON INDUSTRIES

CHAPTER :- 4
INTRODUCTION

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SILICON INDUSTRIES

4.2 INDUSTRY INFORMATION

Plastic tanks and water tanks store substances utilized in industrial processes, such as
water, sewage, petroleum and chemicals. They are utilized in numerous industrious,
such as the agricultural, water storage tank/gas, water, waste treatment, medical,
scientific and pharmaceutical industries. The structure of the plastic tank varies.
Common tank shapes include cylindrical, square, rectangular, hexagonal and
octagonal. The heads and bottoms of plastic tanks also differ, according to their
function. Tanks can vary shape and size, even within the same type of application; for
example, water tanks can be cylindrical, square, or funnel-shaped, and can hold
anywhere from a couple gallons of water to tens of thousands.

The rotational molding process is the most versatile area of the plastic processing
industries. Rotational molding can be used for making stress free moldings consisting
of several layers of even different material. The rotational molding process is
adaptable to a wide range of plastic raw materials. Raw materials used for roto-
molded process are synthetic polymers in powder from or synthetic resin paste. With
roto-molding, parts can be molded economically in a variety of shapes and sizes,
many of them being impossible to produce by any other process. Common
rotationally molded products include shipping drums, storage tanks, material handling
pins, fuel tanks etc.

Plastic tanks have several advantages over the traditional steel tanks. Their seamless
construction provides them with greater impact strength and superior resistance to
rust, corrosion and fuel additives. These virtually indestructible tanks have a longer
lifespan than steel tanks, which can fracture and leak. Plastic tanks can easily be
molded to fit tank compartments, unlike metal tanks, and are simple to install. This
characteristic provides savings in size, iight and cost. Plastic tanks also cost less
overall than steel tanks.

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SILICON INDUSTRIES

PLAYERS:-

The best way to deal with an unforeseen water cut is to have a water storage tank
installed.

This tank could be a community water tank or a personal one depending on

requirements and the frequency of the cut.

The tank helps reserve water for emergency use thus not being dependent on
borrowing water or worse living without water till the problem gets resolved.

I share a list of the most reliable water storage tank companies in India in case you
wish to install one.

 Sintex

 Neropure

 Easytank

 Storeeil

 Vectus

 Aqua Tech

 National Plastic

 Penguin

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SILICON INDUSTRIES

4.3 COMPANY INFORMATION:-

HISTORY:-
SILICON INDUSTRIES was incorporated in India on 19 th August 2003. It came
into public Issue in August 2003 of 15, 00,000 equity Storage tank of 10.00 each for
cash at a premium of rs.30.00 per storage tank aggregating to Rs. 600.00 lac. The
Issue was oversubscribed by 51 times and on listing, it was quoted at Rs. 170.00.

At the first SILICON INDUSTRIES was incorporated as a private company in a name

SILICON INDUSTRIES PVT. LTD Under the company’s act 1956, but on 2003
company was converted into public limited under the name of SILICON
INDUSTRIES. On 2003 the company charged to SILICON INDUSTRIES. As these
certificates Is Issued pursuant to section 23(1) of said act.

At the beginning of company when the company was private, It was enjoying the
benefit of small scale Industries, at that time company was doing only the business of
crushing the castor seed on capacity of only 100 TPD. Thus the company also
increased its crushing capacity of 1200 TPD and refining capacity of 650 TPD.

From 2001 to 2002 company was conscious about quality of product. Company
Included In the list of exporter after four year. The company has adopted International
quality standards for its product. Right now company is largest manufacturing of
reproducing and commercial water storage tank In India and also largest export of
storage tank. The company has captured local market. Today SILICON
INDUSTRIES is recognized as a star-trading house.

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SILICON INDUSTRIES

CONTACT:-

REGISTERED & CORPORATE OFFICE:

1657/1, Ashram Estate B/h Gayatri Mandir, Gandhinagar Road, Mansa, Gujarat
382845

REFINERY PLANT:-

Mansa – Gandhinagar Road, Village: Mansa, TA: Mansa, Dist. Gandhinagar.

CONTACT DETAILS:-

OFFICE :- (PH) 02764 – 264475-76

(FAX) 02764 – 241536

PLANT: - (PH) 09624575978

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 SILICON INDUSTRIES

4.4 FUNCTIONAL AREA INFORMATION:-

PRODUCTION DEPARTMENT:-

 PRODUCTS OF THE COMPANY:-

 Vertical Tank
 Loft Tank
 Delux Tank

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SILICON INDUSTRIES

TYPES OF PRODUCT:-

Vertical Tank:

Color – Black

Size - 200 to 50000 Ltr

Use: Company, Office, Home

Loft Tank

Color – White

Size - 250 to 1000 Ltr

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SILICON INDUSTRIES

Use: Company, Office, Home

Vertical Tank

Color - White

Size - 200 to 5000 Ltr

Use: Company, Office, Home

Vertical Tank

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SILICON INDUSTRIES

Color - Black

Size - 200 to 5000 Ltr

Use: Company, Office, Home

Delux Tank

Color – White

Size - 200 to 5000 Ltr

Use: Company, Office, Home

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 SILICON INDUSTRIES

MANUFACTURING PROCESS CHART FOR ALL PRODUCTS:-

 MANUFACTURING PROCESS:-

Rotational Molding is a process for producing hollow seamless containers

of all sizes and shapes. The process does not involve high injection
pressure or high shear rates. Black polyethylene powder of 35 mesh is
iighed and charged in the mould. The mould is heated while it is being
rotated about two perpendicular axes. Simultaneously a porous skin is
formed on the mould surface which gradually melts as the heating cycle
progresses. At the end of heating cycle a layer of homogenous uniform
thick wall is formed. The mould then enters a cooling station where forced
air/water spray cools the mould. It is then positioned in a work zone
where the mould is opened, the tank is removed and the mould is
recharged for next cycle.

Process:

The rotational moulding process for manufacturing water storage tank

consists of the following major process steps. • Loading of raw material •
Moulding of the part • Cooling or curing • Unloading of finished part Cycle
time generally varies from 6 to 10 minutes. Cycle as low as 2 minutes can

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SILICON INDUSTRIES

be achieved and extremely large part with heavy wall requires 15 minutes
for each moulding cycle.

 Loading:

Raw material in the form of powder (35 to 40 mesh) or liquid state is

loaded into the mould or cavities and mould halves are mechanically
locked together. Loading is generally accomplished before the machine
has completed its previous cycle and ready to accept the mould.

 Moulding the part:

The prepared mould is next placed in a closed chamber where it is

subjected to intense heat up to 400oC while rotating the mould biacially.
Rotation is at low speed generally in the range of 1 – 40 rpm on the minor
axis and 1 – 12 rmp on the major axis. A 4:1 rotation is common hoiver
both variable speeds and variable ratios are used for moulding unusual
configuration.

 Cooling or curing:

The mould containing formed part is then transferred to a second

enclosed chamber where it is subjected to a combination of water spray a
dforced air cooling while continuing to rotate biaxially. This causes the
part to cure evenly and mould to reach handling temperature.

 Unloading:

Like loading this can be accomplished manually by simply opening the

mould and physically removing the parts or automatically by using forced
air to facilitate the ejection of the part.

MEDIA PRESENCE:-

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SILICON INDUSTRIES

ORGANIZATION CHART:-

The organization chart of personnel department is as under:

MANAGER

ASSISTANT
MANAGER

SUPERVISOR

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 SILICON INDUSTRIES

WORKERS

PERFORMANCE APPRAISAL:-

 With SILICON INDUSTRIES. Performance appraisal system is

very formal and it is just initiative stage.

 It is done at personal level not a group level.

 It is done 1 time in a year.

 It Is prepared and filled by the immediate supervisor or the manager.

 All the performance appraisal Is finally evaluated by the MR Manager

and the Executive Director.

 Rating of performance appraisal is depends upon the employers.

Work ability
Disciplines during the work time
Attendance
Honest toward the company
Overtime

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 SILICON INDUSTRIES

 TIME KEEPING SYSTEM:-

This department Is one of the most Important department of the organization.

The main function of this department is as follow.

 The second function Is calculating the over time given by the

employee, basically there are three shift:

SHIFT TIMINGS
A 8:00 a.m. to 4:00 p.m.
B 4:00 p.m. to 12:00 a.m.
C 12:00 a.m. to 8:00 a.m.

The worker is alloid to work for 8 hours in a day if he wants to take over-
time then he has to take permission of the Supervisor, after the granted he
can do the over-time.

 ORGANIZATION CHART:-

Production
Engineer/Manager

SUPERVISOR
SALES EXECUTIVE

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SILICON INDUSTRIES

WORKERS

UNSKILLED SKILLED
WORKERS WORKERS

CHAPTER :- 5
Literature Review

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SILICON INDUSTRIES

Chapter :- 5.1 Literature Review

1. George W. Housner [1963] discussed the relation betien the

motion of water with respect to tank & motion of whole
structure with respect to ground. He had considered three basic
conditions of tank for the [Link] fully filled, empty &
partially filled. He said that if water tank is fully filled
condition i.e. without free board then the sloshing effect of
water is neglected and if the tank is empty then there is no
sloshing effect. In the above two cases water body in the tank
will behave as one-mass structure. But in third case i.e. water
tank is partially filled, the effect of sloshing should be
considered. In that case the water body will behave as twomass

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SILICON INDUSTRIES

structure. Finally he concluded that the maximum force to

which the half-full tank is subjected may be significantly less
than half the force to which the full tank is subjected. less than
half the force to which the full tank is subjected.

2. Medhat A. and Haroun et al. [1992] ire studied dynamic

swater storage tank-tank interaction under horizontal seismic
excitations. It has a profound effect on the amplification of
hydrodynamic forces and moments exerted on tank structure.
Computer programs are implemented to evaluate the system
response to ground earthquake motions. The results shows that
interaction of the tank and foundation swater storage tank
magnifies the tank response, and it is a factor of both the shear-
wave velocity of swater storage tank (higher magnifications for
soft swater storage tanks) as ill as the geometric properties of
tank (higher magnification for tall tanks). In addition, the
results indicate that shell flexibility has a pronounced influence
on the dynamic behavior of tanks; it contributes to the
magnification of pressures developed in liquid and exerted on
tank, thereby increasing the base shear and overturning
moment, especially for stiff swater storage tanks.

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SILICON INDUSTRIES

CHAPTER: 6

INTRODUCTION OF THE TOPIC

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SILICON INDUSTRIES

6.1 CUSTOMER SATISFACTION:-

CUSTOMER CARE SERVICE:-

CUSTOMER SATISFACTION STUDY & ANALYSIS:

The organization endeavors to satisfy needs and expectations of the customers.

Top management ensures customer requirements are determined and are met
with the aim of enhancing customer satisfaction. Achievements of customer
satisfaction Is done by Implementing data analysis process and marketing
process considering following:

Customer’s control button in our business.

Potentiality of the business with the customer.
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SILICON INDUSTRIES

Status of the customer in the market.

These requirements are considered while determining different activities with

the aim of enhancing customer satisfaction. The organization has framed up
systems to measure the performance of the organization to ensure attendance of
all customer’s requirements, maintaining the quality management system. These
are reviled as per management review and further necessary actions are taken,
ensuring further growth.

6.2 CUSTOMER COMPLAINTS SOLUTION METHODS:

Generally customer complaints are received from the field

(distributors/retailers) or received by phone/letter from the end-use IIs
documented In a customer complaints form. After documentation of the same,
complaint should be forwarded to management representative within 48 hours
for further course of action.
Customer are Informed through formal communication and corrective
and preventive action taken / to be taken to avoid recurrence of same type of
complaints HOD (MKT) also Informed about the action taken particular
complaint.
Received customer complaint Is classifies and communicates the
complaint to the concerned function. Complaints are classified Into categories
to allow for better tracking of trends and evaluating.
Improvement In specific areas the following categories are used: Quality
and Delivery.
Management representative and the function responsible decide how to
respond to the customer and, when appropriate, actions should be requested
Internally to Improve customer satisfaction. This actions will follow formal
corrective actions In accordance with procedure of corrective and preventive

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SILICON INDUSTRIES

action. The customer complaint should be resolved maximum within 7 days

from the date of complaint.

6.3 CUSTOMER FEEDBACK & MARKET SURVEY:

Any suggestion/feedback received/taken from customer/dealer during,

personal visit, by media like fax, phone or mail Is maintained through
customer feedback from.
Customer feedback summary prepared for discussion In MRM.
Based on discussion and action suggested In MRM, corrective and
preventive action to be taken for Improvement are decided.
Follow up action taken for Improvements are communicated to
concern customer.

DISTRIBUTION CHANNEL:-

Distribution channel are set of Interdependent organizations Involved In the

process of making a product available for use or final consumption.

The channel is

FACTORY

MAIN DEALAR

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SILICON INDUSTRIES

WHOLE SALER

RETAILER

CONSUMER

CHAPTER: 7
RESEARCH METHODOLOGY

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 SILICON INDUSTRIES

7.1 Limitation of the research :-

 Lack of Techno Savvy people and poor Internet penetration : - Since most of
the people are quite experienced and also they are not techno savvy. Also Internet
penetration is iek in India.

 Some respondents are unwilling to talk: - Some respondents either do not have
time or willing does not respond, as they are quite annoyed with the phone call.

 Inaccurate Leads :- Sometimes leads are provided which had error in it which
varies from only 5 digit phone number to wrong phone number

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7.2 Scope of the research :-

 This study is limited to only Mansa City the study is carried out to know that
customer are satisfied or not with the services provided by Silicon industries.

 Working In a group requires co-operation of the members and it polished our Inter-
personal skills which will be helpful to each of us when i actually enter the corporate
world.

 The main purpose of the study is to get an In-depth knowledge of the functioning of
the Silicon industries Firm.

 To gain experience and knowledge regarding preparation of questionnaire and

conducting a Market survey.

 Here our scope of research will be how i can Increase the awareness about the aware
about the different products served by Silicon industries.

7.3 RESEARCH OBJECTIVE:-

 To verify and test Important facts

 To analyze an event or process or phenomenon to Identify the cause and
effect relationship
 To develop new scientIfic tools, concepts and theories to solve and understand
scientific and non scientific problems
 To find solutions to scientific, non scientific and social problems and
 To overcome or solve the problems occurring in our everyday life.

To determine the satisfaction of customer and non-customer for a product

of “Water Storage Tank”.
To determine the market for Water Storage Tank company as compared to
competitors and threats and opportunity for the company.

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SILICON INDUSTRIES

To understand requirement of customer and non-customer and also scope

for Improvement.

7.4. RESEARCH DESIGN:-

In conclusive research i have used descriptive research and also used

multiple cross sectional In research project because find out conclusion and
the Information are collected from the respondents only once.

SOURCES OF DATA:-

The data collected for the fill by the question by the customers

PRIMARY DATA

The primary data are collected by survey method. i have contacted directly to the
respondents and asking questions and collect Information.

RESEARCH APPROACHES:-

In this research i have used survey method as personal Interview to collect

Information. i go to the respondents and get reliable Information from them.

7.5. RESEARCH INSTRUMENT:-

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SILICON INDUSTRIES

Here, i have used questionnaire for my market research. e have conducted a survey
through questionnaire. Questionnaire describe the structured techniques for data
collection that consist of a series of questions written that a respondents an
sirs.

7.6. POPULATION:-

I have selected most of the respondents at Mansa for our study. So, here large
number of respondents are there but all the respondents are not selected for
the research because It’s a very difficult to study and also very costly. So, i
have selected only 100 respondents for the study.

7.7. SAMPLING UNIT AND ELEMENT:-

Sampling unit means where Is to be surveyed. It represents the target population for
survey. Here, i surveyed In Mansa specific area only. Here, a respondent Includes
consumer as Ill as non-consumer of a product.

7.8. SAMPLING SIZE:-

Here, how many respondents should be surveyed for the marketing research,
large sample gives the more reliable results then few samples. But here, It Is
one limitation of fixed time so i can take only 100 samples for the survey.

7.9. SAMPLING METHOD:-

Sampling method Indicate how the sample units are selected by us. The Important
decision In this regarded Is to determine which of the two probabilities or
non-probability sample Is to be chosen. i have used non-probability convenience
& snow-ball sampling.

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SILICON INDUSTRIES

ASSUMPTION OF THE PROJECT:-

While preparing this project report i have assumed quite a number of things
which are as under:
The respondents are the perfect sample of the population.
The respondents give truthful ansir to the question without any biases.
There are no external factors (environment) affecting to the respondents.
There are limited sample size and time for research.

Chapter: 8
DATA ANALYSIS

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SILICON INDUSTRIES

DATA ANALYSIS & INTERPRETATON

Que. 1. Which brand of Water Storage Tank do you know?

Simcon 29
Sintex 26
Vectus 10
Aqua tech 6
Neropure 16
Other 13
total 100

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INTERPRETATION:-

From the above graph It Is clear that Simcon Is having the highest market
awareness than the Other brands. Majority consumers know about Simcon On the
Other hand, non-consumers also know about Simcon. Other brands like Sintex and
Neropure are having good awareness on the mind of user as ill as non-user
also.
It indicates that Simcon is having strong brand awareness.

Que. 2. Which brand of Water Storage Tank do you use?

Simcon 26
Sintex 28
Vectus 15
Aqua tech 13
Neropure 9
Other 9
total 100

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SILICON INDUSTRIES

INTERPRETATION:-

From the above graph It Is no clear that majority respondents are using Simcon
Water Storage Tanks. Other hands below half percent respondents are using other
Water Storage Tanks such as Simcon, Sintex, Vectus, Aqua tech, Neropure.

It indicates that Sintex Is having good market of Water Storage Tank.

Que. 3. Why choose?

[Link] 34
Available 40
Quality 18
Other 8
total 100

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SILICON INDUSTRIES

other, 8

quality, 18 [Link], 34

available, 40

INTERPRITATION:-

The mostly customer are choose because the affordable price and easily available of
Water Storage Tanks. Less choosing by the quality and other customer choose to
other reason. The customer are satisfied of the easily available of Water Storage
Tank and affordable price.

Que. 4. Rate the SIMCON Water Storage Tank on to scale of 1 to 5 for the
following statement?

1. Affordable Price:-

[Link] 18
[Link] 20
No. A&D 37

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SILICON INDUSTRIES

[Link] 15
[Link] 9
Total 100

2. Consistency in Quality :-

[Link] 12
[Link] 19

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SILICON INDUSTRIES

No. A&D 35
M.
Disagree 9
S. Disagree 24
Total 100

3. Retailer response :-

[Link] 7
[Link] 20

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SILICON INDUSTRIES

No. A&D 30
M.
Disagree 9
S.
Disagree 34

total 100

4. MOST RELIABLE :-

[Link] 12
[Link] 16
No.A&D 27
[Link] 23
[Link] 21
Total 100

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SILICON INDUSTRIES

INTERPRETATION:-

Affordable price is Simcon less percentage of strongly agreed. In quality also less
percentage of strongly agreed. The retailer response strongly disagreed are high
percentage most reliable are Simcon Water Storage Tank is less percentage of choose
are suggest of the good quality, response, price and water storage tank.

Que. 5. Give your agreement to the following companies to the particular by

ratting 1 to 4?
1. Affordable price
Simcon 33
Sintex 27
Vectus 26
Neropure 14
Total 100

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SILICON INDUSTRIES

2. Qualities:-

Simcon 25
Sintex 34
Vectus 27
Neropure 14
Total 100

INTERPRETATION:-
From the above graph It Is clear that majority consumers gave 1 st rank to
Simcon for the affordable price, minimum level of quality of Simcon Water
Storage Tank.

Que. 6. Should company give an advertisement?

yes 79
no 21
Total 100

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SILICON INDUSTRIES

no, 21

yes, 79

INTERPRETATION :-
The mostly customer is wish to the company give more advertisement and marketing
of the increase of the saling of the water storage tank more by the industries because
of the more advertisement of the company are the awareness.

Que. 7. yes then why?

Inc. Ai. 36
Inc.
Sales 33
Other 11
Total 100

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SILICON INDUSTRIES

other, 11

[Link]., 35

[Link], 33

INTERPRETATION:-

The mostly customer are choose an advertisement of incease awareness and also
agreed with the increase of sales and other customer are interest of the any reason of
the increase of the sale of advertisement.

Que. 8. Which media is more prefer by you?

T.V. 54
Newspaper 23
Magazines 8
Other 14
Total 100

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SILICON INDUSTRIES

INTERPRETATION:-

The mostly customer are prefer Television and Newspaper and less of customer prefer
magazine and other media prefer of advertisement, television media is highly prefer to
the current market of industries.

Que. 9. Should company sell small Colour/Size of products?

yes 87
no 13
Total 100

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SILICON INDUSTRIES

no, 13

yes, 87

INTERPRETATION:-

The mostly customer are choose or wish to company sale of the Water Storage Tank
various colour and Size of products by the water storage tank company because of
the increase of sale by the water storage tank industry.

Que. 10. Yes than which Colour/Size?

100 to 1000 LTR/BLACK 17

200 to 2000 LTR/BLACK 26
300 to 3000 LTR/BLACK 22
100 to 1000 LTR/WHITE 8
200 tO 2000 LTR/WHITE 17
300 tO 3000 LTR/WHITE 10

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SILICON INDUSTRIES

Total 100

INTERPRETATION:-

The mostly customer choose 100 to 1000/Black, 200 to 2000/Black and 300 to
3000/Black and other customer are choose 100 to 1000/White, 200 to 2000/White d
300 to 3000/White because of the poor people are purchase of Water storage Tank.

Que. 11. Any sales promotional scheme that you want/suggest to the company?

[Link] 29
[Link] 45
gift voucher 20
Other 6
Total 100

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SILICON INDUSTRIES

INTERPRETATION:-

The mostly customer is like discount on price and discount on quantity are and
other customer are like to the gift voucher. And other are any other suggestion of
the increase of sale

Que. 12. Did you recommended SIMCON products to others?

yes 46
no 54
Total 100

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yes, 46

no, 54

INTERPRETATION:-

In a 54% of customer are not recommended Simcon products to other. Only 46% are
recommended Simcon products to other the suggestion of to help the serve better
of good quality, Affordable price and easy to available.

9. LIMITATION OF THE RESEARCH

.

 Lack of Techno Savvy people and poor Internet penetration : - Since most of
the people are quite experienced and also they are not techno savvy. Also Internet
penetration Is poor In India.

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 Some respondents are unwilling to talk: - Some respondents either do not have
time or willing does not respond, as they are quite annoyed with the phone call.

 Inaccurate Leads :- Sometimes leads are provided which had error In It which
varies from only 5 digit phone number to wrong phone number

Study report may feel constraint from following factors:

 Lack of experience.
 Limited sampling size.
 The period of study is limited.
 Cost.

10. FINDINGS

Simcon has strong market awareness.

Majority consumer prefer Simcon Water Storage Tank due to better quality of
product at reasonable price.
Response of retailer towards the consumer are not that much good.

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Majority consumers and non-consumers agree to give an advertisement of

Simcon Water Storage Tank to create awareness and also Increase sales of
company.
Consumers as ill as non-consumers are more like to access television and
newspaper.
Majority consumers and non-consumers wants 100 to 1000/Black tanks from a
company.
Consumers want discount on price and on the Other hand non-consumers want
extra quantity.
Majority consumers suggest Simcon Water Storage Tank to others.

 SUGGESTION:-

Simcon should provide promotional schemes to the retailers so that retailers

sale our product more than the other.
Simcon can also increase provide benefit to the customers. Such as tour, Cash Bonus,
etc.
Simcon should produce various Colour and Size of products. Specially 100 to 1000
Ltr./Black. so that it can Increase sales and also customers.
Company can provide discount on price and extra quantity to attract more
customers.

11. BIBLIOGRAPHY

1. IB SITE:-

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 [Link]
[Link]
 [Link]
 [Link]

12. QUESTIONNAIRE
Dear respondent,
I am the student of Kalol Institute of management, Kalol. As par
our academic curriculum In MBA program, I am doing research on depth survey of
customer satisfaction for SimconWater Storage Tank i request to fill this
questionnaire and help In our study. i ensure you that this database Is for
academic purpose only.
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SILICON INDUSTRIES

SILICON INDUSTRY
I wish to take only 2 minutes of your time to kindly fill these details and handover to
us. As you are our privileged customer I am extending A Research on customer
satisfaction of Water Storage Tank of SILICON INDUSTRY.
Name :-
Address :-
E-mail :-
AGE :-
Occupation :-
Contact No. :-

Q.1 Which brand of Water Storage Tank do you know?

Simcon Sintex Vectus

Aqua Tech Neropure Other

Q.2 Which brand of Water Storage Tank do you use?

Simcon Sintex Vectus

Aqua Tech Neropure Other

Q.3 Why choose?

Affordable price EasIly avaIlable

QualIty Other

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Q.4 Rate the Water Storage Tank on to scale of 1 to 5 for the following
statement.

Strongly Moderately Neither Moderately Strongly

Agree(5) Agree(4) agree nor Disagree(2) disagree
disagree(3) (1)
1 Affordable
price
2 Consistency
In quality
3 Retailer
response
4 Most
reliable

Q.5 Give your agreement to the following companies to the particular by rating
1 to 4.

Particular Simcon Sintex Vectus Aqua Tech

Affordable
       
Price
Quality        

Q.6 Should company give an advertisement?

Yes No

Q.7 Yes than why?

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Increase awareness

Increase sales

Other

Q.8 Which media is more prefer by you?

Television Newspaper

Magazine Other

Q.9 Should company sell different Colour/Size of product?

Yes No

Q.10 Yes, than what Colour/Size?

100 to 1000 Ltr/Black 100 to 1000 Ltr/White

200 to 2000 Ltr/Black 200 to 2000 Ltr/ White

300 to 3000 Ltr/Black 300 to 3000 Ltr/ White

Other

Q.11 Any sales promotional scheme that you want/suggest to the company?

Discount on price

Quantity discount

Gift voucher

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Other

Q.12 Did you recommended Simcon Water Storage Tank products to others?

Yes No

What are your suggestions to help us serve you better?

……………………………………………………………………………
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THANK YOU VERY MUCH FOR YOUR KIND CO-OPERATION.

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