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Impact of Attitudes on Soft Drink Sustainability

The document presents a conceptual framework for analyzing factors that influence the sustainability of the soft drink market. It identifies background variables, independent variables, and dependent variables. The independent variables are public attitude towards soft drinks, branding effectiveness, distribution strengths, and promotional activities. The dependent variable is sustainability in the soft drink market. Several hypotheses are proposed relating the independent and dependent variables, such as public attitude influencing sustainability and branding effectiveness having a direct impact. A research questionnaire is then presented to collect data on the independent variables from consumers.

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Lahiru Gunathilake
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5 views4 pages

Impact of Attitudes on Soft Drink Sustainability

The document presents a conceptual framework for analyzing factors that influence the sustainability of the soft drink market. It identifies background variables, independent variables, and dependent variables. The independent variables are public attitude towards soft drinks, branding effectiveness, distribution strengths, and promotional activities. The dependent variable is sustainability in the soft drink market. Several hypotheses are proposed relating the independent and dependent variables, such as public attitude influencing sustainability and branding effectiveness having a direct impact. A research questionnaire is then presented to collect data on the independent variables from consumers.

Uploaded by

Lahiru Gunathilake
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Conceptual Framework

Background variables Independent variables Dependent variables

 News about recent  Public attitude towards


deaths due to carbonated carbonated soft drinks.
soft drinks.  Branding effectiveness. Sustainability in soft
 Cost related to soft drink  Distribution strengths. drink market
industry.  Promotional activities.
 Industry attractiveness.  Taste.
 Health issues.

Hypothesis Building
 Public attitude towards carbonated soft drinks have effect on sustainability in Soft Drink
market.
 Brand effectiveness has direct impact on sustainability in soft drink market.
 Sustainability of soft drinks can depend on distribution strengths.
 Promotions can be identified as major phenomenon which has a direct impact on
sustainability.
 Unique taste can be a possible reason for sustainability of a certain soft drinks.
Research Questionnaire

1. Personal Details

1.1. Name:
………………………………………………………………………………………
1.2. Address:
…………………………………………………………………………………….
1.3. Contact number: Private: ………………………Office:…………………………

2. Classification Questions
2.1. Age
Below 15 Between 16-20 Between 21-25 Between 26-30
Between31-35 Between 36-40 Above 41

2.2. Educational Background


Below grade10 O/Level A/Level Degree Professional education
Other…………………………………..
2.3. Gender
Male Female

3. General Questions regarding the Public attitude towards the product.


3.1. What is your favorite cola?
KIK Cola
Coca Cola
Pepsi Cola
My Cola
Other kind of Cola
I do not like any kind of Cola

3.2. Do you believe that KIK cola contained caffeine?

Yes No
3.3. Do you think that KIK Cola is a diet soft drink?

Yes No

3.4. Do you think that carbonated soft drinks can cause to the health issues?
Yes No
4. Questions to evaluate the branding effectiveness
4.1. Could you able to identify KIK Cola easily with other cola categories?
Yes No

4.2. By Its name “KIK”, do you think this Cola is a refreshing soft drink?
Yes No
4.3. If “No”
why?.......................................................................................................................................
.................................................................................................................
4.4. What is the emotional appeal you feel, when you buy KIK cola?
A Sri Lankan Soft drink
A refreshment drink
A youthful drink
Nothing

5. Evaluation to the Elephant House distribution network.

5.1. Do you think KIK Cola is readily available when you want to buy it?
Yes No

5.2. If you have already tasted KIK Cola, where have you enjoyed it?

Fast food restaurant


Super market
Hotel
Any other Place…………………………………..
5.3. How often do you consume soft drinks in a typical week?
Less than once a week
1 to 3 times per week
4 to 6 times per week
7 or more times per week

5.4. How many times have you tasted KIK Cola?


One time
Two times
Three times
Four times
More than four times
Never Tasted

6. Effectiveness of KIK Cola Promotions


6.1. Have you ever seen KIK Cola advertisements, Posters, or any other promotions?
Yes No

6.2. Do you think that Sri Lankan should buy purely Sri Lankan Soft Drinks?
Yes
No
Don’t Know
6.3. Do you like the bottle shape of KIK Cola?
Yes No

6.4. If “No” What shape it should


be?...............................................................................

7. Questions regarding the taste of KIK Cola.


7.1. Have you experienced a unique taste of KIK Cola, contrast with other cola
categories?
Yes No

7.2. If “Yes” State its


uniqueness?............................................................................................................................
................................................................................................................................................
7.3. If “No”, what is the cola it is similar with?
Coca Cola
Pepsi Cola
My Cola
7.4. Have you experienced an international class flavor with KIK cola?
Yes No

Thank You for your participation.

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