Company Resource
CoSchedule Measure Marketing ROI with Google Analytics
Fronetics Monthly Marketing Report
HubSpot Monthly Marketing Reporting Templates
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Dos Check
Point to words you want people to notice 0
Use symbols 0
Use numerals 0
Use meaningful headlines and subheaders 0
Highlight your best product 0
Put your best points at the top or bottom in lists 0
Replace long words with short ones 0
Put captions under photos 0
Let copy guide your page layout 0
Use a conversational tone 0
Repeat important messages 0
Position click triggers around your buttons 0
Research before you write 0
Match your headline to the CTA that led visitors to the page 0
Match your customers' language 0
Keep your offers simple 0
Group chunks of text together 0
Keep paragraphs short 0
Make tangible and achievable promises 0
Optimize for SEO 0
Put a face to your brand 0
Make it easy to buy your product 0
Spell check 0
Split test 0
Don'ts Check
Imply anything 0
Fake testimonials 0
Limit the length of your text 0
Pretend to be an expert or authority 0
Blindly copy your competitors 0
Depend on incentives 0
Use too many pop-ups or CTAs 0
Try to sell everything 0
Be vague 0
Forget the purpose of your page 0
Bore your reader 0
Have a dry tone 0
Use dead-end pages 0
Try to trick readers 0
Keyword stuff 0
Have a crowded layout 0
Element Check
Headline 0
Introduction 0
Subheads 0
Main Copy 0
Visual Elements 0
CTA 0
Sharing Elements 0
Featured Image 0
Examples 0
Data 0
Type of Post Check
Listicle 0
How-to 0
Case Study 0
Ultimate Guide 0
Definition 0
Checklist 0
SAQ(Should Ask Question) 0
Problem/Solution 0
Series 0
Stats 0
Inspirational 0
Guard Down 0
Holiday 0
Behind-the-scenes 0
Off-topic 0
Rant 0
Profile 0
Crowdsourced 0
Interview 0
Link Roundup 0
Quote 0
"Best of" Posts 0
Pick of the Week 0
People to Follow 0
Comparison 0
Project Showcase 0
Presentation Posts 0
Income Report 0
Product Update 0
Company Update 0
Product Tips 0
"What If" Posts 0
Debate 0
Attack 0
Prediction 0
Reaction 0
Meme Posts 0
Review 0
Survey 0
News 0
Trend 0
Issue 0
Question Posts 0
Answer Posts 0
Chellenge 0
Customer Showcase 0
Contest 0
Freebie 0
Tasks Check
Send new content to your email list 0
Share multiple times on social media 0
Syndicate to industry blogs and mainstream media 0
Outreach to brands mentioned in the post and ask them to share 0
Mention an influencer 0
Submit the post to a content community 0
Run it by a peer group 0
Make it easy for readers to share your content 0
Focus on the platforms that get the best results 0
Run paid ads and remarketing 0
Repurpose and republish 0
Task Check
Research the Blog and Its Audience 0
Target the Editor 0
Previous Interaction 0
Personalize Your Message 0
Flattery 0
Prove Your Credibility 0
Clarity of Your Message 0
Benefit 0
A/B Testing 0
Element (for each platform) Check
Completed Profile 0
Image Sizes 0
Posting Days and Times 0
Hashtags 0
Tag Connections 0
Replies and Reshares 0
Automated Scheduling 0
Tasks Check
Understand Your Audience 0
Choose Your Channel 0
Set Goals 0
Define KPIs and Metrics 0
Decide Your Budget 0
Identify and Categorize Potential Influencers 0
Finalize Your Influencer and Reach Out 0
Do a Pilot Campaign 0
Track Results 0
Activity Check
Know Your Goals 0
KPIs 0
Competitive Analysis 0
Content Strategy 0
Buyer Personas 0
Implement Marketing Software 0
Mobile Optimization 0
Blog Scheduling 0
Social Sharing 0
CTAs 0
Collaborate with Multiple Authors 0
Keyword Research 0
On-Site SEO 0
Reviews 0
Link Building 0
Content Outreach 0
Influencer Partnerships 0
Landing Pages for Lead Generation 0
Optimize Thank You Pages 0
Personalized Email Marketing 0
Alignment with Sales 0
Google Analytics 0
Conversion Rates 0
A/B Testing 0
Element Check
Basic HTML Elements 0
Hyperlinks 0
HTTP Status Codes 0
Webmaster Tools 0
Canonicalization 0
URL Best Practices 0
[Link] 0
XML Sitemap 0
Pagination 0
Social Metadata 0
Structured Data 0
Language Targeting 0
Mobile Elements 0
Activities Check
Optimize On-Page Elements with Locally Relevant Copy 0
Local Visuals 0
Consistent NAP Details 0
Location Data and Maps 0
Local Structured Data 0
Complete Google My Business Page 0
Mobile Optimization 0
Social Media Optimization for Local 0
Bing Listing 0
Listing on All Major Local Directories 0
Listing on All Niche Directories 0
Generate Reviews 0
Respond to All Reviews 0
Local Testimonials 0
Locally Relevant Content on Location-Specific Pages 0
Local Backlinks 0
Element Check
Copy
Headlines 0
Sub-Headers 0
Message Match 0
Readability 0
Urgency 0
Tone 0
Image
Alt-Text 0
Unique selling proposition (USP) 0
Relevant 0
Branding 0
Storytelling 0
Visual Cues 0
Colors 0
Call-to-Action (CTA)
Layout 0
Form 0
Layout 0
User Experience 0
Goal Clarity 0
Trustworthiness 0
CTA
Clear Design 0
Clear Message 0
Threat Level 0
Form
Length 0
Multi-Step 0
Layout
Navigation 0
Responsive 0
Length 0
Logo 0
Footer 0
User Experience
Mobile-Friendly 0
Functional Elements 0
Thank You Page 0
Detailed Opt-in Experience 0
Goal Clarity
Blink test 0
Obvious Unique Value Proposition (UVP) 0
No Distractions 0
Simplicity 0
Trustworthiness
Social Proof 0
Badges 0
Testimonials 0
Realistic 0
No Negative Thinking 0
Emotions 0
Tasks Check
Know Your Conversion Funnel 0
Headline / Title / Subject Line 0
Write Multiple Headlines 0
Address Pain Points (Copy) 0
Highlight Features and Benefits (Copy) 0
Use Words That Convert (Copy) 0
Enhance Readability (Copy) 0
Proofread (Copy) 0
Evoke Emotions (Copy) 0
Simplify (Copy) 0
Customer Reviews / Testimonials 0
Social Proof 0
Product Videos 0
Incentives to Buy 0
USP 0
Urgent and Valuable Offer 0
Clear CTA Button 0
Uncluttered Design 0
Visual Hierarchy of Content 0
Effective Colors 0
Multivariate Testing 0
Extension Check
Location 0
Call 0
Sitelink 0
Callout 0
Structured Snippet 0
Seller Ratings 0
Price 0
Interactive Video (YouTube) 0
App 0
Message 0
Promotion 0
Element Check
Branding 0
Personalized CTA 0
Different Banner Sizes 0
Multiple Ads 0
Additional Value 0
Urgency 0
Tracking Pixel 0
Frequency Cap 0
Optimized for Length of Buying Cycle 0
Post-Conversion Pixel 0
New Ad for Converted Visitors 0
Different Ads for Different Audience Segments 0
Multiple Retargeting Providers 0
Landing Page Optimized for Retargeting 0
A/B Testing 0
Element Check
A Clear, Concise, and Attention-Grabbing Subject Line 0
A Real, Live, Human Sender 0
Branding Elements 0
Personalization 0
Offer Context 0
Focused CTA 0
Value of Offer 0
Social Sharing Buttons 0
Image 0
Additional Product-Based Offers 0
Social Media Buttons/Links 0
Privacy Policy Link 0
Unsubscribe Link 0
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0
0
0
0
0
0
0
0
0