The course introduced you to what it takes to become an Entrepreneur.

One must have

the unceasing curiosity to discover new opportunities or different ideas and see if they
will work; create value by presenting new products, services or finding better ways of
making them. Entrepreneurs have the passion or the great desire to fulfill a mission and
attain the vision; having confidence in one’s self and believing firmly that everything is
attainable so long as you aspire for it. As student-learners, you are expected to bring
your idea to life, assess the new business opportunity, and transform your idea into a
viable venture.

Considerable Outcomes: (100 points)

Due date: December 20, 2021

Instructions: Use Microsoft Word.

To become an entrepreneur, you need to put into practice what you have learned. Many
dreams of starting their own business, yet few take the plunge and do it. If you think that
taking a risk on your idea that might change the world appeals to you, you are on your
way to becoming an entrepreneur.

In becoming an entrepreneur, there’s no one tried-and-true path, but resources abound

out there. Networking will connect you with fellow entrepreneurs, industry contacts, and
potential investors. Incubators or accelerators such as this class has helped you identify
a product or business that may be viable as you continue your journey towards
entrepreneurship. What are the 5 important things to guide you over the course of your
entrepreneurial journey?
1. What is your purpose? Choose one among the problems you have identified in your
midterm output and drill down on what you could do to make it less of a problem in your
daily life. Write down a plan of action for solving that problem. This doesn’t necessarily
have to be your big invention, so have fun with it. (20 points)

The problem that our group saw in our community is that most farmers today lack
efficiency and productivity in their farms. In the Philippines, we can only produce a
certain amount of crops in the land, while in other countries like India and the
Netherlands, they have land but are able to produce crops many times as the
Philippines does.

The purpose of our business is to help solve that problem by using new farming
methods and technologies like aquaponics with a certain amount of land but with higher
yields compared to other farms with similar landmasses. We wanted to make our farms
productive because today, as the population grows, there are many farmers who do not
have their next generation to continue the farming business. In other words, farmers or
producers today are decreasing while the population continues to grow. This might
cause a lack of supply for crops someday, causing many consumers to starve.

We chose to produce organic goods because people today are very concerned
about what they consume. Study says that organic foods are much safer than
conventional foods, which contain many pesticides and may cause health issues.

The business our group is proposing is an organic farm business. It is a crop

production and distribution business. Organic farming is ideal today because people are
getting more health-conscious than before. The business aims to provide quality and
affordable produce to consumers. The organic farm produces crops without synthetic
pesticides, herbicides, and chemically based fertilizers. The farm also utilizes machines
to boost production and efficiency on the farm.

Since the business is using aquaponics as our farming method, no soil is needed
to grow the plants. Only water and other nutrients like fish excrete can promote the
plant’s growth. Aquaponics starts when fish excrete is mixed with water. The dirty water
containing the excrete is sucked by the plants as plant food. The plants feed on the
excrete and clean the dirty water and which the clean water can be used again.
Here are sample pictures below of our envisioned aquaponics farm.
Background of the product

Organic fruits and vegetables - is a kind of produce that is grown without the use
of synthetic chemicals, such as human-made fertilizers and pesticides, and does not
contain genetically modified organisms (GMOs). Organic fruits and vegetables are safer
compared to conventional or non-organic produce because they contain no synthetic
pesticides at all.

This concept of organic farming to produce organic food was introduced in the
early 1900s by Albert Howard, F.H. King, Rudolf Steiner, and their colleagues, who
believed that a better farming system resulted when farmers used manure, crop
rotation, cover crops, and biologically based pest controls. Today, the concept of
organic has many translations in many countries but the most common translation, for
now, is that organic-based vegetables do not use synthetic pesticides, herbicides,
fertilizers, and GMOs.

In recent years, the demand and sales for organic in some countries like the US
have significantly increased from 43.3 billion in 2015 to 61.9 billion in 2020, a 43%
increase in sales in the last 6 years.

2. Identify a problem you can solve. Do market research to determine the potential
demand for your product. A minimum of 100 participants (max of 400) can help you
somehow see if the product or business you have chosen can really help solve the
problem you identified. (20 points)

A survey was conducted last November 26, 2021, and the survey ended last
December 13, 2021, a total of 17 days. The goal of the survey was to determine the
possible demand for organic fruits and vegetables and understand consumer behavior
towards organic fruits and vegetables.

Our target market would be the middle and upper-class people, especially those
who are working. Our target market would also be the mothers, as they are the ones
who frequently buy food for their families. Due to the limited time, the total number of
respondents that answered the survey was 100 people.

Below are the results of the survey. Most of the percentages in the written results
of the survey are arranged according to the highest percentage where the majority of
the respondents gave their answer to the lowest percentage where a few respondents
chose to give their answer from a given question.

The results from the pie chart above show that 51% of the respondents are
students, 27% are employed, 19% are self-employed, and 3% are unemployed. From
this, most of the respondents are students.
The results show that 44% of the respondents have monthly income levels P5,000.00
and below, 22% of the respondents have income levels P6,000.00 to P20,000.00, 16%
of the respondents have income levels P21,000.00 to P50,000.00, and 15% of the
respondents have income levels P71,000.00 and above. This means that most people
who responded to this survey had income levels of P5,000.00 and below.

According to the data above, 96% responded yes to the question above, while 4% said
no to the question above. This means that majority of the respondents know what
organic foods are and it’s difference from conventional foods.
The data shows that 69% of the respondents said they sometimes purchase organic
vegetables in the grocery store, and 23% of the respondents said they always purchase
organic vegetables in the grocery store. In comparison, 8% of the respondents said that
they never purchase organic vegetables in the grocery store. This means that people
sometimes purchase organic vegetables from the grocery.

The data above shows that 96% of the respondents answered that they are concerned
about the safety of what they consume when they purchase from the grocery store. In
comparison, 4% said that they are not concerned about the safety of what they
consume when they purchase from the grocery store. This means that majority of the
people who purchase goods from the grocery store care for what they consume.
The data above shows that 92 out of 100 respondents answered that the reason they
choose organic fruits and vegetables over conditional ones is that it’s safe because little
to no harmful chemicals are used. While, 41 out of 100 respondents said the reason
they choose organic fruits and vegetables over conditional ones is that producing them
is safe for the environment. This means that people choose organic over conventional
food mainly because it’s safer or healthier to consume than it’s safer for the
environment.

From the two questions above, we can conclude that people care more concerned
about the safety of their food rather than the environment.
According to the data above, 86 out of 100 respondents usually buy tomatoes when
they go to the grocery or the market, and 84 out of 100 respondents usually buy
bananas when they go to the market or the grocery. While 52 out of 100 respondents
sometimes buy okra, and 48 out of 100 respondents sometimes buy chilies when they
go to the market or the grocery. This means whenever people go to the grocery store;
they will most likely purchase fruits like tomatoes and bananas.

From the data above, 86 out of 100 respondents usually buy garlic when they go to the
grocery or the market, and 84 out of 100 respondents usually buy onions when they go
to the market or the grocery. While 58 out of 100 respondents sometimes buy green
onions and 50 out of 100 respondents sometimes buy alugbati when they go to the
market or the grocery. This means whenever people go to the grocery store they will
most likely purchase vegetables like garlic and onions.

Given the data above, we have determined the crops that our business will produce:
tomatoes, lettuce, petchay, and cucumbers. The reason that we chose lettuce, petchay,
and cucumbers to produce and not bananas, onions, and garlic is because lettuce,
petchay, and cucumbers are compatible to be produced in an aquaponic farm system.
Before, our idea for our farming method to be used on the farm was mechanized
farming, using transplanters and harvesters for the planting and harvesting of crops, but
soon we decided that aquaponics was going to be our farming method. Usually, onions
and garlic are produced from mechanized farming. However, we can use the data from
the above of the demand for bananas, onions, and garlic in the grocery for our future
research.

Below is a sample of a price comparison of a ¼ kilo of tomato, ampalaya, and eggplant

between the Ayala Super Metro Grocery in Talisay City, which sells conventional fruits
and vegetables, and the online store of Fresh Start, an organic retailer.

The respondents were asked if they would purchase a ¼ kilo of organic tomato for
P47.00 as compared to the conventional tomato that is priced at P35.00. From the pie
chart above, the majority of 58% of the respondents answered, yes, they would still buy
an organic tomato for a price of P47.00 with a price difference of P12.00 from the
conventional one. While, a few or 11% said no, that they would not buy a ¼ kilo organic
tomato for a price of P47.00 with a price difference of P12.00 from the conventional one.
The respondents were asked if they would purchase a ¼ kilo of organic ampalaya for
P55.00 as compared to the conventional tomato that is priced at P49.75. From the pie
chart above, the majority of 66% of the respondents answered, yes, they would still buy
an organic ampalaya for a price of P55.00 with a price difference of P5.25 from the
conventional one. While, a few or 10% said no, that they would not buy a ¼ kilo organic
ampalaya for a price of P55.00 with a price difference of P5.25 from the conventional
one.

The respondents were asked if they would purchase a ¼ kilo of organic eggplant for
P55.00 as compared to the conventional eggplant that is priced at P45.00. From the pie
chart above, the majority of 59% of the respondents answered, yes, they would still buy
an organic eggplant for a price of P55.00 with a price difference of P10.00 from the
conventional one. While, a few or 15% said no, that they would not buy a ¼ kilo of
organic eggplant for a price of P55.00 with a price difference of P10.00 from the
conventional one.

Findings from the three pie charts given above:

● Most people purchasing goods from the market or grocery are very price-
conscious
● In the second price comparison above, which is the ampalaya price comparison,
people are more likely to buy organic fruits and vegetables with a price difference
of P3.00 to P5.00 from the conventional ones.

The data shows that 44% of the respondents purchase their fruits and vegetables twice
a week, 26% purchase their fruits and vegetables once a week, 25% purchase their
fruits and vegetables three or four times a week, while 5% purchase their fruits and
vegetables every day. This would mean that most people buy their fruits and vegetables
twice a week.
The data shows that 74% of the respondents said that it is moderately easy for them to
find organic fruits and vegetables in the grocery, 18% said it is easy for them to find
organic fruits and vegetables in the grocery, while 8% said that it is hard for them to find
organic fruits and vegetables in the grocery. This shows that organic fruits and
vegetables aren’t easily accessible in the grocery store. This also means that our
business could partially obtain an amount of market share of selling organic fruits and
vegetables in the grocery due to medium competition.

The data above shows that 67% of the respondents usually buy fruits and vegetables in
the public market, 21% of the respondents usually buy their fruits and vegetables in the
grocery, while 10% of the respondents usually buy their fruits and vegetables in
temporary stalls. Most of the respondents usually buy their fruits and vegetables in the
public market.
Findings from the two pie charts above:

● People usually buy their fruits and vegetables in the public market than the
grocery.
● In the grocery, respondents say that it is not easily accessible for them to locate
and purchase organic fruits and vegetables.

Initially, we planned to sell our organic fruits and vegetables only in the grocery.
Still, as the data has shown that most people purchase their fruits and vegetables in the
public market, we will also sell our goods in the public market. Our hypothesis is that
people do not usually go to the grocery to purchase their fruits and vegetables because
the location of the grocery might be too far for the consumers, and the grocery offers
fruits and vegetables at a high price. Which, most consumers like the lower class and
the middle class are not able to afford. But, as our mission statement said, we will offer
goods that are affordable, of quality, and safe for our consumers. We will distribute and
sell our goods in both the grocery and the public market.
3. Make your SWOT Analysis. Describe your idea to see if it can be made. Examine
the strengths, weaknesses, opportunities, and threats of your product or business by
comparing it to what else is out there (look at the competitors available). (20 points)

Strengths Weaknesses

● Higher yields of crops than other ● High operational costs due to large
organic farms investments in PPE.
● Stable supply of crops ● Needs high capital
● Presence in the internet, grocery, ● Possible of having a low-profit margin
and the public market ● Lack of awareness of the benefits of
● The use of technology promotes organic produce
efficiency and productivity in the ● Needs more exposure to the people of
business Negros
● Budding research in organic produce
● Less water is used
● Limited technical expertise available
● Does not require a bigger land for
● Limited plant protection options.
plantation
● No use of GMOs or herbicides
● Maintaining ecological balance
● Promotes a more biodiverse
ecosystem

Opportunities Threats

● Growing health awareness ● Strict government monitoring

● Angel Investors available ● Strict government standard
● Prices of crops offered may be compliance (FDA)
affordable ● Typhoon threats
● Big and growing market potential ● Plant diseases
● Strong demand for regional organic
products and high quality produce
available
● Control the nitrate losses and Co²
emissions
● Promote employment and create
more careers options
● Earn high exports earnings
● Lowered dependence on imports
● Marketing will be one of the
business’s strengths
4. Develop your story. What do you want to tell people when you’re marketing your
product? Where are you coming from? What was this idea born out of? The more open
you are about yourself and what you stand for, the more likely that people can relate to
you and your product. (20 points) (Audience: students seeking inspiration, health-
conscious people, people who want to make a good change, mothers, and people who
seek hopeful resolutions.)

The business was born when a group of students was making a business plan. It
started out of an idea to introduce technology for efficiency and productivity in farming.
Today, as the population continues to grow, food security issues continue to arise since
farmers are now unable to cope up with producing goods to feed the growing
population. Many people suffer multiple health problems because they are not able to
obtain healthy foods consistently.

We are here to help solve this problem. AllGreens aims to produce as much food
as possible, feed many Negrense’s stomachs, and promote food security. Food that is
affordable to our customers, healthy for them, and has good quality. Food that is also
accessible to every grocery or public market near our customer’s home.

5. Stay connected to your “why.” Starting a successful business may be a dangerous

business. Focus on the thing that will keep pushing you forward, known as your “why.”
Why are you doing this? Why is it important? Turn your “why” into your business’s
mission and vision statements. Align yourself on the "why" behind the what. (20 points)

Mission: AllGreens mission is to produce and offer our customers safe, quality, and
affordable goods while also upholding our company’s core values. We aim to produce
goods to feed as many Negrenses as we can.

Vision: AllGreens vision is to be the best and biggest, first-choice commodity producer
and distributor in the whole Negros Island, offering our customers goods with value and
quality, equipped with efficient systems and motivated people. We are committed to
producing our goods that can sustain every Negrese’s stomach.

Core Values:

Innovation & Sustainability - We practice innovation and sustainability in our

organization, promoting technology in producing our goods and services, making them
more efficient and productive.
Integrity - We are guided by transparency, fairness, ethics, and other moral principles in
the company. We are meeting processes and products that align with the highest
standards—being creditable in all our dealings with both our internal and external
stakeholders.

Christlikeness - We are committed to manifesting Christ’s character in every employee,

partner, customer, supplier, and investor associated with the company. We build each
other up and strengthen our relationships with each other, especially with our
employees and customers.

Striving for Excellence - We exhibit our strong desire to win the market. We provide
products that always meet the highest standards—making our product’s quality the
best. Not settling in every obstacle that occurs, but we challenge ourselves to rise up.
Peer evaluation: This will be 50% of Midterm Output grade. As this is a group work,
upon submission, everyone must grade each member of the group accordingly:

(100 – very helpful and cooperative)

(85 – helpful and cooperative)

(70 – somewhat helpful and cooperative)

(50 – not helpful and cooperative)

Name of Members Peer evaluation score

1. Luis Lo 100
2. David Camposano 100
3. Dexter Telis 100
4. James Yamzon 100
5. Princess Abuhat 100
6. Leah Jane Labesores 100
7. Newme Rabor 100

References

Adamchak, R., & Albert, M. (n.d.). organic farming | Definition, History, Methods,

Practices, & Benefits. Britannica. Retrieved December 26, 2021, from

[Link]

desima. (2016, July 30). What is Aquaponics? YouTube. Retrieved December 13, 2021,

from [Link]