7 SPICY STRATEGIES THAT WILL 

 
HEAT UP YOUR CONVERSIONS &  
MAKE YOUR CAMPAIGNS SIZZLE 
 
 
 
By Justin Brooke
Retargeting Recipes 
Copyright © 2018 by AdSkills LLC 
 
All rights reserved. No part of this book may be reproduced or 
transmitted in any form or by any means without written 
permission from the author. 
 
Additional Notice and Disclaimers 
Any results depicted or implied in this document are atypical of 
most results. No guarantees, promises or suggestions of any 
results are made, whether implied or stated. Individual results 
may vary from those shown, and everything herein is provided 
on an “at your own risk” basis. 
 
While the author has done his earnest best to make sure you 
enjoy this report, certain grammatical and typographical errors 
may still exist. Any such error, or any perceived slight of a 
specific person or organization, is purely unintentional. This 
document was created with the hope that the reader finds its 
content useful and not analyzed for the purposes of 
grammatical perfection. 
 
Words, phrases, ads and graphics, whether followed by “TM,” 
“SM” and “®” or not, are trademarks and service marks of 
AdSkillst, LLC, or are the trademarks and service marks of their 
respective owners, whether indicated or not. 
 
ISBN 978-0-578-20529-8 
 
Printed in USA by 48HrBooks ([Link])

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 Table Of Contents
 
About The Author 4 
 
Chapter 1: ​Introduction 6 
 
Chapter ​2: ​The Basics 1​2 
 
Chapter ​3: ​Rookie Mistakes 2​0 
 
Chapter ​4: ​Retargeting Deployment  
Tools and Ad Networks 2​4 
 
Chapter 5:​ ​Budgeting for Small & Large Spends 30 
 
Chapter 6: ​ ​Retargeting Ad Design & Layout 3​6 
 
Chapter 7:​ ​Advanced Retargeting Ad Strategies 40 
 
Chapter 8:​ ​Retargeting Recipes For ROI 4​6 
 
Chapter 9:​ ​Advanced Retargeting Concepts 60 
 
Chapter 10: ​Resources 66 
 

   

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__________ 
About The Author 
 
Justin Brooke is the “Traffic Guy Millionaires 
Recommend” because he has been the “traffic guy” 
for Dan Kennedy, Russell Brunson, Stansberry 
Research, Agora Financial, and many others. You 
may have seen Justin speak on stage or you might 
have heard him interviewed on EOFire, Mixergy, and 
the 27 other podcasts that he has been on.  
 
Justin got started with just $60 in Adwords in 2007. 
Within a year he turned that $60 into 6 figures. He 
later built [Link], a digital ad agency, with 
his wife Chaunna. They built IMScalable into a 7 
figure digital ad agency, and have made millions for 
their clients.  
 
Over the years Justin has managed $10,000,000+ in 
ad spend, driven over 50,000 customer acquisitions, 
and is now passionate about training the 5,000+ 
students he has in his online ad buying school, 
[Link] 

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1 
__________ 
Introduction 

What you’re about to learn is, arguably, one of the 

hottest advertising strategies of the decade. 
 
Retargeting has become so popular because it 
multiplies the effectiveness of every minute and every 
dollar you spend on marketing. 
 
Business size doesn’t matter either. Retargeting 
works for startups and Fortune 500 companies alike. 
 
This is because you can start your first campaign for 
less than $100 or compliment a multi-million dollar 
branding campaign. 
 
Before we dive in, let me tell you how I came to be an 
expert on retargeting. 
 

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I don’t know who was first, but around 2008-ish we 
all called it something different. Some guys called it 
remarketing, others fetchback targeting, and still 
others called it recycled traffic. 
 
Google still insists on calling it remarketing. Way to 
go Google, one day it may pay off. 
 
It wasn’t until somewhere between 2010 - 2011 that 
the term retargeting became the main adopted 
phrase. Even though ​AdRoll​, a leader in retargeting 
software, was founded in 2007, it didn’t really 
become a leader until around 2010. 
 
By 2012, I was writing blog posts and speaking on 
stages about the power of retargeting. People were 
very curious about how to use this new super 
profitable magic called Retargeting. 
 
At that time I was using it to retarget my blog readers 
with my products, and it was working like 
gangbusters. 
 
Then in 2015, Ryan Deiss founder of 
[Link]​, announced at his super 
conference that retargeting was their standard 
practice. From then on it has been one of the hottest 
topics in online advertising. Almost all major ad 
networks offer some form of retargeting pixel now. 

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And virtually every major product seller is deploying 
some form of retargeting. 
 
Shortly before Ryan’s announcement, he hired me to 
train his top media buyer, Molly Pittman. Molly and I 
discussed much of what I am going to tell you here. 
She went off to become the star of the company and 
the rest is history. 
 
Now, I’m not saying I deserve credit for her success. 
I was just a teensy pawn in her rise to the top. She 
was already a top person in their company and took 
her skills far beyond our calls together. She is a rock 
star. You can (and should) listen to her podcast 
called Perpetual Traffic, it’s great stuff. 
[Link]
 
I’ve been a part of retargeting since before it was 
even a “thing” and have spent millions on retargeting 
ads. As well as having been interviewed by 20+ 
podcasts, presented on dozens of stages, and a 
prolific client list, including Dan Kennedy, Russell 
Brunson, Stansberry Research, and many more. 
 
I've been there, done that, and now spend all of my 
time traveling with my family and teaching others 
how to increase their online ad profits. 
 
Before we jump into profits though… 
 

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I do think we need to cover some vernacular. Just so 
we are on the same page about a few things. 
 
Pixel 
 
A tiny bit of javascript or html image code, which fires 
a message back to the ad network or tracking tool a 
few bits of information. It also tags the user with a 
cookie. 
 
Cookie 
 
Not the eating kind, but a little piece of code that 
gets saved in a users browser software to identify 
them later. Not identify the user personally, but as the 
same user who did x actions last visit. Where x is 
equal to whatever info you are tracking in your ad 
network. 
 
Pixel Pool 
 
This is a group of users you have tagged with pixels 
and cookies. Sometimes also referred to as your 
retargeting audience. I also lump in email lists that 
are uploaded to Facebook, Google, or other ad 
networks as pixel pools. 
 
 
 
 

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Burn Pixel 
 
This is a pixel you are placing to create a pixel pool of 
users you do NOT want to retarget with ads. For 
example, customers or unsubs. 
 
Lookalikes 
 
Look-a-like, meaning a user that is similar to the 
users in your pixel pool or email list. Ad networks 
may call these lookalikes or similar audiences or 
close match audiences. All the same thing. They are 
all expansions of your pixel pool. 
 
With that out of the way, let’s get to the part where 
you start turning these words into dollars in your 
bank account. 
 
I think the best starting point is helping you avoid the 
common rookie mistakes. I made all of these 
mistakes myself and I’ve seen many of my consulting 
clients make the same mistakes.

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2 
__________ 
The Basics 
 
 
Let me start out by saying, this chapter was written 
to give complete beginners an overview of what 
retargeting is, how it works, and some basic 
guidelines they should know before getting started. If 
you already have experience buying ads online or 
have been buying ads online for more than 12 
months, you can likely skip to the next chapter. With 
that said, let’s dive in.   
 
Google calls it “remarketing.”  
 
The rest of us call it “retargeting.” 
 
It works by inserting a few lines of code onto your 
website which then “tags” (cookies) your visitors as 
they land on your pages. This starts building your 
“audience” or some call it, your “cookie pool.” 
 
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Wikipedia defines a “cookie” as… 
 
A cookie, also known as an HTTP cookie, web 
cookie, or browser cookie, is a small piece of data 
sent from a website and stored in a user's web 
browser while a user is browsing a website.  
 
When the user browses the same website in the 
future, the data stored in the cookie is sent back 
to the website by the browser to notify the 
website of the user's previous activity.  
 
Cookies were designed to be a reliable 
mechanism for websites to remember the state of 
the website or activity the user had taken in the 
past. This can include clicking particular buttons, 
logging in, or a record of which pages were visited 
by the user even months or years ago. 
 
The code you place on your website is given to you 
by the network you choose to use. Today there are a 
lot of networks. I’ll review them later in this book. 
 
After you place the code on your website, you upload 
ads (banner ads and text ads) to the network. I’ll also 
show you what these look like, best practices, and 
sizes later in this book. 
 
The networks use the code you placed on your 
website to cookie your visitors. Once you have 

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amassed an audience (cookie pool) they display your 
banner ads all over the internet, but only to people in 
your cookie pool. Your website visitors will feel like 
your ads are everywhere. When, in fact, they only 
appear everywhere because they have visited your 
website. 
 
How does it work? Simple. The ad networks that 
provide the code to you and display your banners 
have relationships with hundreds of thousands of 
sites that allow the ad networks to show your ads all 
over the web. Some of these sites include 
USAToday, Youtube, Forbes, MTV, and thousands of 
smaller sites you’ve never heard about. If you’re 
paying attention you just realized that YOU could 
have YOUR ADS on sites like USAToday, Forbes, 
and MTV. 
 
 
What’s So Great About Retargeting? 
 
Imagine a visitor visits one of your web pages. They 
searched a keyword in Google and happen to find 
your page. Just as they are about to click onto your 
order page, their kid spills a bowl of spaghetti-o’s, 
and off they go to solve this crisis. 
 
Later that night they’re reading the USA Today or 
watching Youtube videos and all of a sudden they 
see an ad for your product. 

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BOOM! They just remembered you and clicked back 
to your order page. This is the magic of retargeting. 
This is how it multiplies the effectiveness of EVERY 
minute and EVERY dollar you spend on marketing. 
 
The beauty of retargeting is that you can use it to  
maximize ANY type of marketing campaign. You can 
retarget your email subscribers, Facebook ads, JV 
promotions, SEO, blog articles, and any other 
marketing channel. 
 
The reason seasoned advertisers love it so much is 
because it solves the famous Thomas Smith 
problem. According to Thomas Smith who wrote a 
guide called Successful Advertising in 1885: 
 
● The first time an ad appears, most don't even 
see it.  
● The second time, they don't notice it.  
● The third time, they are aware that it is there.  
● The fourth time, they have a fleeting sense that 
they've seen it somewhere before.  
● The fifth time, they actually read the ad. 
 
Anyway, it continues all the way until the twentieth 
time when they finally buy your product. He may not 
have it down to a science, but the point is that the 
more times someone sees your ad, the more likely 

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that person is to buy from you. And that's the beauty 
of retargeting.  
 
You are showing ads to people who - you know for a 
fact - have already shown interest in what you are 
selling. It keeps your brand on the top of their mind. 
It allows you to follow up with them without needing 
them to opt-in or fill out a lead form. Do me a favor 
and read that last line again. 
 
Six months down the road when you release a new 
product or have a special deal, you have a built in 
audience to market it too. Your ads are all over the 
web for your new product - overnight, or at least it 
seems that way to the viewers. The rest of the world 
doesn’t know anything has happened, which is why 
some are calling it the “Invisible List.” 
 
 
Are There Any Downsides? 
 
Before I continue, I want to address the controversial 
aspects of retargeting. Some people see it as an 
invasion of privacy. They don’t like the idea of being 
“tagged” and followed. It creeps them out. However, 
we don’t have any identifiable information on them. 
It’s just an anonymous cookie being dropped into 
their browser that allows their browser to remember 
which pages they have visited. For this, people have 

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been bashing “cookies,” which are the codes we use 
to 'tag' users for retargeting. 
 
Cookies Are Not Evil, Evil People  
Who Use Cookies For Evil Are Evil 
 
I love cookies… The kind you can eat and the kind 
your browser uses for retargeting. Never met a 
cookie I didn’t like.  
 
● Cookies are how my browser remembers my 
username and passwords—which I have 
hundreds of. 
● Cookies are how my browser knows how to 
auto-complete my address into order forms. 
● Cookies are how Facebook and Gmail 
remember me, so I don’t have to friggin login 
every time. 
● Cookies are how my affiliate links are tracked, 
so I get paid. 
● Cookies are also how certain websites choose 
which ads to show me, which is where 
retargeting comes in. 
 
Thanks to cookies, I see ads that pertain to me. I see 
ads for things that may have interested me (that I've 
completely forgotten about) instead of ads that are 
not relevant to me. Some people don't like them and 
because of that, there are settings for each browser, 
whether it's Firefox, Explorer, Safari or Chrome, that 

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can prevent companies from slapping cookies on 
users and 'tagging' them with their codes. 
 
As a marketer or business owner, you should love 
cookies. I once had a large potential client tell me 
that he uses “Ad Blockers” on his computer. I 
stopped the conversation and told him he should hire 
someone else. You can’t be a deer hunter and a 
vegetarian. 
 
Long story short, there will be some people out there 
that hate cookies and have their security settings 
turned up higher than Fort Knox. 
 
 
Retargeting Will Get Harder 
 
The next thing you need to know is that retargeting 
will get harder and may even go away) soon. There is 
a war going on right now between privacy advocates 
and Internet browsers like Chrome, Firefox, and 
Internet Explorer. 
 
They have started a “Do Not Track” movement. 
As of the time I am writing this, all PC computers 
shipped with Windows 8 are default set to block 
cookies! Mozilla, maker of the FireFox browser is 
doing all they can to help remind all of their users 
how to turn off cookie tracking as well as opt-out of 
whole networks from tracking their actions. Not to 

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mention all the plugins and softwares that are being 
developed to fight, block, fool, and deny cookie 
tracking. It is very much like pop-up advertising back 
in the day and all of the pop-up blockers. Except, I 
don’t believe retargeting ads to be anywhere near as 
invasive as pop-up ads were. 
 
Beyond browsers and plugins, you have the General 
Data Protection Regulations coming out of the EU, 
which will likely spread to other countries and 
become common practice. This is new privacy 
regulation that goes into a LOT of detail. I’m not a 
lawyer, so I’ll let you consult legal counsel on how to 
implement this for your business. My job is to simply 
let you know about it.  
 
While retargeting is getting hard, it still works and it’s 
working incredibly well. However, we’re all wondering 
how this browser cookie/tracking war is going to play 
out. Will retargeting survive? I hope so, because I’m 
seeing 300%+ ROI on some campaigns. You should 
get started as soon as you can before the window 
closes. 
 
Now that you know what to watch out for, let’s 
discuss the some mistakes many make when starting 
their retargeting campaigns.  
   

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3 
__________ 
Rookie Mistakes 
 
 
After creating hundreds, probably thousands of 
retargeting campaigns and helping AdSkills students 
over the years, I’ve created a list of common 
mistakes businesses make when they start 
retargeting. Here are the 3 most common: 
 
Rookie Retargeting Mistake #1 
 
Don’t retarget too many people. The point of 
retargeting is to have a really high quality pixel pool 
to show ads too. If you are retargeting everyone the 
same, then you lose the effectiveness of retargeting. 
 
Just like with your email list, you don’t want crappy 
leads that buy nothing, right? 
 

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Well, even more so with retargeting because you are 
paying to retarget those crappy users. Instead, start 
with the smallest - most likely to buy - audience. For 
example, dropping a pixel on your shopping cart 
page and a burn pixel on your thank you page. 
 
Now you can retarget just the people who almost 
bought but didn’t quite pull the trigger. This is one of 
my easy money recipes that I start every client with.  
 
 
Rookie Retargeting Mistake #2 
 
Don’t make your ads creepy. Consumers get a little 
creeped out if your ads say “Hey remember me from 
yesterday” or “Hey I saw you visited this page last 
week.” 
 
The only person who thinks that is clever, is you. The 
customer thinks “OMG what else were they tracking? 
Who else is tracking me? I feel like a piece of meat in 
a lion's cage.” 
 
Instead, be subtle. They already know they were on 
your page yesterday. You don’t need to say that. 
Save all that space to tell them the benefits of your 
product. You know, the one they looked at yesterday. 
 
 
 

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Rookie Retargeting Mistake #3 
 
Don’t overdo it. Subtlety is the key. If I leave your 
website and then everywhere I go I see 5 ads for your 
product, it gets offensive and smells of desperation. 
 
Also, same goes for retargeting for too long. Just 
because the ad network saves the pixel for 540 days 
does not mean that’s how long you should show your 
ads to the pixel pool. In all my testing and millions 
spent, I find that after 30 days there is a diminishing 
return on investment. 
 
Instead, set your frequency cap to 3 per day and 
campaign flight date to 30 days. You can adjust 
these settings a little to fit your needs, but let it be a 
starting point. 
 
Besides if they are seeing your ad 3x a day for 30 
days and still don’t buy, then it’s time for a new ad 
anyway. I should point out here that I’m not saying 
you should stop showing ads past 30 days, just not 
the same ad for 30+ days. 
 
If you stopped reading here and all you did was avoid 
those 3 mistakes, you would do better than most 
businesses. 
 
I don’t want you to be just a smidge above average 
though. I pride myself on my readers being the alpha 

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lions of online ads. In these next few chapters I’m 
going to start showing you how to dominate your 
market with retargeting. 
 
I will show you the best tools to use. The best ad 
networks. How to exploit these tools and networks, 
plus advanced campaign schemes that squeeze out 
every drip of ROI. 
 
 
Beginners note: 
Two more words you can add to your retargeting 
dictionary are: 
 
● Frequency cap​ - a limit you can place on 
how many times ad networks will show your 
ads within a 24 hour period.  
 
● Campaign Flight date​ - the time frame you 
set to run a campaign for within an ad 
network.  
 
 
 
   

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4 
__________ 
Retargeting Deployment Tools 
and Ad Networks 
 
 
I know you are itching to get to the fun part where we 
design sexy retargeting ads. And I tell you my super 
secret campaign setting for unlocking ROI from your 
campaigns. Trust me, it's all coming. 
 
I have taught this for a long time. There is a sequence 
it must be taught in for you to get the best results. 
Right now, we need to talk about retargeting 
deployment tools and ad networks. 
 
 
Best Deployment Tools & Networks 
 
First you need a tag management tool. There's going 
to be lots of codes you need to place on your pages. 
Instead of writing for your web guy or manually 
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placing codes (which often leads to errors) you'll 
want a way to rapidly deploy these codes. 
 
Google Tag Manager​ (GTM for short) is the tool I use 
and recommend. It's free and one of the most 
powerful tools a modern marketer can use today. 
Plus there is a ton of 3rd party support for it; 
consultants, fiverr gigs, courses, Youtube vids, etc. 
 
With GTM, you can place one bit of code on all 
pages and then with a click of your mouse deploy or 
hide all the various pixels we will be using. Plus, you 
can also do advanced trigger rules so that your 
codes are delayed or even fired by a specific page 
event. 
 
I'm not even going to try to explain step by step how 
to sign up for and setup GTM. I won't waste your 
time or insult your intelligence with that drivel. 
 
I personally, like the MeasureSchool Youtube channel 
for all things related to tracking, analytics, and data. 
That's where I learned how to setup GTM and do all 
kinds of advanced hacks with it. My business partner 
and fellow AdSkills instructor John is a master at 
tracking and analytics. He’s working on additional 
training for media buyers on our AdSkills Youtube 
Channel as well.  
 
If you want someone else to handle your GTM set up, 

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you can hire AdSkills students I’ve trained that now 
provide this as a done for you service in our 
marketplace. Just go to [Link]/providers 
 
The next tool I use for tracking is Google Analytics.  
Google Analytics​ is a free tracking software. If you 
already have Google analytics on all your pages, 
great. If not, now you can easy do so with Google 
Tag Manager. You’ll want to install Google Analytics 
on all your pages since it is the only way to use 
Google Adwords remarketing features. 
 
You use Google Analytics to create audiences and 
then in Adwords you setup ads to advertise to those 
audiences. We'll talk more about audience 
development later. 
 
Lastly, I recommend making sure you have active ad 
accounts with ​Facebook, Twitter, Adwords, and 
Taboola.​ You'll understand more about why, later. 
The gist of it is you want your retargeting to show up 
everywhere like a blanket over the Internet. These 4 
ad networks let you cover roughly 98% of the 
Internet with ads. 
 
The problem with most rookies is they only do 
retargeting in Facebook or AdRoll or just Google 
Adwords. This is far less effective because it leaves 
huge gaps in where your user can "disappear" and 
find other advertisers to fall in love with. 

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If you are only retargeting on Facebook, and I am in 
your niche using all 4 networks I'm going to win 
because I'll have a more efficient coverage.  
 
I have found that there is a weird effect that happens 
when you are everywhere versus in one channel. 
Meaning, if you are showing up in multiple places you 
can actually spend less and get similar or better 
results than if you were in just one spot. 
 
For example, imagine if they saw your ad on TV, then 
a billboard on the way to the grocery store, then 
again in the newspaper they bought. Finally, you 
showed up as a radio ad on the way home. Now, all 
of that traditional advertising would cost a fortune to 
have such a blanketing strategy, but online you can 
create the same effect for just $100/day. 
 
Let's recap: 
 
1. Google Tag Manager lets you have one central 
location for all your pixels. You can add users, 
assign permissions, rapidly deploy pixels, and 
do advanced triggers. All of this for free, 
thanks Google. 
 
2. Google Analytics lets you create audiences 
based on many factors including page, 
session length, geolocation, referrer, and many 

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 more. As well as audiences based on a mix of 
those different factors. Again, all for free. 
 
3. Facebook, Twitter, Taboola, and Adwords are 
the 4 corners of the Internet letting you create 
a true blanket retargeting campaign. With 
these 4 networks you will show up virtually 
everywhere your audience visits online 
including; social networks, articles, web 
pages, forums, emails, even Youtube. And you 
can do it all for less than $100/day. 
 
In fact, let’s move on to budgeting. 
   

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5 
__________ 
Budgeting for Small  
& Large Spends 
 
 
There are two budgeting strategies you can use. One 
for small budgets and another for big budgets. 
 
First, you need to understand how money gets 
allocated to retargeting campaigns. It is different from 
normal ad campaigns. 
 
In a normal ad campaign you set a max bid and daily 
or lifetime budget. Then an auction happens between 
you and every other advertiser vying for the same 
audience. The winner is whoever has the best 
combination of click through rate (CTR), relevance, 
and cost per click (CPC) bid. 
 

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With retargeting, it's different since you are only 
advertising to those who you have already pixeled on 
your site. 
 
That means if you only have 1000 people pixeled, 
you literally can't spend a lot of money. Your budget 
is limited to how large your pixel pool is. Which is 
another great reason to filter who you pixel down to 
the best qualified visitors. 
 
It's not until you get up to 10,000 pixeled users or 
higher that you can even begin to "scale" your 
retargeting budget.  
 
That is actually the one big downside of retargeting. 
While it is very profitable, you are limited by the size 
of your pixel pool. Meaning if you are making $3 for 
every $1 you spend (a home run) you can't just throw 
more money at it to grow it. You must first grow your 
pixel pool. 
 
With that said here are the two budgeting strategies I 
suggest for maximum spread and profit. 
 
 
Smaller Budgets 
 
For smaller budgets, it is hard to slice up the pie. 
There is only so much budget that can go around. 
For example, if your budget is $100/day I suggest an 

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even split across all 4 ad networks. There is a 5th, 
that we will talk about that soon, but for now let's just 
assume Facebook, Twitter, Adwords, and Taboola. 
That's $25/day on each. 
 
If you were to try to manipulate the percentages at 
these low budget levels, you would just handicap 
yourself. Instead for low budgets you need the 
maximum % per network. 
 
 
Larger Budgets 
 
When it comes to larger budgets, say in the 
$1,000+/day level. You should manipulate the 
percentages based on size of the network. For 
example, I would put 40% to 60% towards Adwords 
and then split the rest on the other 3. Or maybe 
Facebook is very good for your market and you 
spend 40% on FB and 40% on Google Adwords and 
then just 10% each on Twitter and Taboola. 
 
When you have enough budget that you can split up 
the percentages and still have substantial dollars that 
is the ideal strategy for maximizing ROI. 
 
This is because if you notice one network is getting 
you $3 per $1 and another is getting you $5 per $1 
spent, you obviously want to allocate a higher 
percentage of the budget to the higher earning 

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network. But you don't want to kill the other network 
either, because it is still profitable. 
 
Another reason for manipulating the percentages 
would be size of inventory. Adwords is a very very 
large ad network. Even if you have a small pixel pool 
you have many different ways of showing retargeting 
ads in Adwords. 
 
You have text ads, image ads, responsive ads, 
youtube ads, and gmail ads. That's why my default 
percentage spread is 40% to Google and 20% to the 
other 3 networks. 
 
Lastly, this section wouldn't be complete without 
talking about bidding. 
 
 
Bidding 
 
The same rules apply for bidding on clicks with 
retargeting and normal campaigns. The only 
difference is that usually you can afford to bid a little 
higher with retargeting since it's a higher qualified 
click and higher converting campaigns. 
 
With normal ad campaigns you are bidding on 
someone's first click. You don't even know if they will 
stay on your page longer than 30 seconds yet. So 
you should bid less for this type of click. 

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With retargeting, depending on your rules, you 
already know this is a qualified visitor. This person is 
on their 2nd or 3rd click so they are worth a higher 
bid. 
 
Ok, that's the last of the setup and knowledge 
section, you should have a descent foundation when 
it comes to retargeting. Next we get into example 
ads, best practices, and specific retargeting recipes 
you can copy in your campaigns for higher ROI. 
 
 
   

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6 
__________ 
Retargeting Ad Design & Layout 
 
 
The first example ad I’ll cover is called, “The 
Workhorse” (see next page). I have personally spent 
over $1 million on this exact model for both 
retargeting and cold traffic. It works (hence the 
name), and if you do your research you will see a lot 
of top media buyers using it.   
 
 
This ad has 7 important parts to it: 
1. Image 
2. White BG 
3. Headline 
4. Description 
5. Branding 
6. CTA 
7. Border 
 

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As you can see, there really is no special design to it. 
These can literally be made in powerpoint or paint. 
You don't even need to get a designer involved. 
 

 
 
It’s important that you know the branding and border 
are there for very specific reason. If you do not 
include these your ads may be limited on which sites 
they can and cannot appear on. This is because of 
the IAB (International Advertising Bureau) has 
guidelines that ads must follow. It is not a law, they 
are not a legal authority. However, most of the top 
sites adhere to their guidelines. 
 
The border and branding is there to let the consumer 
know that this is a separate “thing” from the rest of 
the site, and not part of the actual site. If you do not 
include these, the FTC could have a case for saying 
you are using deceptive marketing. So please, just 

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leave the thin border and branding. The marginal 
boost in CTR you get from not having it is not worth 
the hassle. 
 
I don't advise changing the colors and fonts too 
much. Arial, Helvetica, Droid Sans, Myriad Pro, or 
Verdana are the recommended fonts. For the 
headline, you can test red, black, or blue. I wouldn't 
stray much from that. I have tested many colors, and 
those 3 are the majority winners. Now obviously this 
specific ad is not a "retargeting" ad. It is an interest 
building ad designed for cold traffic as a first touch. 
What I wanted to show you about the ad was the 
layout and design style. 
 
To make this an effective retargeting ad;  
1. you would update the image section with a 
picture of your product.  
2. The headline would be your main benefit.  
3. Then the description would be a summary of 
what problem your product is a solution too.  
4. And finally, the call to action link would be 
"Buy Now" or "Finish Checkout" or "Add To 
Cart."   
 
I shouldn’t have to tell you, but you I don’t want this 
to be overlooked, ​you should split test these 
elements.  
 

38
  
 
That, in a nutshell, is a basic retargeting ad. It’s 
important to understand that when I say “basic,” I 
don't mean sub-par. I mean that is the bar you must 
meet to have a good retargeting ad. You rarely need 
to do more than this, but in the next section I'll 
describe a few advanced retargeting ad variations 
you can try (for even more profits). 
 
   

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7 
__________ 
Advanced Retargeting  
Ad Strategies 
 
 
There are four types of retargeting ad strategies in my 
arsenal. Other guys may have others, that's cool; we 
all have our own way of doing things. These are the 5 
that work best for me and the 5,000 students in 
AdSkills. 
 
1. The Brander 
2. The Product Reminder 
3. The Instant Celebrity 
4. The Fence Jumper 
 
 
   

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#1 The Brander 
 
This ad is usually only used after you have attempted 
all the other strategies. The goal of this ad is to just 
keep your brand in the target customer’s awareness. 
Maybe they'll come back. 
 
● The image should be your logo and slogan. 
Maybe a picture of your storefront if you have 
one or whatever other imagery of your 
business you think is significant.  
 
● The headline is the core benefit of what your 
company helps people with.  
 
● The Description is a credibility statement like 
"As seen in..." or "5,000 business owners trust 
us for..." etc.  
 
● Call to action is "learn more" or "read more." 
 
The purpose of this ad is just to keep the audience 
from growing cold on you. They'll be ready to buy 
one day, and when they do, you'll be glad this ad 
was still running. It's the catch-all ad for people who 
were just mildly interested at the first visit to convert 
yet. 
 
   

41
#2 The Product Reminder 
 
This is the workhorse ad of retargeting. This is the 
one you've seen most other companies using. The 
goal of this ad is to remind the viewer of the product 
they were recently viewing.  
 
● The Image is a picture of the product.  
 
● The Headline is the main benefit of the product 
(should be split-tested).  
 
● The Description is a summary of the problem 
your product solves.  
 
● The Call to action is "buy now" or "order now" 
or "add to cart" etc.  
 
Not everyone has their wallet on them the moment 
they find out about your product. Or maybe they had 
to ask their spouse, or maybe they wanted to wait 
until payday. The purpose of this ad is to remind 
them about the product they were interested in. This 
ad should be the first touch ad of your retargeting 
program. 
 
   

42
#3 The Instant Celebrity 
 
I can't say I invented this, but I am the first person 
I've ever seen use this type of retargeting ad. Now I 
see tons of companies using it. And they should, 
when it works it's a windfall of profit. The goal is to 
make it look like the whole Internet is saying good 
things about you.  
 
● The Image will be pictures of your customers 
or whoever is endorsing you.  
 
● The Headline is a summary of their 
testimonial/endorsement.  
 
● The Description is a sentence raving about 
one aspect of your product.  
 
● The Call to action is "learn more" or "read 
more" or "get one now." 
 
The purpose of this ad is to have reviews, 
testimonials, and endorsements for your product 
everywhere the prospect visits. If they go on 
Facebook they see testimonials. If they go to Twitter 
they see testimonials. If they go to Youtube, or 
anywhere on the web... testimonials! This ad can also 
be a first touch, or it can be a 3rd touch, maybe just 
before resorting to the brander ad. 
   

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#4 The Fence Jumper 
 
I wanted to call this one "The Cardone" because up 
until his ad worked on me, I just had the other three 
retargeting ad types. His worked so well on me that I 
immediately started adding it to my clients’ 
campaigns. It worked like a charm. The Fence 
Jumper made pixel pools I thought were dead all of a 
sudden spring alive.  
 
The goal is to offer an irresistible deal on the product 
they were thinking of buying, but have not for 
whatever reason.  
 
● The Image should be a picture of the product, 
but with a high contrast overlay saying "sale" 
or "discount" or "Now only $xx."  
 
● The Headline should say "For Limited Time 
Now Only $xx"  
 
● The Description should explain why it's now 
on sale. Come up with a reason, spring sale, 
easter sale, winter sale, summer sale, back to 
school sale, whatever.  
 
● The Call to action says "buy now" or "add to 
cart" or "claim offer." 
 

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The purpose of this ad is to go out 15 to 30 days 
after the product reminder or instant celebrity ad has 
run. We'll talk about message sequencing later, but 
this ad type is a cleanup ad. It's meant to come in 
after another ad and round up all the stragglers for a 
new burst of sales. 
 
Try not to think of it as a discount, and think about it 
more as revenue that was about to be lost, but is 
now captured. 
 
Ok, now that you know the different ad types, let’s 
get into the campaigns you can use these different 
ads with. The recipes below are exactly that, recipes 
for where to place your pixels, what type of ads to 
run, and for how long. 
   

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8 
__________ 
Retargeting Recipes For ROI 
 
 
What we discuss next are the recipes that the whole 
title of this book comes from. These are blueprints for 
retargeting campaigns you can implement in your 
business and get great results from. I've also put 
them in order of which you should do first and then 
scale up by adding each of the others. 
 
If you just skip to the end and try to add the biggest 
baddest one, good luck. Maybe you're a great white 
shark and can swim in the deepest waters. If not, 
follow the process and start with the first recipe first. 
 
   

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 Recipe #1: The Cart Fixer 
 
If you sell a product or service, you likely have a 
shopping cart software. Maybe it's Infusionsoft or 
Samcart or Thrivecart or Gumroad or whatever. This 
recipe is agnostic of the type of cart you have, as 
long as you have one, this recipe will fix your cart 
abandonment rate. 
 
This is the one I start every client, business, or 
student out on because it's the surest to generate 
profits and incorporates the 3 key skills necessary for 
being good at retargeting. 
 
The Recipe: 
 
● Pixel people on your order page 
● Exclude or burn pixel people on your thank 
you page 
● Run the product reminder ad from day 1 to 30 
days 
● Budget for this is $50 - $500/day depending 
on cart volume 
 
 
   

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 Recipe #2: The Blog Monetizer 
 
If you have a blog, podcast, or advertorial, this 
campaign is great for turning your readers into 
customers. Mad props if you use this to increase 
your Patreon earnings. 
 
The Recipe: 
 
● Pixel people on your content pages 
● Exclude or burn pixel any customers 
● Run either the instant celebrity or product 
reminder ad from day 1 - 30 
● Run the fence jumper from day 31 - 45 
● Run the brander from day 46 - ongoing 
● Budget for this is a steady $10 - $25/day 
   

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 Recipe #3: The Instant Celebrity 
 
Works for any product, but is especially good for 
service sellers and coaches. The key to making this 
recipe work is having multiple testimonials across 
multiple ad networks. It's supposed to look like lots 
of people saying good things about you all over the 
web. Ideally, different people in different places i.e. 
Twitter, Facebook, Youtube, etc. 
 
The Recipe: 
 
● Pixel people on all your landing/blog/website 
pages 
● Exclude or burn pixel people on your 
confirmation page 
● Run multiple instant celebrity ads from day 1 - 
14 
● Piggy back the product reminder ad to anyone 
who clicks 
● Budget for this is $25 - $100/day depending 
on traffic volume 
● DO NOT run this recipe and blog monetizer 
together. Choose one. 
   

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 Recipe #4: The Face-To-Face 
 
The benefit of digital marketing is how fast, cheap, 
and trackable it is. However, the biggest downside is 
how impersonal it can be. Most people just use text 
ads, sales pages, and at best group webinars.  
 
What if you could look your visitor in the eye, and 
introduce yourself with all the same body language 
and vocal inflection of being in person - but virtually? 
 
The purpose of this recipe is to follow up a visit to 
your website with a personal video introduction. 
Allowing you to better explain your offer, company, 
and why they should buy from you.  
 
The Recipe: 
 
● Pixel people on sales pages 
● Exclude or burn pixel people on your 
confirmation page 
● Run a video ad introducing yourself from day 1 
through 3 
● Run a fence jumper ad from day 4-7 
● Budget for this is $25 - $250/day depending 
on traffic volume 
● DO NOT run this recipe with the greased 
funnel. Choose one. 
● GREAT in combination with the blog monetizer 
   
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 Recipe #5: The Microwave 
 
Aka the volleyball campaign I wrote about in my Daily 
Edge newsletter ([Link] Originally, 
this was explained to me by my good friend, Curt 
Maly at ​[Link]​.  
 
The purpose is to quickly and cheaply filter out the 
not-so-interested people from the interested using a 
video ad. You can then retarget people who watched 
most of the video. This turns cold traffic into warm 
traffic literally within minutes. 
 
The Recipe: 
 
● Target the broadest but still relevant audience 
possible 
● Run a video ad on FB or Youtube, 3-5mins 
pure content works best 
● Run a product reminder ad to anyone who 
watched 50%+ from day 1 - 14 
● Run a fence jumper ad from day 15 - 30 
● Exclude or burn pixel anyone who purchases 
your product 
● Budget $100 - $1,0000/day for the video and 
$25 - $100/day for the other ads 
 
 
   

51
 Recipe #6: The Greased Funnel 
 
Helps mediocre funnels become better funnels, and 
turns good funnels into absolute monsters. The 
purpose of this recipe is to give your visitors a little 
nudging along each step of your funnel in case they 
idle too long at one step. This is the first audience 
laddering campaign introduced. 
 
Audience Ladder: 
 
1. Landing page pixel 
2. Sales page pixel 
3. Cart page pixel 
4. Upsell page pixels 
 
 
The Recipe: 
 
● Create a pixel for each step of your funnel 
● Create a burn pixel or exclusion rule for each 
step of your funnel 
● Run a customized product reminder ad for 
each step of the funnel from day 1-7 
● Budget $5 - $25/day per funnel step 
● DO NOT run this recipe and cart fixer together. 
Choose one. 
● DO NOT pixel downsell pages if you have 
them. Overkill. 
   
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Recipe #7: The Webinar Assistant 
 
People can ignore reminder emails, but they cannot 
ignore reminder ads all across the web. The purpose 
of this recipe is to increase webinar registrations, 
attendance, and sales. It is a very advanced recipe 
that requires combining message sequencing and 
audience laddering.  
 
 
Audience Ladder: 
 
1. Registration page pixel 
2. Confirmation page pixel 
3. Replay page pixel 
 
 
The Recipe part 1: 
 
● Pixel people who visit your registration page 
● Exclude or burn pixel people on your 
confirmation page 
● Run the product reminder ad from day 1 - 3 
● Budget $25 - $100/day depending on traffic 
volume 
 
 
   

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The Recipe part 2: 
 
● Pixel people who land on your confirmation 
page 
● Manually turn on a product reminder ad (for 
the webinar) 24hrs before the event 
● Manually pause the product reminder ad after 
the event 
● Manually turn on a product reminder ad (for 
the re-play) for 24-72 hours after the event 
● Budget $10 - $50/day depending on 
registration volume 
 
 
IMPORTANT NOTE: Budgets are low because there 
is typically only 100 - 1,000 webinar attendees. If you 
have mega webinars with 5,000+ attendees just 5x 
the recommended budget. $100/day goes A 
LOOONG way for pixel pools smaller than 10,000 
people. 
 
 
   

54
 Recipe #8: The Earnings 
Multiplier 
 
I came up with this recipe by asking myself, "If direct 
mail legends like Gary Halbert, Eugene Schwartz, and 
Claude Hopkins were still around today, how would 
they use retargeting." I took strategies that old school 
guys used and modernized them with current tech.  
 
The purpose of this recipe is to use an old database 
marketing concept, RFM (Recency, Frequency, & 
Monetary), to serve different ads to your different 
types of customers. Instead of pixels, you will use 
custom audiences. You will use these different levels 
and custom audiences to higher earnings. 
 
 
Audience Ladder: 
 
1. Leads-only custom audience 
2. All-customers custom audience 
3. 1 purchase only custom audience 
4. Multi-purchase customers custom audience 
5. Top 20% spenders custom audience 
 
   

55
The Recipe part 1 
 
● Target your leads-only custom audience 
● Exclude anyone who is on all-customers 
custom audience 
● Run a fence-jumper ad from day 1 - 30 
● Budget for this is $25 - $250/day depending 
on how many leads you have 
● DO NOT run this recipe with other recipes 
currently running. 
 
 
The Recipe part 2 
 
● Target your 1 purchase only custom audience 
● Exclude anyone who is on multi-purchase 
customers custom audience 
● Run a fence jumper ad (for all products) from 
day 1 - 30 
● Budget for this is $25 - $50/day depending on 
audience size 
 
 
The Recipe part 3 
● Target your top 20% spenders custom 
audience 
● Run a product reminder ad (for high ticket 
offer) from day 1 - 30 
● Budget for this is $25 - $50/day depending on 
audience size.   

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With these 7 recipes you'll be better equipped than 
90% of other retargeting marketers who are doing 
just basic retargeting. Each of these recipes are 
designed for profit, do not stretch the budgets or 
time frames unless you have MUCH larger audiences 
than avg. companies. 
 
These budgets and timeframes were chosen 
strategically based on millions of dollars spent doing 
this for my clients and consulting with AdSkills 
students. Going over budget or over time will result in 
diminishing returns and lower ROI. 
 
I have taken into account the way these networks 
algorithms work at different spend levels and 
performance levels. If you adjust the budgets and 
time frames out of the scope in these recipes you risk 
putting your campaigns into larger spending brackets 
or lower performing brackets which will greatly affect 
the end result. 
 
You've been warned. 
 
Lastly, you may be wondering about some of the 
phrases mentioned in these recipes. While I didn't 
invent pixel laddering or message sequencing, I did 
give things in this book names that would be easy for 
us to remember and discuss. 
 

57
In the next chapter, I’ll cover my advanced 
retargeting concepts, the phrases I use for them, and 
a description of what they are. As well as why you 
should be using them. 
 
   

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9 
__________ 
Advanced Retargeting 
Concepts 
 
 
Unlike the recipes I mentioned previously, this 
section covers retargeting concepts. They can be 
used and interchanged inside of your recipes. All of 
them are important for you to know, and know how 
to use if you want to be great at retargeting. 
 
In this section I’ll explain;  

1. Message sequencing  
2. Audience ladders 
3. Audience segmentation 
4. Delayed pixel firing.  
 

   

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Message Sequencing 

Just like you have a series of messages you send 

new leads via email, you can and should be doing the 
same with your retargeting ads. Most people are just 
showing one ad, and showing it too often for too 
long. Retargeting as a set it and forget it strategy is a 
bad idea. 

Instead you should have one ad that runs for x 

amount of days, another after it, and maybe another 
after that. A good basic message sequence for 
retargeting is first reminding them of the product. 
Then after a week or so offering a discount on the 
product they looked at. Finally, offering them a huge 
discount on the product they looked at. 

Of course, you'll need to keep your margins in mind 

with these discounts. However, used correctly 
message sequences can capture return on ad spend 
that would have not been realized without it. Another 
example of a message sequence would be showing 
different testimonials in the instant celebrity ad, 
instead of just one. More testimonials, creates more 
credibility and keeps the campaign fresh. 

With Twitter and Facebook you can even create 

campaigns based on engagement with an ad. This 
way you could create a new message for someone 

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who has already clicked versus someone who has 
not clicked yet.  
 

Audience Ladder 

Just like free leads are different from buyer leads, so 
are your different pixel pools. Instead of just having 
one retargeting audience, you should think in terms 
of creating an audience ladder. 

One pixel pool, or custom audience of all visitors. 

Another for all customers. Another for all leads. You 
can then customize it to your own sales process. You 
could have an audience for single product 
purchasers, frequent buyers, unsubscribes, big 
spenders, etc. 

This becomes a full time job for one person in the 

company. To always be managing your different 
pixeled audiences, custom audiences, and audience 
ladder. Then making sure to always be running the 
right message sequencing to those audiences to 
move them up the ladder. As they move up the 
ladder your ROI begins to stack. 

It's like compound investing. Where you got x% ROI 

on moving leads to the single product purchasers 
rung on the ladder, then you get y% ROI moving 
them to a multi-purchaser. All the way up to 
becoming a big spender. What's the initial ROI on 

62
that first campaign then - frankly I'm not good 
enough at math to tell you. What I do know though, is 
that the more I focus on moving people up the 
ladder, the more revenue my company makes. 
 

Audience Segmentation 

Technically, an audience ladder is an audience 

segmentation, but I look at one as a vertical 
movement and the other as horizontal. For example, 
audience segmentation to me means having one 
pixel pool for all buyers of product A and another for 
product B. It could even be one pixel pool for 
everyone visiting category A of my blog versus 
category B of my blog. 

On of the most important segmentation schemes I 

think every company should have is an RFM 
audience segmentation. Many have this for their 
email or direct mail lists, why not for your pixel pools. 

Imagine having an audience of customers who 

bought in the last 30 days versus customers whose 
last purchase was 90+ days out. The messaging to 
both would be very different right? So then doesn't it 
make sense to have both segmented out. 

RFM stands for recency, frequency, and monetary. 

It's an old database marketing concept for extracting 
the most money out of your database. Well, pixel 

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pools are not much different than databases, in fact 
they are quite literally data points.  
 

Delayed Pixel Fire 

To give credit where credit is due, I first learned of 

this through my buddy Mike Rhodes, co-author of 
"​The Ultimate Guide To Google Adwords.​"  

Imagine you are pixeling everyone who comes to 

your sales page. Well, we know that people who 
leave in the first 30 seconds are "bounces." That 
means you are retargeting all those people who 
bounced, which could be as high as 60%. Meaning 
60% of your retargeting budget is going to waste. 

Instead use Google Tag Manager to delay that 

retargeting pixel fire until after 30 seconds or even 
later to scrub that budget clean of all the bouncers. 
Now 100% of the retargeting budget is going to 
qualified engaged visitors. 

Furthermore, if you have a video sales page or 

webinar replay page, you could delay the pixel all the 
way to the halfway point of your video. Now you can 
retargeting only people who were deeply engaged 
enough to watch at least half of your video. Delaying 
your pixel can be used in many ways and very 
profitably if you are clever.   

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10 
__________ 
Resources 
In this section I’ve compiled a few resources you’ll 
need when buying ads online including popular ad 
sizes, landing page best practices, as well as training 
and services available for getting your retargeting 
campaigns set up.  
 
 
Popular Banner Ad Sizes 
 
As I mentioned previously, I reply heavily on the 
250x300 “medium square” because it has 
out-performed over other ad sizes time and again. 
Before writing this section, I researched the 
interwebs for additional data to back up my own 
personal experience. I was going to compile the data 
into the topic I originally outlined as, “Top 10 Most 
Effective Banner Ads.” However, after reading 
through multiple reports, I found that 90% of ad 
impressions come down to just 3 sizes.  

66
 
The #1 being the medium square (no surprise there), 
the #2 the leaderboard (728x90), followed by #3 the 
half page (300x600) 
 
The Medium Rectangle 
 
The most served banner size on the Google 
display network. It captures a third of all served 
ad impressions with an average share of 33%. 
(This number varies depending on which report I 
found, but seemed to be consistently in the 30% 
range).  
 

 
 
   

67
The Leaderboard 
 
The leaderboard is popular because it fits 
perfectly in the site header of a website. While it 
has prominent placement on a website in the 
header, I’m still a big fan of the medium rectangle 
because those are often placed within the 
content that the visitor is reading. The 
leaderboard normally goes around the content. 
I’m not saying it isn’t worth testing once you have 
an ad performing well in the medium rectangle 
size.  
 

 
 
   

68
The Half Page 
 
The half page is a wide vertical banner similar to 
the “skyscraper” banner which is only 160x600. 
They have basically just doubled the width giving 
you more space within the content to advertise. 
This ad unit is growing more and more popular 
and is often placed close to or within the content 
of the website. I believe this is why the Half Page 
is growing in popularity.  
 

 
 
 
 
 
 
   

69
Landing Page Best Practices  
 
I know this is a book about retargeting - not landing 
pages, but I would be remiss if I didn’t share my tips 
on landing pages to help you increase conversions 
once you have your visitors coming back to your 
website. We have a full course on landing page 
layouts, but these are the seven elements I make 
sure to optimize when looking to improve landing 
conversions.  
  
1. Relevance - Ensure that your copy is related to 
the interests of your market/target audience.  
 
2. Identity - Does the page have common 
business identity details like a Logo, Business 
Name, Contact Details (Address, Phone, 
Email), and Privacy Policy 
 
3. Usability - Be sure that the page has an easy 
to identify next step. Is your action step 
(button) highlighted by a different color?  
 
4. Credibility - Remember the website visitor 
likely has no clue who you are. Adding “As 
seen on (related authority websites) and 
website trust logos help with showing your 
reputation. 
 

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 5. Social Proof - Again, your visitor doesn’t know 
you. Including testimonials will help to counter 
this.  
 
6. Urgency - Your visitor needs a reason to take 
action now. You can use verbiage to increase 
urgency. This can be a warning, limited 
availability, ending soon. 
 
7. Believability - Most importantly all of the 
elements listed above need to be believable 
and realistic. 
 
   

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Optimization Process 
 
I’m often asked, how do I know what to test? 
Amongst our team we created an optimization 
framework that we follow. Here is a quick breakdown 
of our process: 
 
1. Ask yourself, What is our mission?  
Here you need to identify what you want to 
increase. Is it sales? Leads? Revenue? Once 
you’ve identified it, make a goal statement.  
 
Example: “Increase our FB sales by receiving 
orders for weight loss supplements 
subscription” 
 
2. Next, ask yourself, What will I test? 
Identify elements that will help achieve your 
goal.  
 
Example: Increase CTR, reduce shopping cart 
abandonment, improve images 
 
3. In this step you want to ask yourself; How will 
you know you’re winning? Here you want to 
identify the metric of success (volume, ratio, 
percentages) 
 
Example: # of new subscriptions 
 

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 4. Lastly, ask yourself, How will you know  
when you’re finished? In this step, you’ll need 
to find your end target for the optimization 
test. This doesn’t have to be the “end” of your 
optimization, just the “test” to see if you do “x” 
will you get “y” result.  
 
Example: 37 Orders sold in Month 1 
New monthly target = 100 
 
   

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75
Final Words 

Thank you for reading Retargeting Recipes. I’m sure 

you’ve found it helpful if you have never run a 
campaign yourself. If you have, then it’s just a good 
reminder of the important things to know.  

For some people, after reading, they realize: 

a.) need someone with experience who can 

help guide them through setting up their first 
campaigns and helping to make them 
profitable or  

b.) want someone with experience to run these 

campaigns for them. 

The good news is I can help you with both of those 

decisions. 

Since 2015 I’ve been working hard to improve the 

media buying education available for professional ad 
buyers through my speaking, podcast interviews, 
blog posts, and courses. In 2016 I launched 
[Link] an online school for media buyers. At 
AdSkills, our goal is to improve the training for media 
buyers. We also help pair media buyers with 
businesses based on their budget and experience 
requirements.  

76
If you want to hire an experienced media buyer to set 
up the retargeting campaigns I’ve covered in this 
book, we have a team of experts media buyers who 
are waiting to set them up for you. All you have to do 
to get started visit ​[Link] to 
select a Media Buyer I’ve trained.  
 
OR fill out our Media Buyer Matchmaking form and 
we’ll find a media buyer to match your goals and 
budget for you at 
[Link]

Whether you decide to hire a media buyer I’ve trained 

or pass this book on to one of your team members to 
start implementing them for your business doesn’t 
matter to me. My only hope is that you start 
implementing and let us know how it went. I wish you 
nothing but success in all your marketing campaigns. 
 
As I end this book, I just want to say thank you again. 
Be sure to keep your eyes open for more new 
releases from AdSkills, we have a lot more 
knowledge to share with you.  
 
Talk Soon, 
Justin Brooke   

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