font

pairing

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As the saying goes,
type is a beautiful
group of letters,
not a group
of beautiful letters.
~Matthew Carter

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as a designer
image
and
ASSETS type
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Two Functions of Type
In order for your type to communicate it needs to do two
things at different levels of the typographic hierarchy.

1 Be easy to read
legibility—mechanics
CAN they read it
2 Get a reader’s attention and interest
readability—structure
do they WANT to read it

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readability
goal
want them to
read the copy*
layout
• voice
• hierarchy
• contrast
*except for disclaimers

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Massimo Vignelli

“It’s not that we don’t believe in type, its that we

believe there are not that many good typefaces. If
I’m being generous there are maybe a dozen.”
Helvetica, the Movie

[Link]

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First have to read the copy

When sitting in the library

to study it is important to be All right kids,
quiet.
QUIET!

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Murray Hill Freeze

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FONT PAIRINGS | GCEF
Selecting the right font.
1. Appropriateness
Not sexy but it should guide your choice.

2. Contrast
The same OR very different. Not almost the same.

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Size
DON’T BE A

WIMP
Acme Landscaping

&
I N C O R P O R A T E D

Time Money

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Weight
Contents Contents
Letter from the editor...................................3 Letter from the editor...................................3
Tubac: 200 Year War ...................................7 Tubac: 200 Year War ...................................7
Galleries Galleries
Rogoway Turquoise Tortoise...............11 Rogoway Turquoise Tortoise .................11
Hal Empie ............................................12 Hal Empie ............................................12
Cobalt..................................................13 Cobalt ..................................................13
Feminine Mystique ..............................14 Feminine Mystique ...............................14
Dining Dining
Elvira’s .................................................17 Elvira’s ..................................................17
Wisdom’s.............................................18 Wisdom’s .............................................18
Stables ................................................19 Stables .................................................19
Lodging Lodging
Tubac Golf Resort ...............................23 Tubac Golf Resort ................................23
Inn at San Ignacio ...............................24 Inn at San Ignacio ................................24

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Structure
Refers to how a typeface is built
Avoid two fonts from the same category on a page if possible.
Strengthen the differences and you strengthen the contrast.

Join us
for a Join us for a Join us

Surprise Surprise
for a
Surprise
Birthday Party
BIRTHDAY PARTY Birthday Party for
for

Casey for Casey Casey

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Form

Nathan
Roman vs. italic
Roman vs. script
Lowercase vs. uppercase

Nathan

NATHAN
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relationship of words on a page using type
Concordant
only one type family without much variety
size
style
weight

sedate • formal • dull

a good practice—
If you can’t be kind,
at least have the decency to be vague.

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Conflicting

combine type similar in

size
style
width
disturbing

not the same - not different

a good practice—
If you can’t be kind,
at least have the decency to be vague.

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Contrasting
clearly distinct
exciting
size
weight
structure • combine and emphasize differences
form
direction Have trouble seeing what is wrong with a combination?
color Look at similarities not differences.

• rarely is one contrast effective

a good practice —
If you can’t be kind,
at least have the decency to be vague.

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Contrast
• When pairing fonts, go with the same or different:
NOT ALMOST THE SAME
• Keep it to two different fonts as a general rule
• Large family with different weights
• Contrast size and weight

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• weight and proportion

Extra heavy fonts are less legible.

Twas the night before Christmas, when all through the house, not a
creature was stirring, not even a mouse. The stockings were hung by
the chimney with care, in hopes that St Nicholas soon would be there.

Extra light fonts are less legible.

Twas the night before Christmas, when all through the house, not a creature was stirring, not
even a mouse. The stockings were hung by the chimney with care, in hopes that St Nicholas
soon would be there.

Monospaced fonts are less legible

Twas the night before Christmas, when all through the house, not
a creature was stirring, not even a mouse. The stockings were
hung by the chimney with care, in hopes that St Nicholas soon
would be there.

Condensed or compressed fonts are less legible.

Twas the night before Christmas, when all through the house, not a creature was stirring, not even a mouse. The stockings were hung by the
chimney with care, in hopes that St Nicholas soon would be there.

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 We’re Maid For This.
MOLLY MAID OF EAST MESA AND APACHE JUNCTION

CALL (480) 374-8153 TODAY

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 2 5
1
3 4

7
6 8

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Pairing fonts
Great Font Pairings
Adding contrast to your layout
When you are starting your layout and decision making, pairing Magneton
fonts is definitely one of the most frustrating and time-consuming
tasks you’ll face as a graphic designer. Garamond
Because of, or in spite of the fact that there are tens of thousands
of typefaces, the one that has the perfect voice and attitude for
your layout is often hard to find. Once you find the right font
for your primary choice, you have to start all over to find the
complimentary one.

Great Font Pairings

Adding contrast to your layout Magneton
When you are starting your layout and decision making, pairing fonts is
Roboto
definitely one of the most frustrating and time-consuming tasks you’ll
face as a graphic designer.
Because of, or in spite of the fact that there are tens of thousands of
typefaces, the one that has the perfect voice and attitude for your
layout is often hard to find. Once you find the right font for your primary
choice, you have to start all over to find the complimentary one.

FONT PAIRINGS | GCEF

Great Font Pairings
Adding contrast to your layout
When you are starting your layout and decision making,
pairing fonts is definitely one of the most frustrating and time-
consuming tasks you’ll face as a graphic designer.
Because of, or in spite of the fact that there are tens of
thousands of typefaces, the one that has the perfect voice and
attitude for your layout is often hard to find. Once you find the
right font for your primary choice, you have to start all over to
find the complimentary one.

Helvetica
Garamond
Great Font Pairings
Adding contrast to your layout
When you are starting your layout and decision making,
pairing fonts is definitely one of the most frustrating and
time-consuming tasks you’ll face as a graphic designer.
Because of, or in spite of the fact that there are tens of
thousands of typefaces, the one that has the perfect voice
and attitude for your layout is often hard to find. Once you
find the right font for your primary choice, you have to start
all over to find the complimentary one.

FONT PAIRINGS | GCEF

Great Font Pairings
Adding contrast to your layout
When you are starting your layout and decision making, pairing fonts
is definitely one of the most frustrating and time-consuming tasks
you’ll face as a graphic designer.
Because of, or in spite of the fact that there are tens of thousands of
typefaces, the one that has the perfect voice and attitude for your layout
is often hard to find. Once you find the right font for your primary
choice, you have to start all over to find the complimentary one.

Myriad Pro
Minion Pro
Great Font Pairings
Adding contrast to your layout
When you are starting your layout and decision making, pairing fonts is
definitely one of the most frustrating and time-consuming tasks you’ll
face as a graphic designer.
Because of, or in spite of the fact that there are tens of thousands of
typefaces, the one that has the perfect voice and attitude for your layout
is often hard to find. Once you find the right font for your primary choice,
you have to start all over to find the complimentary one.

FONT PAIRINGS | GCEF

Great Font Pairings
Adding contrast to your layout
When you are starting your layout and decision making,
pairing fonts is definitely one of the most frustrating and
time-consuming tasks you’ll face as a graphic designer.
Because of, or in spite of the fact that there are tens of
thousands of typefaces, the one that has the perfect voice
and attitude for your layout is often hard to find. Once you
find the right font for your primary choice, you have to start
all over to find the complimentary one.

Stone Sans
Stone Serif
Great Font Pairings
Adding contrast to your layout
When you are starting your layout and decision making,
pairing fonts is definitely one of the most frustrating and time-
consuming tasks you’ll face as a graphic designer.
Because of, or in spite of the fact that there are tens of
thousands of typefaces, the one that has the perfect voice and
attitude for your layout is often hard to find. Once you find the
right font for your primary choice, you have to start all over to
find the complimentary one.

FONT PAIRINGS | GCEF

Great Font Pairings
Adding contrast to your layout
When you are starting your layout and decision making, pairing fonts
is definitely one of the most frustrating and time-consuming tasks
you’ll face as a graphic designer.
Because of, or in spite of the fact that there are tens of thousands of
typefaces, the one that has the perfect voice and attitude for your layout
is often hard to find. Once you find the right font for your primary
choice, you have to start all over to find the complimentary one.

Roboto
Archer
Great Font Pairings
Adding contrast to your layout
When you are starting your layout and decision making,
pairing fonts is definitely one of the most frustrating and time-
consuming tasks you’ll face as a graphic designer.
Because of, or in spite of the fact that there are tens of thousands
of typefaces, the one that has the perfect voice and attitude
for your layout is often hard to find. Once you find the right font
for your primary choice, you have to start all over to find the
complimentary one.

FONT PAIRINGS | GCEF

Great Font Pairings
Adding contrast to your layout
When you are starting your layout and decision making, pairing fonts
is definitely one of the most frustrating and time-consuming tasks you’ll
face as a graphic designer.
Because of, or in spite of the fact that there are tens of thousands of
typefaces, the one that has the perfect voice and attitude for your layout
is often hard to find. Once you find the right font for your primary
choice, you have to start all over to find the complimentary one.

Franklin Gothic
Baskerville

Great Font Pairings

Adding contrast to your layout
When you are starting your layout and decision making,
pairing fonts is definitely one of the most frustrating and time-
consuming tasks you’ll face as a graphic designer.
Because of, or in spite of the fact that there are tens of
thousands of typefaces, the one that has the perfect voice and
attitude for your layout is often hard to find. Once you find the
right font for your primary choice, you have to start all over to
find the complimentary one.

FONT PAIRINGS | GCEF

Great Font Pairings
Adding contrast to your layout
When you are starting your layout and decision making, pairing
fonts is definitely one of the most frustrating and time-consuming
tasks you’ll face as a graphic designer.
Because of, or in spite of the fact that there are tens of thousands
of typefaces, the one that has the perfect voice and attitude for
your layout is often hard to find. Once you find the right font
for your primary choice, you have to start all over to find the
complimentary one.

Gills Sans
Garamond
Great Font Pairings
Adding contrast to your layout
When you are starting your layout and decision making, pairing fonts is
definitely one of the most frustrating and time-consuming tasks you’ll face
as a graphic designer.
Because of, or in spite of the fact that there are tens of thousands of
typefaces, the one that has the perfect voice and attitude for your layout
is often hard to find. Once you find the right font for your primary choice,
you have to start all over to find the complimentary one.

FONT PAIRINGS | GCEF

Great Font Pairings
Adding contrast to your layout
When you are starting your layout and decision making, pairing fonts is
definitely one of the most frustrating and time-consuming tasks you’ll
face as a graphic designer.
Because of, or in spite of the fact that there are tens of thousands of
typefaces, the one that has the perfect voice and attitude for your layout
is often hard to find. Once you find the right font for your primary
choice, you have to start all over to find the complimentary one.

Proxima Nova
Adobe Caslon
Great Font Pairings
Adding contrast to your layout
When you are starting your layout and decision making, pairing
fonts is definitely one of the most frustrating and time-consuming
tasks you’ll face as a graphic designer.
Because of, or in spite of the fact that there are tens of thousands
of typefaces, the one that has the perfect voice and attitude
for your layout is often hard to find. Once you find the right font
for your primary choice, you have to start all over to find the
complimentary one.

FONT PAIRINGS | GCEF

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RESOURCES

Bosher. Mastering Type: The Essential Guide to Typography for Print and Web Design.
Saltz, Ina. Typography Essentials.
Williams, Jim. Type Matters.
Krause. Lessons in Typography.

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