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Marketing Strategy for Forensic Accounting

The document discusses marketing aspects of a forensic accounting firm including market segmentation, SWOT analysis, the marketing mix, and marketing strategy and plan. It notes that the target market includes business owners and professionals aged 25 and above located in Nuvali Park Santa Rosa, Laguna. The marketing mix discusses the 6 Ps: product, price, place, promotion, people, and physical evidence.

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Christine Joyce Magote
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5 views2 pages

Marketing Strategy for Forensic Accounting

The document discusses marketing aspects of a forensic accounting firm including market segmentation, SWOT analysis, the marketing mix, and marketing strategy and plan. It notes that the target market includes business owners and professionals aged 25 and above located in Nuvali Park Santa Rosa, Laguna. The marketing mix discusses the 6 Ps: product, price, place, promotion, people, and physical evidence.

Uploaded by

Christine Joyce Magote
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

I.

Good afternoon, Sir, I will be the one who present Marketing Aspect, So in marketing aspect
composed of 7 parts which are Projection of Demand, Supply and Demand Analysis,
Summary of Survey Result, Market Segmentation, SWOT Analysis, Marketing Mix and
Marketing Strategy and Plan.
II.

III. Market Segmentation is divided into 3 which are demographic,

geographic and psychographic segmentation

The Demographic segmentation of DFAF is group of business owners,

employees and professionals who are focusing on a certain trait such as

age, starting from 25 years old and above. while

- Geographic segmentation of DFAF is located at Nuvali Park Santa

Rosa, Laguna.

- For Psychographic segmentation Psychographic segmentation

could be used in dividing the target market in accordance with their

lifestyle preferences.

Marketing Mix which is also know as 6 P’s of marketing includes, Production, Price,
Promotion, Place, People and Physical evidence which is very essential because we the
owners can also take into consideration elements of the mix in our day to day
marketing decision making process with the goal to attract the right audience to
successfully market through our marketing campaigns.

Product - Dilaab’s Forensic Accounting Firm primarily provides services that help various
business owners and individuals
Price - Dilaab’s Forensic Accounting Firm ensures to innovate their pricing strategy that will
be affordable for the clients.
PLACE - Dilaab’s Forensic Accounting Firm is located at Nuvali Park, near Convergys, Fort
Santo Domingo, Santa Rosa - Tagaytay Rd., Don Jose, Santa Rosa, Laguna
PEOPLE - Dilaab’s Forensic Accounting Firm ensures to give excellent services to the business
owners,
PROMOTION – We use Social media channels, Giving discounts to the clients, and the firm
will use this software to accelerate engagements and deliver superior investigation results
for respective clients.
PHYSICAL EVIDENCE - The location of the place is located around where many huge
establishments are located.
For technical Aspect, it will be discussed by Ms. Reniva. Thankyou po.

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