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Evaluating Multimodal Texts Effectively

1. The document discusses evaluating multimodal texts, which use both words and images to convey messages. It provides examples of different types of multimodal texts like infographics, advertisements, and editorial cartoons. 2. Key questions for evaluating multimodal texts are discussed, like what is the message and purpose, and how the message is conveyed to the target audience and the effect on the receiver. 3. Creating effective multimodal texts requires understanding different modes like images, language, and design choices to construct meaning for audiences.

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Novie Viernes
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305 views6 pages

Evaluating Multimodal Texts Effectively

1. The document discusses evaluating multimodal texts, which use both words and images to convey messages. It provides examples of different types of multimodal texts like infographics, advertisements, and editorial cartoons. 2. Key questions for evaluating multimodal texts are discussed, like what is the message and purpose, and how the message is conveyed to the target audience and the effect on the receiver. 3. Creating effective multimodal texts requires understanding different modes like images, language, and design choices to construct meaning for audiences.

Uploaded by

Novie Viernes
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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  • Introduction to Multimodal Texts
  • Multimodal Text 1 - Infographic
  • Multimodal Text 2 - Advertisements
  • Multimodal Text 3 - Editorial Cartoons

MODULE 4: EXPLORING TOOLS FOR LOCAL AND GLOBAL COMMUNICATION

LESSON 1: EVALUATING TEXTS THAT USE WORDS AND IMAGES

Learning outcome:
At the end of the lesson, you should be able to evaluate multimodal texts critically to
enhance receptive (listening, reading, viewing) skills.

LET’S WARM- UP!


Think and Answer…
In evaluating texts with words and images, here are some questions you can ask:
1. What is the message?
2. What is the purpose of the message?
3. How is the message conveyed by the text and/or image?
4. Who is the target audience of the message?
5. What is the effect of the message being conveyed in this manner to the receiver?
LET’S BEGIN…
What is a multimodal text?
While the development of multimodal literacy is strongly associated with the growth of digital
communication technologies, multimodal is not synonymous with digital. The choice of media for
multimodal text creation is therefore always an important consideration.
A multimodal text can be paper – such as books, comics, posters.
A multimodal text can be digital – from slide presentations, e-books, blogs, e-posters, web pages,
and social media, through to animation, film and video games.
A multimodal text can be live – a performance or an event.
And, a multimodal text can be transmedia– where the story is told using ‘multiple delivery
channels’ through a combination of media platforms, for example, book, comic, magazine, film,
web series, and video game mediums all working as part of the same story.
Development of multimodal literacy knowledge and skills
To enable you to effectively design and communicate meaning through such rich and potentially
complex texts, you need to extend your (and along the way, your own) multimodal literacy
knowledge and skills. Skilled multimodal composition requires new literacy design skills and
knowledge to enable you to make informed choices within and across the available communication
modes to effectively construct meaning.
Creating a multimodal text, a digital animation for example, is a complex meaning design process
requiring the strategic orchestration of a combination of modes such as image, movement, sound,
spatial design, gesture, and language. The process of constructing such texts is also truly a cross-
disciplinary literacy process, drawing on digital information technologies and The Arts (media,
music, drama, visual arts, and design) to bring meaning to life.
 MULTIMODAL TEXT 1

An Infographic, according to the Oxford Dictionaries, is a “visual representation of


information or data, e.g., as chart or diagram.” In addition, an infographic uses words
and images to communicate an idea to a specific audience.
Example: Infographic A

Infographic B
 MULTIMODAL TEXT 2

An Advertisements communicate layers of messages to a target audience through the use


of words and images. Moreover, it is something (such as a short film or written notice) that
is shown or presented to the public to help sell a product or to make an announcement
(Merriam dictionary).
Possible messages of advertisements:
1. Literal- a literal message is based on what the text shows. The reader/audience elicits
the meaning based on what is conveyed obviously.
2. Subliminal-it contains an underlying meaning. A text does not express this explicitly.
It may be argued that a subliminal message may be understood only by a receiver who
is aware of certain meanings that are associated with specific images and words.
Example:
Two (2) powerful notions that are communicated literally and subliminally in advertisements:
1. Racism- discrimination of race.
2. Sexism-discrimination of sex or gender.

Other forms of discriminations include: ageism, disability, and classicism.

 MULTIMODAL TEXT 3

An Editorial Cartoons are comics with a purpose usually to make comment about current
issues. These are opinion based and not objective.
Effective Editorial Cartoon
1. It deals with a single idea.

2. It is humorous.
3. It exerts influence on the reader.

4. It is realistic.

5. It entertains the reader.

Common questions

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Design skills for multimodal texts involve orchestrating multiple communication modes, including visual, auditory, and spatial elements, unlike traditional text-based communication that focuses on written language. This requires a cross-disciplinary approach, incorporating digital technologies and the arts .

Editorial cartoons are multimodal texts that use humor and realism to comment on current issues, reflecting opinions and influencing public perception. Their significance lies in their ability to distill complex ideas into single, impactful images that entertain while informing and affecting readers .

Advertisements often reinforce stereotypes by embedding subliminal messages related to race, gender, or other social identifiers. Through carefully chosen imagery and wording, they perpetuate discriminatory views subtly, influencing public perception unwittingly, thus maintaining societal norms .

Infographics are effective multimodal texts as they visually represent data through charts or diagrams combined with text. Their key characteristics include clarity in conveying complex information quickly and engagingly, targeting specific audiences with relevant content .

Advertisements communicate literal messages through obvious textual content, while subliminal messages are conveyed via underlying, non-explicit meanings. Recognizing these layers is crucial as they can influence perceptions subtly, especially regarding sensitive themes like racism and sexism .

Creating digital animations as multimodal texts involves the integration of various modes like image, movement, sound, spatial design, and language. This complexity requires a cross-disciplinary approach combining knowledge from digital information technologies and the arts to construct meaning effectively .

A multimodal text integrates several modes of communication such as images, movement, sound, spatial design, gesture, and language. Unlike traditional text-only communications, which rely solely on written language, multimodal texts can be paper-based, digital, live, or transmedia, and they often require different skills for design and comprehension .

Developing multimodal literacy skills enhances one's ability to critically evaluate and produce complex texts using varied modes like visual, auditory, and spatial. These skills are vital in today's digitized world, fostering effective communication and better understanding across different media platforms .

Humor in editorial cartoons serves as an effective tool for social commentary by engaging audiences with wit while critiquing societal issues. It simplifies complex topics into accessible critiques, influencing opinions through a balanced mix of entertainment and provocation .

The choice of media in multimodal texts is crucial as it determines the modes used to convey meaning, influencing audience engagement and comprehension. Effective communication depends on selecting appropriate platforms (such as digital or live formats) that suit the message and audience .

MODULE 4: EXPLORING TOOLS FOR LOCAL AND GLOBAL COMMUNICATION LESSON 1: EVALUATING TEXTS THAT USE WORDS AND IMAGES Learnin
Creating a multimodal text, a digital animation for example, is a complex meaning design process requiring the strategic orc
 MULTIMODAL TEXT 2 An Advertisements communicate layers of messages to a target audience through the use of words and i
Two (2) powerful notions that are communicated literally and subliminally in advertisements: 1. Racism- discrimination of
3. It exerts influence on the reader. 4. It is realistic. 5. It entertains the re

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