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Marketing Research Questionnaire Draft

This document contains a draft marketing research questionnaire on clothing retail outlets. The questionnaire contains 14 questions to gather customer opinions and feedback on outlets like Mega Mart, Westside, and Koutons. The questions cover topics like customer demographics, shopping frequency, factors influencing store selection, satisfaction levels, preferred store amenities, and ratings. The goal of the questionnaire is to understand customer preferences to help improve services and better meet customer needs.

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rounak999
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16 views5 pages

Marketing Research Questionnaire Draft

This document contains a draft marketing research questionnaire on clothing retail outlets. The questionnaire contains 14 questions to gather customer opinions and feedback on outlets like Mega Mart, Westside, and Koutons. The questions cover topics like customer demographics, shopping frequency, factors influencing store selection, satisfaction levels, preferred store amenities, and ratings. The goal of the questionnaire is to understand customer preferences to help improve services and better meet customer needs.

Uploaded by

rounak999
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

3rd DRAFT OF MARKETING RESEARCH

ON

Submitted to,
Dr. Prashant Yatgiri

By,
Group 10
Raqueeb Basari Mohan Langoti
Amit Yereshemi Hitesh Patil
Vani Rawal Naveen
Ramesh Hollenavar Goyouri
Ashwini Triveni
Vinayak Sumeet K
Questionnaire
1. Name:__________________________________

2. Age( In Years): a.) 16-24 b.) 25-32 c.)33-40 d.) Above 40

3. When you think of buying clothes which retail outlet first comes to your mind?

a. Mega mart b. Koutons c. Westside d. shoppers shop


e. others(specify):_______________

4. How often do you visit the store?

a. Once in a week.  
b. Twice in a week.  
c. Once in a month.  
d. Twice in a month.  
e. Once in a year.  

5. On what basis do you select the above mentioned Outlets?

  Mega mart Westside Koutons


a) Proximity(closeness) of Location    
b) Brand Image    
c) Pricing    
d) Discount offers    
e) Brand available    
f) Others (specify)    

6. If no, then what would you like to be changed?

Mega mart Westside Koutons


a) Service    
b) Location    
c) Brand availability    
d) Pricing    
e) Layout    

7. Are you satisfied with the customer service offered?


a. Good.  
b. Average.  
c. To an extent.  
d. Need to be
improved.  

8. Main reason for coming to the store?

1. Value for money.  


2. Discounts.  
3. Product range offered.  
4. Nearby.  
5. Saving of time.  
6. Other.  

9. Distance covered while coming to the store?

a. 0-5 kms.  
b. 5-10 kms.  
c. 10-15 kms.  
d. More than 15 kms  

10. Preferred timing of coming to the store?

a. 10:00-11:59 a.m.  
b. 12:00-5:59 p.m.  
c. After 6:00p.m.  

11. What medium of advertisement do you respond to?

a. Magazine.  
b. T.V (local cable
channel).  
c. Local newspaper.  
d. Relatives/ Friends.  
e. Visuals.  
f. Other.  

12. What sort of facilities will u provide for the betterment of the store?
a. More variety.  
b. Discount on products.  
c. Location  
d. Better Customer service.  

14. Please choose the option which is the closest to what you feel.

Strongly Somewha Neutral Somewha Strongly


Disagree t Disagree t Agree Agree
MegaMart does not have all my
favorite brands
The store layout at MegaMart
makes it easy for me to find
what I need
I never get my size at
MegaMart.
MegaMart is not helpful with
returns and exchanges
When MegaMart promises to do
something by a certain time, it
will do so.
MegaMart is a sophisticated
outlet
MegaMart does not have the
latest in terms of fashion.
Employees in MegaMart do
not give prompt service to
customers.
I like to shop at MegaMart
Shopping at MegaMart is a great
experience.

13. How much rating will you give to MegaMart store?

a. Average.  
b. Very Good  
c. Excellent  
d. Can’t Say  
Any Suggestions -
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________

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