Slide 3:

Because of the lockdown, COVID 19 has led to consumers preferring online sites to make purchases.
With the rise in the UK's population, there has been a steady growth in the market for children's
clothes. As a result, it is estimated that there will be many opportunities for companies in this sector
to extend their breadth of operations and meet the demands of their customers.

The suggested business idea is about smartphone app that will allow use of an online app and it will
eliminate the need for people to visit stores in person. Another reason is modern-day parents' lack
of time to go out and do exhaustive shopping for their children. This app will add value to the
customer’s experience by offering high quality clothes and toys of the children under 10 and saving
the time of their parents.

Slide 5:

Market opportunity analysis is a tool to determine and access the desirability of a

Analysis can be done by market research to analyze your customers and competitors on multiple
levels. Then getting Awareness about market size, industry and competitors. Explore Adjacent
opportunities for improvement and expansion to the different market. Finally, Understand the
factors like technological, Political, Environmental, Legal, Economical and Social affecting the
industry.

Customers of Smartphone Apps come from a wide range of shopping apps, including those in the
online market. During the pandemic, the respective business plan was poised to take on the online
market and become very confident about meeting the set goal of raising sufficient income/profits
from the first few months of service and growing the business and customer base.

Aside from quality, one of the main reasons that gives baby shopping apps leverage is pricing. It is
natural for parents to turn to platforms where they can get baby clothes and toys at lower cost,
which is why major players in the market can still draw a large number of customers.

Slide 6:

The Value Proposition Canvas is a tool which can help ensure that a product or service is positioned
around what the customer values and needs.

Product/Service: To begin with value proposition canvas, Identify that how Smartphone Apps will
help your customer get their functional, social or emotional.

Gain Creators: Because It fulfils parents dream about, makes the children’s shopping easier, creates
positive social benefits.

Pain Relievers: Perhaps it also produces savings, makes parents feel better.
Slide 8:

The Business Model Canvas is a business tool that helps you visualize all of the elements that go into
starting a business, such as customers, route to market, value proposition, and financing. There
are nine building blocks that describe and assess a business model: customer segments,
value propositions, channels, customer relationships, revenue streams, key resources, key
activities, key partnerships, and cost structure. (No need to explain it here, Briefly explained
from slide 11 to the end)

Slide 10:
A competitive environment is a mechanism in which firms compete with one another through
numerous marketing platforms, advertising campaigns, pricing practices, and so on.
In highly competitive environment, Competitive advantage can be achieved by providing
customer friendly interface. Keeping the product cost low and giving discounts and
promotional deals to customers for sales growth. Provide Excellent customer service and
various payment options i.e. COD, bank transfer, credit/debit cards while keeping the data
confidential. Investing in R&D to enhance the quality of business.

Slide 11:
The partnerships you have with other businesses, governments, or non-profit organizations
that support your business model work are known as key partners. The key partners for our
online shopping store will be baby clothes and toys suppliers, Payment gateway and
Logistics company to deliver our product on time.

Any practices that the company engages in with the main goal of earning a profit are
considered key activities. The main key activities of our business is offering clothes and toys
for children under the age of 10. Furthermore, the development and upgradation of mobile
app to deliver the best service, and customer service.

Slide 12:
The target market we will be approaching are the children of age under 10. However, there
are different risks that can arise in the completion of the project such as lack of availability of
the required information along with business not being able to attract the attention of the
customers.

Slide 13:
The relationship will be maintained with the customers through offering different kinds of
offers including discounts along with taking their feedback and making improvements within
the quality of service.
Distribution channels would be used to deliver the product to the customers. As we are
offering an online store, direct selling would be the best suitable distribution channel.

Slide 14:
The purpose of revenue streams is to generate revenue and pay off debt within the specific
duration. The revenue source of this business is from sale of clothes and toys of children
under 10
*The estimations used in the above calculation is based on rational assumptions.
If we sell 100 units per week and average price of per unit is $15, then our weekly revenue
will be $1500 and yearly would be $78000.

Slide 15:
Cost Structures are used to find out that when the company reaches to the break-even point
(No gain/No loss) from their sales. The products will be offered to the customers at a
competitive cost strategy where prices will be in accordance with the competitors that exist in
the industry. Cost will be marketing cost, operational and maintenance cost and employees’
salaray
*The estimations used in the above calculation is based on rational assumptions.
If the total FC of our business venture is $150000 and VC varies from $5 per item and the
selling price is $15/item. So the break even point will be at $15000. Where the company will
be at the position of no gain or no loss.

Conclusion:
By consistently delivering best customer experience and incorporating value-added business
practices whenever possible, the proposed Smartphone App would show a dedication to
usability, both internally and as a business.
When consumers use the app services, the company will make sure to keep itself to the
highest expectations by fulfilling their requirements specifically and absolutely.