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Careers
0 waste sens
_30]
a) make arequest,
) make an offer,
©) talkabout ability?
4 Hecan type 100 words per minute.
2 Would you tke a hand with those bags?
3 She could sell more than al the other salespeople put together
4 He could program computers in Basic when he was four.
5 Could you help me to write this e:mil—my Spanish srt very good
6 Can! get you something to drinkt
7 Ican dance the samba, but not the tango.
8 Mayl aska question?
9 Please would you stop taking Im tying to concentrate.
40 They can organise the campaign very quichly.
© tmtothe case study on page 12. Lok at the information about the ob of Sales
Manager a astTrack Read the requirements inte Jb description and
8) the profile o the frst canddate, Joanna Pl.
Correct this application letter from the first candidate, Joanna Pelc. In mast of the
lines 110 5 there is one extra word that does not fit. One or two ofthe lines,
however, are correct. fa line is correct, pu tick n the space next to that line. If
theres an extra word in the line, write that word in the space.
1 Nowegradska 29
1215 Warsow
Poland
Festtrock Ine
1223 Fedral Sct
Boson, MA 02110,
Usa 25 Febrvry 200
res
Pe ie 0 the ae toe rb
(Sie eee eee eu heya ac
| itech coat aerate
Epes ape eine ch tan a
4 SBplone in Means whch ced are
lee
ire Sch bana omen
cee eel pey e mroahe
Stamens toa ct fare oy
ae
(carts tls oy baud ato
pt a etesl My at se od Le
aking evening classes at the University Language:
epee terel es
ropeway,
snebly che Bet ned a,
Yours faithfully
Voanna Pele
Joanne PeleUnit Revision |
Nom Wok tthe ifomaton for Rebert Kaminsky and Ama Belinskion page. Write
an application letter (not more than 100 words) from one of these candidates based
onthe lafrmaion.
SOUT
SEE complete the crossword.
|
F |
rf ie
L
Across Down
3 Ifyou don't like it, you can 4 We must. esses. OUF CUStOMeTS
. itand well give you the best products and services. (5)
your money back, (6) 2 Abuyer buys and a seller
6 One of the problems of online sales: facta)
svssssssesees, when the customer is | 4 Ifyoudor’t like it, you can
rio: at home (8) . it for something else of
7. Atuilding for storing goods (9) the same value. (8)
8 Another word for buy, or something | 5 Something you think is cheap in
thet’s bought (6) relation to its real value (7)
41 Arrice reduction often expressed as | 6 When you send the goods, you ship or
‘a percentage of the original price (8) sscseseesesee them. @)
9 Money given back toa customer who
has returned goods (6)
10 We don't have any at the moment.
We're out of. o
EEZELEY 10 each of these pieces of advice to a traditional high street retailer, find which one of
the alternatives is logically not possible.
11 Location is the most important thing. You ,......£.......find a place that lots of
people pass every day.
a) must b) needto —_¢)don’thave to
2 Matketing is not as important for high street retailers as for online retailers, and you
: ‘spend less on advertising than online retailers.
a) mustn't b) should «need to
3 You can have a website with a few pages of basic information about your shops, but
it . be very complicated.
a) should 'b) needn't. €) doesn’t have toUnit A Revision
ea)
4 Training staff to deal with customers in your shops is very important. They
ee . learn to be helpful to customers.
a) should b) needto —«)- mustn't
5 Staff. . also have good technical knowledge of the products they sel so
as to be able to answer customers! questions.
a) needn't b) should) must
6 Products .........[Link]. be presented attractively iFyou want 2eople to buy them.
a) need to ) shouldn't €) must
7 Unlike online retailers, you . ... Keep large stocks of goods in your shops.
a) dow'thaveto b) needn't c) must
Read the text. For each statements to 8 below choose a) true, 0) false or
©) doesn’t say.
Online sales are at different stages of development in different parts of the
world. Of course, in a lot of places, not many people have computers at work,
and even fewer have them at home. Even mail order has not developed. People
do their shopping in street markets and traditional shops, so the growth of
e-commerce will be very slow there.
Inother markets, consumers use computers a lot, but they are very nervous
about giving their credit card details online: they are afraid twat computer
hhackers may steal them. The main job of online retailers is o persuade people
that their details will be safe if they buy online.
In some places, shopping is no longer seen asa lelsure actly. Traffic problems,
the difficulty of parking, crowded shops and the high cast of goods in shops all
‘mean that shopping is unpleasant. Thus, retailers have a big potential market.
But even here, it will take a long time before people lose theneed to touch and
see certain types of goods before they buy them.
The writers @ well-known expert on the subject of online sales.
The article describes four types of market for anline sales.
In the first type of market, very few people have access to a computer.
The writer thinks that it wil take 30 years for online sales to develop in the first
market described inthe article.
55 Inthe second type of market, people don’t lke to give thelr credit card details
online.
6 In the third type of market, people would buy everything onlin
7 The United Kingdom is a goad example of the thd kind of market.
8 The writer thinks online selling will last for 100 years.
‘Match the sectors to the examples of products or services they offer.
woes
hey could.
4 chemicals 2) computer programming
2 construction b) supermarkets
3 finance ©) plastics
ar @) cancer drugs
5 media ©) bridges
6 pharmaceuticals 4) credit cards
7 retailing 8) airservices
8 telecommunications hy trucks
9 transport |). women's magazines
40 vehicle manufacturing D telephone servicesotc
Pecueuae
en
Puce)
Unita Revision |
Use the information about the present simple and present continuous tenses on page
26 to correct these sentences. foe
4 Smithson's magnificent headquarters building i standing in Bloor Street in Toronto,
Canada,
2. The head of Smithson, Carla Fere
company.
3 When Caras arriving at the office each morning, she is checking her schedule for
the day with her personal assistant,
44 Caria Ferenzi travels in Asta at the moment, She visits important new markets there
as she is needing to know more about them,
5 Caria is knowing a lotof important businesspeople in Asia
6 Smithson usually recuits about 100 graduates every year, but this year it recruits
150.
7 Smithson expands fast: sales increased by 30 percent last year and the same figure
is forecast fortis year.
‘Complete this article with the correct alternatives.
|1am sorry to say the company has not performed well this yea
million, a decrease of 12 percent on last year, and.
€1.4 million.
‘We are ina highly competitive industry. Our ..............?share has decreased from
21 percent to 17 percent. The company’s share “has fallen and is now at
an alltime low of 43 cents. Falling production and weak demand have had a negative
effect on our plans, so we are now unable to _.$ the new projects that we
‘announced earlier.
In these difficult conditions, our employees remain our most valuable...
‘and I would like to thank them for their efforts in the ast year. | ask the
tobe prepared for somediffcult decisions inthe year ahead.
2 a)Overtun —b)Tumround Turnover
iis wanting to make Smithson a world-class
eeebeeesees? WBS E35
# fell by 15 percent to
2 a)benefits 6) profits O payments
3 a)market —_b) sales ) product
4 acharge —b) fee price
5 a)cash byfinance money
6 a)assembly —b) assignment asset
7 a)workforce b) manpower) payroll