Understanding guidelines
KnowMore Platform | Toldbodgade 95A 1st floor, 1253 Copenhagen, Denmark | E: info@[Link] | +45 78 76 89 86 | [Link]
Following guidelines is a prerequisite for a good rating
Rating
It is not possible to get a high rating if your slides
don’t follow the client guidelines
Less rework
If you implement guidelines from
Why should you care the start you will have fever edits
about guidelines? from the admins (who check that
everything follows guidelines)
Speed
Following guidelines makes you faster as you
don’t have to think about what style to follow
Clients want their companies to be represented consistently
Clients care Consistency
Clients care about their Clients pay us to have all
guidelines as they help Why their presentations
them to be consistent do we ‘on-brand’
across whole company care about – every single time.
and look professional client
and unified. guidelines?
Objectivity
Design is to a large extent subjective.
By having a set of rules we make it more objective and
improve the chances of making something that client likes.
Learn more about understanding guidelines in our training video
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Guidelines
Guidelines example
Example 1
KnowMore Platform | Toldbodgade 95A 1st floor, 1253 Copenhagen, Denmark | E: info@[Link] | +45 78 76 89 86 | [Link]
Nordic Consulting
Innovation – productivity - optimization
Client guidelines example
Name of client: Nordic Consulting
Title goes here in Poppins Black size 24 Nordic Consulting
Subtitle goes here in Poppins Medium size 12
2.46in
This is the slide frame.
4.96in Content of a slide should fill this 4.96in
and be fitted to the edge of the rectangle perfectly
3.13in
Source goes here in Poppins Medium size 9 7
Text boxes settings, font types and Nordic Consulting
bullet points
This is heading - Poppins medium , Bold Text box setting
All body text is Poppins medium and color Dark Grey
(R:48, G:48, B:48).
This is highlighted text.
Use only 1 font size per slide (maximum 2 as an
exception. 0.1 inch
0.1 inch
0.1 inch
0.1 inch
Quote example Bullet points settings
“
Follow these settings for bullet points:
Bullet point is square.
This is an example of somebody saying something
smart. This is an example of somebody saying ▪ 1st level bullet point setting
something smart. ▪ 2nd level bullet point setting
Person who said the quote
▪ 3rd level bullet point setting
8
Colors Nordic Consulting
Main colors Highlight
RGB: RGB: RGB: RGB: RGB: RGB:
0,63,98 3,85,109 0,121,174 25,147,203 7,170,219 230,20,215
RGB:
242, 242, 242
Gradient
RGB: RGB: RGB: RGB: RGB:
0,63,98 3,85,109 0,121,174 25,147,203 7,170,219
9
Icons Nordic Consulting
Icon style is lined
10
Graphs Nordic Consulting
Bar graph
Series 1 Series 2 Series 3 Highlight
7
4.3 4.5 5
3.5 3 2.8
2.4 2 2.5 2 1.8
Category 1 Category 2 Category 3 Category 4
Line graph
Series 1 Series 2 Series 3
6
0
Category 1 Category 2 Category 3 Category 4
11
Nordic Consulting
Client´s inspiration slides
Client inspirational material 1/3 Nordic Consulting
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1
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“
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13
Client inspirational material 2/3 Nordic Consulting
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Salary Endorsements Rank
LeBron James 33.3 52 1
Stephen Curry 34.7 42 2
Kevin Durant 25 33 3
James Harden 28.3 20 4
Russell Westbrook 28.5 19 5
Damian Lillard 26.2 14 6
Blake Griffin 29.5 6 7
Giannis Antetokounmpo 22.5 13 7
Carmelo Anthony 26.2 7 9
Anthony Davis 23.8 9 9
14
Client inspirational material 3/3 Nordic Consulting
Subtitle goes here in Poppins Medium size 12
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15
Guidelines
Guidelines example
Example 2
KnowMore Platform | Toldbodgade 95A 1st floor, 1253 Copenhagen, Denmark | E: info@[Link] | +45 78 76 89 86 | [Link]
Executive Advisors Executive Advisors
Client guidelines example
Name of client: Executive Advisors
Executive Advisors
Title goes here in IBM SemiBold size 24
2.08in
This is the slide frame.
4.96in 4.96in
Content of a slide should fill this
and be fitted to the edge of the rectangle perfectly
3.13in
18
Footer goes here in IBM Plex Sans size 9
Executive Advisors
Text boxes settings, font types and bullet points
This is heading - IBM Plex Sans, Bold Text box setting
All body text is IBM Plex Sans and color Aqua
(R:80, G:154, B:175).
This is highlighted text.
Use only 1 font size per slide (maximum 2 as an 0.1 inch
exception. 0.1 inch
0.1 inch
0.1 inch
Quote example Bullet points settings
"This is an example of somebody saying something Follow these settings for bullet points:
smart. This is an example of somebody saying Bullet point is round.
something smart. " • 1st level bullet point setting
Person who said the quote • 2nd level bullet point setting
• 3rd level bullet point setting
19
Executive Advisors
Colors
Main colors Highlight
RGB RGB RGB
80, 154, 125, 216, 97, 44,
175 199 131
Secondary colours
RGB RGB RGB
242, 242, 245, 255, 191, 191,
242 195 191
20
Executive Advisors
Icons
Line and dotted icons
or thin line icons
You have to keep only one consistent style throughout whole file!
21
Executive Advisors
Graphs
Bar graph
Series 1 Series 2 Series 3 Highlight
5
4.3 4.4 4.5
3.5
3 2.8
2.4 2.5
2 2 1.8
Category 1 Category 2 Category 3 Category 4
Line graph
Series 1 Series 2 Series 3
6
4
2
0
Category 1 Category 2 Category 3 Category 4
22
Executive Advisors Executive Advisors
Client´s inspiration slides
Executive Advisors
Client inspiration 1/4
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2016 2017
42.3
58%
50% 51%
43%
20.6
17 29%
10.1 22%
6.2 14%
4.9 4 2.9 2.7 2.6 9%
2.2
Subscription to
any
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ipsum 20
10
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ipsum 2012 2013 2014 2015 2016 2017
24
Executive Advisors
Client inspiration 2/4
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25
Executive Advisors
Client inspiration 3/4
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Executive Advisors
Client inspiration 4/4
20% 50%
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100%
27
Executive Advisors Executive Advisors
With from Boston
Talent knows
no borders
[Link]