Chapter 2
Concepts and Theories of Business Ethics
Definition of Ethics
Ethics as a moral and normative science refers to principles that define
human behaviour as right, good and proper.
“Morality”, according to philosophers, refers to human conduct and values.
There is a clear-cut difference between law and morality.
Classification of Normative Theories
Normative Theories
Consequentialist Non-consequentialist
(Deontological – Duty-based)
Egoism Utilitarianism Kantian ethics
Normative Themes
Egoism
• contends that an act is morally right if and only if it best promotes an
agent’s long-term interests
• makes use of self-interest as the measuring rod for actions performed
• is equated with an individual’s personal interest but it is equally identified
with the interest of an organization or society
• intends to provide positive consequences to the party’s interest without
considering the consequence to the other parties
Philosophers distinguish between two kinds of egoism: personal and
impersonal.
• Personal egoism: One should pursue his/her long-term interest and not
dictated what others should do.
• Impersonal egoism: Everyone should follow their best long-term interest.
Utilitarianism
The proponents were:
Jeremy Benthan (1748–1832)
John Stuart Mill (1806–1873)
Utilitarian principle: An action is ethically right only if the sum total of
utilities produced by that act is greater than the sum total of utilities
produced by any other act that could have been performed in its place.
Kantian Ethics
Proponent:
Immanuel Kant (1724–1804)
This theory introduces an important humanistic dimension to business
decisions, which is to behave in the same way that one would wish to be
treated under the same circumstances and to always treat other people
with dignity and respect.
Stressed that action must be undertaken for duty's sake and not for some
other reason.
Normative Theories of Business Ethics: Classification
Normative Theories
Stockholder Theory Stakeholder Theory Social Contract Theory
(day to day business) (interest of all the (serve the society)
parties)
Religion
• Christian (papal encyclicals –welfare of the
poor)
• Hindu (Gandhian Principle {trustee of the
wealth} Bhagawad Gita)
• Muslim (Islamic bonds or sukuk and Shariah
{interest is banned})