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Communication Aids and Strategies in Tech

This document discusses communication aids and strategies for using technology in presentations. It begins by introducing the need for effective communication and how technology has changed information dissemination. The learning outcomes cover conveying ideas through various presentation media and evaluating strategies. Key points include defining multimedia presentations, the characteristics and special features of computer-based presentations, recommended strategies, and examples of communication aids like PowerPoint, Prezi, and Brainshark. Teaching methods incorporate online discussion and peer critiquing. References are provided to support further learning.
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0% found this document useful (0 votes)
124 views6 pages

Communication Aids and Strategies in Tech

This document discusses communication aids and strategies for using technology in presentations. It begins by introducing the need for effective communication and how technology has changed information dissemination. The learning outcomes cover conveying ideas through various presentation media and evaluating strategies. Key points include defining multimedia presentations, the characteristics and special features of computer-based presentations, recommended strategies, and examples of communication aids like PowerPoint, Prezi, and Brainshark. Teaching methods incorporate online discussion and peer critiquing. References are provided to support further learning.
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

COMMUNICATION AIDS AND STRATEGIES

USING TOOLS OF TECHNOLOGY

Introduction

In the previous lessons, we understand why there is a need for humans to


communicate. They do so for certain purposes. To achieve those purposes, communication
strategies will be used to obtain, provide, and disseminate information. We already know
how communication changed drastically with the aid of technology, so it is important for
people to take into account every aspect of how they are relaying information. This is where
communication strategies come into play.

In this module, you will learn the different communication aids and strategies for
media presentation and what is best to use in your presentations. This lesson is important
because it will help you to be more confident in making and presenting your multimedia
presentations.

Learning Outcome

At the end of this chapter, you should be able to:


a. convey ideas through oral, audio-visual, and/or web-based presentations for
different target audiences.
b. to determine the various presentation that are commonly used.
c. to evaluate the effective strategies in preparing and using these media when
communicating.
d. apply the strategies in making digital slides.
Learning Content

CREATING MULTIMEDIA PRESENTATION

Definition

Presentation Media – an independent presentation that contains information, using


slides, video, recordings and digital representations.

Using Computer Technology

1. Digital Slides – a presentation


software commonly using PowerPoint. It
allows computer users to display 2. Real-Time Web Access – used to
information in multimedia presentation. demonstrate how to do something
special on the web such as researching
ideas and information.

It’s presently being used to describe information


being available in search results as soon as it has
been published by its author. Examples of this are
Twitter or FriendFeed search.
A. Characteristics of Multimedia Presentation

In preparing multimedia presentations for various communication purposes, it is


important to consider the following:

1. Multimedia presentations are visually oriented (displayed on a monitor or projected


onto a screen)

2. They allow users to use different modalities such as:

VIDEO

PHOTOG ANIMA
RAPHS TION

MODALITIES

AUDIO TEXT

GRAPHICS
B. Special Features of Computer-Based Presentations

The following features of computer-based presentations are widely used and are
of great help to the users:

1. Custom navigation Printouts

Linking
between Can be made
slides, to into hard copy
other media, printouts or
and to the transparencies.
internet.

Uploadable

Can be
uploaded to
the web.

C. Strategies Using Tools of Technology


Although the use of technology is personalized and creativity is required, the
following strategies are recommended for effective delivery of information and ideas:
• Keep it simple
• Emphasize your key ideas
• Show what you can’t say
• Use close up shots and other images
• Keep the number of images you present manageable
• Combine variety with coherence
• Use large lettering

D. Multimedia Presentation Tips


Here are some tips for your multimedia presentations to be more presentable:
1. Go for creativity. Create your own design. Try different combinations and let
your creativity flow.
2. Colors are nice. Flat colors are beautiful and contrast is your friend.
3. Use good fonts. Comic Sans and Georgia will do.
4. Text is evil. Too many texts in one slide exhausts the audience.
5. Images say more than a thousand words. Make the images more powerful.
6. Big is beautiful. Think big. Think bold.
7. Info graphics are amazing. Use simple info graphics.
8. Get inspired. Remember your ultimate goal.

Always remember these:


• 10-20-30 rule: 10 slides, 20 minutes, 30 font size
• 1-6-6 rule: 1 main idea, 6 bullets, 6 words per bullet
• 7-7 rule: 7 lines, 7 words
• 9Ps: Prior Proper Preparation Prevents Poor Performance of the Person Putting
on the Presentation.

Communication Aids

Communication Aids are visual support used to make presentation interesting


and effective. It is a great help to present the ideas clearly by highlighting the significant
information.

Communication Aids Examples


• PowerPoint – offers users many ways to display information from simple to
complex multimedia presentations.
• Prezi – a visual storytelling software alternative to traditional slide-based
presentation formats. Prezi presentations feature a map-like overview that lets users pan
between topics, zoom in on details, and pull back to reveal context.
• LinkedIn Slideshare – users can upload files privately or publicly in PPT, Word,
PDF, or OpenDocument format. Content can then be viewed on the site itself, on hand
held devices or embedded on other sites
• Brainshark – provides a web-based applications and products delivered via
software as a service to help companies improve sales effectiveness and productivity.
• [Link] – an American media organization that posts talks online for free
distribution under the slogan “ideas worth spreading”.

Teaching and Learning Activities

• Online/Face-to-face discussion
• Question and Answer
• Peer critiquing

Flexible Teaching Learning Modality (FTLM) adopted

• Online (synchronous): Google classroom/google meet


• Remote (asynchronous): Modular
References

Adler, R., Elmhorst, J.M., Licas, K. 2012. Communication at Work: Strategies for Success in
Business and the Professions. NY: McGraw Hill.

Biber, D., Conrad S. 2009. Register, genre, and style. Cambridge: Cambridge University.

Chase, R., Shamo, S. 2013. Elements of Effective Communication. 4th Edition. Washington, Utah:
Plain and Precious Publishing.

Dainton, Zelly E. 2015. Applying Communication Theory for Professional Life. A practical
Introduction. 3rd Edition. Sage Publications.

Mooney, A, Peccei, J.S., La Belle S, et. al. (2010). Language Society and Power: An Introduction,
3rd Edition. London: Routledge.

Common questions

Powered by AI

Recommended strategies for effectively using technology in digital slide presentations include keeping the design simple, emphasizing key ideas, and using large lettering. Presenters should use images to complement what cannot be conveyed through text alone, thus preventing audience fatigue from reading too much text . Adding creativity through custom designs, flat colors, contrasting elements, and appropriate fonts can enhance the visual experience . Furthermore, adherence to rules such as the 10-20-30 rule, which dictates 10 slides in 20 minutes with a minimum 30-point font, ensures clarity and efficiency .

Technology aids in communication by allowing for the integration of multimedia elements such as text, graphics, video, and audio, making presentations more engaging and memorable . Tools like PowerPoint and Prezi offer various ways to present information, from traditional slides to more dynamic, interactive formats . Moreover, the use of technology enables presenters to provide real-time web access to demonstrate specific ideas and information .

Multimedia presentations enhance learning outcomes by providing visually oriented content that engages students and facilitates better understanding and retention of information. They utilize various modalities like text, audio, and visuals, allowing for a more comprehensive learning experience . Additionally, incorporating rules like 1-6-6 for slide design helps educators present information concisely, preventing overload and maintaining students' focus .

Using creativity in designing presentation slides is significant because it captures the audience's attention and differentiates a presentation from typical, predictable formats. Creative design involves experimenting with color combinations, unique layouts, and typography, all of which contribute to a more engaging and memorable presentation . Incorporating elements like infographics and large, impactful images can also aid in conveying complex information more effectively, facilitating a deeper understanding of the content being presented . This approach not only enhances the visual appeal but also underscores the presenter's key messages by making them more impactful.

Understanding different communication aids is crucial for effective media presentations because they help in clearly presenting ideas while highlighting significant information. Communication aids such as PowerPoint and Prezi allow for visual storytelling that can engage diverse audiences . They also offer the ability to switch between presenting simple or complex information as needed, which is essential in maintaining audience attention and effectively conveying messages .

In the context of web-based presentations, communication strategies must adapt by incorporating technology that supports virtual interaction and engagement. Presenters might use tools such as Zoom or Google Meet for real-time engagement, allowing for interactive components like polls or Q&A sessions. The emphasis on clear, concise visuals becomes paramount since virtual audiences can lose focus more easily than in-person attendees . Moreover, web-based presentations may leverage real-time web access to dynamically integrate current information, something less feasible in traditional settings .

The role of concise text usage is critical in a presentation because it prevents audience fatigue and enhances engagement. The statement 'text is evil' reflects the idea that excessive text can distract and exhaust the audience, detracting from the presentation's effectiveness . By using concise text, focusing on key words and phrases, presenters help the audience retain information more effectively and maintain their attention on vocal and visual elements, which can be more impactful . This approach supports clear communication of the main ideas while leveraging the strengths of a multimedia format.

The 10-20-30 rule can be utilized to improve presentations by ensuring they remain concise, focused, and engaging. This rule advocates for limiting the presentation to 10 slides, presenting over 20 minutes, and using a minimum 30-point font size, which collectively encourage brevity and clarity . Adhering to this rule helps presenters avoid information overload, allows for adequate time to explain each slide, and ensures that text is readable from a distance, enhancing audience engagement and comprehension .

Managing the number of images in a multimedia presentation is important to avoid overwhelming the audience and to maintain a focus on the core message. Excessive use of images can distract from key points and lead to cognitive overload, making it harder for the audience to absorb the essential information . By keeping the number of images manageable, presenters ensure that each visual serves a clear purpose in reinforcing the message or providing clarity .

Real-time web access in media presentations offers several benefits, including the ability to present up-to-date information, demonstrate research processes live, and flexibly adapt content to audience questions or interests . This capability can engage audiences through dynamic content that is relevant and timely, potentially enhancing credibility and interest . For example, presenters can access online resources or live updates, which enrich the presentation with context and support deeper audience interaction.

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