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Effective Branding for Music Artists

The combination of the artist's main product and ancillary tasks is effective because consistency was prioritized across all products to instantly recognize the artist. A wordle was created including relating words and a similar girly, quirky, and fun color scheme was used. For the digipak, the same colors and pictures from other products were used to continue portraying the independent character. Lady Gaga's work also influenced the design as someone independent who doesn't care what others think. The consistency makes the artist easily recognizable to the audience and shows the music genre clearly through all promotional materials.

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danielle_wilson7615
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11 views2 pages

Effective Branding for Music Artists

The combination of the artist's main product and ancillary tasks is effective because consistency was prioritized across all products to instantly recognize the artist. A wordle was created including relating words and a similar girly, quirky, and fun color scheme was used. For the digipak, the same colors and pictures from other products were used to continue portraying the independent character. Lady Gaga's work also influenced the design as someone independent who doesn't care what others think. The consistency makes the artist easily recognizable to the audience and shows the music genre clearly through all promotional materials.

Uploaded by

danielle_wilson7615
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Question 2: How effective is the combination of your main product and ancillary tasks?

When creating my ancillary tasks I wanted to ensure that there was a consistency running through
all my products, to enable my target audience to instantly recognise my artist, this included having a
fun and quirky feel to everything we created.

We began by creating a wordle to include all the words we


wanted to have relating to our artist.

We also wanted to use a similar colour scheme throughout our


products as this would enable us to have consistency. As we
wanted our atristed to be seen as girly, quirky and fun we used
bright colours and prints which also shows the independent
character we wanted to portray through our artist.

Taking all of this into consideration before making my digi pack, I had already decided on the colours
and pictures I wanted to have on it, a digi pack is important because it shows off the image of your
artist, people will look at the image on the front of an album before looking at the tracks on the back
so you really need to make it appeal to your target audience. This is my digi pack that I created.

I got the idea to design the front cover of my digi pack as a police line-up, from looking at the work
of lady gaga, she is also a female artist who comes across as an independent woman who doesn’t
care what others think of her, which makes her seem like a very influential artist, which is how I
wanted our artist to be shown, another reason was because we have included some of the imagery
of the propaganda posters in our music video, to show an independent
attitude for women, I thought I could then link this in with my album cover,
due to the fact that a lot of the women who fought for women’s rights
ended up in prison. I have included the colour pink in the writing on my digi
pack to link back with the consistency of the other things we have done to
be quite girly and fun, and the colour pink links in with this. The picture I
chose to use as the back of my digi pack where the track list is, is an image
that I have taken from our music video, so then there is a link between
things that we have done, I chose this image because I didn’t want to
create an image of my artist that is to flashy and edited, I wanted her to come across as just being
herself and keeping things real.
When I then went on to make my magazine advert I tried to keep my ideas similar, so as the
audience that my artist gains would instantly recognise her through the consistency in the themes
we have been using to promote her. This is my magazine advert.

i decided to use the same font that I had used on my digi


pack, and I also kept her name in the same colour, so as
her name would instantly stand out to people who see it
and it would be easily recognised. Again I had used an
image that was from our music video because we didn’t
want our artist to seem really flashy and done up, we
wanted her to seem relatable to her target audience.

I think that the whole idea of the consistency that we had used has really been effective because it
makes our artist seem easily recognisable to her audience, and also it is obvious through the image
we have created for her through her promotional video, magazine advertisement and digi pack what
music genre she is from.

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