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Consumer Behavior Analysis of Bingo Chips

This project report analyzes consumer behavior towards bingo chips. It includes an acknowledgement, certificate of internal supervision, declaration, executive summary, and table of contents. The report consists of an introduction and sections on the company profile with its history and SWOT analysis. It examines the product history through different generations. It also covers regional variations, comparative analysis, research methodology including objectives, limitations, data collection and analysis. The report presents findings and conclusions on consumer preferences for bingo chips.

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Ankit Ahuja
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© Attribution Non-Commercial (BY-NC)
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11 views7 pages

Consumer Behavior Analysis of Bingo Chips

This project report analyzes consumer behavior towards bingo chips. It includes an acknowledgement, certificate of internal supervision, declaration, executive summary, and table of contents. The report consists of an introduction and sections on the company profile with its history and SWOT analysis. It examines the product history through different generations. It also covers regional variations, comparative analysis, research methodology including objectives, limitations, data collection and analysis. The report presents findings and conclusions on consumer preferences for bingo chips.

Uploaded by

Ankit Ahuja
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

PROJECT REPORT SUBMITTED TOWARDS THE PARTIAL

FULFILLMENT OF BACHELOR OF BUSINESS ADMINISTRATION


DEGREE

Project Report
On
CONSUMER BEHAVIOR TOWARDS BINGO CHIPS

Submitted By:
Name: Ankit Ahuja
Class: BBA(GEN)-VI SEM
Enrollment No.: 0342061708
Batch: 2008-2011

Faculty Guide: Dr. Prabha

Trinity Institute of Professional Studies


Affiliated To Guru Gobind Singh Indraprastha University
Acknowledgement

This is my pleasure to pay heartily thanks to Ms Sareeta mam and all


other faculty members for their valuable guidance, keen interest and moral
support that they provided throughout my project. In a large measure, their
encouragement helped me to complete this project successfully.

I owe everything in this life to my parents who are a constant source


of inspiration and pillar of support and also thank to my friends who helped
me directly or indirectly in this project.

Above all I would like to thank the almighty God without whose will
this work could never have been completed.

ANKIT AHUJA

BBA(G) 6th Sem

0342061708
CERTIFICATE

This is to certify that Ankit Ahuja, Enrollment no. 03432061708, of BBA


(Gen) 6th SEM has completed her minor project on the topic “General
Overview And Comparative Analysis of Chevrolet Beat” Under my
supervision. To the best of my knowledge and belief the work is based on
the investigation made and collected by her and it has not been submitted in
any other university for award of any degree or diploma.

Project Guide

Ms Sareeta

(MANAGEMENT FACULTY)
DECLARATION

The project titled “General Overview And Comparative Analysis of


Chevrolet Beat” being submitted by me in the partial Fulfillment of
requirement of requirement for the award of BBA degree From Trinity
Institute of Professional Studies affiliated to Guru Gobind Singh
Indraprastha University, Delhi.

I, anywhere else for any other degree or diploma have not submitted this
work.

All sources of information and help are authentic and have been
acknowledged in the report.

Name: Ankit Ahuja

Course: BBA (G)

Semester: 6th

Enrollment No. 0342061708


Acknowledgement
Certificate (Internal)
Declaration
Executive summary

CONTENTS

1) Overview of Industry
i. Indian Food Processing Industry
ii. Indian Snacks Industry

2) Company profile
i. History
ii. SWOT Analysis

3) Research methodology
i. Objective of the study
ii. Limitations of the study
iii. Sources of primary and secondary data
iv. Data Collection

4) Data Interpretation and Analysis


5) Findings
6) Suggestions and recommendations
7) Conclusion

Annexure
1. Questionnaire
2. Bibliography

CONTENTS
1) Introduction……………………………………………..1
2) COMPANY PROFILE 3-14
HISTORY……………………………………4-10
SWOT ANALYSIS………………………..11-14

3) DIRECTORS………………………………………………………………..15
4) PRODUCT HISTORY 16-26
FIRST GENERATION………………………………..16-19
SECOND GENERATION……………………………20-13
THIRD GENERATION……………………………….24-26
5) REGIONAL VARIATION….................................................27
6) COMPARATIVE ANALYSIS……………………………………………28-31
7) RESEARCH METHODOLOGY 32-37
INTRO……………………………………………………..33
RESEARCH DESIGN…………………………………34
TARGET POPULTION……………………………….35
SAMPLE SIZE………………………………………….35
SAMPLING TECHNIQUES………………………..36
SCOPE OF STUDY……………………………………36
DATA COLLECTION METHODS………………..37
8) DATA INTERPRETATION 38-41
9) FINDINGS 43

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