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Video and Print Advertisement Types

The document summarizes different types of video and print advertisements for a group project. It outlines straight announcements, presenters, testimonials, musicals, and problem-solution formats for video ads. For print, it describes poster-style, Mondrian grid, circus, picture frame, copy-heavy, montage, and combo layouts. The goal is to provide the group with advertisement format options to consider for their project.

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Jessa Cabactulan
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10 views5 pages

Video and Print Advertisement Types

The document summarizes different types of video and print advertisements for a group project. It outlines straight announcements, presenters, testimonials, musicals, and problem-solution formats for video ads. For print, it describes poster-style, Mondrian grid, circus, picture frame, copy-heavy, montage, and combo layouts. The goal is to provide the group with advertisement format options to consider for their project.

Uploaded by

Jessa Cabactulan
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Group 2: C1-G12-02-ABM-PUERTO

Members: John Dave Baston

Diana Vera Cagape

Alvi Mae Cabactulan

Kristina Cassandra Cababat

Mark Clements Cabanday

For Video Advertisement:

• Straight Announcement- The oldest type of radio or television commercial in which an announcer delivers a sales
message directly into the microphone or on-camera or does so off-screen while a slide or film is shown on-screen.

• Presenter- an effective way to present information and engage with your audience, using a spokesperson. This type of
video can help you create a personal connection with your audience and therefore, also enhance your brand.
• Testimonial- The usage of a written or video recommendation from a customer, often extolling the benefits of a
product or service, to draw attention to it in a public medium in order to promote sales or conversion.

• Musical- With television advertisements costing a fortune to air per minute, the need to showcase something effective
is key, and these stunning musical commercials are some great examples of cleverly thought-out advertising.

• Problem-Solution- A advertisement that focuses on a consumer problem and offers a solution to the problem. For
example, a problem-solution advertisement for a sunburn relief product will remind consumers of the problem of
sunburn pain and promote its product as offering a fast, safe, and soothing solution to this pain.
For Print Advertisement:

• Poster-style format- a large print, ad or decoration that can be displayed or hung on the wall. A large print showing the
name of a movie and an enticing picture to try to get you to come to the movie is an example of a movie poster. ... An
advertisement to be posted on a pole, wall etc. to advertise something.

• Mondrian Grid Layout- Mondrian layout refers to the forms: square, landscape or portrait, where every field is parallel
to the presentation field and loads the image in order to form a composition that is conceptual.
• Circus Layout- Circus Layout doesn't imply standard layout. It refers to the irregular composition of elements.

• Picture Frame Layout- is designed to block out an area on the screen to display a single item.

• Copy-Heavy Format- "A layout that usually puts its elements into formal balance"
• Montage Layout- is an assembly of images that relate to each other in some way to create a single work or part of a
work of art.

• Combo Layout- possible where an item is being made in different types and sizes. In such cases machinery is arranged
in a process layout but the process grouping (a group of number of similar machines) is then arranged in a sequence to
manufacture various types and sizes of products.

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