UNIVERSITY OF MAKATI
J. P. Rizal Ext., West Rembo, Makati City
COLLEGE OF TOURISM AND HOSPITALITY MANAGEMENT
Course Title Module Title
7
No. THE MANAGEMENT PLAN
Subject
ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY
Timeframe: Week 1-2
INTRODUCTION
Introduction/Overview.
This module will provide Comprehensive knowledge with The Management Plan, Entrepreneurship
versus Management, Management Expertise
LEARNING OUTCOMES
Module Learning Outcomes
At the end of the topic Module the students will be able to:
1. Understand the Management Plan
2. Compare and Understand the Entrepreneurship versus Management
3. Articulate the Management Expertise
The Management Plan
A management plan describes how an organization or business is run.
Entrepreneurship versus Management
An entrepreneur is focused on new business venture whereas the main focus
of management is to manage the on-going operation. Ownership of an organization
CONTENT
stays with entrepreneur whereas management is an employee of the organization.
Management Expertise
Management is the process of dealing with or controlling things or people.
Expertise is consensually defined as elite, peak, or exceptionally high levels of
performance on a particular task or within a given domain.
Managerial expertise is the attainment of having master managers throughout the
organization.
ACTIVITIESLEARNING
1. Search for two a simple business plan of a small company and make and analyse their;
Market analysis, Strategy and Implementation, Organization and Management Team,
Financial plan and projections.
ASSESSMENT
Remote Learning Activities
Recitation
Quiz
CONTENT SUMMARY
The module contains executive summary in the following topics in the business
entrepreneurship; The Management Plan, Entrepreneurship versus Management,
Management Expertise
REFERENCES
1. Entrepreneurship for Modern Business by Jorge A. Camposano, CPA, MBA, Ph.D.
Copyright 2008
2. Marketing for Hospitality and Tourism;5th Edition by Philip Kotler, John T. Bowen,&
James C. Makens Copyright 2010
3. Entrepreneur Journal Latest Edition 2011
REFERENCES
4. Cases on Marketing and Management ; 7th Edition by Ben Paul Gutierrez, 2007
WEBSITES / INTERNET REFERENCES
1. [Link]
2. [Link]
3. [Link]
4. [Link]
5. [Link]
6. [Link]
PREPARED BY:
PROF: MARKDOLF C. MALIWAT
FACULTY, CTHM
